Termopribor JSC area is now one of the largest industrial parks in the city of Klin. One of the bases of this industrial complex occupied by the Moscow group "Rusokon".
The Rusokon group of companies specializes in the production, sale and installation of translucent structures made of PVC and aluminum. The group entered Klin in 2007, deploying its main production at the industrial site of JSC Termopribor.
The production base of "Ru-sokona" is located in the building of the former machine shop"Ter-
mopribor" and occupies 3500 sq. meters. Two enterprises of the group are deployed here - Ru-sokon Prom LLC ( CEO Alexander Ryabtsev) and Glasshouse LLC (general director Andrey Tokarev). The first collects light-transparent structures, the second makes double-glazed windows. The total number of workers and managers employed at both enterprises is
is about 190 people.
A complex of fully automated lines for the gross production of plastic windows was installed at Rusocon Prom LLC based on equipment from the German company Urban and tooling from the Italian company Pertici. The design capacity of the enterprise is 15,000 square meters. meters window structures per month. In the production of windows, the profile of the German brand KBE and accessories of the Austrian company Maso are used.
Ready-made double-glazed windows for the assembly line of Rusokon Prom LLC come from Steklohouse LLC. Here, too, automated equipment is used. imported production- Hungarian Szilank, Italian Macotec, Austrian Lisec.
In the manufacture of bags, sheet glass is used from a longtime partner of the Rusokon group - ACG Flat Glass Clean LLC (Spas-Zaulok). Two automated lines of LLC "Steklohouse" allow
collect up to 1000 double-glazed windows for a 12-hour work shift.
The Klin production of the Rusokon group supplies finished products throughout the Moscow region. Transportation is carried out by its own fleet of vehicles, consisting of 17 trucks. Separate divisions are engaged in installation and warranty service. The client base consists of corporate clients as well as private customers. In list regular customers- many Klin "window" firms.
As part of the current business development strategy, the Rusokon Group plans to significantly expand its production complex in the city of Klin. And this is not about further development of the territory of the industrial site of JSC "Termopribor", but about the construction of a separate plant. It is assumed that the location of this plant will be one of the new industrial parks scheduled for establishment within the Klinsky municipal district.
Until the summer of 2016, our team had never worked with companies that manufacture and install plastic windows. Therefore, when the company "RUSOCON" contacted us, we were waiting interesting and exciting project.
Our CEO has set a goal - revise and improve the landing page company "RUSOCON", dedicated to the shares. Well, a very interesting start, because the topic is practically unfamiliar to us. Do you want to know how we realized this project? Then read on!
Project objectives
Our client expressed the wish that when reworking and improving the site it is necessary to pay special attention to the concept of windows of the 5th generation and emphasize it. Our team, having carefully analyzed the landing page and the theme of the company, prepared a plan, adhering to which, we managed to achieve incredible results:
- reflect the benefits of 5th generation windows;
- add company offices with examples of windows, fittings, finishes, etc. presented there.
- reflect the team of installers / installers (emphasizing their experience, that they are Slavs);
- reflect that the company is a manufacturer and one of the leaders in the production of windows in Russia;
- reflect descriptions of the work performed (prices, terms, sizes, addresses, etc.);
- reflect the block with frequent questions;
- reflect video customer reviews;
- reflect that the measurer leaves for free during the day;
- reflect that the company operates in Moscow and the region.
Having drawn up a plan, we proceeded to the most interesting and promising stage - the development of prototypes.
Prototyping is the future of our landing page
Least 50% success is a professional prototypist in the team. After all, it is he who manages to translate the idea into something more material, to present it in the form of a scheme, a layout. So, about everything in order:
- The first block is the landing page header. At the very top, there is a scroll anchor menu, which is very convenient for users - it allows you to immediately go to the desired section without having to scroll down the page. In the header of the site, the emphasis is on "windows from the manufacturer", their high quality and unique production technologies. Here, a little lower, there is a slider of 4 pictures, each of which shows an advantage in the free part of the screen, described at the bottom of the main block.
- Block with the advantages of windows of the 5th generation. We added animated, personalized icons to the theme of motivators. When you hover over the icon, a description pops up, based on which it becomes clear by what percentage the 5th generation window is better than the standard window.
- The block with window components is shown below. The system of tabs on the component blocks of the window allows a potential client to see the information of interest to him in the order he needs.
- The RUSOCON Plant block allows you to create a holistic perception of the role of a company in the full cycle of production of classy windows - from model development to window installation. We used the word "Factory" as it is a more impressive definition of quality and high-end technology.
- The block “Gallery of windows from the company “RUSOCON” is designed as one large main photo and photo gallery, as well as a brief description. Thus, potential customers receive not only visual, but also textual information.
- The block "Installation of windows "RUSOCON" is made in the form of a clickable photo gallery, which reveals the installation process. Here we used photographs with captions, which allows us to briefly and, at the same time, succinctly explain all the nuances of the installation and the advantages of installation from the company RUSOKON.
- The Installers of the Company block demonstrates to potential customers a team that will quickly and professionally install windows. Enlarging the photos of installers allows you to establish emotional contact with site visitors, which will increase the degree of trust in the company. This is also facilitated by short signatures for each employee and motivators. Below is the form feedback so that the client can perform the target action.
- The block "Our awards" will once again emphasize the advantages of the company, its success and fame.
- The Housing Problem and RUSOKON block shows customers that the company cooperates with well-known TV shows. In this block, we have retained the presentation of information as on the old landing page - we have left the Photo and Video tabs that can be switched between each other. Thus, each client will be able to choose for himself the most pleasant reproduction of information.
- The "Most Popular Questions" block briefly and to the point reveals the answers to the most popular questions that may be of interest to potential customers. By clicking on the plus sign next to the question, the visitor moves down the block and sees the answer to it. In a separate line, a question was raised about the measurer, to emphasize that he leaves within one day and absolutely free of charge.
- The "Offices of the company" block allows you to show that the company is nearby and make an order simply and easily. We have added a tab system with cities that have offices. When you click on a specific tab, contact information about the company's office, a map and photos are opened. Photos are clickable and allow you to see in detail the situation of a particular office, examples of work, etc.
- The feedback form goes right after the block with the company's offices. We personalized it to the company employees (installer) to install it with potential client emotional contact.
Thoughtful landing page design
It was in this project that it was very difficult for us to achieve an ideal design that would completely suit the customer. I would like to separately note the work of our designer Vitaliy, who reworked the layouts many times, added icons, motivators, tried the design in different colors. It really takes a lot of patience! But the result exceeded expectations, and this is the main thing.
First, let's briefly talk about the wishes of the customer:
- All photos with windows must be worked out to the maximum so that they would be desirable to buy.
- Work out the feedback form as well as possible, add catch phrases, motivators, etc.
- Use red for decoration.
These were the main wishes from our client. Of course, during the development process, adjustments and many corrections and instructions were made, which were taken into account in the final version. So, we present to your attention our cool landing page design with brief comments:
- The header of the landing page with a photo of the 5th generation windows in the background immediately indicates the theme of the site.
- Well-designed icons attract the attention of visitors.
- Colorful photos, looking at which, you want to immediately buy windows.
- A map with photos of completed works clearly demonstrates to customers exactly where they were implemented.
- The feedback form is thought out to the smallest detail - simple fields to fill out, personalized, trap phrases that push you to take the targeted action.
Of course, these are not all the features that were used to create such a stylish, selling and simply cool design. But we don't want to reveal all the secrets. Do you want to know the details? Fill out the feedback form marked "I want super-design" and we will be happy to share our secrets and tricks with you.
A little about the end of the project
It so happened that the client is engaged in the development himself. We have been able to develop prototypes and designs that demonstrate how cool improvements look. The work done by our team is excellent!
The organization was registered on August 18, 2005 by the registrar "Interdistrict Inspectorate of the Federal Tax Service No. 46 for Moscow, No. 7746" legal address Location: 117463, Moscow, Novoyasenevsky prospect, 32, building 1, E 1 room VI K 2 OF 64.
When registering the company, the following details were assigned: TIN 7728556195 OGRN 1057747881180. Registration number in the FIU: 087708036649. Registration number in the FSS: 773402264377341.
Primary activity according to OKVED: 68.20. Additional activities according to OKVED: 77.11; 77.32; 77.33; 77.39.1.
| Legal entity status: | current |
| Full name: | LIMITED LIABILITY COMPANY "WINDOW TECHNOLOGIES" - total organizations with the same name: 73 - of which in Moscow: 10 |
| TIN: | 7728556195 |
| OGRN: | 1057747881180 |
| Legal address: | 117463, Moscow, Novoyasenevsky prospect, 32, building 1, E 1 room VI K 2 OF 64 - organizations registered at this address: 1 (operating - 1, liquidated - 0) |
| Supervisor: |
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Requisites |
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| OGRN | 1057747881180 |
| TIN | 7728556195 |
| checkpoint | 772801001 |
| Organizational and legal form (OPF) | Societies with limited liability |
| Full name of the legal entity | LIMITED LIABILITY COMPANY "WINDOW TECHNOLOGIES" |
| Abbreviated name of the legal entity | LLC "WINDOW TECHNOLOGIES" |
| Region | Moscow city |
| Legal address | |
| Registrar | |
| Name | |
| Address | 125373, Moscow, Pokhodny proezd, household 3, building 2 |
| Date of registration | 18.08.2005 |
| Date of assignment of OGRN | 18.08.2005 |
| Accounting in the Federal Tax Service | |
| Registration date | 18.08.2005 |
| Tax authority | Inspectorate of the Federal Tax Service No. 28 for Moscow, No. 7728 |
| Information about registration in the FIU | |
| Registration number | 087708036649 |
| Date of registration | 23.08.2005 |
| Name territorial authority | State institution - Main Directorate of the Pension Fund of the Russian Federation No. 4 Directorate No. 1 for Moscow and the Moscow Region municipal area Academic city of Moscow, №087708 |
| Information about registration in the FSS | |
| Registration number | 773402264377341 |
| Date of registration | 23.08.2005 |
| Name executive body | Branch №34 State institution- Moscow regional branch of the Fund social insurance Russian Federation, №7734 |
Founders |
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| 1 | Antonyan Karen Vladimirovich Individual, Share: 12,250,000 rubles.
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| 2 | Gazanchidis Viktor Yurievich Individual, Share: 12,250,000 rubles.
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| 3 | Maksimenko Dmitry Alexandrovich Individual, Share: 5,250,000 rubles.
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| 4 | Gazanchan Alexander Yurievich Individual, Share: 5,250,000 rubles.
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- — Current
TIN: 7728556195, OGRN: 1057747881180
117463, Moscow, Novoyasenevsky prospect, 32, building 1, E 1 room VI K 2 OF 64
Bankruptcy manager: Andrey Bersenev - — Current
TIN: 7703773409, OGRN: 1127746614280
- — Current
TIN: 7728556195, OGRN: 1057747881180
117463, Moscow, Novoyasenevsky prospect, 32, building 1, E 1 room VI K 2 OF 64
Bankruptcy manager: Andrey Bersenev - LLC "RUSOCON" — Active
TIN: 5042143497, OGRN: 1165007054850
- LLC "BIMAKS" — Active
TIN: 5003132854, OGRN: 1195027005832
142700, Moscow region, Leninsky district, Vidnoe city, Olkhovaya street, 2, POM/office XII/4
General Director: Gazanchan Alexander Yurievich - LLC "STROYPROMET" - Liquidated
TIN: 5047030320, OGRN: 1035009554403
141421, Moscow region, Khimki, Skhodnya microdistrict, Gornaya street, 24A
Bankruptcy manager: Andrey Bersenev - — Liquidated
TIN: 7709738023, OGRN: 5077746753618
107023, Moscow, Zhuravleva square, 2, building 2
Bankruptcy manager: Andrey Bersenev - — Liquidated
TIN: 7708004076, OGRN: 1027700388561
107078, Moscow, Novoryazanskaya street, 16
Bankruptcy manager: Andrey Bersenev - JSC "BMSK" - Liquidated
TIN: 267005602, OGRN: 1020202033730
453833, Republic of Bashkortostan, city of Sibay, Gorky street, 54
Bankruptcy manager: Andrey Bersenev - LLC FIRMA "AVTOTEHTSENTR-TROITSK" — Liquidated
TIN: 5046068265, OGRN: 1065003017463
142191, Moscow, Troitsk, Rainbow street, 1, IV
Bankruptcy manager: Andrey Bersenev - JSC "KOLCHUGTSVETMET" - Liquidated
TIN: 3306001342, OGRN: 1023300712610
601785, Vladimir region, city of Kolchugino, K. Marksa street, 25
Bankruptcy manager: Andrey Bersenev - ZAO PKF "TRADING HOUSE ILEVNIKI" — Liquidated
TIN: 3312005419, OGRN: 1023302954047
601424, Vladimir region, Vyaznikovsky district, Pozdnyakovo village, 111
Bankruptcy manager: Andrey Bersenev -
—
TIN: 2505009506, OGRN: 1042501251418
129281, Moscow, Olonetsky proezd, building 4, building 2, office 11B
Bankruptcy manager: Andrey Bersenev - — Liquidated
TIN: 7722314023, OGRN: 1157746020079
111024, Moscow, Aviamotornaya street, 50, building 2, floor 2/office XI/COM 16
Bankruptcy manager: Andrey Bersenev - — Liquidated
TIN: 6670169980, OGRN: 1076670011384
105062, Moscow, Furmanny lane, 12, building 2
Bankruptcy manager: Andrey Bersenev - JSC "SPKB TECHNO" — Active
TIN: 5036043550, OGRN: 1035007202097
142100, Moscow region, Podolsk city, Bronnitskaya street, 5, NON-RESIDENTIAL BUILDING NON-STANDARD EQUIPMENT SHOP, office 1
General Director: Tuguchev Maxim Anatolyevich - — Liquidated
TIN: 6669012329, OGRN: 1026601368980
119180, Moscow, B.Polyanka street, 7/10, building 3, room 2, room 17
Bankruptcy manager: Andrey Bersenev - CJSC "PLASMATRADE" — Liquidated
TIN: 5047049635, OGRN: 1035009554524
141400, Moscow region, Khimki
Bankruptcy manager: Andrey Bersenev - OOO "DELO" — Liquidated
TIN: 7415008063, OGRN: 1027400873675
456300, Chelyabinsk region, city of Miass, bldg. 1209, apt. 35
Bankruptcy manager: Andrey Bersenev - — Liquidated
TIN: 7718084190, OGRN: 1037700034570
107076, Moscow, Kolodezny lane, 14
Bankruptcy manager: Andrey Bersenev - — Liquidated
TIN: 7736252024, OGRN: 1157746804401
119261, Moscow, Panferova street, 16, building 1, room III ROOM 1
Bankruptcy manager: Andrey Bersenev - JSC "OZERSKOE DRSU" — Is in the process of liquidation
TIN: 5033007900, OGRN: 1025004543090
140563, Moscow region, city of Ozyory, Lugovaya street, 63
Bankruptcy manager: Papayan Erik Eduardovich - — Current
TIN: 7708528344, OGRN: 1047796455013
119435, Moscow, M. Pirogovskaya street, 13, building 1, floor 3 ROOM 4
General Director: Kuznetsov Andrey Gennadievich - — Current
TIN: 5018048203, OGRN: 1025002031405
129110, Moscow, Gilyarovskogo street, 65, building 1, room XVI Ch. room. 39 floor 5
Bankruptcy manager: Andrey Bersenev - OOO "LZGT" — Is in the process of liquidation
TIN: 4824046875, OGRN: 1094823002108
398006, Lipetsk region, city of Lipetsk, Krasnozavodskaya street, 1
Bankruptcy manager: Andrey Bersenev - JSC "NTC "EXPERT" — Is in the process of liquidation
TIN: 5027149790, OGRN: 1095027006381
140003, Moscow region, city of Lyubertsy, 3rd Post Office street, PO box 8, bldg. 6
Bankruptcy manager: Andrey Bersenev - LLC "REMSTROY" — Entity declared insolvent (bankrupt) and bankruptcy proceedings were opened against him
TIN: 7713594857, OGRN: 5067746369521
141080, Moscow region, city of Korolev, Cosmonauts avenue, 47/16, room 548
Bankruptcy manager: Andrey Bersenev - LLC "SIK STINK" — Is in the process of liquidation
TIN: 7743855464, OGRN: 1127746446585
124365, Moscow, Zelenograd, building 2306, apartment 8
Bankruptcy manager: Andrey Bersenev - — Current
TIN: 7728556195, OGRN: 1057747881180
117463, Moscow, Novoyasenevsky prospect, 32, building 1, E 1 room VI K 2 OF 64
Bankruptcy manager: Andrey Bersenev
- — Current
TIN: 7703773409, OGRN: 1127746614280
123100, Moscow, Presnenskaya embankment, 12, ET 45 KOM 10 OF 80
General Director: Gazanchan Alexander Yurievich - — Current
TIN: 7728556195, OGRN: 1057747881180
117463, Moscow, Novoyasenevsky prospect, 32, building 1, E 1 room VI K 2 OF 64
Bankruptcy manager: Andrey Bersenev - — Liquidated
TIN: 7703145852, OGRN: 1027700321549
125080, Moscow, Vrubel street, 12, apt. 42
General Director: Petrik Elena Sergeevna - LLC "RUSOCON" — Active
TIN: 5042143497, OGRN: 1165007054850
141308, Moscow region, Sergiev Posad district, city of Sergiev Posad, Kooperativnaya street, building 2, room 1 floor 2
Director: Gazanchan Alexander Yurievich
Company group Rusokon- one of the largest manufacturers of translucent structures in Moscow and the Moscow region, which has its own high-tech production and a wide partner network, in February 2014 at the MarriottGranHotel5 * held the annual Partner Conference, the OKNA MEDIA portal reports.
The most important task of the dealer department of Rusokon Group of Companies is to create favorable conditions for the development of partner companies. Throughout the year, they are actively supported in matters of marketing, training, sales development; product consultations. The Annual Partner Conference is one of the key events in this direction.
The event gathered more than 80 people out of 60 key companies partners of Rusokon Group of Companies. Now, at the end of the Conference, we can safely say that it has become the starting point for a fundamentally new stage in the development of partnerships in 2014.
The conference was opened by Alexander Gazanchan, General Director of Rusokon Group of Companies, who summed up the results of the past year in the PVC window market as a whole. He thanked the audience for the high marks for the quality of the company's products and services, which allowed Rusokon Group to receive the Product of the Year-2013 award in the nomination of the Manufacturer of environmentally friendly windows. Alexander noted that there is not a single window company in the capital, apart from Rusokon Group, that would have such a high and valuable award. This is an overall environmentally friendly victory.
The conference continued with a presentation product line GC Rusokon and master class Sale window systems end consumer. Among the novelties of 2014, a new standard for class 70+ profile systems was announced - the KBE 76 mm system. KBE 76 is a perfected 5-chamber technology that provides maximum thermal insulation thanks to pseudo-chambers. In terms of heat transfer, the 76 series is not inferior to the KBE 88 series. The introduction of this system into sales will give partners competitive advantage in the price segment and in the argumentation of the benefits of the end user. The launch of the KBE 76 mm into production is planned by Rusokonna in the summer of 2014.
Thus, already after the first half of the meeting, the scale of innovative solutions prepared by Rusokon Group of Companies for its partners became clear. However, the most important event of the Conference was yet to come.
After the coffee break, Viktor Melikhov, director of the production complex of the Rusokon Group of Companies, addressed the audience. According to him, it is no secret that the window market is now in a certain stagnation. The trends are such that in the near future only large players with their own streamlined production, proven supply and distribution channels will be able to stay afloat, effective marketing and promotion strategy. The company came up with an idea that can not only solve this problem, but also help partners significantly develop their business. The Rusokon group of companies announces the launch of a large-scale federal franchising project Multiokna.
Multiwindows is a living powerful brand created specifically for active promotion retail products end consumer. Companies that decide to take part in the project on a franchise basis are provided with full package support at the highest level. They receive products from a trusted supplier High Quality, promotion and advertising, and most importantly, confidence in stable and long-term development. The conference participants were presented branded printing (folders, business cards, booklets and commercial offers), Promotional Products, design options for offices and outdoor structures, site pages. The launch of the brand and website will take place in June 2014.
More than 20 partner companies immediately at the Conference expressed their desire to take part in the first introductory meeting on the project, which will be held in May this year. Thus, we can already say that Multiwindows will become a powerful player in the SEC market in the capital and nearby regions.
Summing up the results of the official part of the Conference, the organizers awarded the most active participants in numerous partner projects and promotions. The conference ended with a pleasant informal communication during a festive buffet from the chef of the Marriott Grand Hotel 5 * restaurant. The partners who gathered at the common table warmly thanked the Rusocon employees for many years of reliable cooperation, and expressed confidence that in the future it will only grow stronger and develop.