Shcherbinsky printing house sample business plan. Potential risks of a typography business. How much can you earn by opening a printing house

Sheet-fed offset printing at the current stage of development of the industry is at the peak of popularity and is used steadily in high demand. This method makes it possible to obtain high quality halftone reproduction and solid tone at a low cost of equipment and consumables.

The business plan of a printing company allows you to conduct an economic assessment of the enterprise and calculate the payback period for the investment.

Analysis of trends in the development of the printing market

When analyzing the market, it is worth considering that this moment more than half of the companies have equipment designed for printing in one way. Another 31% of companies perform work using the method offset printing and in another non-dominant way.

Printing as a type of business has a number of risks that have become clearly visible during the crisis. Companies that specialize in the manufacture of advertising products. During the crisis, the decline ranged from 65 to 93%. Magazine producers have reduced their production turnover by 25-35%.

The largest players in the printing services market are such companies as Pushkinskaya Ploshchad, Almaz-Press, First Printing Plant, MDM-Pechat, AST, and Media-Press.

From the foregoing, we can conclude about the main activities of the printing company, which will have a stable demand:

Production on newsprint, which has a low cost. However, it should be taken into account that services are provided by a large number of joint stock and state companies, which allows you to count on only a small rate of return. In addition, the high initial investment and the need for specialized manufacturing facilities are a constraint.
On the territory of Russia, the market of full-color magazines is quite well developed, but a significant part of them is still printed abroad. The reasons for this situation lie in the insufficient number of Russian printing houses that offer high quality and have a favorable pricing policy, as well as the possibility of exporting capital from the country if the account management plan is implemented by foreign companies.
Book production is a promising direction, since the number of published books is increasing every year. The disadvantage of such a project is the need for significant capital investments with the possibility of their return only in the long term.
Advertising and business products have a large range, stable demand, low requirements for investment capital.
Screen printing is a technology that has hardly been affected by changes in the segment. The high cost of production is determined by a large share of manual labor. Together with small runs, this leads to low efficiency. big investments funds.

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Investment plan

The investment requirement of the project is 4,538,000 rubles, which, in turn, includes the purchase and installation of the necessary equipment and replenishment of working capital.

To perform the specified list of services, it is necessary to install the following equipment:

hydraulic embossing press model HSH 70;
offset machine DH 47 L;
digital duplicator Riso CZ 100 A4;
plotter SignPal Puma P II;
electro-pneumatic dispenser model E36 KIT.

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Sales plan and pricing policy

The activity of the enterprise under consideration will be focused on the production of the following types of products:

envelopes;
business cards;
leaflets;
forms;
directories;
booklets;
calendars;
magazines;
postcards;
labels;
posters;
notebooks;
package;
POS materials (wobblers, dispensers, shelf talkers, labels, danglers, price tags).

The determining factor in competition is price policy enterprises. It is often possible to come across the opinion that at the initial stages of development, the benchmark should be taken to the low-price sector of the market, however, such a development path is not promising strategy. Therefore, from the moment of launch, the company should be positioned as a participant in the medium and expensive sectors of the market, combining activities with a policy of special prices for a number of regular customers, which may include advertising agencies, design studios and corporate customers.

Through long-term contracts with big companies which provide a full range of services High Quality at attractive prices, it is possible to find a stable source of income.

No less promising is working with advertising agencies and design bureaus that do not have their own printing base. It should be noted that this category of customers is the most demanding, since it is an intermediary between the consumer and the printing house.

The logical continuation of cooperation with design bureaus and advertising agencies is the creation of a design studio that does not require large investments, but is able to provide 10-20% of orders for initial stage production development.

The last three months of the year, services for the production of product calendars are in high demand. The emphasis in such orders should be on the efficiency of execution. The production of label products, for example, for soft drinks, also has a seasonal character. Targeted Advertising for this group of customers, combined with an acceptable pricing policy, can give good results.

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The production cycle depends on the type of product and can range from 0 to 7 days. The duration of the execution is determined technological processes through which the product passes. Packages, postcards and other types of souvenirs can be produced in unlimited quantities, their boom falls on 7 days. Envelope production also has no limits and is completed in one day. Booklets printing by offset method in A8-A4 format takes 3 days, catalogs, calendars and magazines - 7 days, business cards - 1 day.

Variable costs:

Name	Losses		Consumption	Price
Packages, postcards, souvenirs
Typographic paint		0	0,004	3,20
Paper		0	0,050	4,00
Foil		0	0,030	3,60
Resin		0	0,001	0,12
Total				10,92
Envelopes
Paper		0	0,001	0,08
Total				0,08
A8-A4 booklets
Typographic paint		0	0,003	2,40
Paper		0	0,050	4,00
Total				6,40
Production of catalogues, calendars and magazines
Typographic paint		0	0,020	16,00
Paper		0	0,500	40,00
Total				56,00
business cards
Typographic paint		0	0,300	240,00
Paper		0	0,200	16,00
Total				256,00

Fixed costs:

Utilities - 2,000 rubles.
Room rental - 35,000 rubles.
Communication - 1,000 rubles.
Delivery of products - 2,000 rubles.
Maintenance and repair of products - 2,500 rubles.
Advertising - 5,000 rubles.

Attention! The free business plan provided for download below is an example. The business plan that best suits the conditions of your business must be created with the help of specialists.

Operational printing or how it all began?

For our wedding, my husband and I received a large sum of money. At that time we had an apartment, no repairs were required, and there was no special need for the car either.

We thought about it and decided to open our own business. My husband is busy with his main job, he is the owner of a car service, so he entrusted me with a new business, promising to help.

At first I wanted to open something "feminine" like a beauty salon or flower shop, but then I went to the printing house for a souvenir (a cup with a photo of a friend) and realized: this is exactly what I need!

My husband and I discussed everything and decided that we cannot do without a business plan. The husband remembered his experience: when he was just starting, he bought ready plan from a large consulting agency, paying for it a very large amount at that time.

We looked at how much this service costs now and realized that there is not much point in paying 50 thousand for a plan that still has to be corrected.

Then I decided to look for free analogues. A freely available plan was quickly found and just as quickly went to the trash. Apparently, it was written by a schoolboy, and even many years ago - in a word, no use.

Business plan for a printing company

The third option, which we settled on, was a business plan template. It cost, you will not believe, 350 rubles.

For such a price, I purchased several of these templates on the site at once and, after comparing some of the data from them, I got a completely digestible optimized template.

which took into account the following:

the price of renting a room along with a large client traffic;
the cost of purchasing a minimum set of equipment;
number of staff;
a list of products that can be produced by printing, and much more.

The beginning was laid, and all that remained was to fill in all these columns from the plan with data that would correspond to the time when I opened the printing industry and take into account the peculiarities of the local market.

Here it became more difficult. My husband could not help me with anything, since his business is far from the printing business, he is absolutely not oriented in the intricacies of the latter.

I again went to the site that had helped me so much, hoping that I would find a way to solve my problem there. And such a way was found. As it turned out, right there it was possible to order an individual revision of the template.

I contacted the manager, we discussed all the working moments and after a couple of weeks I had an excellent ready business plan which cost me a very modest amount.

In general, now if one of my friends decides to start a business, I will definitely share my experience. After all, sometimes you don’t need to overpay to get a quality product!

Book printing. Superwave Digital Printing

Some useful information and a brief presentation of the business plan for a printing company:

Business plan for a print shop or factory?

Placing an order for printed products in a printing house is justified only if a large circulation is needed. Small firms or enterprises - manufacturers are in great need of advertising printed matter acquainting with the list of their goods or services.

Such orders do not differ in large scale and are mainly carried out by private mini-printing houses. The list of their printing services is easy to expand by:

replication of reporting forms for government agencies;
teaching materials of educational institutions;
price lists for goods or services of trading companies, labels, price tags, menus;
questionnaires and leaflets advertising agencies and etc.

The initial stage of organizing a mini-printing house

For this type of activity, it is enough to rent a room with a size of 20 sq.m. Its location should be focused on proximity to business centers and educational institutions.

If the room is large enough, it is better to organize in it a separate area for receiving orders, fenced off from the production area and warehouse finished products.

After registering in government bodies private enterprise and obtaining permits, you can proceed to the purchase of equipment.

Equipment selection

The equipment of mini-printing houses usually includes color copiers, risographs, offset printing machines - it all depends on the intended scope.

Risographs allow you to reproduce only printing in black and white, which is quite acceptable for business documentation, manuals, instructions.

To “test the ground” for a business, for starters, you can limit yourself to buying a risograph, and, if things go well, buy additional equipment. The required minimum investment for production using a used offset press with additional equipment is $10,000.

Required personnel

The most important thing is to find an experienced and qualified printer. He must know a lot of nuances about the operation of the equipment, the compatibility and quality of the materials used. He can be assisted by a prepress specialist, a designer, a cutter. You also need a manager who accepts and issues orders.

Payback period

The value of this period depends on a lot of parameters: the speed of formation and expansion of the customer base, a good location, equipment parameters.

Consideration should also be given to the ongoing costs of staff salaries, expendable materials, room rental. Investments will pay off not earlier than in a year. The industry average is two to three years.

Table number 1. Potential of consumers of the market of printing houses in Russia

Carrying out a set of promotional activities to build a client base

It is required to inform potential customers about its existence and form a consumer opinion. At the initial stage:

direct marketing methods (calling potential customers);
outdoor advertising (banners, signs, signs);
Spread flyers in high traffic areas;
placement of ads in the local newspaper and on Internet resources (local forums, social networks).

Starting a business in the printing industry is affordable with minimal capital: entry barriers are low. The main requirements for an entrepreneur: a general understanding of the field and the presence of a business plan thought out to the smallest nuances of a printing house. The growing number of participants in the printing market confirms the prospects and profitability of such a business.

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Services

The main types of services provided by printing houses:

Printing magazines, newspapers, books.
Release of booklets. The booklet is a single sheet on which the text with illustrations is applied, folding several times.
Issue of brochures. A brochure is a product that has more than four pages and contains certain textual and graphical information. The pages are fastened together with glue, paper clips, springs.
Flyer printing. A flyer is usually one sheet of A5 or A4 format, containing information on both sides or only one.
Create folders. A folder is a product made of either cardboard or polymer, designed to store a small amount of paper. applied to the folder necessary information(for example, the logo of the customer's company, advertising text, drawings, etc.).
Release of labels. Labels are usually made on special paper and are intended for further gluing to a specific object. In the classic version, it contains information about a specific product.
Making calendars. For example, print shop specialists can design a calendar for a particular company, containing its company name, logo, etc.
Business card production. Business card- This is a small sheet of thick paper / cardboard on which brief information about the person / organization and contact information is printed.
Printing on A1 and A2 sheets.
Role print.

Additional earning options:

binding;
scanning;
lamination;
corporate logo design development;
development of invitations, greeting cards, etc.;
issue of business printing (for example, envelopes, notepads, forms, receipts, bulletins, etc.);
printing methodological and educational materials;
production of color separation photoforms;
embossing on paper;
printing on T-shirts, mugs;
making souvenirs;
proofing layouts, etc.

In a mini-printing house, the following distribution of the range of products is usually observed:

booklets, leaflets, brochures, labels - about 60 percent of the total turnover;
copying documents of various formats - 25 percent;
binding of documents (for example, diplomas, term papers, reports, etc.) - 5 percent;
lamination - 5 percent;
other goods - 5 percent.

Printed materials can be replicated in small batches using copiers, or in large quantities using a risograph. The possibility of producing goods in a small volume will be of interest to numerous small entrepreneurs when ordering promotional products.

Relevance

The relevance of business in the field of printing is due to the following factors:

In order to open a business, an entrepreneur does not need special knowledge and skills. Both an experienced and a novice entrepreneur can organize a business.
High profitability, profitability and payback.
High demand for printing services from legal and individuals. The growth of small business observed in Russia leads to an increase in the need for printing products, to a greater extent - advertising.

Types of printing houses

Traditionally, printing companies are divided into:

bookstores;
newspaper;
magazine;
book and magazine;
newspaper and magazine;
printing factories;
cartographic factories;
blank factories;
white goods factories, etc.

Classification of polygraphs by specific gravity of one or another type of service in the volume of production (if the value is above 50%, the enterprise is considered specialized):

publishing and printing complex that prints newspaper products;
a printing company specializing in the printing of graphic products (including label products);
a printing house that produces blank products (including ticket products);
a printing company producing goods for the blind and visually impaired;
a printing company that produces promotional products;
a printing house that produces a wide range of all kinds of printed products (universal enterprise).

According to the level of technology and technique used, printing enterprises are divided into:

printing houses with offset printing;
letterpress printing houses;
printing houses with digital printing;
printing houses with flexographic printing;
screen printing printing houses;
printers using different printing methods.

According to the technological specialization, polygraphy is divided into:

full cycle enterprises;
enterprises producing original layouts;
color separation studios;
offset printing production, etc.

On the basis of "scale of production", printing houses are classified into:

large (more than 200 workers);
medium (from 50 to 200 workers);
small (from 20 to 50 workers);
mini (up to 20 workers).

The video tells about mini-printing houses and the main steps entrepreneurs take to open them. Shot by channel: TemplateMonsterRu.

The Russian printing market is mainly occupied by mini-printing houses, today they account for more than 70%. This is an ideal business option in this area for beginners.

Advantages of mini-printing houses:

less volume required start-up capital, compared with large;
quick payback;
business can be gradually expanded.

Description and analysis of the market

Characteristics of the printing market:

high social significance market;
reduction in the number of state printing houses;
the market is dominated by small enterprises providing highly specialized services;
a growing number of market participants working in new formats - digital and "hybrid";
high competition;
market players are trying to track technological innovations in the industry, modernize their production and produce their own printed product;
multi-technological printing enterprises;
in recent years, there has been an increase in the production of printed packaging and promotional products;
the state is preparing a program to support the printing industry;
increased interaction between small print shops;
in 2016, the capacity of the all-Russian market for the production of printed products amounted to approximately 50 billion printed sheets;
2016 is considered a turning point for the domestic printing industry, as most of the printing houses are going through a stage of development of business and investment activity;
the annual volume of printing in Russia in foreign currency terms will be about 6.5 billion dollars (according to data at the beginning of 2015);
in cities with a population of up to 4,000,000 people, there are 230-300 printing companies.

Structure of the Russian printing market by product type in 2016 Total output of printed materials in physical terms according to the nomenclature of Rosstat in the first half of 2015-2016 Distribution of enterprises by form of ownership in Russia (printing industry) The structure of the output of printed products for industrial purposes in the Russian regions in 2016

The target audience

Potential consumers of printing services:

commercial organizations who need promotional products, forms, forms, newsletters, labels, packaging, etc. (about 60 percent);
non-profit organizations (such as charities) that also need advertising booklets, brochures, folders, notebooks, calendars and other products (about 10 percent);
individuals (about 20 percent);
schools, higher and secondary vocational educational establishments etc., who need the publication of manuals, textbooks, manuals, etc. (about 15 percent).

Competitive advantages

Success factors of modern typography:

performance of the service on time;
providing the opportunity to provide services in a shorter period;
a wide range of services;
provision of unique services (for example, spectacular advertising, label and packaging products; use of the metallization effect; three-dimensional images; aromatic printing);
modern and high-quality equipment;
own informative website, pages in social networks;
accepting payment in various ways;
thoughtful loyalty program;
qualified service;
the ability to print products in small quantities;
reasonable prices;
high quality of finished products.

Advertising campaign

adding company information to reference books cities;
advertisements in local printed publications(e.g. magazines, newspapers);
development of a corporate website with the ability to calculate the cost of services of a printing company, taking into account circulation, size, color;
opening your own group in social networks;
can be carried out at first promotions(for example, a discount on the first order, when ordering from a certain amount, etc.);
exchange of promotional materials with various companies (for example, advertising agencies, notary offices and courier services);
advertisements in public transport(for example, metro and buses);
a bright signboard and a banner with a list of services provided;
cooperation with advertising agencies, which, working with their clients, will order the production of promotional products in our printing house;
an unobtrusive offer of company services over the phone.

Step-by-step instructions for opening a printing house

For successful launch printers need to follow the following step-by-step instructions:

Analysis of the local market, allowing you to choose the format and direction of activity for the company.
Development of a business plan for a printing house with calculations.
Registration of the enterprise in state bodies.
Search suitable premises, conclusion of a lease agreement (or purchase of a production area) and its repair.
Purchase of equipment in accordance with the planned product range and production technology.
Installation and adjustment of equipment for printing production.
Hiring staff.
Search for partners.
Carrying out marketing activities.
Purchase of consumables.

The documents

Features of printing house registration:

To start the operation of the printing house does not require a license.
The entrepreneur has the right to create entity(for example, LLC) or physical - IP. The second option is relevant for mini-printing, where only one person acts as the organizer. At the same time, it must be remembered that printing houses registered as LLCs are more trusted by partners and customers.
Basic View economic activity(according to OKVED) - 18 "Printing activities and copying of information carriers."
The optimal taxation regime is the STS (scheme: 6 percent of income).
Opening a bank account for non-cash payments with partners, suppliers and customers.
Permits from the sanitary-epidemiological and fire services will be required.

When registering an IP, the following papers are provided:

a statement expressing the desire of the entrepreneur to open an IP;
a copy of the main pages of the entrepreneur's passport;
a copy of the TIN certificate;
a statement expressing the desire of the entrepreneur to switch to the simplified tax system;
Contact Information.

When registering an LLC, the following documents are provided:

protocol from the meeting of the founders or the decision of the founder (if he is alone);
a statement expressing the desire of the entrepreneur;
company charter;
a receipt confirming the payment of the fee;
a receipt confirming the contribution of the authorized capital;
a copy of the main pages of the passport of all founders.

Room and design

Requirements to production premises and its placement:

availability of communications: electricity, water, sewerage, heating, ventilation;
the premises should be easy for both clients and partners;
good access roads and parking;
to open a mini-printing house, an area of \u200b\u200babout 60 square meters is suitable;
the possibility of expanding production in the future;
the publishing house can be located in a business center, in the office district of the city or near educational institutions;
a room in a residential area is not suitable, since the main the target audience These are commercial organizations, not ordinary people.

Distribution of floor space:

production room;
workplace for the designer;
reception room or reception;
warehouse of raw materials and finished products;
bathroom;
staff room;
administrative and business premises.

Equipment and inventory

An example of equipping a mini-printing house.

Name	Approximate prices in rubles
Digital duplicator (Rizograph)	340 000
copy machine	100 000
Computer (two pieces)	40 000
Color laser printer	80 000
Software	100 000
booklet maker	5 000
laminator	5 000
Cutter	4 000
Office furniture (tables, cabinets, armchairs, chairs, safe, etc.)	150 000
Other equipment and inventory	26 000
Total:	850 000

Digital duplicator (Rizograph) - 340,000 rubles Copy machine - 100,000 rubles Color laser printer - 80,000 rubles Booklet maker - 5,000 rubles

In addition to equipment and inventory, you will need to purchase consumables:

master film for risograph;
additional photodrum on the copier;
additional photodrum for a laser printer;
paint (color and black);
A3, A4 paper, etc.

Staff

Mini Printing House Staff:

Manager. The manager of the printing house, in addition to performing the functions of organizing its work, can work with clients (search for customers, receiving and sorting orders).
Cutter. The cutter is mainly engaged in post-press preparation of products (cutting, stapling, packaging, laminating, embossing, etc.).
Maker-up designer. The designer develops the project and prepares it for printing.
Printer (two people). The printer is the main specialist who ensures the workflow of printing production.
Ancillary worker. An auxiliary worker helps the printer, he also carries out loading and unloading operations, purchases raw materials, delivers products to the customer, etc.

Requirements for a designer/coder:

special education;
work experience;
having a portfolio;
creative thinking;
Knowledge and ability to work with various specialized software.

Requirements for a printer:

specialized education;
work experience;
Ability to work with various modern printing equipment;
learnability;
accuracy;
a responsibility;
attentiveness;
equilibrium.

Financial plan

Further financial planning is based on the following background information:

a mini-printing house is being organized in the city, with a population of about 1 million people;
organizational form - LLC;
specialization - production of promotional products;
the premises are taken on a long-term lease;
room area - 60 square meters;
location - business center;
number of workers - 6 people.

Starting investments

Initial capital for opening a small printing production.

You can determine exactly how much it costs to open your own printing production after:

choice of production technology;
formation of the product range and the desired production capacity;
equipment selection;
choice of premises;
clarification of current prices for equipment and the cost of its delivery;
preparation of a marketing plan, etc.

Recurring costs

Monthly business investment.

Expenditures	Approximate prices in rubles
Rent	25 000
Utility bills, garbage collection	15 000
Salary including insurance premiums	150 000
Expendable materials	90 000
Depreciation	15 000
Accounting support	5 000
Marketing	3 000
other expenses	12 000
Total	300 000

Income

Financial results:

production capacities will allow to receive a monthly gross income of 360-400 thousand rubles;
annual revenue in the first year will be at the level of four million rubles, and in subsequent years it will reach five million rubles;
profit for the first year will be about 400 thousand rubles, and the second and subsequent - 1,500 thousand rubles.

This state of affairs is due to the need to promote the business in the first year, the incomplete utilization of production capacities and the search for regular customers. It is possible to increase project efficiency indicators by expanding and modernizing production, as well as offering a wide range of relevant printing services.

The profitability of the printing business is at the level of 20-30 percent.

Calendar plan

Calendar plan for the opening of a small printing house.

Stages	1 month	2 month	3 month	4 month
Local market analysis	+
Business plan preparation	+
Collection of documents for legal registration business	+	+
Company registration		+
Selection of premises and conclusion of a lease agreement	+	+
Premises renovation		+	+
Procurement of equipment and consumables			+
Installation and adjustment of equipment			+
Search and recruitment of personnel		+	+
Search for partners.		+	+
Marketing events			+
Start of work				+

From the moment of developing a business plan to the launch of printing production, it will take an average of three months.

Risks and payback

Factors on which the success of the printing house depends:

High competition in the local market. To minimize this risk, an entrepreneur must carefully consider the development of a customer loyalty program. Also, high quality services should be provided at a favorable price for customers.
Low quality of services provided. This may be a consequence of the incompetence of the main specialists of the printing industry.
Economic instability. Financial crises may have a negative impact on the solvency of the main consumer group - commercial enterprises.
Use of outdated equipment. An entrepreneur needs to keep track of novelties in the printing industry and, if necessary, modernize production.
Offering unclaimed services. It is important to analyze the market at the stage of developing a business project and identify the range of services that will be in demand in the local market.
Leakage of valuable personnel. Here, a businessman should interest key specialists in a good salary, working conditions, etc.
Production downtime due to equipment failure. To minimize such risks, the equipment must be serviced and used by competent specialists, in accordance with the regulations.
Increase in prices for consumables from suppliers. For example, due to the growth of the exchange rate, there may be an increase in prices for imported raw materials.
Failures in the supply of consumables.

The mini-printing house will fully pay for itself in about 19-24 months.

MS Word Volume: 37 pages

Business plan

Reviews (54)

The basis of any printing house, even the smallest one, is high-quality equipment. But how to choose it - this question first arises before an entrepreneur, thinking about where to start a business like a printing house. This choice should be guided primarily by the expected volume of orders. If they can ensure that the existing equipment is optimally loaded, this will be the most profitable for the owner of the printing house.

If you purchase overly powerful equipment, then due to a shortage of orders, it will be idle for a long time, which will entail serious losses. On the other hand, the purchase of insufficiently productive equipment can cause delays in order fulfillment. Both of these options are unacceptable, which must be taken into account by the competent organization of the printing house.

When opening your own printing house, at first do not seek to purchase the most expensive equipment. Only as you accumulate the necessary experience and knowledge, you can replace the existing equipment with more expensive ones, while acquiring the missing devices.

The specific equipment of the printing house depends on what types of printing will be carried out in it. If you intend to specialize mainly in black and white printing, then most necessary equipment for your printing house will be a risograph. Judging by the reviews of the printing business, it is best to buy a new unit. average cost of such equipment is about 300 thousand rubles. The advantage of risogaf lies in its cost-effectiveness, low cost of the final product and speed of operation. In addition, working with this device is extremely simple, which allows you to form the optimal staff of the printing house without sending employees for additional training.

Businessmen who expect to organize a printing house specializing in more complex work, it is necessary to allocate funds for the purchase of a full-fledged offset machine. This technique allows you to carry out bulk orders using high-quality colors. Its cost is much higher compared to a risograph, and operation will cost more. In addition, for the maintenance of such a machine, you will need to hire an experienced specialist. But the quality of the final product and the higher cost of orders allows you to forget about these shortcomings.

Problems will be left behind if, when creating a business, you rely on a professional example of a business plan for opening a printing house with ready-made calculations. This document contains step-by-step instruction, following which you will easily overcome any obstacles, choosing the shortest path to business success.

The services of mini-printing houses are in demand at all times. They are resorted to mainly by the owners of private firms - advertising agencies, trading companies, restaurants, as well as educational and state organizations. Small batches of leaflets, flyers, business cards, labels, menus and price tags - such orders allow the owners of small printing houses to live quite comfortably, counting on a brighter future.

The opening of a new mini-printing house does not imply significant initial costs. Equipment for this business is purchased in minimal quantities, in those that qualitatively allow you to fulfill small orders. At the same time, it is very problematic to clearly name the payback period for the investments made. It depends, first of all, on how quickly the entrepreneur will be able to acquire customers. Competent marketing strategy plays an important role here.

Much in such a business as a mini-printing house also depends on right choice equipment. According to experienced players, the purchase of new offset equipment will allow reaching the break-even point no earlier than in 3 years. Using used equipment for a mini-printing house, you can recoup your investment faster. But at the same time, the risk is too great that used equipment can fail at any time.

When calculating the costs of opening a new mini-printing house, many businessmen seek to find a cost savings item. But, no matter how small the printing house is, excessive savings on space will not be advisable. Theoretically, you can open your own mini-printing house literally on 20 sq. m. But it would be much more practical to rent an area at least 2 times larger, so that it would be possible to allocate space for a warehouse for finished products and sources.

In the absence of sufficient financial resources, equipment for photo printing in a mini-printing house can be leased. It's cheaper than buying used equipment. A mini-printing house will require not only printing presses, but also auxiliary equipment: paper cutters, copy frames, and a color printer. You should not buy too powerful devices if you are not sure that you can find a sufficient number of clients. Simple expensive equipment is usually very expensive.

A business in a printing house has specific features, which it will be easier for an entrepreneur to take into account using professional example business plan mini typography with calculations. With its help, you will be able to determine the optimal number of employees in your mini-printing house, calculate the payback of the printing house. Check out the description production process, after which you can open your own business - a mini-printing house - without making annoying mistakes.

The digital printing business has recently started to develop on Russian market. This suggests that domestic entrepreneurs planning to open own business- digital mini-printing house, there is every chance to find its niche. The sphere of activity of such enterprises includes the production of various printed products - letterheads, business cards, leaflets, booklets, calendars. At the same time, they are printed on compact and high-tech digital equipment, the cost of which is affordable for many novice businessmen.

Such a business can be called one of the most promising in terms of investment. Commercial interest in this area is determined by the high demand for the services of mini-printing houses. The owners of online digital printing salons note the high return on this business. High-tech equipment has a number of advantages, among which the ability to print on a wide variety of media, including plastic, stands out.

The popularity of digital printing is mainly due to the fact that this technology allows you to satisfy various whims of customers - from reducing lead times to improving the quality of finished printed products. And all this is true even if we are talking about the minimum amount, up to a dozen business cards. As a rule, even small orders received regularly can provide the owner of a printing house with a good profit.

In order for such a business project as a printing house to be successful, it is necessary to clearly segment customers, providing an appropriate package of services for any category of customers. The first category includes the so-called "random" people. They show up at print shops often and ask for small orders, like 20-30 business cards. By focusing mainly on such customers, you will avoid significant costs, but the return on investment in this case will be very low.

The second category of clients is more solid - regular customers: owners of advertising salons, presentation companies. By betting on this group of customers, the entrepreneur, as a rule, thinks through the options for purchasing powerful modern equipment in advance in order to be able to ensure the implementation various categories orders. with many regular customers the owners of the printing house conclude contracts, which allows us to count on some stability.

If you don't know how to get started in this type of business, if you are desperately worried about the lack of experience, then it's time to get acquainted with a professional sample business plan for opening a print shop. Many articles talk about how to quickly understand the basics of business, but only the advice of professionals will be of real help to you. In this document, you will learn how effective a clear process organization can be and how you can benefit from it.

Calculations are current for 2019

MS Word Volume: 37 pages

Business plan

Reviews (27)

Reviews on the business plan of the printing company (27)

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Catherine

Ekaterina, we are very glad that our business plan has helped you in your business. We are very pleased to hear from you words of gratitude. We will continue to strive to work for the benefit of entrepreneurs. We wish you success in your business activities.

Albert

detailed business plan

Albert, we agree that the content of our business plans falls short of the documents that are developed on an individual basis, as they did for your friend. But we tried, first of all, to keep the cost of our documents low, so that everyone could download them for their own use. We hope that the advice of professionals will help you achieve success. Good luck with your business!

Marat

Now I know that you can find a good document on the Internet, and it’s not at all necessary to pay a lot of money for it. For a very modest amount, I received an excellent business plan, in which I found important information for myself. Guided by this document, I understood how to spend money wisely, where it is better to purchase equipment, and how to calculate the area of the room required for work. You just helped me save a good amount, for which I am very grateful to you.