What advertising works in cargo transportation. How to find clients for a transport company

Open own business many dream. And if the choice fell on the transportation of goods - get ready to face a lot of nuances. Such services are in great demand, and demand, as you know, creates supply. The first problem that new players in the freight market face is attracting customers to their transport company.

Practice shows that to search for customers everywhere, advertising a company to a wide audience is not enough. This is expensive and impractical. Customers are often wary of new service providers. There are many reasons for this: the unscrupulous service of new companies or the banal presence of already proven ones. regular suppliers cargo transportation. Therefore, beginners should work out in detail an effective advertising strategy to attract customers to their company.

How to do it? Where to begin? To answer these questions, let's take a look at marketing for a trucking business as the foundation and the 5 main ways that will surely lead your company to success.
So, let's get down to business!

The best way to get new customers is referrals. And this makes sense. Where else to look for clients, if not among acquaintances? But this kind of “word of mouth” is effective only if there are connections. If you have not yet managed to establish partnerships, you will have to work them out for a long time and hard. Create your own unique offer that will not leave potential customers indifferent and highlight the advantages of the company, making you stand out from the rest.

Method number 2. Newsletters and phone calls

The first step is to identify your potential customers. To do this, make a selection of companies that might need cargo transportation services. Such clients must be sent commercial offers. The message should be simple and short: focus on the advantages of the company, the geography of work, the timing and cost of transportation. Later - call and remind about yourself. In addition, with the right approach and using the right techniques, you can expand your customer base by phone, offering services to your potential customers. Such advertising of the company will certainly be effective if there is a competent conversation script.

Method number 3. Advertising in the media

For successful promotion transport company analyze funds mass media your region. It is important to choose the right distribution channels for advertising messages. In large regions, advertising in business publications is usually in demand, while in small cities it will be more efficient to place ads in newspapers and local TV channels. Experts recommend running several types of advertising at the same time in order to track which one brings really significant results.

Method number 4. Promotion of cargo transportation services on the Internet

It's no secret that online advertising is now very diverse. At times, you can increase the influx of potential customers simply by posting information on several bulletin boards. But the most effective solution is to create your own website.

This will help:

Significantly expand the customer base;
Increase profit;
Improve service quality and competitiveness;
Promote your company in the market of transport services.
In addition, you can place advertising articles in thematic online publications.
Correct and detailed answers from your employees on Q&A portals and expert sites can also secure additional orders.

Method number 5. Customer retention: bonuses and discounts

Be sure to ask how your customers are doing, whether they are satisfied with the services of your company, what they would like to change. Remind yourself, try to interest regular customers great deals and bonuses, offer them discounts on subsequent cargo transportation, free loading or delivery within the city. The reward system for regular customers will build long-term relationships. The same applies to new customers, who are likely to come to you on the recommendation of regular customers.

If you are just starting your own business, marketing for your trucking business will make things a lot easier and make your next steps more clear and predictable.

Finding shipping orders is not always easy, given the number of carriers that is increasing every day. If you have your own dispatcher who is not greedy for large percentages, then you are very lucky, but this article will not be superfluous for you either. Many already know about most of these methods, and even tried some of them, but only in the aggregate all these methods give good results.

Placing your service on bulletin boards.

For example: Avito, from hand to hand, cargo market, and many many others. Do not neglect even the most rarely visited boards. How to proceed: create an exel file and write down the following columns in it: Site of the bulletin board, date of placement, number of ad views (if there is such an option), number of calls (orders). Each day add one post (message board). You can find boards by searching them in Yandex or Google. After you collect at least 30 boards, proceed to their analysis and selection of 10 main ones, in which you will monitor the relevance of ads. In the most effective boards, you can order paid ads. There are also services for publishing your ad in a large number of different message boards. For example, the most convenient service for placing ads J-Cat, he will save you a lot of time, and will place ads in the thematic best boards. You can use at least 1 time to burn their base of boards.

Be placed on site builders like Tiu or Okis.ru, or insales.

This is a very cool way to get orders, but few people use it. First, you create your site, which looks very good. (You do not need any skills to create it, the platforms are implemented so that making your site is no more difficult than registering on Vkontakte. But even if you are far from this, then when you pay for the services of these Constructors, managers will do it for you)

Do I have to buy paid plans for constructors?

After all, there you can make sites for free? - Good question! My opinion is worth it! Because on paid plans, the promotion of your sites is included in the price! It's verified! Take the cheapest rates and pay them with the maximum benefit for you. (It's always cheaper for a year.) I'll explain with an example: On Insales I have a website with a START-UP tariff and when paying for a year, I get 200 rubles per month. In the first two months of hosting my site, I received only 1 order for transportation and that at the beginning of the first month. But this order beat off the cost of a whole year of placement. Starting from the 3rd month, I consistently receive 3-4 orders per month. And it's only 200r per month!
I advise you to start with either Okis.ru, Nethouse or Insales. These constructors are very simple, if you could find this article, then creating a site there will not be difficult for you. And here is Tiu recent times started losing ground. It is more focused on customers, and if you leave a bad review on Tiu, then orders decrease significantly.

Specialized sites for the search for cargo and transportation. I'll tell you about some.

Perevozka24 - Paid but very good service for finding cargo and publishing your ads. When paying, your ad is displayed not only on the Transportation24 site itself, but also on many hundreds of other partner sites where people are looking for transportation. ATI - I do not advise. A lot of deception. To get transportation, you need to make a million actions, and very underestimate the price. Also, this service is practically useless for low-tonners.
Perevezi.RF and Vezetvsem have recently merged. They work on the principle of the Auction - who will appoint a lower amount of transportation. It can be used to search for a return line or as a search for additional cargo. Prices for orders are reduced until the payback of fuel. =(

Placement in directories and useful phones.

It is very important to make a list of useful phones in your area, (Include: district, ambulance, plumbing, TV repair, trucking, Ambulance, polyclinics - for children and adults, a doctor's call at home. etc.) Yes, this method is difficult, you have to try. Especially if you want to make multiple areas. But here you can combine efforts (or finances), for example, with phone repairs or a plumber. I easily found those who wanted to join forces. The main thing is complete financial transparency! I did this: in every front room where there is an information board - glue 1 sheet of A4 (it is important not to glue on doors and other places not intended for this !!!) and small leaflets in each Box! (Who doubts - yes it works !!!) P.S: I advise you to glue it on clerical glue and apply it abundantly! I did not glue it myself, and I had to pay extra for it to be performed!

Instruction

client

Create a corporate website. Place on it information about the modes of transport available to you, about tariffs and types of work performed. Make the function - ordering services by . So potential customers will be able to take advantage of your offers much faster.

How to choose a logistics company

When choosing a logistics company, a combination of several factors is of decisive importance: the reliability of the services provided, price and quality. It does not matter what is planned to be transported - fragile expensive equipment, household appliances or food. Reliable shipping companies will handle any cargo with care.

When looking for a carrier, pay attention to the following points by which you can judge the reliability of the company. A company's fleet can say a lot about a carrier. But it must be borne in mind that information on a website on the Internet does not always correspond to the real state of affairs.

The fleet of a reliable cargo carrier consists of a wide range of car models of different carrying capacities. Additional equipment is used for transportation of special cargoes. The equipment of the responsible carrier is always in good condition. Rate appearance fleet, pay attention to the wheels of the cars - if they are new, it is worth working with such a carrier.

Examine the portfolio of a logistics company. If the clients are large companies and state enterprises– you can conclude an agreement with the carrier.

What to look out for

Study the route map. Today your company can operate in one region, but this does not mean that tomorrow the geography of your influence will not expand and you will not need deliveries to . A logistics company should have a fairly extensive route map that will cover the area not only of your existing, but also potential needs.

Pay attention to how long the shipping company is on the market. The longer the company has been operating, the better it is oriented in the cargo transportation market and the more connections it has. This allows the carrier to act quickly in case of unforeseen situations or in other cases.

This article provides effective ways to advertise a transport company that transports goods.

Any person who understands at least a little about the peculiarities of the process of transporting goods can open a transport company. It is enough just to register as a private entrepreneur (or register entity), register with the tax office, get a stamp and open a bank account. You can read more about the procedure for opening a transport company in.

However, the registration itself will not bring profit. To make money, you need customers. And to attract customers, you need to organize a good advertising campaign. In this article, we will look at how to correctly advertise your transport company.

Site creation

If you decide to seriously engage in cargo transportation, you should definitely create a company website. On the web resource, you need to specify the details and contact details of the organization so that customers can contact you. You also need to list the company's employees (directors, heads of departments, etc.) and indicate their phone numbers. This will give the impression of your openness and increase your credibility in the eyes of potential customers.

The site must list the rates for your services. They must be economically justified and competitive.

Read more about creating and promoting a transport company website.

Creating a logo and slogan

Design a company logo and slogan. It is important to choose the right colors in the logo. The most positive are blue, green and yellow. Do not use more than three shades in the logo.

The whole company can work on inventing a slogan. Instruct your employees to come up with some kind of capacious and interesting phrase and then choose the best option. You can take someone else's slogan and change it a little.

Advertising in print media

Post an ad about your company in several popular cities printed publications. It is important to come up with an original ad. Refuse the standard phrase "we will transport quickly and on time." It's trite. You need to attract attention and interest potential client. And for this it is important not to get lost among hundreds of similar ads. Show your creativity.

Be sure to include your contact information in your ads. This will provide your organization with first customers. It is unlikely that it will be possible to find large customers from ads, but many private traders who need to implement or will call you.

Place ads in the Yellow Pages and other information directories, information from which is duplicated on the Internet. This will increase your potential customer base.

You can place information about your company in various automotive glossy magazines that are distributed in car dealerships. However, it is far from certain that someone will be interested in you, since people come to car dealerships to buy a car, and not to order delivery of cargo. But you can still try.

TV advertising

Advertising on tents

Post on your company with phone numbers. Only numbers should be easy to remember. Cars will drive around the city and country, which means that information about you will constantly flash before the eyes of passers-by. Some of them, having seen such advertising, will definitely call you and ask about your services.

Billboards and streamers

This is an inefficient option. Information placed on a billboard, which is placed along the road, is perceived poorly. Drivers do not remember numbers, because the speed is decent. Also, how do you know which route your potential customers might take to advertise there?

Advertising on transport

You can advertise on public transport (trolleybuses, trams, minibuses) or directly in their salons (there are special places for this). Naturally, first you need to coordinate the placement of advertising with the management of auto enterprises.

Internet advertising

There are many message boards where you can post information about your transport company and the services it provides for free. This may bear fruit.

But it is better to order contextual advertising (place a banner) in Google Adwords or Yandex Direct. Also can hang your banner (for a fee) on transport sites. Only first you need to discuss all the nuances with their administration.

But the most effective option for advertising about your transport company on the Internet is to place a banner on the transport exchange. It is visited by many customers who need transport services. By the way, on this service you can post information about your free transport. Clients will contact you.

This is a fast and effective way to attract new customers.

A competent dispatcher is the key to the effectiveness of an advertising campaign

In all your announcements, you should indicate the numbers of dispatchers who know how to negotiate. The freight dispatcher must be well versed in the nuances of the transportation process and be able to quickly and efficiently explain all the features of cargo delivery over the phone. We do not recommend taking any schoolchildren or students for this job. Thus, you will bury the reputation of your company.

Let's try to understand how it is possible to make money on a truck and how to find customers for this type of income. Here it is necessary to analyze 2 possible options - this is the existence of your own truck or work with an existing vehicle and the directed purchase of a truck to conduct your business with its use.

If you are the owner of a truck in advance, then consider that you are extremely lucky, since this is an unimaginably reliable car that will allow you to earn excellent money after investing some effort.

Wages on trucks will, of course, be linked to freight transport. The quality and type of cargo transportation directly depends on the technical features of your vehicle, for example, in its capacity and dimensions.

Cargo transportation is different, ranging from the region of the settlement in which the owner of the car lives, ending with foreign countries.

Now let's combine together those small procedures, through which every owner of a truck will need to go through, if necessary, start his own business.

First. We determine the type of cargo transportation, additionally notes what exactly and where you want to transport. Once the decision has been made, you need to really evaluate the condition of your truck. If suddenly the distance of cargo transportation chosen by you is rather far, then the car must be in perfect condition (in technical significance) condition, since you do not want it to break down in a distant path, changing your plans and violating the obligations given to the customer. Do not forget that the malfunction of your car will provoke significant financial losses.

Second which should be noted. The trucking business cannot be kept in the shadows. We already talked about this in a previous article. Therefore, at the start of a business, it is necessary to register with tax office and fully legalize your company.

Third, not an unimportant moment - where will you negotiate with customers? Yes, you guessed right - we need an office. The office is necessary because the client must trust you. If you talk to him remotely, on the phone, or by running into a cafe, there will be little trust. And when the customer understands where and when you can be found, to clarify or supplement any clauses in the contract, then the presence of a permanent stationary place of stay will significantly increase confidence in you as a contractor.

Search for clients for the service "cargo transportation"

The easiest way to find the first customers for the provision of cargo transportation services is to enlist the support and help of relatives, friends and acquaintances. You can also use posting ads, place ads in local newspapers. The second point is to read job advertisements. Many companies prefer to use the services of third-party carriers. They do not need to buy trucks and cars for their services, since they are exclusively engaged in selling their services. You, in turn, will have it at hand and you will be able to offer yourself and your freight car as a service. But the most effective method of attracting customers today is the Internet.

Search for clients for cargo transportation using the Internet

The task of finding clients using the Internet does not look ominous at all. Advertising is everything. Correctly positioning yourself, talking about your advantages - this is the main task that needs to be solved at the stage of forming a cargo transportation business.

In order not to fall for bad customers, or not to cope with the task, we recommend that you initially seek advice on forums and websites. Today the Internet is completely different from what it was, say 5 years ago. Great amount articles, forums, blogs, clubs. There is always a lot to learn there. Learn the experience of former drivers, listen to the opinion of entrepreneurs. In total, after weighing all the pros and cons, you will have the most valuable information. Indeed, on the Internet you can get a huge download of experience. The most important thing is not to boil over, put everything on the shelves and form a general idea of doing business, knowing its subtleties and pitfalls. But back to finding customers using the Internet.

Where to look for a client? Free ways

Start your search from business sites, city forums, city bulletin boards. The simplest thing is to write about yourself on these Internet sites. At least on such sites, forums and blogs you can find a consumer. Those. those who describe their tasks and after reading you will clearly form an opinion - can you offer a person a cargo transportation service, or does he not need transportation of goods.

The second interesting and, of course, free moment is social networks. It is a mistake for those who are trying to start searching for clients through social networks and having figured out how to work with them, first of all create specialized groups. You can’t quickly collect a client base in groups. It is most efficient to create social network an account (profile) that would represent you as a person providing cargo transportation services (around the city, inter-city routes, etc.). Invite to friends, write on your wall what exactly you offer, keep a small feed of events that describe the competitive advantages of your trucking company.

Paid ways to attract customers for the transportation of goods.

"I need a website! We will fill the site with text, promote it and visitors will find it on the Internet and a stream of customers will come.” So you will be told by most web studios in the city, which are only interested in one thing - to milk you for money, and the result is a secondary matter.

The real and most effective way to attract customers interested in the service of cargo transportation is contextual advertising. Do you know what "hot calls" are? In a simplified form, if you explain it, this is when a person came to you, says that he wants to order a car for moving, but doubts how big a car he needs. Without making a decision, he leaves you, leaving the number. Then you take it, call him, and ask - what kind of cargo? what volume? Having learned the information, you tell him that you have the right truck for him, that the cost of the service is very comfortable for him. On the hot trail, you establish contact with a person and get a customer in his face. This is the "hot call".

The same thing happens with contextual advertising. You provide a freight forwarding service. You have a page on a social network, or your business card website, where you describe from and to what cargo transportation services you provide and how a client can place an order. Your warranties and more. Hire a specialist contextual advertising, it can be both an agency and individuals. You will need very cool specialists in this field - write to us, we will give you a contact. Specialists create a very high-quality advertising campaign for you, in which you minimum investment you will receive the "hottest traffic" from the Internet to your website, or your subscription page. “Hot traffic” is like calls. People who will search the Internet for cargo transportation services will see exactly your ad. You will receive 100% of the visitor only to those who are really interested in your service. Pleasure is not cheap, the start is from 5000 rubles and more. But what will it give?

Many mistakenly fear that by scrolling through ads, money is drained and there will be no massive influx of customers. The mistake is that advertising is actually giving rise to word of mouth. Having received a client from advertising and providing him with a service at a very high level, you can get a recommendation from the customer. This, in turn, will bring other customers to you for free, by spreading positive feedback about you among people. That's why advertising company very important, at least for the start.