Business plan for a staff training center. The total volume of the course. Equipment and furniture

* Calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

Training centers are a popular business area, the potential of which is only being revealed in Russia and where you can find free and profitable niches. What do you need to open an educational center?

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of training centers throughout their lives - from preschool education and up to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

Modern Training Center is a complex business. Let's consider the main directions of its activity.

If 10-15 years ago the training center was a specialized training organization engaged in training students in any activity or several related areas of activity, then at present the training center is, in fact, a training and consulting company.

Forms of organizing the work of the training center

There are currently two main forms of organization educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning when training is conducted using the Internet in real time using conferencing programs or the listener is watching an already recorded video material.

Offline learning is a classic type of learning, when the student learns in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

First of all, it is the cost savings on the maintenance and equipment of training rooms.

From the first advantage follows the second advantage: the prices for online education can be made lower due to cost savings, that is, more people will be able to use your training programs.

Using an online learning model, your training center can attract students from all over the country and even the whole world, significantly expanding the audience of students and, accordingly, its financial flows without a significant increase in costs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

But there are almost no benefits for the training center from conducting direct, offline training. The costs are higher, the audience that can be attracted is smaller. But there are a number of nuances. It is more difficult for people of a higher age category to study online. This happens both because of the prevailing psychological attitude towards direct learning, and because of the lack of experience and knowledge when working with a computer. It should also be noted that it is difficult to conduct an intermediate knowledge test online, especially final tests, the results of which are issued a certificate of completion of the course. Of course, such a document can be provided to everyone who paid for the course, but this will significantly reduce the value of taking your courses in the eyes of the students. It should not be discounted that direct teaching provides better contact with the lecturer.

And, finally, it should be taken into account that training courses enable students to acquire new contacts that are potentially useful in business terms, which is an important incentive for many students to take offline courses.

Ready-made ideas for your business

Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

The choice of direction for training is very important for the success of the created training center. It should be noted that you can teach anything - from manicure techniques to working on the cryptocurrency market. Of course, you, as the organizer of the training center, do not need to understand all areas on your own. Your main task is to organize a business. Finding the best coaches or educators, especially since you can offer part-time, non-full-time jobs, is not difficult.

As for Russia, the market additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

Ready-made ideas for your business

With additional education for children, everything is simple. Among the training centers, the centers that prepare for the Unified State Examination (USE) are in the greatest demand. This is understandable, since without special preparation for the Unified State Examination it is very difficult to score a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language courses, especially courses of English language, which is associated with the traditionally low level of its teaching in ordinary general education school. Next come arts and sports education. The directions of additional art education are especially diverse. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

Determine a list of the most in-demand courses for additional vocational education much more difficult, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. There is a high demand for courses aimed at teaching and additional training education and health workers.

Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is in the lead here, which is connected, on the one hand, with the rapid technological development of the industry, and with the presence in this industry of sufficient financial resources which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as marketing on the Internet, graphic design, logistics and corporate governance, that is, those areas in which higher education can't keep up with current trends development.

Speaking of additional vocational education, one cannot fail to mention the concept of continuous education, which is very popular in developed countries. In short, this concept provides for education "not for life, but throughout life." According to this indicator, Russia lags far behind developed countries. In the Russian Federation, no more than 20% of employees participate in the process of continuous education, in the countries of the European Union this figure is twice as high. Thus, the potential for the development of additional professional education is huge, the market should grow at least twice.

Ready-made ideas for your business

Therefore, let's consider what trends exist in the market of additional professional education in developed countries, since the trends that exist there will soon be in demand in our country, it is necessary to prepare for this in order to occupy your niche in advance.

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for decision-making in difficult situations, trainings to improve productivity and management. own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Very popular overseas professional courses culinary art, psychological development and repair.

So which direction should be chosen as more profitable? There is no exact answer to this question. You cannot choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in your specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for the training center. This is a complex issue from a legal point of view. In practice, this area of business is regulated federal law"On education in Russian Federation"of December 29, 2012 N 273-FZ and the federal law "On licensing certain types activity" dated 04.05.2011 N 99-FZ. Do not look at the fact that the laws were adopted a long time ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal difficulties, we will answer this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this tutoring. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a permanent basis and several curricula. In this case, a license is required.

Of course, there are "legitimate" options for circumventing this law. One of them is, for example, a scheme according to which each tutor enters into a separate agreement with students, and the training center enters into an agreement with each tutor or teacher to rent a room. The option is ambiguous from a legal point of view. We strongly do not recommend using this option without consulting a qualified lawyer in your area, as the actions of the supervisory authorities can be completely different.

Therefore, consider what is needed to obtain a license for a training center. It all starts with a choice organizational form training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations represent non-profit organizations(ANO, NIGHT, MIRACLE and others). Organizations providing training are legal entities or individual entrepreneurs including with employees. We will choose the second option, since we are still going to implement commercial activity, and the requirements for obtaining a license for them are lower.

Obtaining a license for an organization providing training is not particularly difficult. We will not dwell on this in detail, in general, the scheme looks like this: obtaining an opinion from Rospotrebnadzor and the license itself from the Department of Education. Naturally, in order to obtain these documents, it is not enough just to apply; a fairly large list of documents is also attached to them. This list can be obtained from the employees of these bodies. The fee for obtaining a license is 7500 rubles. Make sure to get this list in advance as there are specific space requirements for different types of training centers. For example, a children's learning center should have at least three toilets: for boys, girls, and employees. And this can not be arranged in every room, so be careful.

If you do not want to go through this entire procedure yourself, then specialized organizations will help you. The term for obtaining such a license takes about three months, the cost of the service is from 30 thousand rubles.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for a consultation. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you are planning to start with online courses and conduct them independently, the investment will amount to 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising on social networks will work best. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

If your activity will be related to offline learning, then first of all, you need a room that meets certain requirements for educational institutions. The cost of renting such a room may not be very large, since in terms of area it can be from 25-30 square meters. You may need to repair, but this is all individually.

Another significant expense may be the purchase of office and computer technology, projector and other equipment necessary for the implementation of the educational process. If your courses are computer-related and you need to equip each study place, then the cost of this can be from 300 thousand rubles for ten training places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have an operating margin of several months to pay rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for the costs, the main part will be the salaries of teachers or experts who will conduct the training. The profit will directly depend on the number of students in your courses and the number of teachers. Let's take an example. Suppose you have organized an offline training center with three teachers, that is, for three programs. The term of study is one month for all programs. The average number of students per program is 10 people. The cost of the course is 8 thousand rubles. Thus, your revenue will be about 240 thousand rubles. Expenses, taking into account rent, wages, taxes and advertising, will amount to about 180 thousand rubles. In total, your income will be about 60 thousand rubles per month.

As far as online courses are concerned, minimum investment and high-quality demanded areas of courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Not well prepared significant amount courses in Russian and spent about 2 million dollars on their preparation, Russian division Coursera generated about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

Strive to sell your products to the widest possible audience: companies, children, their parents, students. For example, if we are talking about a children's center, then if you do not present your course to parents in a favorable way, then you will not acquire a client, and if you do not captivate the child at the first lesson, then he will no longer come.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post non-news and advertising information, and specific cases and solutions, let readers on social networks see the potential of your courses.

Constantly receive feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

Even if you plan to open an offline training center, then you need to add an online component to its program in order to expand the audience and attract new customers. Modern special platforms allow you to do this easily and almost without investment.

For a small fee, you get not only everything necessary tools for online training, but also the ability to receive payment and conduct additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Also, to make it easier to start a business, especially if you have not worked in this business before, purchasing a training center franchise can help you. Often, companies that offer franchises provide not only already developed courses, but also clients, independently providing promotional activities for your training center, as well as provide legal and accounting support.

Summing up, we conclude that the creation of a training center is promising business, whose potential in the Russian market is just being revealed. Effective Methods online learning can minimize investments, and the attracted audience will provide good profitability.

126 people are studying this business today.

For 30 days, this business was interested in 36207 times.

Profitability calculator for this business

Do you want to know when the business will pay off and how much you can actually earn? Free App"Business Calculations" has already helped save millions.

Psychological Salon "1000 Ideas" is a unique business format that opens up endless opportunities for self-realization in one of the most sought-after niches of modern business.

* Calculations use average data for Russia

Starting investments:

Revenue:

Net profit:

Payback period:

The rapid development of business in the segment of training and educational centers is a global trend. The concept of lifelong learning makes people use the services of learning centers throughout their lives - from pre-school education to retirement age. Modern educational platforms make possible a minimum entry threshold and provide a good profitability for this business.

What is a modern training center

A modern training center is a complex business. Let's consider the main directions of its activity.

Forms of organizing the work of the training center

At the moment, there are two main forms of organization of the educational process. This is online and offline learning. From the choice of this form, or rather from what form will prevail in the activities of the training center, its organization and principles of functioning largely depend.

Online learning (in English online or e-learning) is distance learning, when learning is conducted using the Internet in real time using conference programs or the listener is watching already recorded video material.

Offline learning is a classic type of learning, when the student learns in a classroom, usually as part of a group, and the trainer or teacher interacts directly with the students.

Let’s take a look at the advantages of both forms of learning.

Benefits of online learning for a training center:

First of all, it is the cost savings on the maintenance and equipment of training rooms.

From the first advantage follows the second advantage: the prices for online education can be made lower due to cost savings, that is, more people will be able to use your training programs.

A comfortable learning environment for students who can study in a convenient place and at a convenient time also helps to increase the audience of your courses and increase your profits.

Ready-made ideas for your business

Thus, it is desirable to combine the advantages of online and offline learning, combining these forms of learning in such a way that your training center gets the maximum profit.

The most profitable areas of study for the training center

As for Russia, the market for additional education is estimated at more than 100 billion rubles. Almost seven million citizens of the Russian Federation are engaged in additional education courses.

According to market participants, courses lasting up to one month are the most popular.

The entire market of additional education in Russia can be conditionally divided into two large parts: additional education for children and adolescents, and additional professional education.

Ready-made ideas for your business

With additional education for children, everything is simple. Among the training centers, the centers that prepare for the Unified State Examination (USE) are in the greatest demand. This is understandable, since without special preparation for the Unified State Examination it is very difficult to score a sufficient number of points for admission to a higher educational institution. In second place in demand for children and adolescents are various language courses, especially English courses, which is associated with the traditionally low level of its teaching in an ordinary secondary school. Next come arts and sports education. The directions of additional art education are especially diverse. It is popular as classical drawing courses, as well as its modern directions, for example, photography or acting.

It is much more difficult to determine the list of the most popular courses for additional professional education, their list is too extensive. The majority of students in this segment (about 44%) updated their knowledge on a profession previously obtained in the system of higher or secondary education. The students of these courses were professionals actively working in their main specialty, for example, accountants, auditors, lawyers. Courses aimed at training and additional training of education and health workers are in great demand.

Considering the sectoral nature of the most demanded areas of activity of the training center, we can note that the mining sector is leading here, which is due, on the one hand, to the rapid technological development of the industry, and to the availability of sufficient financial resources in this industry, which, according to statistics, made it possible to involve almost every third employee in the field of additional education.

It is worth paying attention to such areas of additional education as marketing on the Internet, graphic design, logistics and corporate management, that is, to those areas in which higher education does not keep pace with modern development trends.

Ready-made ideas for your business

First of all, these are courses related to business administration and management activities. For example, these include courses aimed at developing analytical skills, tools for making decisions in difficult situations, training to improve productivity and manage your own time. Training centers specializing in the development of management and leadership skills for women are growing very rapidly. In Russia, this direction is poorly developed, gender coloring in education in our country, as a rule, is not welcome, but it is a global trend. It is worth taking a closer look at this direction.

Professional courses in culinary art, psychological development and repair are very popular abroad.

So which direction should be chosen as more profitable? There is no exact answer to this question. You cannot choose a training center specialization based on what areas are most in demand now - by the time you enter the market, you will have to compete for clients with training centers that will already have a strong reputation in this segment. Choose those areas of specialization of the training center that either allow students to retrain and get a more modern specialty, or earn more money in their specialty. Well, and, of course, to fill your leisure time. Cooking courses are especially popular nowadays.

Legal aspects of creating a training center: licenses, certificates, permits

Let's start with the most important point - do you need a license for the training center. This is a complex issue from a legal point of view. In practice, this area of business is regulated by the Federal Law "On Education in the Russian Federation" dated December 29, 2012 N 273-FZ and the federal law "On Licensing Certain Types of Activities" dated May 4, 2011 N 99-FZ. Do not look at the fact that the laws were adopted long ago. Every year they are supplemented and clarified, the practice of their application, due to the ambiguity of the wording, is quite complicated. Without going into legal complexities, the answer to this question is simple.

A training center license is required. An exception is the case when teaching is conducted by an individual entrepreneur personally. He has no right to hire employees. As a rule, this is a tutoring activity. But the format of the training center, which we are talking about in this article, is different - we assume the creation of a training center with several teachers working on a full-time basis and several training programs. In this case, a license is required.

Therefore, consider what is needed to obtain a license for a training center. It all starts with the choice of the organizational form of the training center. According to the law, this can be educational organizations and organizations that provide training. Educational organizations are non-profit organizations (ANO, NOCHU, OCHUDO and others). Organizations providing training are legal entities or individual entrepreneurs, including those with employees. We will choose the second option, since we are still going to carry out commercial activities, and the requirements for obtaining a license for them are lower.

There are some difficulties in choosing the OKVED code. The main code will be OKVED section P "Education". But with the choice of subsection can be difficult. It all depends on many factors: the duration of the courses, the form of organization, the type of services provided. We strongly recommend that you use the advice of Rosstat or Rosstandart in your region in this matter, or contact the appropriate law firm for advice. Various regulatory authorities may have claims on this issue, so it is better to clarify all the nuances in advance.

Investments, profits and financial performance of the training center

Let us immediately determine that the issue of investment and profitability of the training center depends on many factors. If you plan to start with online courses and conduct them yourself, then the investment will be from 50 thousand rubles. It will be enough for you to purchase a computer with Internet access, register an individual entrepreneur and spend a certain amount on advertising. In this case, advertising on social networks will work best. Preferably on Facebook. But it all depends on the direction of your courses. For example, Instagram will work better for cooking classes.

Another significant expense item may be the purchase of office and computer equipment, a projector and other equipment necessary for the educational process. If your courses are connected with computers and you need to equip each study place with them, then the cost for this can be from 300 thousand rubles for ten study places. Roughly, if we rent a room, it does not require significant repairs, and we equip each study place with a computer, then the cost of organizing such a center, including furniture, will amount to 600 thousand rubles. You also need to have an operating margin of several months to pay rent and wages until you reach operating payback. The total cost of opening an offline training center will be from 1 million rubles.

As for online courses, with minimal investment and high-quality in-demand courses, we can get more than 50 people on the course. Profit from the course can be more than a hundred thousand rubles.

The payback period of the training center is on average about one year.

There are less obvious ways to monetize online learning centers. For example, you can earn and provide with completely free trainings. The model looks like this. Coursera's Russian partners provide their trainings for free, but they charge a fee for certification and obtaining a certificate. Having prepared a small number of courses in Russian and spent about $2 million on their preparation, the Russian division of Coursera received about $3 million in annual revenue. That is, paid back its costs in less than a year. But these courses can bring profit for years.

Marketing and promotion of the training center

Here are a few basic rules that you need to follow when promoting an educational or training center.

The main promotion channel for the training center is virality, that is, a method of advertising when information is transmitted by the users themselves, in other words, "word of mouth".

Make additional sales. Let's suppose that those who have completed the initial course are offered a more expensive advanced course, and then an expert one.

Use social media to promote. They make it easy for users to share the information they like. Post on the pages of your training center not news and advertising information, but specific cases and options for solving them, let readers on social networks see the potential of your courses.

Get constant feedback from your listeners. This will not only allow you to make the courses more and more useful and effective, but will also increase customer loyalty. Be sure to ask participants to write reviews of completed courses on your website or social media page.

Franchise and online platforms for the training center

For a small fee, you will not only get all the tools you need to conduct online training, but also the ability to receive payment and make additional sales. Many sites have a free period for holding several online seminars. You can easily and without investment evaluate the effectiveness of this form of training.

Summing up, we conclude that the creation of a training center is a promising business, the potential of which in the Russian market is only being revealed. Efficient online learning methods can minimize investment, and engaging audiences will provide good returns.

126 people are studying this business today.

For 30 days, this business was interested in 36207 times.

Profitability calculator for this business

Educational courses are quite a profitable business, as people often need to acquire additional knowledge and skills in order to meet modern requirements.

The profitability of the training center is approximately 30%, the payback period is 1-1.5 years. Start-up capital you will need not very large - 400-450 thousand rubles.

Recruitment of students and choice of direction of study.

The business plan of the training center will be profitable if you recruit at least 100 people for monthly classes which are best divided into groups of 10 students. average cost courses 3000 rubles, which means the minimum turnover per month will be 300,000 rubles.

But before that, it is important to determine the focus of the courses. This can be training in certain professional skills (accounting, website design, preparation of assistant secretaries, etc.), or training in specific computer programs, or original courses (learning feng shui, design basics and other newfangled areas). It is better to choose a niche that is free from competitors.

Teaching Staff.

Selection of competent teachers - the most milestone the business plan of the training center, as they will not only teach, but will also be able to develop training plans and offer new directions.

The staff should include 3-6 teachers, 2-3 consultants, a secretary and an accountant. Teachers are paid hourly, the secretary and accountant have a fixed salary.

Training center space.

You need to find a room of at least 200 sq.m., since you need 2 classes of 50 sq.m., a computer class will take 60 sq.m., a reception room and the director's office will occupy 40 sq.m. Such a room will be able to accept 100-150 students in 4 streams.

Equipment.

For all the equipment, you can go to a computer store, where you can choose 10 computers at once, a printer, a fax, a projector. You will also need 30 sets of table and chair, a bookcase for literature and the educational literature itself. The office and reception area can be furnished to your liking.

Licensing.

For licensing teaching activities, the following package of documents is required:
- a statement including a list of developed training programs;
- information about staffing;
- information about the premises;
- information about the teachers of each program;
- certificate of registration, information about the founders and other information.
If it is difficult for you to develop a business plan on your own, you can download it on the Internet or order an individual business plan of any complexity.

Approximate data:

Monthly income - 540,000 rubles.
Net profit - 113,730 rubles.
Initial costs - 80,800 rubles.
Payback - from 1 month (individually).

This business plan, like all others in the section, contains calculations of average prices, which may differ in your case. Therefore, we recommend that you make calculations for your business individually.

In this article, we will make detailed business plan a small children's development center with calculations.

Service Description

This business plan provides information related to opening your own development center for children. It provides classes for children of preschool and school age. At the same time, the center has not one focus, but several, which helps to cover a large part of the population. The entrepreneur is also the director (manager) of his center. The organization does not position itself as Kindergarten, that is, children are not within the walls of the organization without parents for more than 3 hours, which allows not to introduce cooks and nannies into the staff.

Market analysis

Today, young parents pay more and more attention to the development of their children. If they are satisfied with the approach of kindergartens, then only partially. Therefore, many parents are trying to find some alternative, to get additional opportunities from the outside. Someone resorts to the use of nannies and tutors. But both of these methods are very expensive.

In addition, it is very important for children at any age to communicate with their peers. This makes it possible to go through the process of socialization. A child in a team begins to associate himself with society, to seek for himself in it appropriate place. That is why it is very important to give your child the opportunity to communicate.

Today this problem is more acute than ever. After all, modern children love fancy gadgets and toys so much. Many of them forget how nice it is to play with their peers in the sandbox.

This is the first argument in favor of the development center, but far from the only one.

In addition, in such a center a child can develop in several directions at once. For example, to engage in drawing, modeling, vocals, the development of fine motor skills and other things. That is, parents, taking their child to such an institution, will know what abilities are developing. Moreover, adults will be able to choose their own, based on the characteristics and desires of their children.

According to statistics, children aged 6 months to 5 years use the services of development centers most often.

American scientists studying Russian market developing centers, found out that even during the crisis, this industry will grow.

Today in Russia there are more than 2 thousand private children's clubs and mini-kindergartens. Their number is growing every year. And this despite the fact that the state is paying more and more attention to the opening of new kindergartens. All this, because such development centers are not substitutes for kindergartens, but, on the contrary, complement them.

Today, there are 3 types of players in this area:

Major franchise networks , which have a large number of points, and, consequently, are widely known.
Medium networks . Such players own 5-10 small clubs located in the same region, as a rule. They also enjoy a positive reputation and demand in a particular area.
Small local players , which have 1-2 objects. It is harder for them than all the others to compete in the market.

This type of business is not high margin. The thing is that it is very dependent on three factors:

rental cost;
employees' wages;
the cost of the services provided.

You should not be sprayed immediately on all kinds of activities. We, in order to reduce costs, have abandoned leisure activities and the concept of a mini-garden. Therefore, you can think about subleasing the premises. For example, with a private kindergarten that does not work in the evening, or a school under an official contract. This will be a great opportunity to save on rent.

Potential consumers: these are active and independent parents under the age of 35 who pay attention to raising their own children. If we talk about social status, then it must be said that most often these will be people with an average income and above average.

At the end of the analysis, I would like to provide data on why people refuse to use the services of children's development centers.

SWOT analysis

Before opening your own developmental center for children, it is necessary to conduct a thorough analysis of internal and external factors. Many of them can cause failure. To protect yourself, you need to study the features of the market for this type of service, your region.

To external factors can be attributed:

Capabilities:

Providing a wide range of services.
Opportunities to expand your own business.
Work in the "useful" sector of the economy.
Opportunities to attract investors to develop your own business.
Wide range of customer acquisition opportunities.
State support.
The possibility of obtaining subsidies for the opening and development of their own production.
Lack of bureaucratization in this area of the economy.
Growth in demand even during the economic downturn in the country.
Low financial barriers to market entry (almost non-existent).
Ease of paperwork.
No need to obtain a license (for our type of development center).
Strict requirements for the premises and staff in terms of ensuring the safety of life and health of children.

Threats:

High level of competition.
There may be changes in legislative acts, as a result of which the work of the center may be suspended.
Decline in the income level of the population and, as a result, a decrease in demand for the services provided.

Do not underestimate the internal factors. Sometimes they play a decisive role, and it is almost impossible to change everything at once. Therefore, it is necessary to constantly analyze the activities of your development center. So to internal factors can be attributed:

Strengths:

It is possible to expand the business, add new services.
Selection of a territory favorable for work in terms of competition.
The location of the center on the school grounds allows many parents to be attracted through word of mouth and advertising within the walls of the school.
Opportunity to establish cooperation with school teachers.
Possibility of cost increase.
Teachers have experience working with children.
Availability of courses that improve the qualifications of teachers working in the center.
Ability to reduce fixed costs.
The possibility of involving parents whose children go to the school where classes will be held.
No need for repairs.
No need to buy furniture.

Weak sides:

High responsibility for children.
There may be a lack of staff motivation.
Need to find staff.
Lack of own client base.
Lack of programs to work with children.

Opportunity Assessment

So, as mentioned above, classes will be held on school grounds after school. This makes it possible to seriously save on rent, renovation of the premises, because the classes correspond to all SanPins. In addition, you can arrange classes with teachers who have extensive experience working with children.

When choosing a school, it is important:

that the institution does not work on the second shift;
so that the location is successful (it is better to choose the city center).

In addition, parents will be more confident in the classes held at the educational institution.

So, our institution will work according to the following schedule:

Total: 28 hours per week; 120 hours per month.

To conduct classes, we will rent 2 rooms, in each of which classes will be held in groups of 8-15 people.

Organizational and legal aspects

. We pay a state duty in the amount of 800 rubles. OKVED codes can be:

92.51 - organization of club-type institutions;
93.05 - personal services.

You can apply UTII or. In the second case, two options are possible - STS "Income" 6% or STS "Income minus expenses" 6-15% (the rate is determined depending on the region).
In accordance with Decree of the Government of the Russian Federation of March 16, 2011 N 174 “On Approval of the Regulation on Licensing Educational Activities”:

"Educational activities carried out by conducting one-time classes various kinds(including lectures, internships, seminars) and not accompanied by final certification and issuance of documents on education, activities for the maintenance and education of students and pupils, carried out without implementation educational programs as well as individual labor pedagogical activity not subject to licensing».

Therefore, we do not need to issue a license.

You don’t have to get permits for the premises either - the school regularly undergoes such checks. However, during the academic year, Rospotrebnadzor may conduct scheduled inspections which should be reported to the school management.
What is important, you won’t have to conclude contracts for garbage collection, deratization and others, because they are all concluded between the school and organizations.
It is worth taking care of renting a room and storing the necessary supplies for work.
Teachers can be accepted work book(after all, they probably already have a main place of work), but under a contract. Therefore, it is worth taking care of drawing up such an agreement and job descriptions in advance.
It is also necessary to develop agreements with parents whose children will visit the institution. It is better to attach payment receipts to them for transfer Money. Therefore, it's better. Yes, and the school will have to pay through it.
In fact, KKM is not needed.
Do not forget to take care of the presence of a small office for the administrator to be there. It can be quite small and in any of the districts of the city. After all, the main task will be receiving calls, paperwork. If necessary, he will travel to an educational institution.
We do not forget about the availability of medical books for all employees and the timely passage of medical examinations.

Marketing plan

After we have decided on the legal side, we need to think about ways to promote our own center. The most effective include:

Creation and promotion of your own website with parallel maintenance of your own group in social network. At the same time, contextual advertising can be used for promotion.
Placement of information within the walls of the school. And, as a rule, you can do it completely free of charge. It is worth looking into neighboring institutions - schools, kindergartens.
Posting ads on nearby houses. After all, it is important for parents that the location of the classes is located not very far from home.
Placing information in local newspapers. Moreover, you can place not only advertising, but also information about working teachers, the methods used, and the results.
Placement of information on various thematic forums of the city, bulletin boards.

It should be noted that word of mouth will play a huge role, because mothers love to share information with each other so much.

Do not neglect trips to nearby kindergartens - it is better to find out about the planned meetings in advance and come at the right time to the right place.

Calculation of projected income

Please note that these are average figures. It should be borne in mind that at the beginning the number of children will be much less. During the summer there may be no classes at all. Be sure to take this into account when calculating in your business plan.

Production plan

So, the entrepreneur will not have to make repairs, as well as buy furniture. It remains only to register as a private entrepreneur, hire workers and purchase the necessary methodical material. This can include various notebooks, copybooks. If we are talking about drawing classes, then you will need consumable for teachers.

As for wages. It is better for teachers to establish a piecework wages to motivate them to attract children to the center and conduct quality classes.

The administrator can also set a salary as a % of the total income so that he actively works with the group and sites children's center. Meetings can also be entrusted to him or the entrepreneur himself can do this. He will work 5 days a week.

Salary will be as follows:

Teachers (10 people) - 50% of the proceeds from classes, including taxes. Total: 270,000 rubles for all. It turns out 27,000 rubles per person, despite the fact that they lead 12 hours a week each.

Administrator: 10,000 rubles + 3% of total revenue. Total: 10,000 + 540,000 * 0.03 = 26,200 rubles.

organizational plan

Financial plan

Profit before tax: 540,000 - 406,200 = 133,800 rubles.
Tax (we calculate the simplified tax system 15% of the difference between income and expenses): 133,800 * 0.15 \u003d 20,070 rubles.
Net profit: 133,800 - 20,070 = 113,730 rubles.
Profitability: 113,730/540,000*100% = 21.06%.
Payback period: 80,800/113,730 = 0.71. Therefore, the project will pay off in less than a month. But do not forget that at the beginning the number of visits may be less, and, consequently, the payback period will increase slightly.

On the initial stage the percentage of attendance can be 30-35%.

Risks

Of course, it doesn't always turn out to be as rosy as we would like. Therefore, it is very important to study before starting work. possible risks and try to protect yourself from them as much as possible. So, what are the risks in this area:

Bad choice of location.

This factor can lead to low attendance, and, consequently, to low profitability or even losses. We chose to work at a school, which significantly reduces the cost of renting a room and helps as a free advertising platform.

In general, this option is practiced today by many enterprising beginner development centers. Only then they think about long-term lease of a separate room.

Possible changes in legislation.

Indeed, this can bring a lot of worries, including paralyzing the work of the center for an indefinite period. Avoiding risk is quite difficult, although the likelihood of its occurrence today is not so high. But you can think about the development of areas that are subject to licensing.

Possible lack of personnel.

This factor is the most important. No teacher, no process. Therefore, it is very important to start looking for staff in advance. It is also necessary to think about the development of a motivational policy. In our case, it is much easier to solve the problem, because most of the staff will be school employees. For them, these are both native walls and an opportunity to get a very significant additional income.

Responsibility for the health of children.

No accidents are acceptable here. Therefore, it is important to instruct staff, parents and children.

Important: Remember that you can write a business plan for your business on your own. To do this, read the articles:

Last request: We are all human and we can make mistakes, ignore something, etc. Do not judge strictly if this business plan or others in the section seem incomplete to you. If you have experience in this or that activity or you see a defect and can supplement the article, please let us know in the comments! Only in this way can we jointly make business plans more complete, detailed and relevant. Thank you for your attention!