Functional responsibilities of a merchandiser. Job description of a merchandiser, job responsibilities of a merchandiser, sample job description of a merchandiser. Positions of the job description of the merchandiser

General provisions

1.1. Merchandiser belongs to the category.

1.2. A person who has (fill in) education, additional vocational training in the field of merchandising, at least [value] years of work experience, a category "B" driver's license.

1.3. Appointment to the position of a merchandiser and dismissal from it is carried out by order of the head upon submission (fill in).

1.4. Merchandiser must know:

1.4.1. orders, instructions, directions, instructions and other normative and administrative documents regulating the work of the merchandiser;

1.4.2. fundamentals of civil law, consumer protection law, advertising;

1.4.3. fundamentals of trade marketing and management;

1.4.4. characteristics and principles of using merchandising tools;

1.4.6. the basics of organizing work to create demand and stimulate sales of goods;

1.4.7. principles of organization of retail space and efficient use of retail space;

1.4.8. principles of sales organization;

1.4.9. methods for assessing the effectiveness of the display of goods in trading floor;

1.4.10. the range of goods offered, their main qualitative and consumer characteristics;

1.4.11. current prices for goods;

1.4.12. fundamentals of psychology and sociology;

1.4.13. models of behavior of buyers in the trading floor;

1.4.14. psychological types of consumers;

1.4.15. factors influencing predicted and unplanned purchases;

1.4.16. ethics of business communication;

1.4.17. basic principles of work planning;

1.4.18. fundamentals of a market economy;

1.4.19. requirements for the preparation and execution of documentation (accounting, reporting, etc.);

1.4.20. basics of organization of production, labor and management;

1.4.21. fundamentals of the labor legislation of the Russian Federation;

1.4.22. internal rules work schedule;

1.4.23. rules and norms of labor protection, safety measures, industrial sanitation and fire protection;

1.5. The merchandiser reports directly to the administrator trading network(supervisor).

Job Responsibilities

Merchandiser carries the following:

2.1. It contributes in every possible way to maintaining a positive image of the manufacturer or wholesaler of goods, provides favorable conditions for promoting goods to the consumer market and high sales volumes in retail outlets.

2.2. Examines a certain territory (region) where the organization of sales of goods is supposed to be determined in order to determine the places of sale of goods (retail enterprises) and develop schemes for establishing business ties.

2.3. Carries out a regular detour of the trade objects (points of sale) assigned to him.

2.4. Negotiates with the administration of the point of sale on holding merchandising events (represents the goods and related services, convinces of the need and effectiveness of merchandising, the conclusion of supply contracts, sales contracts, commissions).

2.5. Provides education and training service personnel commercial enterprise in the following areas: the main consumer characteristics of goods; principles for maintaining the concept of displaying goods; bases of motivation of sale of the goods to consumers.

2.6. Merchandiser provides:

2.6.1. favorable conditions for the promotion of goods on the consumer market.

2.6.2. commodity stocks at points of sale at the required level;

2.6.3. high sales volumes of goods in retail outlets;

2.6.4. Carrying out activities for the presentation of goods at points of sale using the following merchandising tools:

A) Space-management - laying out (placement, positioning) of goods in ways that encourage impulsive purchases of goods;

B) POS designing - placement in the space of points of sale of advertising elements - posters, booklets, product models (hanging, standing, etc.), garlands, flags, advertising commercial equipment(racks, racks, lamps);

C) Stock-control - calculation of the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability;

2.6.5. competent and effective positioning of all goods sold by the retailer;

2.6.6. motivation of the administration of points of sale to conclude contracts for the supply, sale, commission (provision of small consignments of goods for commission);

2.6.7. taking measures to maintain long-term relationships with the administration trade enterprises.

2.6.8. taking measures for the reconstruction, repair, replacement of defective or worn advertising elements.

2.7. Merchandiser controls:

2.7.1. status of order fulfillment;

2.7.2. compliance with the concept of laying out goods;

2.8. Merchandiser coordinates:

2.8.1. work with retail trade enterprises;

2.8.2. activities for the promotion and sale of goods, which include actions for market research, effective advertising.

2.9. Merchandiser oversees:

2.9.1. laying out the fullest range of products in accordance with merchandising standards, posting and updating advertising materials and equipment;

2.9.2. the state of execution of orders, ensuring inventory at the point of sale at the required level;

2.9.3. sending an order to a point of sale on time, in terms of sales volume, range, completeness and quality;

2.9.4. the state of accounts receivable for its customers and timely reporting to management about possible delays in payments, as well as other factors affecting the solvency of the client;

2.9.5. dynamics of sales at controlled facilities; prepares reports (weekly, monthly, on goods; informs his immediate supervisor about the need for new receipts of goods;

2.9.6. changes in the state of the market identified in the course of work, and for the collection marketing information if necessary.

2.10. Carries out the adjustment of retail prices for goods, consultations of the personnel of the trade enterprise on the establishment of trade allowances (optimal sizes).

2.12. Carries out an analysis of the principles of work in the points of sale of merchandisers of other enterprises; monitoring their work.

2.13. Forms a data bank on points of sale (organizational and legal forms, addresses, details, phone numbers, surnames and presenters, financial condition, volumes of purchases, etc.).

2.14. Develops merchandising programs (selection of methods for the sale of goods, the formation of a technique for laying out goods in various types of trade enterprises, the selection and budgeting of advertising elements, etc.); organizes the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).

2.15. Carries out work with retail clients, visits key, network and problem clients according to the established work plan.

2.16. Submit requests to agents (optional) outlet), informs the supervisor and the responsible sales representative about the lack of a sufficient number of products and applications.

2.17. Creates duplicate points of sale, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.

2.18. Informs the supervisor and sales representatives about the client's claims regarding the quantity and quality of the supplied goods in accordance with the supply agreement.

2.19. Collects marketing information on behalf of the company.

2.20. He constantly searches for new customers and concludes supply contracts with them.

2.21. Merchandiser must:

2.21.1. timely respond to requests from other employees in the direction professional activity provide the required information in full;

2.21.2. continuously improve their professional level;

2.21.3. honestly and conscientiously fulfill the tasks assigned to him;

2.21.4. keep a trade secret;

2.21.5. comply with the rules of internal labor regulations, labor protection, safety, industrial sanitation and fire protection.

Rights

Merchandiser has the right:

3.1. Get acquainted with the draft decisions of the company's management regarding its activities.

3.2. Submit proposals to management for improvement of the work related to the responsibilities provided for in this.

3.3. Communicate with employees of all departments.

3.4. Request and receive from departments and other specialists information and documents necessary for the performance of their duties.

3.5. Involve specialists from all (individual) structural divisions in solving the tasks assigned to him (if this is provided for by the provisions on structural divisions if not, with the permission of the head of the company).

3.6. Require the management of the enterprise to assist in the performance of their duties and rights.

3.7. Represent the interests of the organization in third-party organizations on issues related to production activities companies.

A responsibility

4.1. Merchandiser is responsible for:

4.1.1. for improper performance or non-performance of their official duties under this, within the limits specified labor law Russian Federation.

4.1.2. for offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.

4.1.3. for causing material damage- within the limits determined by the labor and civil legislation of the Russian Federation.

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Merchandiser- sounds very mysterious and unusual for the Russian ear, and someone is completely scared away by such an incomprehensible name. In fact, the position of a merchandiser is the position of a company representative who promotes the company's products and maintains a positive name for the promoted brand.

A student or a beginner without work experience can become a merchandiser, and in a year or two they will get the necessary skills to successful promotion on career ladder. it creative work which allows you to realize your abilities and get new opportunities for professional growth.

The specialty of a merchandiser is in demand in any company that is engaged in wholesale or retail sales Whether it be clothes, power tools or food.

History of the profession

Planning and sales promotion, that is, the direct functions of a merchandiser, stood out in a separate position only about 20 years ago. Then the companies tried to come up with new moves in order to survive and gain a foothold in the market, stimulate the buyer and not get lost among the competitors. And so the position of a merchandiser appeared, which makes the goods more noticeable and more attractive to the buyer.

Merchandiser Responsibilities

What does a merchandiser do? His main responsibilities:

monitor the display of goods in stores and supermarkets;
for the arrangement of showcases and additional equipment;
control of the presence in the store of the entire range of products of the company.

Besides, in official duties merchandiser may include the placement of POS-materials (price tags, wobblers, posters, etc.) that help draw attention to products, the placement of goods according to corporate policy companies, increase the proportion of shelves for goods. In addition to being directly responsible for the merchandiser, he can also perform additional functions such as:

preparation of orders;
regulation of retail prices;
maintaining the packaging in a salable condition;
replenishment of stock in the store.

Requirements for a merchandiser

Requirements are formed depending on the field of activity.

Usually, there are no special requirements for the candidate, since it is assumed that the newcomer will be trained in the process of working in the company. The main requirements for a merchandiser are as follows:

Age from 18 years old.
PC knowledge at the user level.
Citizenship of the Russian Federation (sometimes employers allow citizenship of Belarus).
Registration of a sanitary book, if you have to work with food.
Readiness for physical activity, if you have to work with overall and heavy goods.

If it is planned to visit several outlets, companies charge the ability to drive a car as a merchandiser and are looking for candidates with personal transport, since in public they have time to visit 6-8 stores a day and complete there necessary work just unrealistic. In addition, a merchandiser often delivers goods to retail outlets in his car.

Merchandiser resume sample

Resume sample

How to become a merchandiser

A student or a person without special education can get a job as a merchandiser, although sometimes employers invite only graduates of economic universities. However, most companies prefer to recruit newcomers and instill skills in them on their own, teaching them “for themselves”, since the list of what a merchandiser should know is different for each company, depending on the specifics of the product.

Merchandiser salary

The salary depends on the region, employment (full or partial) and the company. average salary is about 30,000 rubles, but it happens that wage merchandiser is 8000-15000 rubles with part-time employment. As a rule, such an employee works in 2-3 companies. Also, what salary the merchandiser has will depend on the availability of a car, education and additional skills - in this case, it can be 35,000-70,000 rubles.

Merchandiser - who is it and what does it do?

How often have you wondered who this merchandiser is and what he does. In fact, not everything is as difficult as it might seem.

A merchandiser is a company representative who specializes in product promotion and maintains a positive reputation for the promoted brand. This is a creative profession that allows you to realize your potential and get new opportunities for career development.

Even a person without experience can become a merchandiser, and in a couple of years they will get the necessary skills for further mastering the profession.

Often, employers prefer to hire people who have received an economic education. But there are also those who specifically recruit students and newcomers, who are easier to instill in the skills necessary for the successful operation of the company.

Almost every company specializing in wholesale and retail there is such a position. Any product needs to be promoted, and this is exactly what the job of a merchandiser is.

What are the responsibilities of a merchandiser?

The work of a merchandiser is quite specific, and his duties directly depend on the specifics of the enterprise and the products sold. Thus, a supermarket merchandiser does not just put goods on the shelves, but also improves sales and increases sales volumes. In general, the duties of a merchandiser include a whole range of activities. It:

The study of demand for goods, definition target audience, analysis of seasonality indicators and other factors.
Formation and maintenance of the assortment of the point of sale assigned to the merchandiser, management of the stock and the balance of goods.
Organization of the design of the outlet (sound, lighting, placement of goods, etc.).
Ensuring unlimited movement of customers around the hall, providing the opportunity to select the necessary goods without the help of the seller.
Analysis of the competitiveness of the product, improving its promotion.
Preparing reports on the results of sales, making proposals for increasing sales.

What are the functions of a merchandiser?

Merchandiser functions include:

work with consumers and customers to achieve optimal sales volumes and solve problems related to product quality;
organizational activities aimed at promoting the product, such as product presentations, tastings, promotions;
Maintaining relationships with existing and potential clients, tracking their orders;
search for a new clientele.

What should a merchandiser know?

Merchandiser must know:

In addition to the required knowledge, the merchandiser must have such skills as diligence, observation, creative thinking, communication skills, persuasiveness, self-confidence. In many cases, these character traits can outweigh work experience and become decisive for the employer.

What does a merchandiser do?

The main goal of a merchandiser is to increase sales of goods from outlets in the assigned territory without the help of a store seller. He must know the methods of sales promotion. Therefore, from 8 am to 5 pm, you need to visit your stores according to a weekly plan, make a display of goods in each store (improve the situation in terms of representation), place several promotional materials in each outlet in the right place, sometimes make reports for each outlet (which is done for this visit) and learn new ways to increase sales with your manager. Believe me, in order to master all the successful techniques in merchandising, it often takes an ordinary employee from one to a year and a half.

Which companies hire merchandisers?

First of all, manufacturers whose goods are presented in chain stores. Imagine a factory for the production of sausages, sausages, delicacies. Usually, at least 50 items are presented in one chain store, which must be placed correctly on your own or taught to do this by a regular seller. I know many people who found the phone numbers of such companies on their own, called the personnel department and came for an interview. Today, these are in-demand employees serving one or more hypermarkets (for example, Metro, Magnit).

Secondly, distributors, as
they are exclusive representatives in the city, region. They usually sell products from 20 or more manufacturers. Those of you who want to find their contacts can get them here, or from a sales representative at any retail store. Store managers are willing to help with this.

Thirdly, large chain stores. They are ready to take on older people. How to get a job? Go to the head of any store and ask for the address, phone number of personnel department employees. Call, come for an interview, get a job.

How is a merchandiser paid?

There is always a salary and a variable part for the performance of the company's tasks. For example, a merchandiser working for a manufacturer has a salary of 15,000 rubles, which he will always receive, and a bonus of 5,000 rubles if he achieves the tasks set (usually 2-3 tasks).

What should a merchandiser know and be able to do?

Let us recall the reason for the appearance of such specialists. 20 years ago, most companies thought about what to do to survive in an increasingly competitive environment, especially in huge stores where competitors' products are located in one place. During this time, a large number of successful methods of displaying products in small, medium, large and hyper stores have accumulated so that the product is more visible and attractive to the buyer. These are the tricks you need to know and be able to implement. In one phrase - merchandising in the store.

What do they ask at the interview, what to prepare for?

The first interview with an HR manager raises a lot of questions. What did you do at your previous jobs? Tell us what actions you will perform at each outlet? How trainable are you? What are your salary requirements? What are your career aspirations? If the HR manager likes the answers to most of the questions, he will introduce you to the future leader. And with him you will conduct a second interview, the results of which determine whether you will be hired or not. Know that when you answer questions, you are evaluated according to the following characteristics: responsibility, purposefulness, learning ability, sociability.

Who trains beginner merchandisers?

Most often, novice merchandisers are trained by the head. And yet every employer expects you to display self-learning skills.

For those who want to increase the chances of employment as a merchandiser, we offer to independently study the theory of "Effective merchandising". For those of you to whom it is important to be successful from the first days at a new place of work, we offer you to take an adaptation course according to the plan presented below. The certificate issued at the end of the training demonstrates to the future employer the seriousness of your intentions.

Yours sincerely,

business coach Alexander Bochkarev

Training program.

Part 1 training for Merchandisers.

Topic number in Bscb.ru - 20 Duration 4 hours Cost 1500 - pay

Responsibilities of the merchandiser (provide the necessary stock, the right location, the best design).

Sales channels for products. Study of consumer behavior. We set SMART goals. We draw up a schedule for visiting retail outlets, we prepare for the working day. Role-playing game. Issuance of homework.

Schedule.

Part 2 of the training for Merchandisers.

Topic number in Bscb.ru — 21 Duration 5 hours Cost 1900 — pay

We influence the creation of an effective assortment. We provide the necessary level of stock (we develop an application sheet for each TT). We determine priority places on the trading floor and at the point of sale. We increase the shelf space. We agree on additional points of sale. Role-playing game. Issuance of homework.

Fill out an application for corporate participation or declare yourself when paying.

Part 3 of the training for Merchandisers.

Topic number in Bscb.ru - 23 Duration 4 hours Cost 1500 - pay

We create the best product design. We offer a list of addresses of outlets that fall under the possibility of branding. We place POS-material (price tags, posters, leaflets, etc.). Valuable knowledge from the science of merchandising. Role-playing game. Solemn presentation of the certificate.

Fill out an application for corporate participation or declare yourself when paying.

Merchandiser is one of the most common specialties and is great for people who aim to career. It should be noted that experienced professionals are in high demand. This is due to the constant development of this profession.

For a clear understanding of responsibilities in companies, job descriptions are being developed.

About document

Essence and purpose

The concept of a merchandiser includes several concepts at once - this is knowledge of the product, its attributes and commodity science. Modern activities such a specialist implies all of the above concepts. So the main task of a specialist is sales promotion. In other words, he takes measures to increase sales in a particular outlet.

Contrary to popular belief, the specialty of a merchandiser does not mean only laying out goods on store shelves. The process of promoting trade and taking action to increase sales is always the result of integrated approaches.

Target job description is to correctly reflect the duties and rights of a specialist. This will allow him to qualitatively fulfill his duties and resolve possible disputes with superiors.

The provisions of the job description are regulated Labor Code Russian Federation.

Kinds

In the supermarket

The hypermarket is one of the most popular and promising places to work in this area. This is due to the fact that there is a great demand in stores for this specialty, this fact can be confirmed by any job search site.

This is all quite logical, since it is in these conditions that the specialty of a merchandiser (with the quality performance of official duties) ensures an increase in sales and additional promotion certain products on the market.

In the online store

With development trading floors on the Internet, job advertisements for a merchandiser in an online store began to appear more and more often. Here the question may quite logically arise: what are its functions?

In this case, the employer is most likely looking for. It is worth noting that these professions are quite similar in terms of strategic interests.

Merchandiser Supervisor

Some supervisors are also responsible for the development of the planogram (card containing the product layout). Such a function, as a rule, is not typical for this specialty, but, nevertheless, it can be optionally included by the employer in the duties.

Who makes up and where it is used

The job description is developed, as a rule, and under the guidance. At the same time, during its writing, the specifics of the work are taken into account.

It is used during the acceptance of an applicant for a position. He must familiarize himself with its provisions in writing. This is necessary first of all in order for a person to get a clear idea of his duties and rights.

In addition, a clear statement in the job description provides the employer with the opportunity to more closely monitor specialists. After all, in case of failure to perform official duties, it will be possible to apply a disciplinary sanction.

Also, a specialist can apply the provisions in the instructions to protect against the arbitrariness of the authorities (for example, if the management sets tasks that are not part of its duties).

Positions of the job description of the merchandiser

General provisions

The merchandiser is classified as a specialist;
A person with a secondary, incomplete higher or higher education may be appointed to this position;
Experience in a direct sales department preferred.
A merchandiser is appointed and dismissed;
This specialist must have the following knowledge:
- Be familiar with administrative documents, orders and other regulations that regulate its activities;
- Know civil law, and consumer protection;
- Theories of marketing and management;
- Types of advertising (basics of advertising campaigns);
- Know how to organize sales;
- Examine the range of products, in particular, pay attention to their consumer characteristics;
- Know current prices for goods;
- Possess knowledge in psychology;
- To study the model of customer behavior in the trading floor;
- Basic principles of work;
- Labor regulations;
- Rules of safety and labor protection.
The merchandiser will report to the administrator (supervisor).

Job Responsibilities

On the this specialist have the following responsibilities:

Use your knowledge to maintain a positive reputation of the manufacturer or wholesaler of products. It should provide favorable conditions for promotion to consumer market goods, as well as to increase sales;
Conduct an analysis of the territory where it is planned to sell products in order to determine effective places sales and subsequent development of cooperation plans;
Regularly visit the outlets assigned to the specialist;
Negotiate with the management of the outlet on holding merchandising events;
To train the staff of the outlet in the following areas: consumer characteristics of products, the basics of the concept of laying out goods, methods of motivating the sale of products to customers;
Monitor the layout of the assortment of goods in accordance with the rules of merchandising;
Inform the supervisor in case of detection of an insufficient amount of products;
Improves the placement of goods in relation to the products exhibited by competitors;
Inform supervisors about received claims to the quality or quantity of products;
Prepare and transmit information about changes in the market identified by a specialist in the territory entrusted to him;
Analyze marketing information as directed by management;
Conduct promotions;
Constantly update the database (addresses and phone numbers of the store administration, etc.).

Rights

The specialist can get acquainted with all the decisions of his management if they relate to his activities;
Suggest measures to the company management to improve the quality of work or optimize sales;
Interact with specialists from all structural divisions;
Request information from management and other departments that is necessary for the performance of job duties;
Involve employees of other departments to solve their duties, if this is provided for in the job description;
Demand assistance from superiors for the performance of duties;
Represent the interests of the company in other organizations.

Who is a merchandiser, the video below will tell:

A responsibility

Liability may arise if:

In case of improper performance or ignoring of their official duties, which are displayed in the job description - within the limits determined by the labor legislation of the Russian Federation;
For offenses that were committed during labor activity, - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation;
For intentional or accidental infliction of material damage - within the limits determined by the labor and civil legislation of the Russian Federation.

The profession of a merchandiser requires the applicant to have knowledge in psychology, sociology, the laws of the market and the sale of goods. It's pretty interesting job to help you start a successful career.

You can download DI merchandiser for free

1. General Provisions

1.1. The merchandiser is appointed to the position and dismissed from the position in accordance with the procedure established by the current labor legislation by order of the general director.

1.2. Merchandiser reports directly
__________________________________________________________________________.

(general director, head of structural unit)

1.3. A person with a higher professional education and at least 1 year work experience. A person with a secondary vocational or general education is appointed to the position of a lower-level merchandiser.

1.4. The merchandiser must know:

1.4.1. Current legislation governing commercial activities.
1.4.2. Fundamentals of organizing work to create demand and stimulate sales of goods.
1.4.3. Fundamentals of trade marketing and management.
1.4.4. Characteristics and principles of using merchandising tools.
1.4.5. Types of advertising and the basics of organizing advertising activities.
1.4.6. Principles of organization of retail space and efficient use of retail space.
1.4.7. Principles of organization of sales.
1.4.8. Methods for evaluating the effectiveness of the display of goods on the trading floor.
1.4.9. Factors influencing predicted and unplanned purchases.
1.4.10. The main qualitative and consumer characteristics of the offered goods.
1.4.11. Current prices for goods.
1.4.12. Types of consumers.
1.4.13. Models of behavior of buyers in a trading floor.
1.4.14. Fundamentals of psychology and sociology.
1.4.15. Ethics of business communication.
1.4.16. Basic principles of work planning.
1.4.17. Requirements for the preparation and execution of documentation (accounting, reporting, etc.).

2. Job responsibilities

2.1. The merchandiser carries out:

2.1.1. The study of a certain territory (region) in which the organization of sales of goods is supposed.
2.1.2. Determination of the point of sale (retailers) and the development of a scheme for establishing business relationships.
2.1.3. Negotiating with the administration of points of sale on holding merchandising events (presenting goods and related services, convincing them of the need and effectiveness of merchandising).
2.1.4. Education and training of service personnel of a trade enterprise in the following areas: the main consumer characteristics of goods; principles for maintaining the concept of displaying goods; bases of motivation of sale of the goods to consumers.
2.1.5. Adjustment of retail prices for goods, tracking the competitiveness of prices, consulting the staff of a trading enterprise on the establishment of trade allowances (optimal sizes).
2.1.6. Organization promotions(tastings, sampling*, etc.).
2.1.7. Analysis of the principles of work in the points of sale of merchandisers of other enterprises; monitoring their work.
2.1.8. Tracking the dynamics of sales at controlled facilities; preparation of reports (weekly, monthly, by goods); informing your immediate supervisor about the need for new receipts of goods.
2.1.9. Formation of a data bank on points of sale (organizational and legal forms, addresses, details, telephone numbers, names of managers and leading specialists, financial condition, purchase volumes, etc.).
2.1.10. Preparation of reports on the results of the work done and on the expenditure of advertising samples of goods, advertising elements.
2.1.11. Regular detour of assigned shopping facilities (points of sale).
2.1.12. Formation of merchandising programs (selection of methods for the sale of goods, formation of equipment for displaying goods in various types of trade enterprises, selection and budgeting of advertising elements, etc.); organizing the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).

2.2. The merchandiser controls:

2.2.1. Order fulfillment status.
2.2.2. Compliance with the concept of laying out goods.
2.2.3. Intended use of advertising commercial equipment (displays, racks, shelves, etc.).
2.2.4. Condition of advertising elements (wear, damage, death).

2.3. Merchandiser coordinates:

2.3.1. Working with retailers.
2.3.2. Activities for the promotion and sale of goods, which includes actions for market research, effective advertising.

2.4. Merchandiser provides:

2.4.1. favorable conditions to promote the product to the consumer market.
2.4.2. Inventory at points of sale at the required level.
2.4.3. High sales volumes of goods in retail outlets.
2.4.4. Carrying out events for the presentation of goods at points of sale using the following merchandising tools:
a) display (placement, positioning) of goods in ways that encourage impulsive purchases of goods;
b) placement in the space of points of sale of advertising elements - posters, booklets, wobblers, models of goods (hanging, standing, etc.), garlands, flags, advertising commercial equipment (racks, racks, lamps);
c) calculation of the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability.
2.4.5. Competent and effective positioning of all goods sold by the retailer.
2.4.6. Motivation of the administration of points of sale to conclude contracts for the supply, sale, commission (provision of small consignments of goods for commission).
2.4.7. Taking measures to maintain long-term relationships with the administration of commercial enterprises.
2.4.8. Taking measures for the reconstruction, repair, replacement of defective or worn advertising elements.