Opening of a jewelry store. Step-by-step instruction. The choice of direction in jewelry. Analysis of the jewelry trade market

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Services

The main service of the store jewelry is the sale of articles made of precious stones and metals.

The assortment of a classic jewelry store is represented by the following types of jewelry:

products made of gold, silver and platinum;
products with semi-precious and precious stones;
high quality jewelry (non-precious metals are used, for example, brass, titanium, steel);
products with artificial stones.

Entrepreneurs should not neglect the sale of products made from inexpensive materials. They are also in demand due to their spectacular appearance, strength and durability.

Commodity items of the assortment of the store:

rings (wedding, engagement, cocktail, seals, anniversary, etc.);
earrings;
pendants/pendants (jewelry, medallions, religious, aroma-medallions, flash drives-pendants, watches-pendants, etc.);
chains;
bracelets;
necklace;
brooches;
cufflinks;
clock, etc.

In addition to the sale of precious products, additional services can be provided to customers:

changing the size of the purchased product (for example, shortening the links on a chain or bracelet; reducing or increasing the size of the ring);
cleaning and maintenance;
service;
repair;
pawnshop;
granting a loan.

Since jewelry is influenced by fashion, a businessman should regularly update the range of products in accordance with the latest trends.

Relevance

The relevance of the business is due to the following key factors:

high profitability and profitability;
a wide target audience - about 90 percent of the inhabitants of Russia;
over the past years, there has been a tendency to increase the production of gold and the sale of precious products.

Varieties of jewelry stores

To implement the idea of a jewelry store, an entrepreneur can take advantage of a franchise offer or build a business on their own.

Franchise showroom

The most famous franchisors:

"Adamas";
"Gold";
"Magic of Gold";
"Esthete";
"Moscow Jewelry Factory";
Sofiyskaya Embankment (Orthodox jewelry);
DIAMOND of LOVE;
Pandora;
Majorica (pearl jewelry);
Silversoul (silver);
Swarovski
Silver & Silver (silver);
sunlight;
Trollbeads (beadwork on a bracelet);
Jenavi (jewelry with Swarovski crystals).

The video provides information about the franchise of the JENAVI branded jewelry store. Filmed by Ves Zelenograd channel.

Some franchisors specialize in the sale of gold jewelry, the other part - in silver, tritium - in jewelry, etc. Depending on the specific franchise offer, the investment amount can range from 300,000 to 8,000,000 rubles.

Possible formats for franchise jewelry stores:

salon in a shopping center;
an island in a shopping center;
street shop.

As a fee for using someone else's brand, the franchisor may charge:

Lump sum. In most cases, it is either absent or does not exceed 200,000 rubles.
Royalty. It ranges from 0 to 70,000 rubles.

An inexpensive jewelry store franchise is ideal for a novice businessman, as it allows you to get:

high and stable profit with small capital investments;
timely consultations of specialists in various areas of business;
a detailed description of the key aspects of doing business;
information on how to properly motivate staff, how to correctly lay out goods in the hall;
marketing support, etc.

Store selling consumer goods

Mass-market jewelry is a product that was once created and replicated for as long as there is a need for them. There is a maximum demand for such products in Russia, since their cost corresponds to the possibilities of low- and middle-income visitors.

Salon of designer jewelry

The salon of designer jewelry sells premium-level products.

Selling here:

works of jewelry art;
author's products, characterized by an individual approach to manufacturing;
jewelry, which are distinguished by high design and impeccable quality.

Exclusive jewelry products are designed for high-income consumers. In such a store, an entrepreneur can sell elite high-quality jewelry from famous designers and artists.

Description and analysis of the market

Main market trends:

Silver products are the most popular on the market, followed by gold products.
Most hot goods are wedding rings, earrings, chains, crosses, pendants and bracelets.
46 percent of total sales (in monetary terms) are diamonds and jewelry. Gold jewelry - 11 percent, and products with precious stones - 9 percent.
Most often, inexpensive jewelry made from Russian gold is bought.
Products dominate the market domestic production(about 80 percent). Prior to the introduction of economic sanctions against foreign manufacturers, the share of imports reached 70 percent.
The leading market player is the Adamas network (6.7 percent of the market capacity). Second place - Pandora, and third - "Moscow Jewelry Factory". Today, a third of the Russian jewelry market is occupied by seven players.
There is a growing demand for luxury jewelry. The consumer increasingly prefers the unusualness of the product and its style.
Demand is sensitive to changes in income levels target audience.
In a crisis, demand is shifting towards cheaper goods, such as silver jewelry.
Seasonal nature of sales. The store receives 40 percent of its income between October and December. Sales in December reach 25 percent.
About 50 percent of purchases are made with credit.

The target audience

Target audience of the jewelry store:

young people aged 20 to 30;
women from 18 to 60 years;
men from 30 to 60 years old.

On the initial stage functioning of a jewelry store, it is recommended to focus on reaching a wide target audience with different levels prosperity. Therefore, the product range should be presented as products made of precious metals and stones, as well as silver products, bijouterie.

Competitive advantages

To attract the maximum number of customers, a jewelry store must have the following competitive advantages:

thoughtful assortment of goods;
variety of sizes, designs and colors of products;
sale of relevant products, in terms of fashion and demand;
high quality personalized service;
careful control of sales and stocks;
mutually beneficial relationships with reliable suppliers;
comfortable environment and atmosphere in the store;
thoughtful pricing policy;
additional service;
effective marketing campaign.

Advertising campaign

The new jewelry salon is not yet known to anyone and needs to be advertised through the following promotion channels:

placement of ads in newspapers, on the radio, in transport, on information boards, on virtual platforms, in social networks, on forums, etc.;
distribution of information booklets, leaflets or business cards;
creating an online store or your own website;
regular promotions and competitions;
bonus program;
discounts regular customers and when making expensive purchases;
gifts for the main purchase on birthdays and other holidays.

At the store in without fail there must be an effective sign.

Step by step instructions and what you need to open

In order to open a profitable jewelry store from scratch, it is necessary to conduct marketing research on the local market first. After that, you should evaluate your own potential in this direction. entrepreneurial activity.

After deciding to open a jewelry business, you need to carefully consider the following questions:

Register a store with the Federal Tax Service, Rosstat, medical, social and pension insurance funds, as well as obtain permits from supervisory services.
Select manufacturers and suppliers of products.
Create an assortment.
Develop a business plan for a jewelry store.
Find a place to place a jewelry store and sign a lease agreement.
Order a store design project.
Perform room renovations.
Select employees.
Buy shop equipment and furniture.
Set up store fixtures.
Sign a contract with a security company.
Carry out marketing activities.

The documents

Features of registration and operation of a jewelry store:

According to the current legislation of Russia, any entrepreneurial activity must be legally registered. For a jewelry salon, the form of an individual entrepreneur or LLC is suitable. The second option is more preferable.
For a retail jewelry store, activity 52.48.22 "Specialized retail trade in watches, jewelry, sporting goods, games and toys" is suitable.
Prior to the opening of the store, it is necessary to register with the State Inspectorate for Assay Supervision (GIPN). It oversees precious stones and metals in Russia.
A license is required to sell jewelry.
To open a store, you need to obtain an opinion from the fire inspection, the sanitary and epidemiological service.
If an entrepreneur plans to sell products with emeralds and diamonds, then he will need special certificates (for each batch).
Each product must have a sample print and a label with a seal. All products are issued as follows: sample, product name, metal name, price per gram, weight, full price of the product.
A suitable taxation system is UTII.

A properly designed jewelry store should have the following basic papers:

documents confirming the registration of the store, including a certificate of tax registration;
premises lease agreement;
employment contracts with employees;
documents confirming registration with the GIPN;
trade license;
conclusions of Rospotrebnadzor and fire inspection;
waybills and certificates for the goods sold;
documents on opening a current account;
cash register documents;
book of complaints and suggestions (for buyers).

Room and design

Requirements for the location of the jewelry salon:

the city center, as there is the largest flow of potential buyers;
shop can be located near shopping center or in it;
banks, restaurants, business centers can be located in the neighborhood;
away from major competitors.

Room requirements:

the area depends on the planned sales volumes (from 20 square meters);
appearance facade;
a place for a sign on the facade;
availability of communications: heating, lighting.

The room is divided into:

shopping room;
utility room.

It is important that in trading floor, after placing the windows, there was enough space for the free movement of customers. It should be a good repair on the design project. Professionals recommend using cold shades in the interior. Rectangular lines and shapes, rigor and uniformity are also welcome.

In window dressing, care should be taken to properly present each piece of jewelry. They are located with a slight slope so that visitors to the salon have a good view of the assortment. Showcases should be spacious, with good lighting, but not too bright. The light in the room should be diffused and balanced. Gold products look most impressive in warm light, and silver - in cold lighting.

Not only the interior of the cabin is important, but also the exterior. The facade of a building or trade pavilion is the face of the store. It should be neat, strict and refined, with notes of aristocracy.

Equipment

Jewelry store equipment.

Name	Approximate cost in rubles
Showcases horizontal with glass lids	300 000
Safety glass cabinets	300 000
Vertical stands with a mirror wall	400 000
Safes	200 000
Video surveillance system	100 000
Signaling	50 000
Accurate electronic scales	5 000
Furniture in the back room	20 000
Mirrors	30 000
Showcase lighting	20 000
Shop lighting	30 000
Other equipment	20 000
Total	1 275 000

It is advisable to order showcases for a jewelry store, rather than buying standard ones, since it is difficult to find suitable designs among ready-made items.

Showcases horizontal - 300 000 rubles Safes - 200,000 rubles Vertical stands with a mirror wall - 400,000 rubles Electronic balance- 5 000 rubles

Staff

The staff of the jewelry salon.

Sales Consultant Requirements:

no criminal record;
sociability;
presentable appearance, well-groomed hands;
preferably higher education;
knowledge of the range and products;
knowledge of effective sales techniques;
compliance with internal standards of customer service;
knowledge of etiquette;
grammatically correct speech;
the ability to conduct a detailed presentation of jewelry;
the ability to restrain;
learnability;
friendly attitude towards customers.

Accounting and reporting documentation can be performed by a third-party specialist. In this case, the entrepreneur saves on the costs that arise when organizing a workplace and the remuneration of a permanent accountant.

Suppliers

It is more profitable for large stores to negotiate the supply of goods with manufacturers directly, while for small stores it is better to work through suppliers.

It is important to find reliable suppliers or manufacturers of goods with the following conditions:

good reputation;
high quality products;
a wide range.

An entrepreneur can agree on the sale of jewelry under a commission agreement, that is, he receives a deferred payment for the goods until the moment of its sale. An alternative work option is to order, through the catalog.

Calendar plan

It will take about three months from the moment of development of the project for the implementation of the business idea of the jewelry store, and until the date of its opening.

Jewelry store calendar.

Stages	1 month	2 month	3 month	4 month
Business project preparation	+
Search for product suppliers	+
Preparing documents for store registration	+
Store registration	+	+
Selection of commercial premises and conclusion of a lease agreement	+	+
Premises renovation		+
Installation of commercial equipment			+
Obtaining approvals from supervisory authorities			+
Purchase of jewelry			+
Conclusion employment contracts with staff			+
Advertising			+	+
Opening a jewelry store				+

Financial plan

Financial planning allows you to compare the expected income and expenses of a future company and evaluate the effectiveness of a business project.

Starting investments

Starting investment to open a jewelry store.

Expenditures	Approximate prices in rubles
Registration of a company and obtaining permits	50 000
Rent for commercial premises(for three months)	200 000
Cosmetic repairs inside and outside	300 000
Purchase and installation of commercial equipment	1 275 000
Purchase of jewelry	2 500 000
Marketing costs	100 000
Insurance	50 000
Other costs	50 000
Total	4 525 000

A jewelry store from scratch will cost an entrepreneur approximately four and a half million rubles.

Recurring expenses

Monthly investment in the store.

Income and payback

Monthly income is determined based on the fact that:

average check - 5 thousand rubles;
trade margin - 50 percent;
average profit from one sale - 2,500 rubles;
number of customers per day - 10 people;
daily income - 25 thousand rubles.

As a result, it turns out that the monthly revenue will be equal to 750 thousand rubles.

The payback of the initial investment will come in 19-24 months. The profitability of the store is 25 percent.

Risk Analysis

Qualitative risk analysis of the jewelry business.

Risks	Probability of occurrence	Description
seasonality	high	During holidays and weddings, the demand is very high, and the rest of the time it is moderate.
Irresponsible, incompetent and dishonest employees	high	The store's revenue depends on the quality of customer service. Unprofessional staff will not be able to provide the required level of sales. And theft of employees will entail additional losses.
Store robbery	Medium	If the store does not have security, video surveillance and alarm systems, then it becomes an easy prey for thieves.
Negative Feedback	Low	With good service and high quality goods, the likelihood of this risk occurring is minimal.
Poor product quality	Low	The quality characteristics of the product are very important for the buyer. You need to choose reliable manufacturers of jewelry.
Bad location	Medium	It is necessary that the store is located in a place with high traffic of potential customers.
Competition	high	The active behavior of competitors (all kinds of advertising, promotions, contests, discounts, etc.) may affect the behavior of the target audience not in our favor.
Legislative changes	Low	Stricter requirements for doing business.

The jewelry business is one of the few types of entrepreneurial activity that is usually classified as high-margin.

Despite various events both in politics and in the economy, the demand for precious metals, stones and products from them has always grown steadily. In fact, the scheme of the jewelry market has undergone little change, and today there are two main factors that determine its investment attractiveness.

The first factor is related to the fact that the Russian jewelry market belongs to a dynamically growing global segment (second only to India and China), giving an average growth of at least 10% per year. Such growth rates make it possible to recoup the investments made in the production of jewelry in a matter of years, since every 5-6 years the volume of the sales market actually doubles.

The second factor is related to the fact that there are traditions associated with the circulation of jewelry that have undergone little change - wedding rings, earrings, and status gold watches and necklaces with diamonds are still in demand. the only new trend was that countries began to enter the jewelry market, previously unobtrusive on it. These are countries such as, for example, Thailand, the Philippines, Sri Lanka, the countries of South America and Africa. All this saturates the jewelry market with more interesting collections and types of jewelry, which serves as a good attraction for more and more new customers.

Taking into account these two important factors, it is safe to conclude that the demand for jewelry store goods will not only provide the required rate of return. There are prospects for expanding the sales market, including using in the future network or franchising methods and technologies for working in the jewelry market, both in large and small cities of Russia.

The payback period is 13 months.

The initial investment will be 3 910 000 rub.

The break-even point is reached at 3 month of store operation.

Average profit per month 330 000 rub.

2. Description of the business, product or service

This draft business plan for a jewelry store considers work in the local (local) jewelry market of a city with a population of 300-500 thousand people.

The main format of the store - retail jewelry in four leading product groups:

Gold items and jewelry. The total share in the sales structure is 40%. Average check- 16,000 rubles.
Silver products, including sets of silver dishes, souvenirs, accessories. The share in the sales structure is 35%. Average bill - 3000 rubles.
Products from precious stones, including exclusive compositions. The total share in the sales structure is 20%. Average check - 14,000 rubles.
Products containing diamonds, including necklaces, brooches, pendants, watches, hairpins, cufflinks, etc. The total share of financial structure sales 5%. Average check - 60,000 rubles.

In the future, the store will also offer services such as expert review, chemical and weight analysis of jewelry, cleaning and minor repairs, services of a pawnshop and a commission jewelry store.

Strengths of the project:	Weaknesses of the project:
relatively constant demand for jewelry; a large selection of sales channels and product supply chains; quick adaptation to a rapidly changing market the possibility of forming an individual approach to customer requests for the range and quality of jewelry.	competition from networks, branded jewelry stores, dealer companies; poor quality work of staff risks of theft and acquisition of fakes;
Project features:	Project Threats:
expansion of business by increasing the range and range of jewelry; the possibility of creating related types of business - work on exclusive orders, evaluation and examination of jewelry, pawnshop services, care and cleaning of jewelry, minor repairs;	High competition in the market; Rising prices for precious metals on the world market; Rent increase / termination of the lease agreement; Decreased purchasing power on the part of the key segment of buyers, a general decline in demand for jewelry.

3. Description of the market

For comprehensive analysis local sales market for jewelry store products, this business plan proposes to use the following parameters, analytics and forecasts.

General market dynamics.

The Russian jewelry market can be classified as a dynamically growing market. The average annual growth rate is approximately 10-30% per year. At the same time, the overall level of market capitalization is currently at the level of at least 260 billion rubles.

Structure of demand in the domestic jewelry market.

According to marketing research, more than half of the volume of jewelry products in the Russian market is occupied by goods of the highest and middle class.

First of all, this applies to such goods as expensive accessories, diamond necklaces, as well as products made of gold 585 and higher.

Market volume.

According to the information service of Rosstat in Russia, the potential volume of the market for precious items is at least 1.5% of the country's total GDP, or about 300 billion rubles. At the same time, more than 70% Russian market represent brands foreign companies and products manufactured outside the country.

Competition.

AT Russian Federation there are more than 20,000 enterprises and companies operating in the jewelry market. Moreover, most of them are concentrated in the central regions of the country and, above all, in Moscow and St. Petersburg.

The main players in the Russian Federation are quite large jewelry houses and networks with well-known import brands - Cartier, BVLGARI, Mikimoto, Damiani, Lalique. as well as domestic trade brands, such as "Jewelry Network" 585 "," Yashma - Zoloto "," Almaz-Holding "," Adamas "," MJUZ ".

Taking into account the key indicators jewelry market of the country and its regions, we can draw the following conclusions:

The jewelry market is still in a growing trend, annually adding at least 9-10% in volume. This makes it possible for almost any jewelry business entering the market to find its niche among buyers, both in terms of the range of products sold and in terms of price.

Imports of jewelry to Russia, in million US dollars (based on data from the Russian Federal Customs Service)

The main share of jewelry is imported, accounting for about 80% of the total share. However, relatively low customs rates of import duties have little effect on the profitability of both jewelry dealers and retailers.

The degree of competition is high, but this does not prevent independent jewelry stores from finding their customers, adapting flexibly and focusing on the consumer preferences of customers - buyers.

An important factor that also plays in favor of the fact that this business project is economically promising is the return of a mass buyer to the Russian jewelry market, which was not the case after the crisis period of 2012-2017.

4. Sales and Marketing

5. Production plan

A feature of organizing a business of a jewelry store is that such activities require the obligatory passage of the procedure for obtaining licenses from licensing and regulatory authorities. In particular, this is registration with the Assay Office (its regional branches), which exercises state supervision on the market for the circulation of precious metals, stones and products made from them.

The general process of registering a business and introducing it into the legal field consists of two points:

1. The first point is related to business registration. The only correct option at the initial stage is to use organizational legal form IP. This will allow, on the one hand, to reduce the workflow for maintaining various reports, and on the other hand, to choose the most optimal taxation regime. AT this case the variant of the tax regime was chosen according to the form of the simplified tax system with a 6% tax burden (according to the scheme: "income - expenses").

In addition, when applying for registration, it is mandatory to indicate the main code activities of OKVED- 52.48.22 - " Retail jewelry."

The total cost of registering a business in the form of an individual entrepreneur is no more than 10 thousand rubles, and in time the whole process takes no more than 3 working days.

The second point in organizing the business of a jewelry store is related to the execution and obtaining of permits in various control state (municipal) bodies. executive power. So, by the time the store opens, it is necessary to have the following documents:

The official license of Rospotrebnadzor for the trade in jewelry.
Carried out registration with the State Inspectorate for Assay Supervision (GIPN) in acc. with Decree of the Government of the Russian Federation No. 6 of 2003. In addition, each batch of goods entering the store must have an appropriate quality certificate and a stamp (certificates) from GIPN.
Conclude a security agreement with specialized security companies that have a license for the protection of objects.
Conclude an agreement for the collection and transportation of jewelry.
The company must develop rules (instructions) for conducting internal accounting of the movement of jewelry (internal audit).
Positive conclusion of the local SES and Rospotrebnadzor departments on the readiness of the store premises to serve customers.
Permits received from the local division of the Ministry of Emergency Situations - (fire supervision) for the compliance of the premises of the jewelry store accepted standards fire safety. Since the premises for the store are supposed to be used on a lease basis, the owner of the premises (landlord) is obliged to provide a certified copy of the certificate.

Based on existing Russian practice, the full legal registration of a jewelry store business will require about 300,000 rubles and up to 3 months of time.

To start your own jewelry business, you can go one of two ways: enter into a franchise agreement or start on your own. In the first case, you find yourself under the wing of one of the already well-known and well-promoted brands. You pay the franchisor the agreed amount, but save on the purchase of goods, advertising and staff training. But you have a lot of buyers already at the first stage. In the second case, you remain independent and make all decisions yourself.

Premises and staff for a jewelry salon

How to choose a room outlet? Since your goods are far from essentials, renting a room on the corner of the house is not an option. You need to find a place somewhere in the center. One of the best options is a pavilion in a shopping center.

The room itself should be spacious, as well as different impeccable view, and this is a separate item of expenditure. The main rules for choosing are:

Showcases;
good lighting;
only cold tones in the interior.

To open a jewelry store, you will need to purchase three types of counters. You can choose both different options, and one. Standard stand - counter with a glass cover. It is placed in an inclined or horizontal position. Height - not less than 95 cm and not more than 125 cm. This is ideal.

vertical stand presents the product in the best possible way. Its rear wall is a mirrored panel that allows you to see the product from all sides. The height of the counter must not be less than 85 cm or more than 175 cm.

Pillar cabinet- a glass flask used for especially large jewelry.

As for the staff, it is better to select people with proper work experience. Otherwise, you will additionally need to spend money on their training. Also, a person must be able to work in stressful conditions, be polite and attractive in appearance. Do not forget about the guard, but you can conclude an agreement with security company, which will guard the salon around the clock. But an accountant can work 2-3 days a month, i.е. be an incoming employee.

Your starting capital

Those who want to know how to open a jewelry store are also interested in the amount to be invested. The minimum amount of 700,000 rubles will be spent only on the purchase of equipment (vertical stands, counters with glazed tops and flask cabinets). Do not forget about special scales designed specifically for jewelry.

You will also need to invest in:

Room rental - 150,000 rubles per month;
refurbishment, signage and installation necessary equipment- 150,000 rubles;
monthly maintenance of the salon - up to 20,000 rubles;
staff training (special courses, master classes, psychological techniques, etc.) - from 50,000 to 100,000 rubles;
purchase of goods - from 2,000,000 rubles;
salary to employees - from 80,000 to 100,000 rubles per month;
advertising - up to 30,000 rubles;
security - from 50,000 to 70,000 rubles per month.

The jewelry business belongs to the list of those that are subject to licensing. First you register as a legal entity. The license is issued by the State Inspectorate for Assay Supervision of the Ministry of Finance of the Russian Federation. To get it, you need to collect the following documents:

Application and registration;
registration card in two copies;
certificate of state registration legal entity;
a copy of the certificate of registration, certified by a notary;
certificate of registration with the Tax Service;
a notarized copy of registration with the tax authority;
an information letter on registration in the USREO with the decoding of all codes attached;
notarized copy information letter on registration in USREO;
information on the availability of premises for the implementation of the specified activities, indicating the legal use of the area (lease agreement or document of ownership).

In addition, all decorations must additionally fit the standards. If you sell goods with diamonds, the products must have special certificates and labels with all the details.

During the transportation of such products, there must be a special agreement with a company that provides transportation in equipped vehicles and with security services. In this case, the responsibility lies with the carrier if abnormal situations occur in the process.

Possible risks

Opening a jewelry store has always been considered a risky business. Why?

Firstly, because the seasonality factor is very influential. Directly before the holidays, incomes will increase, and after them they will decrease. But, the plus is that during the holidays you will earn so much that you can easily “survive” a period of relative calm.
Secondly, for such a point it is difficult to find responsible and honest employees. At a good specialist almost impossible to steal the goods. At the same time, he must constantly offer products, move around the entire perimeter, and not sit in one place. Well-trained personnel are a bonus to overall defense.
Thirdly, the theft of jewelry in our time is not new and not uncommon. Such salons are most often at risk of robbery. But by drawing up a contract with a reliable security company, you can get rid of this potential risk.

As we mentioned above, the profit in this case will not be constant, because it depends on holidays and other features. Most profitable periods:

December and the eve of the New Year and Christmas;
February - until Valentine's Day;
March, especially the period before March 8;
August-September is the period of weddings.

In total, these hot periods bring from 1,500,000 to 2,000,000 rubles. And in the remaining months, the profit will be approximately 800,000 - 900,000 rubles.

Knowing how to start your own business will help you succeed and speed up the payback period of the project. But, for this you still have to make a lot of effort, effort, endurance and time.

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Summary
Main characteristics of the object
Market and competitor analysis
Marketing plan
Approximate calculation of profit
conclusions

AT recent times jewelry stores are very popular, the demand for precious jewelry is growing, which means that the need for their repair or custom-made goods is increasing. Business women are thinking about opening a jewelry business, for which it is necessary to draw up a business plan for a jewelry workshop with calculations. We invite you to familiarize yourself with a ready-made example on our website.

Summary

A business plan is drawn up to calculate start-up capital and planning of approximate profit, as well as analyzes risks. There are two options for opening a jewelry workshop:

Workshop at jewelry store.
Independent business, with the rental of premises and its arrangement (more costs).

How to draw up an example of a business plan for 2019 for the first and second options, we will consider below. The jewelry workshop is created in order to satisfy the demand of the population in the repair of jewelry and the creation of individual jewelry products. And also to profit from this type of activity.

Starting capital - 1,538,400 rubles (extended version 4,073,200). Approximate profit– 51,550 per month (with stable income is 618,600 per year). The payback of the project according to the business plan is about three years.

Main characteristics of the object

Any workshop can be registered as an individual entrepreneur if it is your own business, or as an LLC if you open a business at a jewelry store. The minimum working area is 20 square meters, of which 5 square meters are workplace jeweler. Area for rent in case independent organization- 40,000 rubles per month, 480,000 per year.

For the work of the master, good and sufficient lighting is necessary:

brighter ceiling lights;
additional working table lamps - 10,000 rubles (3 pcs.)

The room in which the jeweler will sit must be equipped with:

Alarm - 7 650.
Bars on the windows (if they are not there initially) - 3,400.
Shatter-resistant glass (the place where jewelry is received and returned) - 11,590.

When drawing up a business plan, the workshop must be given Special attention jeweler's workplace equipment:

table + chair - 15,000;
file - 1,500;
needle file - 1 100;
tweezers - 300;
vice - 2,000;
jewelry scales - 7,000;
pliers - 1,000;
wire cutters - 1,000;
scissors - 1,000;
jigsaw - 2,000;
hammer - 1,500;
anvil - 2,000;
drawing board - 5,000;
magnifying glasses or lamps - 50,000;
continuous casting machine - 1,700,000;
enamel chamber - 191,000;
enamels - 800 apiece;
refrigeration unit - 190,000;
rollers - 70,000;
polishing machine - 20,000;
microscope - 40,000;
laser welding machine - 730,000;
hydrogen welding machine - 28,000;
engraving apparatus - 183,000;
press vulcanizer - 600,000;
casting machine - 100,000;
tumbling - 40,000.

Opening of a jewelry store. Step-by-step instruction. The choice of direction in jewelry. Analysis of the jewelry trade market

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