How to open a home appliance repair. Repair company equipment. Greeted in uniform

Service centers that repair equipment are divided into 2 types depending on the type of repaired devices: single-brand and multi-brand. Multi-brand workshops are, in principle, subsidiaries of a manufacturer.

Service centers (SC) for the repair of equipment from different manufacturers are completely independent and work based only on the ingenuity of the management and the skill of specialists. In small workshops, the functions of a repairman and a manager are often combined in one person. But even among such services there are slight differences, some repair everything in a row, while others repair only certain types of devices.

But as practice shows, many SCs are gradually moving to the repair of everything in a row, this is more connected with the state of affairs in the market and in the country, where it is not necessary to go through much. And working with equipment of the same brand and type is unprofitable. As a result, many services are switching to the repair of equipment from different manufacturers. But there is also a negative point in this transition, the fact is that citizens will trust service centers that have been authorized by the manufacturer and hang out its logo more. It is worth noting that obtaining authorization is quite expensive. Consequently, many services spit on prestige, and repair everything in a row, and focus on increasing reputation not with logos on signs, but impeccable quality repair.

The main reason during cooperation with the manufacturer for the service center is the difficulty of importing original parts and components. Cunning manufacturers often shift the problems with transportation onto the shoulders of the workshop. All this imposes additional costs and significantly increases the repair time.

Where to begin?

If you do not want to waste your time on trifles, it is best to immediately conclude an agreement with a call center, whose memorable number will be of great help to you. At first, you will have to spend money on advertising, the costs of which usually "eat up" about half of the start-up capital.

Another factor that can ensure success in this type of business is the repair time, which is much shorter than that of competitors. Such deadlines are achieved by a well-organized supply of spare parts - “fast logistics”. To achieve maximum efficiency in this area, experts recommend acquiring a network of suppliers that will replace each other. A significant expense item, which cannot be dispensed with, will be a set of test equipment for those types of equipment with which you will be dealing. Its cost can reach 100 thousand dollars. However, in some cities, the repair business household appliances thrives with only the most primitive equipment - roughly speaking, a tester and a soldering iron, such a business can be organized almost from scratch. And often such a business turns out to be much more tenacious than a business organized according to all the rules of science - such are the paradoxes of reality.

For the full functioning of the service center, you will definitely need:

reception point;
directly repair shop;
transport for the delivery of large-sized equipment to the repair shop.

Negative points

Considering Startup Business Idea repair business, it should be borne in mind that its profitability, according to statistics, is very low - 6%. This is due to the fact that prices for many types of household appliances are quite low today, and it often becomes more profitable for consumers of repair services to purchase new appliances to replace the old ones, which not only require repair, but are also obsolete. On the other hand, even if the consumer wants to repair a model that is more than 5 years old, then most likely he will face the problem of a lack of spare parts. However, all of the above does not apply to the repair of refrigerators. These units are not affordable, like players, and do not become morally obsolete as quickly as computer equipment. At the same time, unlike a player, not a single family can do without a refrigerator, and repairing a refrigerator is not particularly difficult. Any person who has any idea about fixing appliances can learn how to fix refrigerators within a month.

What other difficultiescan you encounter?

There are a lot of problems:

lack of intelligent engineers;
inadequate requests for salaries from the capital's craftsmen;
high non-competitive prices for spare parts from suppliers;
interruptions in own supplies;
a huge number of defective parts that cannot be returned;
violation of the terms of repairs;
poor quality of spare parts and crooked hands of craftsmen, which leads to complaints and claims from customers.

ToWhat documents are needed to open a service center?

Registration of a private entrepreneur is enough to start. No licenses or permits are required.

Whichneededstart-up capital?

$ 10,000 will be enough to open a small workshop. The money will be used to purchase equipment, furniture, rent small room(15-30 sq.m.), advertising, purchase of a minimum warehouse of spare parts.

Howovapaybackavailability?

It all depends on many factors, you can recapture the initial investment in 2 months, or you can even burn out and never return this money. After all, it is important to understand that customers have money, they must come to you and give it to you. But how many customers will turn in the first month depends on the site, on advertising, on the list of services that you provide, etc.

Thinking about how to open a phone repair shop? Detailed Instructions, calculation tables and helpful tips for you in this article.

♦ Capital investments – 150,000 rubles
♦ Payback – 7–8 months

Mobile phones have long ceased to be luxury items and have become a necessity available to everyone. Today, a mobile phone can be found in the pocket of any person.

Because the price mobile phones- diverse, it is clear that cheap models will break.

Few people, having discovered a breakdown of their mobile phone, immediately throw it away and go to the store for another one. Most will first contact the workshop and pay for the repair.

If you understand mobile phone devices, and friends often turn to you about this, then why not think about how to open service center phone repair.

You do not have to invest a lot of money in launching a startup, and you can earn relatively well every month.

Are there any reasons to open a phone repair center?

This business has many advantages:

Minimal capital investment and the opportunity to save money on many stages of starting a business.
If you are a highly qualified specialist (or you hired such craftsmen) and are able to fix any breakdown, you will be able to set any prices for your services.
The opportunity to develop your business in the future, for example, repair laptops, tablets and other equipment.
You can also combine services: repair service + sales of batteries, chargers, mobile phone accessories, etc.
Minimum monetary risk.
First, you don't have to invest a lot of money in your business.
Secondly, if you earn less than you wanted, you can always close your workshop by putting up tools for sale.
You do not have to pay suppliers for unsold goods or sell leftovers for a long time in order to return at least some of the money invested.
Demand for phone repair services among the population.
No matter how many service centers work in your city, it always makes sense to open another one.

Are there any reasons not to open a phone repair shop?

If we talk about the shortcomings of this business, then among the most obvious:

high level of competition in this sector;
relatively low monthly income;
the business rests on specialists and if your competitors managed to hire a master who can easily fix any breakdown, and you don’t have one, then people will visit the competitor’s service center, not yours.

When should you open a phone repair center?

It makes sense to enter this business:

Highly qualified specialists who have been repairing phones, laptops and other equipment for a long time as a hobby or working for hire.

Why not open your own business?

Managers who can make any startup profitable.

If you are looking for promising idea, in which you can invest money, then you should think about opening a repair shop.
You only need to find a good specialist and start earning.

What is the first thing you need to do to open a service center?

Launching a startup involves the fulfillment of several mandatory points at the preparatory stage:

Thinking through all the pros and cons (you must find reinforced concrete arguments why you should open just such a business, and not another).
with specific calculations.
Theoretical study of this field of activity.
Search for the main components of your future business: premises, phone repairmen, if you are going to act as a manager. Only after that you can proceed to register the case.

Two forms of opening a service center

This business is good because it allows entrepreneurs to choose what exactly to open:

Legal service center.

You register as an individual entrepreneur, rent an office with a specific legal address, pay taxes, etc.
This method is suitable for both masters who are going to repair phones themselves, and managers who want to perform only an intermediary function.

illegal workshop.

Let's say you're good at repairing phones and other equipment.
Friends and acquaintances know this and regularly give you work, agreeing to pay for it.
All repair work can be carried out right at home, and customers can be searched using word of mouth.
This method is not suitable for managers.

Two types of phone repair service center

All workshops are divided into two types:

You cooperate with a specific manufacturer, order spare parts from him, report on the work done, perform warranty service telephones, etc.

You do not report to anyone and undertake to repair any phone models that customers bring to you.
In this case, difficulties may arise when ordering spare parts, and there will be no one to get advice from.

How to advertise a phone repair service center?

Big advertising campaign so modest business does not require.

It's enough for you:

distribute business cards to all your potential and established customers;
provide information on your page in social networks that you opened a workshop and ask your friends to spread this information;
register on a local forum and tell the residents of your city that such a service is now available to them.

If you can fix most mobile phone breakdowns and charge reasonable prices for it, then you can be sure that soon you will have a lot of customers.

Calendar plan for opening a phone repair service center

The preparatory stage of opening a workshop will not take you too much time.

In fact, the most difficult thing that awaits you is the registration procedure, which, due to bureaucratic delays, can take several months.

If you can speed it up, then you can quickly rent and equip the premises, buy tools.

Things will go even faster if you do not need a phone repairman, and you yourself are going to perform his functions.

Stage	Jan.	Feb.	March	Apr.
Registration and obtaining the necessary permits
Rental of premises and repairs in it (if necessary)
Purchase of tools for the work of craftsmen
Advertising campaign
Opening

Business plan for opening a phone repair service center

To understand how much money you need to start a service center and what steps you need to take care of, check out this business plan.

Let's say you decide to open a workshop in one of the big cities.

You are going to carry out the repair of equipment yourself, so you will not hire a master.

Registration

Interesting fact:
The most popular phone was and still is the Nokia 1100, owned by 250,000,000 people. The phone has been available in all stores since 2003.

It is better to start the registration procedure not immediately after the idea arises, but to work illegally for some time.

And only when you realize that you can bring broken phones back to life and you form at least a small client base, you can apply for registration.

room

In order to open a repair shop, you do not need a large room. Enough room for 20-30 square meters. meters.

Open your center where it will be easy for customers to find it: in the city center or in a densely populated residential area.

You don’t have to worry about the decor of the room, because customers will be interested in your qualifications, and not the color of the office walls.

If you are going to cooperate with a master on a fee basis, and leave yourself the functions of a manager, then a reasonable step would be to open a business in one of the most popular shopping centers your city.

A small corner is enough for you, where you will sell spare parts, accessories for phones and accept broken models for repair.

The master will be able to bring already repaired models once a day and pick them up. new job. So, a specialist will be able to work at home, and you will save on rent and expand the range of services for your business.

Workshop tools and equipment

We remember that our room is small, which means that it is not worth littering it with extra furniture.

To work normally, you just need to purchase:

Item of expenses	Amount (in rubles)
Total:	55 000 rub.
Table	8 000
Chair or office chair	1 500
table lamp	1 000
Notebook	18 000
Safe	10 000
Telephone set	800
Lockers for changing clothes and storing personal belongings	5 000
Rack or shelf for storing tools and spare parts	3 000
Other	7 700

You will also need a minimal set of tools to carry out standard phone repairs.

Item of expenses	Amount (in rubles)
Total:	35 000 rub.
Soldering station with hair dryer	4 000
ultrasonic bath	2 000
UFS-3 box + HWK programmer with cable set	6 000
Power Supply	2 000
digital oscilloscope	8 000
Vacuum tweezers	1 000
A set of miniature tools (screwdrivers, tweezers, etc.)	5 000
Other	7 000

Staff

At the first stages of work, until you form a client base and promote your business, you can do without staff at all.

If you want, you can take on a part-time cleaner and part-time accountant.

When your phone repair shop becomes popular, you should consider hiring a sales clerk.

How much does it cost to open a phone repair center?

You really don't need huge sums of money to start this startup.

It is enough to have 150,000 rubles.

Monthly expenses in this type of business are small, and will mainly be spent on renting a room, taxes, the Internet and the purchase of tools.

You can easily meet the amount of 30-40,000 rubles.

How much can you earn with a phone repair shop?

It is impossible to name the exact amount.

The earnings formula is simple: the more orders you have, the more money you can earn every month.

form a reasonable pricing policy but not at a loss. When naming a client a price, add 100% to the spare parts that you used to fix the phone.

If you serve at least 5 clients per day, then the daily revenue will be at least 3,000 rubles.

Even working with two days off a week, you can earn about 60,000 rubles a month.

That is, the net profit is about 20,000 rubles.

On the initial stage We invested 150,000 rubles. In this scenario, they will pay off in 7-8 months.

Download a ready-made business plan for a mobile phone salon with quality assurance.
The content of the business plan:
1. Privacy
2. Resume
3. Stages of project implementation
4. Characteristics of the object
5. Marketing plan
6. Technical and economic data of the equipment
7. Financial plan
8. Risk assessment
9. Financial and economic justification of investments
10. Conclusions

We also invite you to watch a video on

how to start opening a phone repair service center:

5 tips for those who are going to open a phone repair shop:

Call the real terms of repair, so as not to disappoint the client.
Even taking into account the order of spare parts, the term for repairing the phone should not exceed 14 days.
If you can't handle the volume of orders, hire an assistant.
Be honest with the customer: If the phone is beyond repair, be honest about it.
You should have a minimum set of spare parts and tools, but you should not recruit too many “in reserve”.
Do not rush to name the price for phone repair.
The breakdown can be more serious than it seemed to you at first glance, and if you decide to take more money from the client than you called at the beginning, he will decide that you are trying to deceive him.

Now you know, how to open a phone repair shop, and if you have necessary knowledge and skills, then take a closer look at this type of business.

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Why Shoe Repair?

This type of service is one of the most stable in terms of protection during crises. Even if the economic situation in the country worsens, at this moment the shoe business not only does not risk going bankrupt, on the contrary, it receives additional profit. The poorer the population, the more often shoes will be repaired - there is no money for new “shoes”!

The master will not be left without work even in the case of general prosperity - the more shoes and boots are bought, the more often they will be carried for repair. In any case, you can always earn your piece of bread and butter.

As practice shows, the checking authorities are not very interested in shoemakers. Although you need to be prepared for the fact that you still have to repair the shoes of the tax and the shoes of the prosecutor's office. This is an extra plus of the profession, since too close interest of the state in business often ends in failure.

Another advantage is that the cost is minimal. Basically, the price includes the work of the master. And this concept can be manipulated quite boldly - it all depends on reputation.

Why aren't others doing this?

Probably every successful businessman is perplexed: why don't other people who complain about poverty think of doing the same thing as him? After all, it is difficult, but so profitable! So in the case of opening a shoe repair business, everyone will be overcome by doubts. Standard thoughts: "If it brought income, everyone would be engaged in repairs."

"I'm sure I'm going to burn out because I've never been in business." “The authorities will “eat” me.” This is all fundamentally wrong. Organizing a small business, you need to act according to the Napoleonic principle: first get involved in a fight, and then sort it out. You need to think in a positive way. If no one takes up this, it means that there is a good niche that can be filled.

You also need to consider that repairing shoes is hard daily work. And now it is fashionable to be a PR man, a lawyer or, at worst, a journalist. And many will prefer to work for a penny in the office and brag about their profession than to earn normal money in a serious business.

Why should you read this guide?

Below will be described step by step how to organize your own business without loss. The goal is to give the reader detailed, and most importantly, practical advice. Therefore, those who had already gone through all this at one time, having received a unique experience, were chosen as experts.
Not in vain folk wisdom says smart people learn from the mistakes of others.

We tried to cover all aspects: from paperwork to the choice of suppliers and the art of marketing. Without this on modern market nothing to do. Get ready for the fact that you will have to urgently acquire new knowledge and restructure your thinking. Consider the legislation - so as not to pay extra money.

Marketing - to make the business really profitable. Economics - to know what laws will develop your business. It is clear that it is impossible to become a professor after reading one article, but it is simply necessary to know the basics. However, since you have read up to these lines, it means that you are ready for learning.

Attention, start!

Brief introduction. Review.
Start: collect papers.
We count and invest: prices and costs.
Marketing and advertising.
Expansion: business expansion.
Tips "experienced".
When You Can't Say "Yes" short review legislation).
The art of selling increases profits (tips for communicating with customers).
Merge and Conquer (sales ideas additional services and goods).
In the footsteps of "sharks" (tricks of large companies that can be adopted).
Happy End: Summing up/

Without a piece of paper - nowhere. Let's go to entrepreneurs!

Where do we start? From registration!

In our country, relationships with money, as well as with women, are subject to mandatory registration. Only not in the registry office, but in the relevant authorities.
It's pretty easy to become an entrepreneur these days.

First you need to contact the tax office, which is closest to your place of residence. Most likely, you relate to it territorially. If you live in one place and are registered in another, officials should tell you the address of the institution where you should apply.

The fact is that you can do business anywhere, but you need to register an individual entrepreneur only in the tax office to which you are “attached”.

paper details

To obtain a covenant certificate, you must provide the following documents:
A completed application form P2100. Writing it is not the easiest thing, but the tax office usually tells you what to write and what not to write.
The application must be certified by a notary.

After the notary, it will be necessary to pay the state duty - to pay the state for the right to engage in commerce. Do not forget to specify the budget classification code in the tax code - it must be indicated when paying. You can pay for registration only in the branches of the RBU.
Next, you should provide the following papers to the tax office: a notarized application, two copies of the passport, a copy of the identification number individual, a check from the bank confirming that the state duty has been paid.

After that, you need to wait five days. That is how long, according to the law, the registration of an individual lasts - individual entrepreneur. The tax office should issue a receipt, which will indicate the list of documents you provided, as well as the date the certificate was received.
Arriving at the specified time, you will need to show the same receipt, as well as present a passport or other document proving your identity.

3. What's next?

It is advisable to open a bank account for cashless payments. This will come in handy when it comes time to pay for equipment and materials. Having opened a current account, notify the tax office within ten days, otherwise you will have to pay a fine.
In any inspection there are people responsible for mass explanatory work. Do not hesitate to contact them for advice, not only during the registration of IP, but also during the conduct of business. This will help you avoid trouble.

Obstacles on the way to the goal

As in any state structure, there are long queues in tax offices throughout the country. Because of this, the procedure may be somewhat delayed. So, immediately tune in to the fact that you will have to spend quite a lot of time: not on the design itself, but on waiting for the appointment of a specialist.

If you have neither the time nor the desire to stand in the corridor, you should contact specialized companies. For a relatively small amount, they will collect all the documents themselves and bring you a certificate on a “blue-rimmed platter”.

It is likely that "experienced" acquaintances will convince that it is best to work illegally. Don't believe. If you do not have an uncle in the Presidential Administration or an aunt in the FSB, then sooner or later you will have to pay, and in full. With those who hide taxes, they do not stand on ceremony (it is clear that we are talking about small entrepreneurs, not oligarchs).

Investing in business: how not to pay too much:

Lists are everything

Since you have reached this point, it means that you already imagine what you will need in free commercial navigation. Unfortunately, it will not be possible to compile an exact list of everything you need: it all depends on the region in which the master lives, as well as on the size of the starting capital.

As practice shows, it is most reasonable to purchase a used instrument - prices will be lower by an order of magnitude. Shoe repairman from Novosibirsk Alexander Mishin compiled for us short list something you can't start without.
So, to complete the first orders, you need:

- Heels,
– Overlays,
– heels,
– Skin,
- Glue,
- Nails,
- threads,
- "Lightning",
– soles,
- "Latki",
- Supporters.

Of the equipment are urgently needed:

– Sewing machine,
– Multifunctional machine,
- Lamp,
- Extractor.

The last one is so that the pair of glue does not lead the master to a hospital bed - the glue is very toxic, despite the assurances of the sellers of its safety.
The table and chair are also included in the estimate for the cost of equipment.

Moreover, there should be at least two tables: on one, repairs are carried out, and on the second, receipts are filled in and the incoming shoes are inspected.
Shelves are also needed on which the necessary little things will be stored: from “spare parts” to tools.

Where to look for all this?

In the era of the Internet, this, at first glance, stupid question. But far from everything is on the net - it is much more reliable to scroll through newspaper ads and ask around friends - maybe someone heard something.

The best assistants in this matter are forums. Finding them is quite difficult, they are few. But on the other hand, the members of the forum will explain everything “on the fingers”, and even put in a good word for you if necessary.

Online shopping is “Russian roulette”. If you do not study prices and brands, you can buy a batch of goods at a fabulous price, and a week later you find out that an unknown Chinese manufacturer makes everything of the same quality, but at a price twice as low.

There are also printed business guides/prices. For some unknown reason, they turn out to be more effective than the most hyped sites with ads. And although they are not as convenient as specialized resources, the main thing is that you can find serious suppliers there.

How much to buy goods?

It all depends on how many customers your business plan is designed for. Please note that they will bring for repair exactly those shoes for which there are no “spare parts”. This is the standard “law of meanness”, and no one has yet been able to avoid its action. Consider what season is outside the window: as soon as it gets warmer, people carry light “shoe boots” for repairs, when it gets colder, everyone remembers warm “shoes”.

If the budget allows, it is better to buy everything at once - nothing will definitely be superfluous. According to Alexander Mishin, the most common orders are the replacement of heels, sewing up holes and “firmware” of new shoes. Consider this.

It is also desirable to find suppliers of auxiliary products: creams, shoelaces, “spoons” and sponges. Especially since lately sales representatives are ready to release the goods on credit, “for sale”. Sell - give money.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

4. Roof over your head: rent a room

Looking for passing places

In order for customers to come more often, you need to look for a lively place to rent a room. Markets are most suitable - here square meters are relatively inexpensive, and the traffic is good. The upside is that you don't have to invest in renovations: no one expects a shoe shop to shine like a fine lingerie boutique.

Another advantageous place is any large supermarket. The trends are such that people, especially in more or less major cities, increasingly prefer large comfortable stores to the usual "flea market". Rental prices here are an order of magnitude higher than in ordinary shops or stalls.

Moreover, you will have to invest in an attractive repair - otherwise the administration simply will not give the go-ahead. But the prices here can be increased in comparison with the citywide ones - after all, you are in a convenient civilized place.

Knowledgeable people also recommend paying attention to stopping pavilions. I mean not modern. open structures, and old brick stops with kiosks attached to them. These are still around somewhere. Such a location will also attract customers, because it is so convenient to give shoes for repair when going to work, and after labor day pick her up.

Consider building a new pavilion in an attractive location. But is the game worth the candle? It is very difficult to rent or buy urban land - it requires strong connections and big money.

The erection of the structure itself will also cost a pretty penny - even if you build it yourself, so many “hard-earned money” will be spent on materials that such a shoe repair shop will pay off for at least ten years. But at this time, something will have to be eaten, and even feed the family!

"Square Minimum"

Of course, you can repair shoes, as they say, "on the knee." But it is best not to engage in masochism, and immediately occupy a normal number of square meters. To work comfortably and receive visitors, fifteen "squares" are enough.

This area will have to be visually delimited into zones:

1. Customer reception area. There are comfortable chairs, a clean beautiful table, a laptop or a solid notepad, a place to store small money for change.
2. Work area: if it is not fenced, there should be perfect order here. It does not interfere with immediately putting several flowers in pots. For some reason, the abundance of decorative greenery inspires confidence in customers.
3. Recreation area. You will need it: due to the peculiarities of human psychology, you will want to spend a few minutes while working, abstracting from routine work. And best of all, if for these purposes you will have a separate comfortable chair.

We reduce the area

If the rental prices are reasonable, you can equip yourself as you please. And if they demand obscenely a lot, you will have to go to furniture specialists and draw a future salon in a 3D editor: now there are many ways to optimize the workspace. If your hands grow from the right place, you can make all these shelves and cabinets yourself.

If the hands with the machine and the saw are not friendly, you will have to pay. Although, if the monthly rent is so high, maybe you should think about it: will it be possible to pay the owner of the territory every month? Even if the location turns out to be profitable, the rent can eat into a hefty portion of the profits.
There is another option: in a supermarket, you can equip not the salon itself, but a shoe collection point.

That is, hire an employee who will accept shoes, issue a receipt and take money. And do the repairs themselves in another place, even at home. The main thing is that there are no problems with transport and the repaired shoes “arrive” exactly on time specified by the receiver.

It makes sense to keep a reception point instead of a workshop if you are sure of a consistently large number of orders. You may have to take the shoes yourself for several months - and repair them in the evenings. But you will know how it is more profitable to organize the entire procedure of prima “shtiblet”.

5 The Art of Wooing Customers

Greeted in uniform

Like it or not, people have standard stereotypes. In our case, we need to use the following belief - "any repairman should be in uniform." Everyone is used to the fact that people of working professions dress accordingly.

It is clear that we are not talking about oily robes, wadded pants and dirty boots.

Now they produce overalls for every taste. So why not get a comfortable, lightweight jumpsuit that can be sewn with a workshop logo? And people will understand that the master is a serious person, and you will be comfortable. What to do, you can not disappoint the client in his conviction.

Probably, it is not necessary to remind that clothes should always be neat, a pleasant smell should come from it. At least a good cologne.

Remember good old Carnegie

If you enter the query "The Art of Selling" in a search engine, about a million links will appear. Moreover, those on the first pages will most likely lead to paid course sites. Of course, today sales are taken very seriously, this is a whole science.

But in fact, enough advice from the unforgettable Dale Carnegie. And it is not necessary to read thick books - the author himself says that his recommendations can be placed on the cover of a matchbox. Let's dwell on them in more detail:

- A sincere interest in other people is conducive to oneself.
Smiling is the easiest way to make a good impression.
- Call the customer by name. This will help build trust.
- Listen. A few extra minutes that you spend listening to the client's problems will make him come to you again and again.
– Try to find out what the range of interests of the client is, and talk about it. Nothing unites like a common love for kittens or country chores. But if you don’t understand the hobby, it’s better to remain silent, otherwise you will hear about someone else’s hobby until the end of the work shift.
Satisfy the client's megalomania. Address people with "You" regardless of age and appearance. It also happens that people prefer a polite master to a more experienced, but rude one.

Most of the expensive trainings that are offered on the Internet will tell you the same thing, only in more detail. However, no education was ever superfluous.

Little tricks of big business

When arranging the workshop, do not forget about the "tricky things". Remember, there is always music playing in supermarkets. Why? Yes, because it makes people spend money. This is all calculated by professional psychologists hired by "business sharks".

Even if you have a quiet but pleasant melody pouring from your speakers - since corporations do not disdain such tricks, then small entrepreneurs, all the more, should not neglect it. You can also order small souvenirs. And to give clients, for example, calendar cards with the logo of the workshop. A trifle, but nice.

With a large order, you can give the client a pen or a notebook - such things are usually not thrown away, and the logo will become firmly embedded in memory during the use of the souvenir. Which, in fact, is only at your fingertips.

You can not do without bags for packaging - this is an indicator of quality service. And since you still have to buy them, why not put your logo on?

The layout of related products also has its own nuances: according to the laws of merchandising, an expensive product should be at eye level. And what is cheaper, you can put up or down. If the products are in the same row (for example, shoe care creams), expensive goods should be placed on the left - the shelves are considered the way they read the text, that is, from left to right.

Additional little things can be placed in a cabinet with lockable glass doors - so that petty thieves will not be tempted to steal any tube.

How important it is for a novice entrepreneur to know all the benefits and benefits of starting a business with a quality franchise:

6 Shoe creative. We increase profits

Stocks are a guarantee of attention

What is good about stocks is that there is practically no loss from them, but profits can be significantly increased. The main goal of any such event is to tell people about your business. And for those who know about him - to remind.

It is not necessary to give away huge discounts and accessories left and right. Evgeny Strakhov from Omsk, for example, told us what attracts customers in the following ways:

“When I feel like my customer growth is waning, I post ads on local websites saying that on Tuesdays shoe repair is minus ten percent off. By the action itself, units come. But many people remember that they have been postponing a visit to the shoemaker for a long time, take shoes or boots, and go to me. I have a business card printed on the back of the receipt so that when a person is about to go again, they can call and find out how much the repair will cost and how long it will take. Little things like that matter a lot to your reputation.

How to run promotions?

Like all. No need to reinvent the wheel, let them compete in creativity advertising agencies. After all, they charge a lot of money for it. For a shoe repair shop, the best option would be "Discounts of the Day": "Only on Mondays, shoe repair at half price." Explain to clients that “half price” is a discount for the work of the master, it does not apply to materials.

There are hundreds of options for luring buyers of the service. For example, every tenth person can be given a sponge for shoes. Or a certificate for warranty service (which you must do anyway - there is a law). If you personally liked any action of a supermarket or store, feel free to copy it, slightly changing the name. As a rule, the time-tested is the best.

Advertising. Radio rules.

Without advertising now - nowhere. We'll have to fork out and place your block in the media. Advertising on popular radio stations sells services most effectively. The best results on TV, but the prices there are simply cosmic. If your creativity is in order, try to come up with names for your services.

For example, for expensive shoes you need something like "Elite Repair", for sneakers - "Sport Repair", for boots "Express Repair" or "Heel Plus". Everything depends on fantasy. But each service can be presented as exclusive - and this is an additional percentage of the cost.

The ads posted in the area still work well. Pillars, walls, stops - wherever people walk. And don't let your conscience torment you. Everyone glues - and why are you worse? All the same, the authorities are not going to install bulletin boards in the required quantity.

7. Business empire: building a network

Briefly about the main

You can only expand your business if you already have:

BUT). Employees you trust.
B). Stable income allowing for investment.
AT). Free time to expand.
G). Willpower that allows you to go ahead through numerous obstacles.

A business network is relevant if you have remarkable administrative talents. If you do not have the skills of delegating authority, understanding the laws by which the business lives and develops, it is better not to get involved in large-scale projects.

Some details

The path described in the previous chapters will have to be followed to open each new outlet. Is it not necessary to issue a new certificate of individual entrepreneurship?

Considering not the simplest tax system in the world, it is best to hire an accountant, otherwise the reports will take up all your free time. You will also need a good lawyer who can answer your questions. phone calls any time for and night. After all, you never know in advance what kind of "surprise" firefighters, health inspectors or representatives of the Pension Fund will come with.

Accounting, accounting and more accounting

Each new outlet should only be opened after careful examination. Everything will have to be taken into account: the population of the place, the presence of nearby competitors, the standard of living of the area, the reputation of the district authorities. It is quite possible that local deputies will have a “pleasant” habit of taking over successful businesses.

You can conduct a small opinion poll on the street on the topic: “Does this area need a shoe shop?” At the same time, you will find out what people expect from contacting this kind of institution.

Any network works according to the rules that were formed a good half a century ago:

– The network must be recognizable.
- Prices are lower than those of competitors.
- Service is top notch.
- Advertising and marketing - at the head of everything.

8. Legal self-defense

How not to become a victim

“You may not be a lawyer, but you must know the laws” - this is how the classic can be paraphrased. Why must? Because, having founded a business, the owner must protect it. And the current representatives of state institutions are very fond of issuing fines on the basis of decisions sucked from the finger.

Either the deadlines are violated, or the documentation does not comply, or the moon is simply in the wrong phase of Jupiter - and a fine is also due for this.
If you demonstrate knowledge of the laws to the inspectors, you can be sure that they will not find fault with trifles. Yourself is more expensive.

Where to begin

To get a little insight into the matter, you can read tax code. Not the most interesting literature, but you can understand the basics and learn the terms. A lot of interesting things (and not only in the field of business) can be found in the Code on administrative offenses. Find and read the rights and obligations of officials that you encounter most often.

This will help when they once again begin to "teach life" and "pull the bagpipes", hinting at gratitude, which is called a bribe in the Criminal Code.

In addition, the Civil Code and the Constitution will come in handy - these are regulatory framework with which a sane official will not argue.
It is also obligatory to read the orders of local authorities.

Scandal or peace?

Many believe that it is better not to anger civil servants once again and to fulfill all their requirements, no matter how stupid they are. It is not right.
Practice shows that those who can protect themselves have the least trouble. If you roll a couple of complaints on your inspector, he will start talking to you in a whisper and on “You” - because he does not want to fly out of work after a few penalties.

If the appeals to the immediate superiors of the perpetrator did not bring results, or he is trying to “press”, you need to write to the federal level authorities. There they don’t really understand whether the official is right or wrong - he will fly into him in any case, even just for the fact of your appeal. Officials tend to fear their superiors more than the sun's snowman.

And this same boss, in turn, is always happy to report to the top that "the guilty have been punished, measures have been taken." Guess who will be the last one in this system? That's right, the same civil servant against whom the complaint was received.

Remember: the prosecutor's office and the media always remain. The former are interested in indicators (they receive good bonuses for detecting violations in the public sector), the latter are always happy to tell people about how bad life is small business due to various kinds of institutions.

If they really press down with checks and fines, there remains the “heavy artillery” - the FSB, the Duma and the Presidential Administration. It is almost impossible to break into the last instances, but if you do succeed, the result will exceed all expectations.

All these “legal wars” are possible only if you have competent legal support - you don’t have enough knowledge of your own, and it’s not advisable to spend five years getting the right diploma and knowledge, to put it mildly. No one goes to medical school to cure their runny nose?

In Christian churches, believers donate ten percent of their income to the needs of the parish. This tradition has stood the test of time, so why not make it work for you? So, when calculating net profit, subtract 10% from the total amount.

At first it will seem that these are pennies, but after three months the pile of banknotes will grow to a respectable size. After a year, you will be able to take microloans from yourself, without hassle and extortionate interest. The main thing is to treat this money as if it is not yours: do not spend without a reason, compensate for the shortage and do not tell anyone about it - neither your wife nor your friends.

Let the bank work

Whatever they write on the Internet, it is best to keep money in special institutions. Why?

BUT). "Interest drops."
B). All money transactions are easy to view at the end of the month/quarter/year.
AT). There is no temptation to go out and spend it all, even if there is a huge offer.
G). Banks teach financial discipline.

Another plus of banks is that they offer online account management tools. That is, now it is not necessary to go to the branch to transfer money from account to account or find out the balance in the account. It is enough to send SMS from your mobile - and all operations will be performed automatically. In addition, smartphones allow you to install special software, thanks to which financial management is simplified a hundredfold.

What to invest in, which deposit to open and which bank to entrust your hard-earned money - it's up to you. Experts say that long-term deposits with foreign currency are the most profitable. But in this case, the bank usually prohibits the early withdrawal of capital, and in business it should always be possible to withdraw the required amount. It is also profitable and reliable to invest in gold bank bullion - they do not get cheaper, so the deposit will not burn out, and interest will accrue as expected. Unlike the same dollar deposit.

In no case should you trust the so-called credit unions, mutual funds and other organizations that promise mountains of gold. They promise huge interest, but hundreds of criminal cases and thousands of lawsuits throughout the CIS show that these "financiers" if and to whom they help to become richer, then obviously not to investors.

PC to the rescue

You can keep records even without accounting education or experience. There are now a lot of free programs on the Internet that take into account literally all items of expenses and income. You will only have to enter the necessary data, and the program itself will summarize how much and on what you have earned, and how much and on what you have spent.

As a rule, such software is not demanding on computer resources, so an old laptop or a cheap tablet is enough to maintain the database. And even if an accountant works for you, it will not be superfluous to compare his data and yours at the end of the reporting period - you see, suddenly the numbers do not converge.

Naturally, the computer must be password protected. And for reliability, you can password-protect the accounting program itself - almost all of them allow you to do this. It is better not to store personal databases at the workplace - if the data of your personal database differs from the information that you provide to the tax office, this is called "double entry bookkeeping". And there is a punishment for that.

10. Summing up

Experience is a asset

Just an example: when you make out a lease, most likely, you will be asked to draw up two contracts. One is for the tax office, it will say that you pay a penny per square meter.

The second contract is drawn up to protect the landlord - it indicates the real amount, and he will be able to defend his interests if you do not want to pay. The second contract is renegotiated every month so that the owner of the commercial space has the opportunity to declare that the previous, “minimum” contract is not valid, and you have not paid in a new way.
There are many such subtleties.

Stock up on patience

If you're hoping for a shoe repair shop to turn a profit as soon as it opens, you're in for a disappointment. It will take at least a year for income to become more or less stable. What is it connected with? Unknown. But in practice, this is true, and it doesn’t matter what the entrepreneur does: he sells socks, repairs shoes, or sells elite tea in bulk.

It remains only to wait for the business to get back on track, and only then can you make some forecasts and think about something new.

Learn while there is time!

During the time that the business is gaining momentum, you need to read more than a dozen books. We have already talked about marketing and jurisprudence. It is equally important to understand the economy - such information will greatly help you in doing business. If you are going to hire people in the future, be sure to learn the basics of HR management. Motivation of personnel, work with personnel - all this is extremely important.

For example, someone works well only with a material incentive. And the other person looks contemptuously at money, but if you call him " Best Worker firms”, then he will simply move mountains to confirm his title. This is what HR science teaches.

Time management will be helpful. This item will help you correctly allocate your time, as well as tell you how to prioritize.
Since we are talking about business, take care of savings in education: it is much cheaper to buy a reader and download books from the Internet than to order paper copies, each of which will cost a pretty penny.

Despite the fact that difficult times are ahead of you, do not be discouraged: a persistent and talented person (and others do not even think about business) should succeed in at its best. And we hope that our advice will be useful and beneficial. If you have something to add - you are welcome in the comments, your invaluable experience will be extremely curious.

It may be interesting: Video - “Business idea shoe repair”:

As you know, a service center is an organization that provides services for service support and maintenance of machinery, equipment and other products. The activities of the SC also include pre-sales, warranty and after-sales repairs. Here we will consider the question of how to open a service center, a business plan for organizing this business.

When choosing a product by the consumer, one of the decisive factors is what kind of support the supplier promises him after the sale of this very product. This factor is especially important when buying household appliances, appliances and electronics, building materials, cars and other equipment and machinery, i.e. in areas where a breakdown or manufacturing defect means that the product cannot be used for its intended purpose or interferes with this.

Business plan

In fact, planning in this area is no different from any other, because the only difference in this business is authorization. Therefore, you can choose any finished example business plan from any of our other articles, find yourself a company with which you would like to work and start building your own business.

Do not forget that some companies also provide their authorized partners with discounts on their products, so you can still open a point of sale.

How to open a service center

The first step in starting any business of your own is registering the business. To do this, you need to register the company in tax office at the place of residence and obtain a document proving that you are a private entrepreneur.

Next, you need to contact the tax office to register the service center that you decide to open, and after the official registration of the legal entity, order the seal or stamp of the organization. To carry out cashless payments, as happens with legal entities you need to open a bank account.

The next step will be obtaining a license to conduct certain types of activities, purchasing or renting commercial premises for an office and documenting it.

Authorization of the service center gives him legal law carry out both warranty and post-warranty repairs. In case of equipment breakdown during the warranty period, the buyer has the right to contact an authorized service center for free repair or replacement of defective equipment.

Not all manufacturers have the opportunity to locate their service centers in close proximity. AT this case an agreement is concluded between the manufacturer and the service center, which receives authorization from the manufacturer to repair this or that equipment.

For the full functioning of the service center, you will definitely need:

reception point;
directly repair shop;
transport for the delivery of large-sized equipment to the repair shop.

The service center deals directly with the resolution of current issues that arise during the implementation of warranty repairs. For the most high-quality and prompt implementation of repairs, the manufacturer supplies the service center with replacement parts free of charge, replaces equipment that is beyond repair and pays for repairs. In turn, the service center should have a proper attitude to their duties: the service center should have polite and well-trained personnel, high-tech equipment of the repair shop and the ability to quickly and efficiently perform repair work. The authorization of the service center is confirmed by a certificate issued by the manufacturer. Individual contracts are concluded between each interested manufacturer and the service center, on the basis of which the service center carries out repair work of this or that equipment. To start work, it is also necessary to establish contact with suppliers of spare parts. The timing of the repair will directly depend on how quickly the necessary part will be delivered. It is desirable to have in stock several suppliers of spare parts for repaired equipment, which will reduce the time for repairing equipment and avoid some interruptions in the supply of spare parts. It is necessary to start partnerships with suppliers of parts at the initial stage of opening a service center.

One of the final steps is to draw up a business plan, but it will be possible to start drawing it up only after all the paperwork has been completed. required documents, and the final decision will be made on what type of services the service center will deal with. Before starting work, it is necessary to draw up an accurate list of services, take into account approximate costs, hire and, if necessary, train staff. If there is a need to attract investors, then a competently and clearly drawn up business plan will contribute to the flow of investments. If the business is independent, then the business plan of the service center is drawn up in any form, as a formality.

The consequences of the past crisis still affect the purchasing power of the population of our country. Consumers even now prefer not to buy new expensive household and industrial appliances, but to get by with the use of the old one. But old equipment has such a feature as failure, it often breaks down and is repaired. Consequently, there is a growing demand for authorized service centers to repair this equipment.

Hence the conclusion: your own authorized service center is a promising option for a profitable business. In order to understand how to open a service center, we will consider what actions will need to be taken step by step for this, how to form a business plan for the structure and activities of the service center.

A service center is an enterprise that provides services for the repair, maintenance and service support of industrial and household appliances, production equipment and other miscellaneous products. In addition, the scope of services of authorized service centers (ASC) includes such activities as the implementation of pre-sales, warranty and after-sales repairs of equipment.

Goals, objectives and ways to create the future business

Before you open your service center, first of all you need to decide which equipment will be repaired by the SC. Will it be an authorized SC, which has a narrow specialization and is engaged in servicing one specific type of equipment, or is it planned to open big company providing a wide range of services. In order to occupy a successful and profitable niche in the services market, you will need a thorough study of the market, an analysis of the ways of doing business of all kinds of competitors and, based on the analysis, competent calculation and planning of your own entrepreneurial actions.

Then you need to correctly and competently assess your capabilities and choose one of three ways to start your business: from scratch, buying an existing ASC, acquiring a franchise. Opening your service center, starting from scratch, is, of course, the most difficult path. Here it would be nice to have some professional connections to help and support in establishing a business. The purchase of an already functioning and existing enterprise will significantly reduce difficulties and reduce risks, because there is already a base of attracted customers, a reputation, a trained staff of employees and workers. It is worth noting that opening a service center by acquiring a franchise does not give much more chances to start. successful business than other ways of becoming a business.

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Registration and licensing of the service center

, including the opening of authorized service centers, begins with the registration of the enterprise. For this, it is necessary to register the company with the tax office located at the place of residence, and after you have officially registered as a legal entity, you need to take care of ordering stamps and the seal of the organization. Then it will be necessary to open a bank account in order to carry out cashless transactions with other legal entities. You will also need to issue a license for the right to conduct activities that your company will be engaged in, purchase or rent premises and also document this premises.

It should be noted that a license does not need to be obtained for every type of activity. For example, if authorized service centers are repairing garden equipment, no license is required. And here is the service medical equipment must be licensed.

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Why do you need a service center authorization?

If it is planned to carry out warranty or post-warranty repair of equipment in the service center being opened, it must be authorized and have a legal right to such type of activity. The authorized service center can be contacted by the buyer of equipment that failed during the warranty period. ASC in this case carries out free repairs or replaces faulty equipment.

Most manufacturers of any equipment do not have the opportunity to locate their service centers in the vicinity. In this case, manufacturers enter into an agreement with an authorized service center to repair their branded equipment. In order for the service center to meet the requirements of the manufacturer and be able to fully function, it must have its own collection point, an equipped repair shop, and vehicles adapted for transporting bulky cargo.

All current issues that arise during the warranty repair process are directly resolved by the service center. The manufacturer is interested in the prompt and high-quality repair of its products and therefore supplies its branded parts and components for replacement free of charge, replaces equipment that is no longer subject to repair, and pays for repair work.

The service center, for its part, must also diligently treat its duties in accordance with the requirements of the manufacturer. Repair shops must be equipped with high-tech equipment in order to carry out high-quality repairs. Personnel must be qualified professionals who must be neat, tidy and courteous.

The authorization of the service center is confirmed by the manufacturer with a special certificate. An individual contract is concluded between both parties, on the basis of which the equipment is repaired by the service center. In addition, even at the initial stage of the service center, it is necessary to establish partnerships with several suppliers of parts and spare parts for the repaired equipment. This is necessary to speed up the repair period of equipment and avoid possible interruptions in the supply of spare parts. After all, the timing of the repair depends on the speed of delivery of the necessary part.