Position held:
Head of merchandising direction (project, temporary work).
Job responsibilities:
Audit of the state of merchandising in the network. Choice of automated software on merchandising. Consultation on the implementation of the following tools: - zoning trading floor. - calculation of the share of the shelf by product categories. - range quoting. - development of planograms. - implementation of layout standards, planograms. - improvement of the promo placement system.
Position held:
Head of Merchandising Department
Job responsibilities:
Organization of the work of the merchandising department, setting tasks and monitoring the implementation of the merchandising system: - Formation of a decision tree. - Development, design and control of product display standards; - Generation, correction of planograms (Space Planning/JDA). - Development of accommodation standards commercial equipment(Flor Planning/JDA) ; - Optimization of the promo merchandising system: calculation, selection and distribution of assortment, increasing the efficiency of promo display; - Formation of planograms of promotional assortment; - Formation, adjustment of the register of additional commercial equipment (ATT), generation of planograms. - Development and implementation of the optimal layout of the trading floor and the system for placing trading equipment, optimizing the zoning of the trading floor (Auto Cad). - Analysis of the effectiveness of sales, the use of retail space; - Assortment quoting. - Implementation of merchandising standards to increase gross income/sq m. - Organization of processes to achieve a high level of compliance with merchandising standards in stores. - Increase average cost purchases in chain stores (cross sell). - control over the execution of these tasks. Implementation of merchandising software for the Space Planning planogram generator, integration with accounting system SAP. Supervising, coordinating and planning the activities of department employees. 28 employees are subordinate: strategic merchandising - 8 managers, operational merchandising - 1 team leader and 15 regional merchandising managers, master data(matrix/quotas) - 1 team leader and 3 managers.
Position held:
Head of Merchandising Department
Job responsibilities:
Implementation of Space Planning merchandising software, incl. Flor Planning, as well as integration with the 1C inventory system (auto-order). Supervising, coordinating and planning the activities of department employees. Development, approval and implementation of merchandising standards to increase gross income / sq m. Development, approval and implementation of a system for evaluating the efficiency of using the retail space of stores. Search, the order of the trade equipment for hypermarkets of a network. Conducting tenders. Organization of processes to achieve a high level of compliance with merchandising standards in stores. Calculation of the optimal footage of the calculation of each commodity group. Development of planograms, product display laboratory. Development, coordination and implementation of zoning standards for sales areas in stores. Purchase of commercial equipment, holding tenders. Development and implementation of programs to promote their own trademarks. Development, coordination and implementation of management systems for commercial additional display in the chain's hypermarkets. Ensuring compliance of the assortment with quotas. Control of visual merchandising standards. Formation and development of POSm materials, placement control. Development of price communications, control over execution.
Position held:
Project Manager
Job responsibilities:
Implementation of Spaceman merchandising software. Implementation of the block of merchandising, organization of work in the direction of trade marketing. Implementation tools: - Spaceman software. - Development of planograms for product categories. - Development of standards for the placement of commercial equipment. - Zoning of the trading floor, work in the AutoCad program. - Analysis of the effectiveness of sales, the use of retail space. - Assortment quoting. - Optimization of the promotional merchandising system: selection and distribution of assortment, increasing the efficiency of promotional display, development of a quota system for the presentation of goods participating in the promotion. - Creation, maintenance of the main and additional register of commercial equipment for chain stores. - An increase in the average purchase price in the stores of the network.
Position held:
Job responsibilities:
Implementation of Space Planning merchandising software, incl. Flor planning. Organization of the work of the merchandising department, setting tasks and monitoring the implementation of the merchandising system: - Development, design and control of product display standards (Power Point); - Development, correction of planograms (Excel, Spaceman). - Development of equipment placement standards (Auto Cad); - Analysis of the effectiveness of sales, the use of retail space; - Evaluation of the effectiveness of existing standards for the calculation of categories; - Development and implementation / improvement of standards for the organization of the merchandising system (adjustment and improvement of existing business processes, initiation of optimization and increase in the efficiency of business processes); - Optimization of the promotional merchandising system: assortment selection and distribution, increasing the efficiency of promotional display, development of a quota system for the presentation of goods participating in the promotion to increase the promotional efficiency indicator per sq.m., development of planograms for promotional display, control over compliance with instructions on the display of goods participating in promotions. - Creation, maintenance of the main and additional register of commercial equipment for chain stores. - Building the main elements of communication and navigation, work with focus products; - Work with existing TT and participation in the opening of new stores; - Training work sales staff- Organization and holding corporate holidays for company employees.
Position held:
Merchandising Manager
Position held:
Regional Merchandising Manager
Job responsibilities:
Development and implementation of measures to increase turnover in the stores of the network. An increase in the average cost of purchases in chain stores. Training of company employees in methods of increasing turnover and means of merchandising. Coordination and control of activities service personnel in grocery stores and industrial group goods. Laying position optimization (Power Point). Formation, correction of planograms (Spaceman). Implementation and optimization of promotions online. Implementation and control of network promotional design standards. Working with suppliers to agree on the working conditions and reporting of companies involved in laying out planograms.
Position held:
Head of Merchandising Department
Job responsibilities:
- Development of product layout concepts. - Zoning of the trading floor (Auto Cad). - Formation of planograms (Spaceman) for all product categories, control over their compliance. - Coordination and control of the activities of merchandisers in stores of the food and industrial group of goods (5 specialists are subordinate). - Training of attendants on display rules and uniform merchandising standards. - Development of proposals for the calculation of promotional goods. - Market research to increase turnover.
Job responsibilities:
Development and implementation of the optimal layout of the trading floor and equipment placement system, optimizing the zoning of the trading floor (Auto Cad). Assortment quoting based on customer requests and sales analysis, stock quoting. Analytics of merchandising activity. Research of the competitive environment (range, price policy). Training of company employees, including regions, in methods of increasing turnover and merchandising tools. Development, correction of planograms (Excel, Spaceman). Development and optimization of the layout position (Power Point). Development, implementation and optimization of online promotions. Development, implementation and control of network promotional design standards. Working with suppliers to agree on the working conditions and reporting of companies involved in laying out planograms.
Position held:
Regional Merchandising Specialist
Jobs head of the merchandising department vacancy head of the merchandising department in Russia. Vacancy head of the merchandising department from a direct employer in Russia job ads head of the merchandising department Russia, vacancies of recruitment agencies in Russia, looking for a job head of the merchandising department through recruitment agencies and from direct employers, vacancies head of the merchandising department with and without work experience. The site of announcements about part-time jobs and jobs Avito Russia job vacancies head of the merchandising department from direct employers.
Work in Russia Head of Merchandising Department
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Jobs head of the merchandising department on the site in Russia, vacancies head of the merchandising department from direct employers in Russia. Vacancies in Russia without work experience and highly paid with work experience. Vacancies head of the merchandising department for women.
Merchandiser represents trading company in trading networks. The main task of the merchandiser is to control the availability of the entire range of the company on the shelves of the store and its location in the most favorable places for buying. This specialist needs special training in marketing and advertising. We have reflected all this in the presented sample. job description merchandiser.
Merchandiser job description
APPROVE
CEO
Surname I.O.________________
"________"_____________ ____ G.
1. General Provisions
1.1. The merchandiser belongs to the category of specialists.
1.2. The merchandiser is appointed to the position and dismissed by the order of the head of the enterprise on the proposal of the merchandising manager, marketing director, sales (sales) manager.
1.3. The merchandiser reports directly to the merchandising manager, marketing director, sales (sales) manager.
1.4. During the absence of the merchandiser, his rights and obligations are performed by a person appointed in the prescribed manner.
1.5. A person with a professional (higher, secondary) education is appointed to the position of a merchandiser, additional training for merchandising, (without presenting requirements for work experience; work experience of at least 1 year; 2 years; other) or initial professional education, additional training in merchandising and work experience of at least 2 years.
1.6. The merchandiser must know:
- basics of labor legislation;
- Legislation governing commercial activity;
- Fundamentals of civil law, consumer protection law, advertising;
- orders, instructions, orders, instructions and other normative and administrative documents regulating the work of the merchandiser;
- the basics of organizing work to create demand and stimulate sales of goods;
- basics of trade marketing and management;
- characteristics and principles of using merchandising tools;
- types of advertising and the basics of organizing advertising activities;
- principles of organization of retail space and efficient use of retail space;
- models of behavior of buyers in a trading floor;
- psychological types of consumers;
- principles of sales organization;
- factors influencing predicted and unplanned purchases;
- methods for evaluating the effectiveness of the display of goods on the trading floor;
- range of offered goods, their main qualitative and consumer characteristics;
- requirements for the preparation and execution of documentation (accounting, reporting, etc.);
- current prices for goods;
- ethics of business communication;
- basic principles of work planning;
- fundamentals of a market economy;
- Fundamentals of psychology and sociology;
- basics of organization of production, labor and management;
- rules and norms of labor protection, safety measures, industrial sanitation and fire protection;
- internal rules work schedule.
1.7. The merchandiser is guided in his activities by:
- legislative acts of the Russian Federation;
- Charter of the company, Internal labor regulations, other regulations companies;
- orders and directives of the management;
- this job description.
2. Responsibilities of a merchandiser
The merchandiser performs the following official duties:
2.1. In every possible way contributes to maintaining a positive image of the manufacturer or wholesaler of goods, provides favorable conditions to promote the product consumer market and high volumes of sales in retail outlets.
2.2. Examines a certain territory (region) where the organization of sales of goods is supposed to be determined in order to determine the places of sale of goods (retail enterprises) and develop schemes for establishing business ties.
2.3. Carries out a regular detour of the trade objects (points of sale) assigned to him.
2.4. Negotiates with the administration of the point of sale on holding merchandising events (represents the goods and related services, convinces of the need and effectiveness of merchandising, the conclusion of supply contracts, sales contracts, commissions).
2.5. Carries out education and training of service personnel of a trade enterprise in the following areas: the main consumer characteristics of goods; principles for maintaining the concept of displaying goods; bases of motivation of sale of the goods to consumers.
2.6. Merchandiser provides:
2.6.1. favorable conditions for promoting goods to the consumer market;
2.6.2. commodity stocks at points of sale at the required level;
2.6.3. high sales volumes of goods in retail outlets;
2.6.4. carrying out activities for the presentation of goods at points of sale using the following merchandising tools:
a) Space-management - laying out (placement, positioning) of goods in ways that encourage impulsive purchases of goods;
b) POS designing - placement in the space of points of sale of advertising elements - posters, booklets, models of goods (hanging, standing, etc.), garlands, flags, advertising commercial equipment (racks, racks, lamps);
c) Stock-control - calculation of the necessary and sufficient quantity (balance) of goods at points of sale, ensuring their availability;
2.6.5. competent and effective positioning of all goods sold by the retailer;
2.6.6. motivation of the administration of points of sale to conclude contracts for the supply, sale, commission (provision of small consignments of goods for commission);
2.6.7. taking measures to maintain long-term relationships with the administration trade enterprises;
2.6.8. taking measures for the reconstruction, repair, replacement of defective or worn advertising elements.
2.7. The merchandiser controls:
2.7.1. status of order fulfillment;
2.7.2. compliance with the concept of laying out goods;
2.7.3. intended use of advertising commercial equipment (displays, racks, shelves, etc.);
2.7.4. condition of advertising elements (wear, damage, death).
2.8. Merchandiser coordinates:
2.8.1. work with retail trade enterprises;
2.8.2. activities for the promotion and sale of goods, which include actions for market research, effective advertising.
2.9. The merchandiser looks after:
2.9.1. laying out the fullest range of products in accordance with merchandising standards, posting and updating advertising materials and equipment;
2.9.2. status of order fulfillment, provision inventory at the points of sale at the required level;
2.9.3. sending an order to a point of sale on time, in terms of sales volume, range, completeness and quality;
2.9.4. the state of accounts receivable for its customers and timely reporting to management about possible delays in payments, as well as other factors affecting the solvency of the client;
2.9.5. dynamics of sales at controlled facilities; prepares reports (weekly, monthly) on goods; informs his/her immediate supervisor about the need for new receipts of goods;
2.9.6. changes in the state of the market identified in the course of work, and for the collection marketing information if necessary.
2.10. Carries out the adjustment of retail prices for goods, consultations of the personnel of the trade enterprise on the establishment of trade allowances (optimal sizes).
2.11. Participates in the organization promotions(tastings, samplings, etc.).
2.12. Carries out an analysis of the principles of work in the points of sale of merchandisers of other enterprises; monitoring their work.
2.13. Forms a data bank on points of sale (organizational and legal forms, addresses, details, telephone numbers, names of managers and leading specialists, financial condition, volumes of purchases, etc.).
2.14. Develops merchandising programs (selection of methods for the sale of goods, the formation of a technique for laying out goods in various types of trade enterprises, the selection and budgeting of advertising elements, etc.); organizes the work of a team of merchandisers (training, setting tasks and distributing tasks, monitoring the execution of tasks, etc.).
2.15. Carries out work with retail clients, visits key, network and problem clients according to the established work plan.
2.16. Transfers applications to agents (if desired by the outlet), informs the supervisor and the responsible sales representative about the lack of a sufficient number of products and applications.
2.17. Creates duplicate points of sale, monitors the correct placement of existing ones, improves product placement in relation to competitors' products.
2.18. Informs the supervisor and sales representatives about the client's claims regarding the quantity and quality of the supplied goods in accordance with the supply agreement.
2.19. Collects marketing information on behalf of the company.
2.20. He constantly searches for new customers and concludes supply contracts with them.
2.21. The merchandiser must:
2.21.1. timely respond to requests from other employees in the direction professional activity provide the required information in full;
2.21.2. continuously improve their professional level;
2.21.3. honestly and conscientiously fulfill the duties assigned to him;
2.21.4. keep a trade secret;
2.21.5. comply with the rules of internal labor regulations, labor protection, safety, industrial sanitation and fire protection.
3. Rights of the merchandiser
The merchandiser has the right:
3.1. Get acquainted with the draft decisions of the company's management regarding its activities.
3.2. Submit proposals for the management to improve the work related to the responsibilities provided for in this job description.
3.3. Communicate with employees of all departments.
3.4. Request and receive from heads of departments and other specialists information and documents necessary for the performance of their duties.
3.5. Involve specialists from all (individual) structural divisions in solving the tasks assigned to him (if this is provided for by the provisions on structural divisions if not, with the permission of the head of the company).
3.6. Require the management of the enterprise to assist in the performance of their duties and rights.
3.7. Represent the interests of the organization in third-party organizations on issues related to production activities companies.
4. Responsibility of the merchandiser
The merchandiser is responsible for:
4.1. Improper performance or non-performance of their official duties stipulated by this job description, within the limits specified labor law Russian Federation.
4.2. Offenses committed in the course of carrying out their activities - within the limits determined by the administrative, criminal and civil legislation of the Russian Federation.
4.3. infliction material damage- within the limits determined by the labor and civil legislation of the Russian Federation.
Jobs head of the merchandising department vacancy head of the merchandising department in Moscow. Vacancy head of the merchandising department from a direct employer in Moscow job advertisements head of the merchandising department Moscow, vacancies of recruitment agencies in Moscow, looking for a job head of the merchandising department through recruitment agencies and from direct employers, vacancies head of the merchandising department with work experience and without work experience. The site of announcements about part-time jobs and jobs Avito Moscow job vacancies head of the merchandising department from direct employers.
Work in Moscow head of merchandising department
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Jobs head of the merchandising department on the site in Moscow, vacancies head of the merchandising department from direct employers Moscow. Vacancies in Moscow without work experience and highly paid with work experience. Jobs head of merchandising for women.
work experience
11 years 7 months
Online store administrator
Online store in Moscow
Sales / Trade
Creation of the concept, development of instructions, job responsibilities, motivation.
Project management. Control of work, promotion and implementation of consumer goods.
Head of the Merchandising Department of the Moscow Representative Office
Dairy Holding JSC "Molvest" in Moscow
Sales / Trade
Setting up the work of the Merchandising Department from scratch.
Creation and development of responsibilities for the concept of merchandising on the specifics of the "network segment". Construction of work in retail outlets in the specifics of "fast port".
Planned replacement of the system of work with sales assistants with a merchandising system.
Creation of a reporting system, document management, personnel policy. Management, control and analysis of the work of the Department. Development of a motivation system for employees (merchandisers, sales representatives, supervisors). Planning of work, development and distribution of the budget of the Department (over 70 people).
Head of Merchandising Department
OOO "Foodline Group" in Moscow
Sales / Trade
Recruitment and training of personnel (merchandisers, supervisors, TP).
Managing the Merchandising Department (more than 30 merchandisers + 2 supervisors).
Setting goals for supervisors and merchandiser-TP. Control over the fulfillment of assigned tasks. Department budget planning. Placement of personnel, determination of routes, motivation for professional development, assessment and stimulation of the quality of work. Carrying out scheduled, control checks (audit, field support) of employees of the merchandising department. Participation in negotiations with store management.
1. The general base of the current state of the department: the number of employees, fixed outlets, contact information for each store, for each merchandiser.
3. Report card wages(monthly calculation).
6. Monitoring competitors' prices.
Worked with the largest trading networks Moscow: AUCHAN, METRO, VICTORIA, BILLA, SPAR, etc.
Head of the Merchandising Department of the Moscow Representative Office
Dairy holding CJSC "Molvest" in Moscow
Top management / Leaders
Formation of the Department from scratch. Selection, training, training of personnel.
Management of the merchandising department (staff of more than 80 people), aimed at constantly maintaining the display of products supplied to fixed outlets in accordance with the assortment matrix. Goal setting sales representatives, merchandisers. Control over the fulfillment of assigned tasks. Analysis of the competitive environment, implementation of motivational projects together with the Marketing Department.
Budget planning for the Merchandising Department. Placement of personnel, determination of routes, motivation for professional development, assessment and stimulation of the quality of work. Planning entrepreneurial activity their line of work. Organization and control of promotions in the stores. Carrying out scheduled, control checks (audit, field support) of employees of the Merchandising Department. Participation in negotiations with the administration of stores aimed at increasing the sales volume of products, improving the quality and competitiveness of products, stimulating customer demand.
Maintenance of official documentation:
1. General base of the current state of the department (number of
employees, assigned stores, contact
information for each point of sale, contact
information on merchandisers).
2. Time sheet.
3. Payroll sheet (monthly calculation).
4. Calculation of bonuses / fines (monthly calculation).
5. Calculation of compensation for travel / mobile communications.
6. Monitoring of competitors' prices (pivot table).
7. Maintaining a table Dynamics of sales for the period.
8. Summary table for prices.
Worked with the largest retail chains in Moscow: AUCHAN, METRO, REAL, RAMSTOR, HYPER GLOBUS, SPAR, VICTORIA, BILLA and others. During the work of the merchandising department, an increase in sales from 50% to 90%.