The most important component of marketing in general and Internet marketing in particular are advertising texts. Conventionally, all site content can be divided into informational and selling. To achieve the main task of any business - successful sale product - just what is needed are articles written in the format of high-quality and competent advertising.
The demand for such texts is constantly growing. Copywriters working in this niche are extremely sought-after specialists. They themselves can form their own level of earnings by setting the price for articles. The customer pays once, but receives a working tool that performs its functions around the clock, sometimes better manager in sales and regularly brings new customers. However, in order to master the selling format of texts, experience and special knowledge are required.
To influence a person, having only words in his arsenal, to convince, explain, captivate, hook and lead to a choice is not an easy task. What you should pay special attention to and what basic elements the advertising text should include - read about this in our material.
Rules for compiling advertising texts: What? To whom? How?
What offered by the seller to the buyer? It would seem that the answer to the question is obvious and lies on the surface. However, not all so simple. When a person buys a product or service, he acquires, first of all, the ability to satisfy a certain need. Therefore, in the advertising text, the main role is played not by the proposed product and its properties, but by the benefits that it provides.
Let's look at an example.
The task of a copywriter is to write a selling material about a dishwasher. You can describe in detail its parameters and characteristics, praise the manufacturer, but for a potential buyer, for a hostess, more important information that she buys not only a car, but also
- total time spent washing by hand,
- saving water (and money, respectively),
- health care (sterility of dishes is protection against germs and related diseases).
Not less important, to whom targeted advertising text. There is no universal client. That's why milestone copywriter's work - a study of the image of a potential buyer. Factors such as gender, age, professional interests, hobbies. When a portrait of the target audience is drawn up, it is easier to find information about its problems and needs. Data can be further collected on thematic forums and in public social networks.
- A catchy headline that grabs the reader's attention.
- A start that sparks interest and keeps it going.
Let's go back to the dishwasher example. You can start by talking about promising opportunities: “Do you want to spend less time in the kitchen and pay more attention to family and loved ones?”
Or to focus on the problem: "Spend long hours in the kitchen fighting endlessly with dirty dishes?"
A description of an opportunity or problem in form is, as an option, a consistent presentation, thinking out loud, an image-picture drawn in words. (example: "You come to the kitchen and see mountains of unwashed dishes").
Problems of advertising copywriting
Features of texts for targeted advertising
Contextual advertising is aimed at a buyer who has already formulated a specific request for himself and is looking for information on the topic on the web. Targeted advertising, although it is directed immediately to a certain target audience, but it is demonstrated regardless of the desire potential client. Therefore, its task is not only to attract attention, but also to awaken the desire to buy a product, so that the user clicks on the proposed link and then becomes a consumer of the main selling content of the site.
- Brevity and conciseness in the presentation of the main thought and idea.
- Maximum specificity (not " big discounts", but specific numbers and indicators).
- Original hook: catchy title, provocative question, a surprising fact.
Summing up
It is not easy to write an advertising text that will sell. The skills and knowledge of a good copywriter border on the professional skills of a marketer and psychologist. Every person has certain problems and needs. Therefore, the task of copywriting is to offer a solution, to increase the desire to buy by telling about the opportunities that open up and describing the benefits. And if the author copes with this task, masters the advertising format of articles, then as a specialist he moves to a different level of demand among customers, and hence to a higher level of earnings.
If you are interested in other opportunities on the Internet, if you want to earn money not only by copywriting, but also create additional sources of income, use proven methods, information about which we have collected in several sections of the LookFreedom website. Author's methods, reviews of services and programs will help you get real money and at the same time not get involved with fraudulent projects.
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Advertising copywriting: secrets of efficiency
Our work
Currently, it is customary to distinguish several types of copywriting: speech writing, advertising copywriting,. The combination of SEO copywriting and advertising copywriting used to create websites is sometimes called webwriting.
It is considered the main type of copywriting. The tasks of advertising copywriting include writing texts for various advertisements, including online advertising.
Copywriting is used to write contextual ads, attractive texts for banners or teasers (a type of graphical Internet advertising). Also this species copywriting is used when writing promotional articles for websites.
What are the features of advertising copywriting?
Advertising copywriting, unlike SEO copywriting, is focused on live website visitors, and not on search robots. So, in SEO copywriting, special attention is paid to optimizing the use of keywords, headings, highlighted text - all these factors are important in search promotion.
Why should potential buyers pay attention to the advertised products? What benefits will this product bring to potential buyers? These and other questions about the advertised products are answered by this type of copywriting.
As part of advertising copywriting, it is often distinguished certain types services, such as writing advertising slogans, naming. Naming is usually understood as the service of creating a name for a company, product or website, because a good name is one of the key components of the success of an advertising campaign.
Professional copywriting requires deep knowledge of the language, consumer psychology, modern marketing technologies and advertising technologies on the Internet. Therefore, the product of professional copywriting is the result of the work of not only a copywriter, but also many other specialists.
In particular, advertising copywriting for websites includes a thorough analysis of the company or the advertised product, market niche research, competitor analysis, as well as potential consumers product or the company's customers. On the basis of the conducted research, the necessary advertising texts are developed.
Professional copywriting services are offered by a web design studio WebStudio2U : you will receive unique, optimized for search promotion, thematic, advertising, image texts.
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