Open a repair shop. How to open a service center. Investments and income

All kinds of devices designed to facilitate and improve life are very popular. The technology is becoming more advanced and widespread. But she tends to break. This means that the repair shop household appliances will always be in demand among the population. What do you need to know to create a successful business in this area?

Beginning of work

First of all, you should officially register your business. Illegal repair of household appliances is subject to fines and threatens with administrative liability. AT government bodies registration it will be possible to choose the legal form of your enterprise.

You can register as individual entrepreneur, but if in the future you plan to cooperate with big firms or evolve to the network level, formalize as entity. You do not need to obtain a special license for this type of business.

But it is necessary to register with the tax service. You can choose the most convenient taxation option for you - with a predetermined amount payable or with certain percentages from profit. After obtaining all the necessary permits, you can start working.

Format selection

Before you open a home appliance repair shop, you should decide on a specific line of business. There are two main options.

You can open a branded service center for the repair of household appliances of a particular brand. In this case, you will need to contact a large manufacturing company, perhaps your company will be a subsidiary.

Many famous brands there is no wide repair network, so you can easily find a customer base and get a steady influx of visitors from the very first days of the business. The second option involves independent activity.

You will be able to work with any brands without any restrictions, but you will not have to wait for financial or any other support from manufacturing companies. In this case, you can also choose between a one-stop shop to repair any household appliances, from mobile phone to the TV, and an establishment specializing in a particular type of technology, for example, exclusively in refrigerators or computers.

Premises for rent

The question of the location of the institution must be addressed immediately. You can open a workshop for the repair of household appliances in a large shopping complex, but the cost of renting such a site will be too high, which means that the enterprise can easily turn out to be unprofitable. The same applies to the location of the point on the central streets of the city.

For the first time, it will be more profitable to choose a small room where orders will be taken, and they can be carried out at home. The disadvantage of this option is the need to constantly transport equipment. The optimal solution is an institution of two rooms, in one of which there is a reception room, and in the other there is a direct repair of various devices.

Necessary equipment

Of course, a repair shop is impossible without tools. You will need both manual and electrical tools. Their exact number and ratio is determined by the type of activity and the most frequent orders.

The standard set includes a variety of screwdrivers, a soldering iron, all kinds of measuring instruments. For the comfortable work of the master, a comfortable table is no less important, as well as a sufficient number of shelves and racks for storing spare parts.

You should not purchase exclusively expensive and new equipment, something can be purchased in a used condition. When the repair shop begins to generate a stable income, all tools can be gradually replaced with new and high-quality ones, but for the first time budget ones will suffice.

Interior design

If the business plan allows, it is better to repair household appliances in a room that does not have to be changed with an increase in the number of orders. For employees and visitors to feel comfortable, the reception area should have an area of ​​​​about twenty square meters.

Workplaces for craftsmen should occupy about ten meters each. The interior should be decorated in neutral, cozy colors. Signage is of great importance. It should attract the attention of passers-by, but not seem annoying.

The name is just as important. It should communicate the specific activity of the workshop so as not to confuse customers and also be easy to remember. Ideally, you can also invest in getting an easy-to-remember phone number. All this contributes to the fact that your service center for the repair of household appliances will quickly become famous and popular.

Recruitment

Among other things, before you open a home appliance repair shop, you also need to recruit staff. It is important to find experienced craftsmen who have already worked in similar firms and have an idea of ​​​​such activities. The success of your enterprise depends on the level of their professionalism. Masters must be able to work not only qualitatively, but also quickly enough.

Then the workshop will be able to accept and fulfill a greater flow of orders, which will positively affect profitability. Choose from multiple professionals different areas so that everyone works on a specific technique, because general craftsmen are usually not so professional. Not the least important is the selection of the acceptor of orders. A non-conflicting, pleasant administrator in communication will help attract more customers and avoid controversial situations.

Profitability of the enterprise

The idea of ​​opening a household appliance repair shop will have to be abandoned by those who rely on quick and big profits. The profitability of such an enterprise is quite low and amounts to about 6%. The thing is that new household appliances are sold at affordable prices, so many people prefer to buy them rather than fix the old one.

Service centers that repair equipment are divided into 2 types depending on the type of repaired devices: single-brand and multi-brand. Multi-brand workshops are, in principle, subsidiaries of a manufacturer.

Service centers (SC) for the repair of equipment from different manufacturers are completely independent and work based only on the ingenuity of the management and the skill of specialists. In small workshops, the functions of a repairman and a manager are often combined in one person. But even among such services there are slight differences, some repair everything in a row, while others repair only certain types of devices.

But as practice shows, many SCs are gradually moving to the repair of everything in a row, this is more connected with the state of affairs in the market and in the country, where it is not necessary to go through much. And working with equipment of the same brand and type is unprofitable. As a result, many services are switching to the repair of equipment from different manufacturers. But there is also a negative point in this transition, the fact is that citizens will trust service centers that have been authorized by the manufacturer and hang out its logo more. It is worth noting that obtaining authorization is quite expensive. Consequently, many services spit on prestige, and repair everything in a row, and focus on increasing reputation not with logos on signs, but impeccable quality repair.

The main reason during cooperation with the manufacturer for the service center is the difficulty of importing original parts and components. Cunning manufacturers often shift the problems with transportation onto the shoulders of the workshop. All this imposes additional costs and significantly increases the repair time.

Where to begin?

If you do not want to waste your time on trifles, it is best to immediately conclude an agreement with a call center, whose memorable number will be of great help to you. At first, you will have to spend money on advertising, the costs of which usually "eat up" about half of the start-up capital.

Another factor that can ensure success in this type of business is the repair time, which is much shorter than that of competitors. Such deadlines are achieved by a well-organized supply of spare parts - “fast logistics”. To achieve maximum efficiency in this area, experts recommend acquiring a network of suppliers that will replace each other. A significant expense item, which cannot be dispensed with, will be a set of test equipment for those types of equipment with which you will be dealing. Its cost can reach 100 thousand dollars. However, in some cities, the household appliance repair business thrives with only the most primitive equipment - roughly speaking, a tester and a soldering iron, such a business can be organized almost from scratch. And often such a business turns out to be much more tenacious than a business organized according to all the rules of science - such are the paradoxes of reality.

For the full functioning of the service center, you will definitely need:

• reception point;
• directly repair shop;
• transport for the delivery of large-sized equipment to the repair shop.

Negative points

Considering Startup Business Idea repair business, it should be borne in mind that its profitability, according to statistics, is very low - 6%. This is due to the fact that prices for many types of household appliances are quite low today, and it often becomes more profitable for consumers of repair services to purchase new appliances to replace the old ones, which not only require repair, but are also obsolete. On the other hand, even if the consumer wants to repair a model that is more than 5 years old, then most likely he will face the problem of a lack of spare parts. However, all of the above does not apply to the repair of refrigerators. These units are not affordable, like players, and do not become morally obsolete as quickly as computer equipment. At the same time, unlike a player, not a single family can do without a refrigerator, and repairing a refrigerator is not particularly difficult. Any person who has any idea about fixing appliances can learn how to fix refrigerators within a month.

What other difficultiescan you encounter?

There are a lot of problems:

• lack of intelligent engineers;
• inadequate requests for salaries from the capital's craftsmen;
• high non-competitive prices for spare parts from suppliers;
• interruptions in own supplies;
• a huge number of defective parts that cannot be returned;
• violation of the terms of repairs;
• poor quality of spare parts and crooked hands of craftsmen, which leads to complaints and claims from customers.

ToWhat documents are needed to open a service center?

Registration of a private entrepreneur is enough to start. No licenses or permits are required.

Whichneededstart-up capital?

$ 10,000 will be enough to open a small workshop. The money will be used to purchase equipment, furniture, rent small room(15-30 sq.m.), advertising, purchase of a minimum warehouse of spare parts.

Howovapaybackavailability?

It all depends on many factors, you can recapture the initial investment in 2 months, or you can even burn out and never return this money. After all, it is important to understand that customers have money, they must come to you and give it to you. But how many customers will turn in the first month depends on the site, on advertising, on the list of services that you provide, etc.

Technology very tightly surrounds us in everyday life and simplifies manual labor making it comfortable and enjoyable. But even the most expensive and modern models of household appliances can break down. Buying new ones is not always profitable, but repairing old equipment so that it serves for another couple of years is reasonable. Therefore, the demand for repair services has always been and will be in demand in cities with any population. Below is a business plan for a home appliance repair shop. The example was calculated for the regional center.

Information about the company

Main activity: repair of large and small household appliances. The workshop is expected to perform Maintenance, adjustment and warranty service under an agreement with a local retail chain of household appliances.

Legal form: individual entrepreneurship.

The main consumers should be residents of the city and nearby settlements of another region, republic. This may be due to the fact that residents of neighboring areas have the easiest access to the city than to other large settlements. In addition, the city has regular bus services to neighboring regions of the republic.

Goal: in a year, the workshop must withstand the onslaught of competitors, gain consumer confidence, pay off debts accumulated during the foundation of the project: for rent, purchase of equipment, spare parts, furniture and many other costs.

Over the next 2-3 years, the workshop should become one of the best and most respectable workshops in the field consumer services and repair in the market for the repair of equipment. But in order to achieve the maximum goal, it is necessary to win the trust and respect of consumers. Service quality indicators should be such that customers are responsive and loyal to their contractor.

Accommodation: semi-basement in a large residential area of ​​the city. The area of ​​the workshop will be about 120 square meters. m. It includes a reception room, jobs for mechanics, a separate room for the director, a warehouse for repaired and accepted household appliances.

Consider the table of workshop premises:

Form of ownership of the premises: lease, confirmed by the rental agreement.

Taxation: simplified taxation system (income minus expenses).

Opening hours: every day from 10:00 to 19:00, including weekends. The schedule is chosen based on the standard working day of office workers, until 17:00. Most customers will be able to get into the workshop after their working day. On weekends, customers from suburban areas will be able to contact the workshop.

Paperwork

For registration, the IP form was chosen. But if you plan to work as an authorized service center of large manufacturers and retail chains, is issued LLC. There is less trust in individual entrepreneurs, and it will be more difficult to obtain a service contract. There are no manufacturers of household appliances in the selected city. A contract was made with a local store to service their goods. Under the contract, the workshop performs repairs free of charge within the warranty period, in cases specified in the warranty contract (3 months). Further, customers are served at full cost.

To apply for an IP, you will need the following package of documents:

• Photocopies of the passport and TIN, certified by a notary.
• Application for registration of a type of activity. When filling out, the main (mandatory) type of activity and two additional ones are indicated. Even if you do not have the desire to immediately expand your business, we recommend that you indicate additional activities. At the first consideration of the application, registration of additional activities is free, with further expansion you will have to pay extra. The application shall indicate OKVED: 95.21 "Repair of electronic household appliances", 95.22 "Repair of household appliances and garden equipment", 95.22.1 "Repair of household appliances".
• Receipt from any branch of the bank on payment of the state fee.

Competition and pricing

Competition plays a big role in the development of an enterprise, as each company tries in every possible way to attract as many customers as possible. There are many ways to attract, we have chosen the following: home service, providing discounts for regular customers, veterans of the Second World War, the Afghan war, the Chechen war, the disabled, orphans and the elderly; delivery of repaired equipment, provision of warranty repair in case of repeated failure.

In addition, competition improves the quality of repair, adjustment, customer service, reduces repair time and price.

Currently, the cost of repairs for a certain type of equipment fluctuates. This means that it is necessary to choose a price so that the company does not suffer losses.

In addition, the cost should correspond to the quality of the repair, and not vice versa.

Price list for workshop services:

Such rates are suitable for the normal development of the workshop, as they are 10% lower than those of competitors, but will not lead to bankruptcy.

Repair company equipment

For the organization of a small workshop is purchased the following equipment and furniture:

In addition, masters will need expendable materials: solder, screws, nuts, glue, etc. It is planned to spend from 25,000 rubles per month on consumables.

Personnel formation

In the workshop, the director and accountant belong to the administrative and managerial staff. Working hours: Monday to Friday from 10:00 to 19:00. The accountant, in addition to the financial part, takes on the role of administrator.

Company administration salary and bonus:

Craftsmen are hired as working personnel. The number of masters is at least 4 people, since the work will be carried out in shifts, according to the schedule: two days after two. Each worker is responsible for the repair of a particular instrument. Employees are interchangeable during holidays and with respectful absenteeism.

A cleaner is hired as support staff. Support staff work schedule - 2 hours from 10:00 to 12:00. Responsibilities include wet cleaning and once a month general cleaning of the premises.

Salary and bonuses for working and support staff:

Summary sheet of the number of workers:

total, for wages personnel and deductions to funds will need a monthly amount of 201,700 rubles. It can be safely added to the initial capital, since the first few months you will have to pay wages out of your own pocket.

Implementation stages

It is possible to implement the project of a household appliances workshop in 2 months. The table below shows the schedule from September 1st to November 1st. Seasonality does not affect profitability, so you can open a workshop at any time of the year.

Workshop opening hours:

All stages are scheduled for specific periods of time. This will help to control processes and run the workshop on time with less loss of time.

Investments and income

Infusions

The following initial investments will be needed to open a small household appliances workshop:

You can reduce costs by purchasing a used tool, but then the monthly costs for its depreciation and replacement will increase. And this will increase the overall cost. Therefore, it is worth buying a quality tool with warranty service.

Monthly expenses

We plan income

The profitability of the workshop will not be affected by seasonality, so the main factors on which profit depends are traffic and the effect of advertising. There are no competitors near the workshop, so in 1 month the master will bring at least 120,000 rubles. Monthly revenue will be from 480,000 rubles.

Calculate net income by subtracting expenses per month from revenue:

480,000 - 276,700 \u003d 203,300 rubles.

In total, the company brings in net income per year: 203,300 x 12 = 2,439,600 rubles.

Calculate profitability:

(203,300 / 827,900) x 100% = 24.55%.

Until the entrepreneur returns the main investment, the profit will be divided into the following parts:

• 5% - non-productive expenses (payment for trips to the client's house, unforeseen expenses).
• 10% - the main fund.
• 45% return on investment.
• 40% - expansion.

Since only 45% will go to return on investment every month, which is 91,485 rubles, you can calculate the payback of the project:

827,900 / 91,485 = 9 months. Taking into account all the risks, the payback of the project is 1 year.

Eventually

This business plan for a household appliance repair shop with calculations is easily adjusted for any region. You need to invest in the project at least 828,000 rubles. But the payback, in the presence of a constant flow of customers, will be only 9 months. At the same time, the calculations took into account accumulative funds for business expansion. In a year, you will be able to open another workshop and increase income, and thanks to the promotion of the first point, the second workshop will become profitable in 5-6 months.

Why Shoe Repair?

This type of service is one of the most stable in terms of protection during crises. Even if the economic situation in the country worsens, at this moment the shoe business not only does not risk going bankrupt, on the contrary, it receives additional profit. The poorer the population, the more often shoes will be repaired - there is no money for new “shoes”!

The master will not be left without work even in the case of general prosperity - the more shoes and boots are bought, the more often they will be carried for repair. In any case, you can always earn your piece of bread and butter.

As practice shows, the checking authorities are not very interested in shoemakers. Although you need to be prepared for the fact that you still have to repair the shoes of the tax and the shoes of the prosecutor's office. This is an extra plus of the profession, since too close interest of the state in business often ends in failure.

Another advantage is that the cost is minimal. Basically, the price includes the work of the master. And this concept can be manipulated quite boldly - it all depends on reputation.

Why aren't others doing this?

Probably every successful businessman is perplexed: why don't other people who complain about poverty think of doing the same thing as him? After all, it is difficult, but so profitable! So in the case of opening a shoe repair business, everyone will be overcome by doubts. Standard thoughts: "If it brought income, everyone would be engaged in repairs."

"I'm sure I'm going to burn out because I've never been in business." “The authorities will “eat” me.” This is all fundamentally wrong. Organizing a small business, you need to act according to the Napoleonic principle: first get involved in a fight, and then sort it out. You need to think in a positive way. If no one takes up this, it means that there is a good niche that can be filled.

You also need to consider that repairing shoes is hard daily work. And now it is fashionable to be a PR man, a lawyer or, at worst, a journalist. And many will prefer to work for a penny in the office and brag about their profession than to earn normal money in a serious business.

Why should you read this guide?

Below will be described step by step how to organize your own business without loss. The goal is to give the reader detailed, and most importantly, practical advice. Therefore, those who had already gone through all this at one time, having received a unique experience, were chosen as experts.
Not in vain folk wisdom says smart people learn from the mistakes of others.

We tried to cover all aspects: from paperwork to the choice of suppliers and the art of marketing. Without this on modern market nothing to do. Get ready for the fact that you will have to urgently acquire new knowledge and restructure your thinking. Consider the legislation - so as not to pay extra money.

Marketing - to make the business really profitable. Economics - to know what laws will develop your business. It is clear that it is impossible to become a professor after reading one article, but it is simply necessary to know the basics. However, since you have read up to these lines, it means that you are ready for learning.

Attention, start!

• Brief introduction. Review.
• Start: collect papers.
• We count and invest: prices and costs.
• Marketing and advertising.
• Expansion: business expansion.
• Tips "experienced".
• When You Can't Say "Yes" short review legislation).
• The art of selling increases profits (tips for communicating with customers).
• Merge and Conquer (sales ideas additional services and goods).
• In the footsteps of the "sharks" (tricks large companies that can be adopted).
• Happy End: Summing up/

Without a piece of paper - nowhere. Let's go to entrepreneurs!

Where do we start? From registration!

In our country, relationships with money, as well as with women, are subject to mandatory registration. Only not in the registry office, but in the relevant authorities.
It's pretty easy to become an entrepreneur these days.

First you need to contact the tax office, which is closest to your place of residence. Most likely, you relate to it territorially. If you live in one place and are registered in another, officials should tell you the address of the institution where you should apply.

The fact is that you can do business anywhere, but you need to register an individual entrepreneur only in the tax office to which you are “attached”.

paper details

To obtain a covenant certificate, you must provide the following documents:
A completed application form P2100. Writing it is not the easiest thing, but the tax office usually tells you what to write and what not to write.
The application must be certified by a notary.

After the notary, it will be necessary to pay the state duty - to pay the state for the right to engage in commerce. Do not forget to specify the budget classification code in the tax code - it must be indicated when paying. You can pay for registration only in the branches of the RBU.
Next, you should provide the following papers to the tax office: a notarized application, two copies of the passport, a copy of the identification number individual, a check from the bank confirming that the state duty has been paid.

After that, you need to wait five days. That is how long, according to the law, the registration of an individual - an individual entrepreneur. The tax office should issue a receipt, which will indicate the list of documents you provided, as well as the date the certificate was received.
Arriving at the specified time, you will need to show the same receipt, as well as present a passport or other document proving your identity.

3. What's next?

It is advisable to open a bank account for cashless payments. This will come in handy when it comes time to pay for equipment and materials. Having opened a current account, notify the tax office within ten days, otherwise you will have to pay a fine.
In any inspection there are people responsible for mass explanatory work. Do not hesitate to contact them for advice, not only during the registration of IP, but also during the conduct of business. This will help you avoid trouble.

Obstacles on the way to the goal

As in any state structure, there are long queues in tax offices throughout the country. Because of this, the procedure may be somewhat delayed. So, immediately tune in to the fact that you will have to spend quite a lot of time: not on the design itself, but on waiting for the appointment of a specialist.

If you have neither the time nor the desire to stand in the corridor, you should contact specialized companies. For a relatively small amount, they will collect all the documents themselves and bring you a certificate on a “blue-rimmed platter”.

It is likely that "experienced" acquaintances will convince that it is best to work illegally. Don't believe. If you do not have an uncle in the Presidential Administration or an aunt in the FSB, then sooner or later you will have to pay, and in full. With those who hide taxes, they do not stand on ceremony (it is clear that we are talking about small entrepreneurs, not oligarchs).

Investing in business: how not to pay too much:

Lists are everything

Since you have reached this point, it means that you already imagine what you will need in free commercial navigation. Unfortunately, it will not be possible to compile an exact list of everything you need: it all depends on the region in which the master lives, as well as on the size of the starting capital.

As practice shows, it is most reasonable to purchase a used instrument - prices will be lower by an order of magnitude. Shoe repairman from Novosibirsk Alexander Mishin compiled for us short list something you can't start without.
So, to complete the first orders, you need:

• - Heels,
• – Overlays,
• – heels,
• – Skin,
• - Glue,
• - Nails,
• - threads,
• - "Lightning",
• – soles,
• - "Latki",
• - Supporters.

Of the equipment are urgently needed:

• – Sewing machine,
• – Multifunctional machine,
• - Lamp,
• - Extractor.

The last one is so that the pair of glue does not lead the master to a hospital bed - the glue is very toxic, despite the assurances of the sellers of its safety.
The table and chair are also included in the estimate for the cost of equipment.

Moreover, there should be at least two tables: on one, repairs are carried out, and on the second, receipts are filled in and the incoming shoes are inspected.
Shelves are also needed on which the necessary little things will be stored: from “spare parts” to tools.

Where to look for all this?

In the era of the Internet, this, at first glance, stupid question. But far from everything is on the net - it is much more reliable to scroll through newspaper ads and ask around friends - maybe someone heard something.

The best assistants in this matter are forums. Finding them is quite difficult, they are few. But on the other hand, the members of the forum will explain everything “on the fingers”, and even put in a good word for you if necessary.

Online shopping is “Russian roulette”. If you do not study prices and brands, you can buy a batch of goods at a fabulous price, and a week later you find out that an unknown Chinese manufacturer makes everything of the same quality, but at a price twice as low.

There are also printed business guides/prices. For some unknown reason, they turn out to be more effective than the most hyped sites with ads. And although they are not as convenient as specialized resources, the main thing is that you can find serious suppliers there.

How much to buy goods?

It all depends on how many customers your business plan is designed for. Please note that they will bring for repair exactly those shoes for which there are no “spare parts”. This is the standard “law of meanness”, and no one has yet been able to avoid its action. Consider what season is outside the window: as soon as it gets warmer, people carry light “shoe boots” for repairs, when it gets colder, everyone remembers warm “shoes”.

If the budget allows, it is better to buy everything at once - nothing will definitely be superfluous. According to Alexander Mishin, the most common orders are the replacement of heels, sewing up holes and “firmware” of new shoes. Consider this.

It is also desirable to find suppliers of auxiliary products: creams, shoelaces, “spoons” and sponges. Moreover, in recent times sales representatives are ready to release the goods on credit, “for sale”. Sell ​​- give money.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

4. Roof over your head: rent a room

Looking for passing places

In order for customers to come more often, you need to look for a lively place to rent a room. Markets are most suitable - here square meters are relatively inexpensive, and the traffic is good. The upside is that you don't have to invest in renovations: no one expects a shoe shop to shine like a fine lingerie boutique.

Another advantageous place is any large supermarket. The trends are such that people, especially in more or less major cities, increasingly prefer large comfortable stores to the usual "flea market". Rental prices here are an order of magnitude higher than in ordinary shops or stalls.

Moreover, you will have to invest in an attractive repair - otherwise the administration simply will not give the go-ahead. But the prices here can be increased in comparison with the citywide ones - after all, you are in a convenient civilized place.

Knowledgeable people also recommend paying attention to stopping pavilions. I mean not modern. open structures, and old brick stops with kiosks attached to them. These are still around somewhere. Such a location will also attract customers, because it is so convenient to give shoes for repair when going to work, and after labor day pick her up.

Consider building a new pavilion in an attractive location. But is the game worth the candle? It is very difficult to rent or buy urban land - it requires strong connections and big money.

The erection of the structure itself will also cost a pretty penny - even if you build it yourself, so many “hard-earned money” will be spent on materials that such a shoe repair shop will pay off for at least ten years. But at this time, something will have to be eaten, and even feed the family!

"Square Minimum"

Of course, you can repair shoes, as they say, "on the knee." But it is best not to engage in masochism, and immediately occupy a normal number of square meters. To work comfortably and receive visitors, fifteen "squares" are enough.

This area will have to be visually delimited into zones:

• 1. Customer reception area. There are comfortable chairs, a clean beautiful table, a laptop or a solid notepad, a place to store small money for change.
• 2. Work area: if it is not fenced, there should be perfect order here. It does not interfere with immediately putting several flowers in pots. For some reason, the abundance of decorative greenery inspires confidence in customers.
• 3. Recreation area. You will need it: due to the peculiarities of human psychology, you will want to spend a few minutes while working, abstracting from routine work. And best of all, if for these purposes you will have a separate comfortable chair.

We reduce the area

If the rental prices are reasonable, you can equip yourself as you please. And if they demand obscenely a lot, you will have to go to furniture specialists and draw a future salon in a 3D editor: now there are many ways to optimize the workspace. If your hands grow from the right place, you can make all these shelves and cabinets yourself.

If the hands with the machine and the saw are not friendly, you will have to pay. Although, if the monthly rent is so high, maybe you should think about it: will it be possible to pay the owner of the territory every month? Even if the location turns out to be profitable, the rent can eat into a hefty portion of the profits.
There is another option: in a supermarket, you can equip not the salon itself, but a shoe collection point.

That is, hire an employee who will accept shoes, issue a receipt and take money. And do the repairs themselves in another place, even at home. The main thing is that there are no problems with transport and the repaired shoes “arrive” exactly on time specified by the receiver.

It makes sense to keep a reception point instead of a workshop if you are sure of a consistently large number of orders. You may have to take the shoes yourself for several months - and repair them in the evenings. But you will know how it is more profitable to organize the entire procedure of prima “shtiblet”.

5 The Art of Wooing Customers

Greeted in uniform

Like it or not, people have standard stereotypes. In our case, we need to use the following belief - "any repairman should be in uniform." Everyone is used to the fact that people of working professions dress accordingly.

It is clear that we are not talking about oily robes, wadded pants and dirty boots.

Now they produce overalls for every taste. So why not get a comfortable, lightweight jumpsuit that can be sewn with a workshop logo? And people will understand that the master is a serious person, and you will be comfortable. What to do, you can not disappoint the client in his conviction.

Probably, it is not necessary to remind that clothes should always be neat, a pleasant smell should come from it. At least a good cologne.

Remember good old Carnegie

If you enter the query "The Art of Selling" in a search engine, about a million links will appear. Moreover, those on the first pages will most likely lead to paid course sites. Of course, today sales are taken very seriously, this is a whole science.

But in fact, enough advice from the unforgettable Dale Carnegie. And it is not necessary to read thick books - the author himself says that his recommendations can be placed on the cover matchbox. Let's dwell on them in more detail:

• - A sincere interest in other people is conducive to oneself.
• Smiling is the easiest way to make a good impression.
• - Call the customer by name. This will help build trust.
• - Listen. A few extra minutes that you spend listening to the client's problems will make him come to you again and again.
• – Try to find out what the range of interests of the client is, and talk about it. Nothing unites like a common love for kittens or country chores. But if you don’t understand the hobby, it’s better to remain silent, otherwise you will hear about someone else’s hobby until the end of the work shift.
• Satisfy the client's megalomania. Address people with "You" regardless of age and appearance. It also happens that people prefer a polite master to a more experienced, but rude one.

Most of the expensive trainings that are offered on the Internet will tell you the same thing, only in more detail. However, no education was ever superfluous.

Little tricks of big business

When arranging the workshop, do not forget about the "tricky things". Remember, there is always music playing in supermarkets. Why? Yes, because it makes people spend money. This is all calculated by professional psychologists hired by "business sharks".

Even if you have a quiet but pleasant melody pouring from your speakers - since corporations do not disdain such tricks, then small entrepreneurs, all the more, should not neglect it. You can also order small souvenirs. And to give clients, for example, calendar cards with the logo of the workshop. A trifle, but nice.

With a large order, you can give the client a pen or a notebook - such things are usually not thrown away, and the logo will become firmly embedded in memory during the use of the souvenir. Which, in fact, is only at your fingertips.

You can not do without bags for packaging - this is an indicator of quality service. And since you still have to buy them, why not put your logo on?

The layout of related products also has its own nuances: according to the laws of merchandising, an expensive product should be at eye level. And what is cheaper, you can put up or down. If the products are in the same row (for example, shoe care creams), expensive goods should be placed on the left - the shelves are considered the way they read the text, that is, from left to right.

Additional little things can be placed in a cabinet with lockable glass doors - so that petty thieves will not be tempted to steal any tube.

How important it is for a novice entrepreneur to know all the benefits and benefits of starting a business with a quality franchise:

6 Shoe creative. We increase profits

Stocks are a guarantee of attention

What is good about stocks is that there is practically no loss from them, but profits can be significantly increased. The main goal of any such event is to tell people about your business. And for those who know about him - to remind.

It is not necessary to give away huge discounts and accessories left and right. Evgeny Strakhov from Omsk, for example, told us what attracts customers in the following ways:

• “When I feel like my customer growth is waning, I post ads on local websites saying that on Tuesdays shoe repair is minus ten percent off. By the action itself, units come. But many people remember that they have been postponing a visit to the shoemaker for a long time, take shoes or boots, and go to me. On the reverse side I have a business card printed on my receipt so that when the person is about to go again, they can call and find out how much the repair will cost and how long it will take. Little things like that matter a lot to your reputation.

How to run promotions?

Like all. No need to reinvent the wheel, let them compete in creativity advertising agencies. After all, they charge a lot of money for it. For a shoe repair shop, the best option would be "Discounts of the Day": "Only on Mondays, shoe repair at half price." Explain to clients that “half price” is a discount for the work of the master, it does not apply to materials.

There are hundreds of options for luring buyers of the service. For example, every tenth person can be given a sponge for shoes. Or a certificate for warranty service (which you must do anyway - there is a law). If you personally liked any action of a supermarket or store, feel free to copy it, slightly changing the name. As a rule, the time-tested is the best.

Advertising. Radio rules.

Without advertising now - nowhere. We'll have to fork out and place your block in the media. Advertising on popular radio stations sells services most effectively. The best results on TV, but the prices there are simply cosmic. If your creativity is in order, try to come up with names for your services.

For example, for expensive shoes you need something like "Elite Repair", for sneakers - "Sport Repair", for boots "Express Repair" or "Heel Plus". Everything depends on fantasy. But each service can be presented as exclusive - and this is an additional percentage of the cost.

The ads posted in the area still work well. Pillars, walls, stops - wherever people walk. And don't let your conscience torment you. Everyone glues - and why are you worse? All the same, the authorities are not going to install bulletin boards in the required quantity.

7. Business empire: building a network

Briefly about the main

You can only expand your business if you already have:

• BUT). Employees you trust.
• B). Stable income allowing for investment.
• AT). Free time to expand.
• G). Willpower that allows you to go ahead through numerous obstacles.

A business network is relevant if you have remarkable administrative talents. If you do not have the skills of delegating authority, understanding the laws by which the business lives and develops, it is better not to get involved in large-scale projects.

Some details

The path described in the previous chapters will have to be followed to open each new outlet. Is it not necessary to issue a new certificate of individual entrepreneurship.

Considering not the simplest tax system in the world, it is best to hire an accountant, otherwise the reports will take up all your free time. You will also need a good lawyer who can answer your questions. phone calls any time for and night. After all, you never know in advance what kind of "surprise" firefighters, health inspectors or representatives of the Pension Fund will come with.

Accounting, accounting and more accounting

Each new outlet should only be opened after careful examination. Everything will have to be taken into account: the population of the place, the presence of nearby competitors, the standard of living of the area, the reputation of the district authorities. It is quite possible that local deputies will have a “pleasant” habit of tidying up successful businesses to hands.

You can conduct a small opinion poll on the street on the topic: “Does this area need a shoe shop?” At the same time, you will find out what people expect from contacting this kind of institution.

Any network works according to the rules that were formed a good half a century ago:

• – The network must be recognizable.
• - Prices are lower than those of competitors.
• - Service is top notch.
• - Advertising and marketing - at the head of everything.

8. Legal self-defense

How not to become a victim

“You may not be a lawyer, but you must know the laws” - this is how the classic can be paraphrased. Why must? Because, having founded a business, the owner must protect it. And the current representatives of state institutions are very fond of issuing fines on the basis of decisions sucked from the finger.

Either the deadlines are violated, or the documentation does not comply, or the moon is simply in the wrong phase of Jupiter - and a fine is also due for this.
If you demonstrate knowledge of the laws to the inspectors, you can be sure that they will not find fault with trifles. Yourself is more expensive.

Where to begin

To get a little insight into the matter, you can read tax code. Not the most interesting literature, but you can understand the basics and learn the terms. A lot of interesting things (and not only in the field of business) can be found in the Code on administrative offenses. Find and read the rights and obligations of officials that you encounter most often.

This will help when they once again begin to "teach life" and "pull the bagpipes", hinting at gratitude, which is called a bribe in the Criminal Code.

In addition, the Civil Code and the Constitution will come in handy - these are regulatory framework with which a sane official will not argue.
It is also obligatory to read the orders of local authorities.

Scandal or peace?

Many believe that it is better not to anger civil servants once again and to fulfill all their requirements, no matter how stupid they are. It is not right.
Practice shows that those who can protect themselves have the least trouble. If you roll a couple of complaints on your inspector, he will start talking to you in a whisper and on “You” - because he does not want to fly out of work after a few penalties.

If the appeals to the immediate superiors of the perpetrator did not bring results, or he is trying to “press”, you need to write to the federal level authorities. There they don’t really understand whether the official is right or wrong - he will fly into him in any case, even just for the fact of your appeal. Officials tend to fear their superiors more than the sun's snowman.

And this same boss, in turn, is always happy to report to the top that "the guilty have been punished, measures have been taken." Guess who will be the last one in this system? That's right, the same civil servant against whom the complaint was received.

Remember: the prosecutor's office and the media always remain. The former are interested in indicators (they receive good bonuses for detecting violations in the public sector), the latter are always happy to tell people about how bad life is small business due to various kinds of institutions.

If they really press down with checks and fines, there remains the “heavy artillery” - the FSB, the Duma and the Presidential Administration. It is almost impossible to break into the last instances, but if you do succeed, the result will exceed all expectations.

All these “legal wars” are possible only if you have competent legal support - you don’t have enough knowledge of your own, and it’s not advisable to spend five years getting the right diploma and knowledge, to put it mildly. No one goes to medical school to cure their runny nose?

In Christian churches, believers donate ten percent of their income to the needs of the parish. This tradition has stood the test of time, so why not make it work for you? So, when calculating net profit, subtract 10% from the total amount.

At first it will seem that these are pennies, but after three months the pile of banknotes will grow to a respectable size. After a year, you will be able to take microloans from yourself, without hassle and extortionate interest. The main thing is to treat this money as if it is not yours: do not spend without a reason, compensate for the shortage and do not tell anyone about it - neither your wife nor your friends.

Let the bank work

Whatever they write on the Internet, it is best to keep money in special institutions. Why?

• BUT). "Interest drops."
• B). All money transactions are easy to view at the end of the month/quarter/year.
• AT). There is no temptation to go out and spend it all, even if there is a huge offer.
• G). Banks teach financial discipline.

Another plus of banks is that they offer online account management tools. That is, now it is not necessary to go to the branch to transfer money from account to account or find out the balance in the account. It is enough to send SMS from your mobile - and all operations will be performed automatically. In addition, smartphones allow you to install special software, thanks to which financial management is simplified a hundredfold.

What to invest in, which deposit to open and which bank to entrust your hard-earned money - it's up to you. Experts say that long-term deposits with foreign currency are the most profitable. But in this case, the bank usually prohibits early withdrawal capital, and in business there should always be an opportunity to withdraw the required amount. It is also profitable and reliable to invest in gold bank bullion - they do not get cheaper, so the deposit will not burn out, and interest will accrue as expected. Unlike the same dollar deposit.

In no case should you trust the so-called credit unions, mutual funds and other organizations that promise mountains of gold. They promise huge interest, but hundreds of criminal cases and thousands of lawsuits throughout the CIS show that these "financiers" if and to whom they help to become richer, then obviously not to investors.

PC to the rescue

You can keep records even without accounting education or experience. There are now a lot of free programs on the Internet that take into account literally all items of expenses and income. You will only have to enter the necessary data, and the program itself will summarize how much and on what you have earned, and how much and on what you have spent.

As a rule, such software is not demanding on computer resources, so an old laptop or a cheap tablet is enough to maintain the database. And even if an accountant works for you, it will not be superfluous to compare his data and yours at the end of the reporting period - you see, suddenly the numbers do not converge.

Naturally, the computer must be password protected. And for reliability, you can password-protect the accounting program itself - almost all of them allow you to do this. It is better not to store personal databases at the workplace - if the data of your personal database differs from the information that you provide to the tax office, this is called "double entry bookkeeping". And there is a punishment for that.

10. Summing up

Experience is a asset

Just an example: when you make out a lease, most likely, you will be asked to draw up two contracts. One is for the tax office, it will say that you pay a penny per square meter.

The second contract is drawn up to protect the landlord - it indicates the real amount, and he will be able to defend his interests if you do not want to pay. The second contract is renegotiated every month so that the owner of the commercial space has the opportunity to declare that the previous, “minimum” contract is not valid, and you have not paid in a new way.
There are many such subtleties.

Stock up on patience

If you're hoping for a shoe repair shop to turn a profit as soon as it opens, you're in for a disappointment. It will take at least a year for income to become more or less stable. What is it connected with? Unknown. But in practice, this is true, and it doesn’t matter what the entrepreneur does: he sells socks, repairs shoes, or sells elite tea in bulk.

It remains only to wait for the business to get back on track, and only then can you make some forecasts and think about something new.

Learn while there is time!

During the time that the business is gaining momentum, you need to read more than a dozen books. We have already talked about marketing and jurisprudence. It is equally important to understand the economy - such information will greatly help you in doing business. If you are going to hire people in the future, be sure to learn the basics of HR management. Motivation of personnel, work with personnel - all this is extremely important.

For example, someone works well only with a material incentive. And the other person looks contemptuously at money, but if you call him " Best Worker firms”, then he will simply move mountains to confirm his title. This is what HR science teaches.

Time management will be helpful. This item will help you correctly allocate your time, as well as tell you how to prioritize.
Since we are talking about business, take care of savings in education: it is much cheaper to buy a reader and download books from the Internet than to order paper copies, each of which will cost a pretty penny.

Despite the fact that difficult times are ahead of you, do not be discouraged: a persistent and talented person (and others do not even think about business) should succeed in at its best. And we hope that our advice will be useful and beneficial. If you have something to add - you are welcome in the comments, your invaluable experience will be extremely curious.

It may be interesting: Video - “Business idea shoe repair”:

The current development of the economy tends to develop small businesses. All kinds of workshops fall under this category (shoe repair, art, repair of household appliances, etc.). The proposed business plan-workshop is based on the fact that any business can be started if there is a consumer of goods or services.

In modern life, power tools have firmly entered almost every home, but sometimes they fail. Setting up a power tool repair shop is easy and relatively cheap. It's important to be an expert. There will be plenty of customers even in a small town.

Carefully read the small workshop business plan described below, calculate everything and act. Please note that each workshop (repair of household appliances, artistic, tailoring, etc.) has its own characteristics.

Brief description of the proposed business

Power tools used in the household are used infrequently, but at the same time, due to their minimum price, they often break down due to minor breakdowns (brush wear, bearing failure, less often gearbox wear). It is often not possible to repair such a product at home due to the lack of skills and the necessary set of tools.

Majority potential clients looking for a craftsman with experience who will repair the instrument and at the same time give practical advice. It is important to know that even a person with a technical education will not always take up the repair of a tool for a simple reason - the repair of a master will cost less and will be performed better.

Based on the foregoing, we can safely say that this business is reliable and long-term. Naturally, it takes some time for promotion to get known about you, get recommendations from your first clients.

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What is needed to launch a workshop business plan?

The most important issue for the workshop is the availability of a room with an area of ​​​​at least 24 square meters. m. The room should be dry and warm (in a cold room, precise assembly is difficult and impossible to make). The floors must be wooden or covered with linoleum, based on the safety requirements of the work being carried out. The room must have email. 220 volt network with a connection power of at least 3 kW. Be sure to have a ground loop.

The workshop must be equipped with at least two tables: one table for locksmith work with a vice installed (assemble-disassemble), the second - for electrical work. The electrical assembly table must have a soldering post with a power of at least 300 W, several sockets (euro and simple). Both tables must have individual lighting. It is also necessary to have three racks for storing incoming products that are under repair, repaired. It is desirable to have a bedside table for keeping the instrument.

The workshop should be equipped with a carbon dioxide fire extinguisher and a first aid kit.

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Workshop equipment and tools

To repair a power tool, you must have the following tools in sufficient quantity:

• a set of screwdrivers flat and Phillips, and from the minimum to the maximum size. This is due to the fact that you will need to repair products from a fairly wide range of manufacturers, and there are many of them and with different standards;
• a set of hex keys;
• a set of open-end and socket wrenches;
• grinder with a power of 750-1000 W;
• electric drill (speed adjustment is required);
• winding machine. A factory-made machine is expensive; a home-made one is suitable for a workshop;
• muffle furnace for drying windings. It is advisable to buy a factory-made muffle furnace, it is equipped with a thermostat;
• soldering irons with a power of 30 W, 120 W, 200 W;
• mini gas burner There are a lot of them now on sale at a low cost and, importantly, easy to use;
• a set of drills for threads from M2 to M10, as well as for screws from 2 to 10 mm;
• plate set.

Other tools and fixtures will be added in the process of work as needed. For repairs, it is necessary to have a certain amount of mounting wires and other auxiliary materials (alcohol gasoline, solder, rosin, etc.).

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Economic justification for the business plan of the workshop

For economic calculation we derive the costs necessary to implement a business plan for a power tool repair shop. For convenience, we will calculate in US dollars (c.u.):

• rent of premises (2 c.u. per sq. m x 24 x 12 months) - 576 c.u. e. per year;
• screwdriver sets - 60 cu e.;
• sets of keys - 120 USD e.;
• grinder - 120 c.u. e.;
• electric drill - 120 c.u. e.;
• soldering irons - 50 c.u. e.;
• vice - 130 c.u. e.;
• soldering post - 90 c.u. e.;
• tables - 180 c.u. e.;
• shelving - 300 c.u. e.;
• auxiliary materials - 100 c.u. e.;
• electricity consumption energy per year - 540 c.u. e.;
• salary - (2 people x 750 x 12) - 18000 c.u. e.