I haven't posted on my site for a long time. This is partly due to the recent remote work training, profession "Rewrite/Copyright" . This training offered to pass the training center already known to many " Your Start". Mikhail Gavrilov and Alexander Tchaikovsky held FREE webinars and classes where they taught everyone who wanted to learn a new profession.
For those who don't know copywriting- writing unique texts for websites. This is a fairly profitable job in our time for those who do not want to sit in a stuffy office, or work for an uncle, or stand in traffic jams on their way to work, or for some other reason want to work at home. But in this case, as in any other new job, you should approach it seriously, deal with the pitfalls and, of course, try it for yourself.
Alexander Tchaikovsky is a famous copywriter who has gone from earning $1 per 1,000 characters to $5 and up. Now he is one of the highest paid copywriters, and he has no end of clients.
The course was mainly devoted to how to create sales pages, i.e. correctly offer the goods to potential buyers. An experienced teacher told how to format the text, what methods to use to improve the text, and also told about the unique formula of the selling text.
The course is definitely helpful. And for those who are looking for work on the Internet, and for site owners. Naturally, there were also homework assignments, where everyone was able to apply the acquired knowledge in practice and passed the test of the pen, tried advertising copywriting for myself.
I can't say when this training will be held next. But I know that he is included in the course "Down with office slavery." This course teaches five ways to make money on the Internet, including rewriting / copywriting. So as a result, everyone will be able to choose from the proposed options what he likes.
I invite you to plunge into the world advertising copywriting , but not from the side of the creator of the text. I want to bring to your court the selling page. Imagine yourself as a potential buyer. The text is quite amusing. But still, it's someone's job!
Do you want to feel comfortable while sitting? Do you like to unwind after a hard day at work? Do you keep the surrounding objects clean and hypoallergenic in the house?
Most people think about this and make sure that their home has practical, but as inexpensive as possible.
Once I witnessed such a joke. The guy, looking at the girl, said: “What a back, what legs! I'm buying this chair!" The phrase began as a compliment for a girl. She was flattered by this statement, and then realized that it was just a joke ...
But is it true, when we buy a new chair, what do we pay attention to? What attracts us most about a chair? Naturally, reliable legs, a comfortable back and, of course, a soft seat. Our chairs have it all!
Thinking about buying a comfortable place to sit and spend time at the table, in front of the TV or computer? Then this chair is exactly what you need! A chair, unlike an armchair, does not take up much space, it can be easily moved from one room to another.
Are you moving from apartment to apartment, or do you like to carry furniture to the country in the summer? You will save a lot of money! After all, the chair is convenient to transport: you do not need to hire a cargo taxi, it will fit in any car!
Are you tired of cleaning sofas and armchairs from permanent stains, marks from children and pets? Worried about a lot of dust and dirt accumulating at home? By using a chair in your home, you won't have to stand with the vacuum cleaner while cleaning up your seating area! And it saves you time and money! Chair maintenance is easy. It is enough just to wipe its back and legs with a damp cloth. And it does not accumulate dust mites!
Why do people prefer a stool to a chair? This is their choice! I think you will agree with me that the stool is uncomfortable in the sense that it does not have a back. And sometimes you just want to lean on and relax your back when you drink or watch your favorite show!
Do your children once again get you and do not let you rest? Get two chairs, and the kids can make a house out of them, covering them with a blanket! Down with constant whining and requests! Yours will thank you and discover a new kind of game, and you can safely do what you love!
But that's not all! Only tomorrow, all day long, a special PROMOTION will be held in our store, where you can see ALL the chairs, touch and even sit on them! You can see for yourself how comfortable the chair is.
Our prices, as well as the choice and variety of colors will pleasantly surprise you!
It's time to replace old chairs, update your home interior, bring something new to the familiar and ordinary!
If you buy a chair in our store within ten days, you will receive a GIFT from our sponsors - TWO packages of chips!!! Enjoy the taste of which you can sit on your new comfortable chair, relax and indulge in dreams of beauty!
Don't miss this chance! We will be glad to see you in our store!
))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))))
The most important component of marketing in general and Internet marketing in particular are advertising texts. Conventionally, all site content can be divided into informational and selling. To achieve the main task of any business - successful sale product - just what is needed are articles written in the format of high-quality and competent advertising.
The demand for such texts is constantly growing. Copywriters working in this niche are extremely sought-after specialists. They themselves can form their own level of earnings by setting the price for articles. The customer pays once, but receives a working tool that performs its functions around the clock, sometimes better manager in sales and regularly brings new customers. However, in order to master the selling format of texts, experience and special knowledge are required.
To influence a person, having only words in his arsenal, to convince, explain, captivate, hook and lead to a choice is not an easy task. What to pay attention to Special attention and what basic elements the advertising text should include - read about this in our material.
Rules for compiling advertising texts: What? To whom? How?
What offered by the seller to the buyer? It would seem that the answer to the question is obvious and lies on the surface. However, not all so simple. When a person buys a product or service, he acquires, first of all, the ability to satisfy a certain need. Therefore, in the advertising text, the main role is played not by the proposed product and its properties, but by the benefits that it provides.
Let's look at an example.
The task of a copywriter is to write a selling material about a dishwasher. You can describe in detail its parameters and characteristics, praise the manufacturer, but for potential buyer, for the hostess, more important information that she buys not only a car, but also
- total time spent washing by hand,
- saving water (and money, respectively),
- health care (sterility of dishes is protection against germs and related diseases).
Not less important, to whom targeted advertising text. There is no universal client. That's why milestone copywriter's work - a study of the image of a potential buyer. Factors such as gender, age, professional interests, hobbies. When a portrait of the target audience is drawn up, it is easier to find information about its problems and needs. Data can be further collected on thematic forums and in public social networks.
- A catchy headline that grabs the reader's attention.
- A start that sparks interest and keeps it going.
Let's go back to the dishwasher example. You can start by talking about promising opportunities: “Do you want to spend less time in the kitchen and pay more attention to family and loved ones?”
Or to focus on the problem: "Spend long hours in the kitchen fighting endlessly with dirty dishes?"
A description of an opportunity or problem in form is, as an option, a consistent presentation, thinking aloud, an image-picture drawn in words (example: "You come to the kitchen and see mountains of unwashed dishes").
Problems of advertising copywriting
Features of texts for targeted advertising
Contextual advertising is aimed at a buyer who has already formulated a specific request for himself and is looking for information on the topic on the web. Targeted advertising, although it is directed immediately to a specific target audience, is shown regardless of desire. potential client. Therefore, its task is not only to attract attention, but also to awaken the desire to buy a product, so that the user clicks on the proposed link and then becomes a consumer of the main selling content of the site.
- Brevity and conciseness in the presentation of the main thought and idea.
- Maximum specificity (not " big discounts", but specific numbers and indicators).
- Original hook: catchy title, provocative question, a surprising fact.
Summing up
It is not easy to write an advertising text that will sell. The skills and knowledge of a good copywriter border on the professional skills of a marketer and psychologist. Every person has certain problems and needs. Therefore, the task of copywriting is to offer a solution, to increase the desire to buy by telling about the opportunities that open up and describing the benefits. And if the author copes with this task, masters the advertising format of articles, then as a specialist he moves to a different level of demand among customers, and hence to a higher level of earnings.
If you are interested in other opportunities on the Internet, if you want to earn money not only by copywriting, but also create additional sources of income, use proven methods, information about which we have collected in several sections of the LookFreedom website. Author's methods, reviews of services and programs will help you get real money and at the same time not get involved with fraudulent projects.
PLEASE WATCH THIS VIDEO:
Emptiness in reality is texts that do not work. Today they are the majority. Meet customer expectations and increase rating trading platform only high-converting content that brings profit is capable.
Textmark agency offers sales copywriting for all types of media, as well as website support services. We turn airtime and advertising space from a waste of money into a profitable investment!
Advertising copywriting: secrets of efficiency
Our work
Important note
Copywriting in advertising
You might not have been a poet until you became a copywriter. Writers working in advertising agencies or periodically engaged, akin to poets. Their goal is so that they immediately "pierce" the hearts of consumers.
Rules and secrets of writing advertising and PR texts: 16 tips
Advertising copywriting is strictly subject to certain rules. It is enough to know them, to be able to apply them in practice. But in reality, not all authors are able to create colorful texts that accurately advertise a product / service whose words can sell. This will help talent, experience and practice.
Features of compiling advertising and PR texts
1. Simplicity
Complex, fancy sentences should be avoided. Conciseness of thought. Small sentences, sonorous, easy to remember.
2. No hidden subtext
The essence of the text is stated directly, without any veiling. The meaning of the information should be immediately clear to the reader. No long lists of enthusiastic adjectives that writers love to spice up their texts ( enchanting, delightful, extraordinary). A certain rhythm of the text and style are observed.
3. Stirring up interest
4. Statements and motivation
Do not use inappropriate comparisons, avoid the “not” particle. Only the affirmative form of address to the interlocutor. Incentive verbs are appropriate, calling for immediate action on the part of buyers.
5. Compelling facts and figures
Offer must be confirmed hard facts and numbers that act magically on consumers: “We already have 5 million, do you want to stay away?”.
6. Conciseness and brevity
An advertising and selling text that takes half an hour to read is appropriate on a site where people come to choose a product and intend to do it for a long time and thoroughly. Elsewhere, ads should be short, a few minutes long, the most basic, condensed to the limit.
7. Truthfulness
Excessive fantasies and outright lies for the sake of short-term gain will lead to accusations, rejection and return of purchases. Such excesses, except for harm, will bring nothing to the businessman.
8. Decency
Sometimes with a certain target audience I want to talk in a special slang. Doing this is not worth it. Not all people will perceive the treatment in the same way. Many will be dismayed and repelled by such language. Literacy and the use of the correct words and terms are much more useful.
9. Flowery and "painting"
10. Originality
Unlike the previous paragraph, originality is understood as being different from competitors' advertising. Each proposal should be uniquely original, stand out in the market.
11. Common sense
12. Withdrawal of objections
A must in sales copywriting. Softly and unobtrusively, the reader is persuaded, preventing the appearance of objections and unwillingness to be influenced by advertising.
13. Replays
Valid and important, but not word for word. It is advantageous to repeat some idea several times, so that when reading the advertising text, the user gets used to it and comes to terms with it. Repetition of 1-2 convincing arguments will help lead the reader to the desired result.
14. Positive effect
Needless to say about the negative attitude of people towards advertising in general. Her dominance has long done its dirty deed. No obsession, aggression, rude pressure.