The largest hardware and electronics stores offer to lower the price if you find the same product at a competitor at a lower price.
The main conditions of the promotion "Best Price Guarantee":
- product models must be identical;
- the competitor's product is in stock, available for pickup or delivery;
- the competitor must be approved by the store;
- the price of the goods from a competitor differs by no more than 50%;
- When comparing, only prices in stores in your city are taken into account.
We tell how we bought Sennheiser CX 300-II Black headphones in M.Video for 1,340 rubles instead of 1,690 rubles under the “Found cheaper? Let's lower the price!"
First, on Yandex Market, we check the cost and availability of headphones in different stores. Some of the lowest prices for Sennheiser CX 300-II Black headphones at the time of purchase (December 18, 2018) were in two stores: Fotosklad.ru and OZON. Beru's new online store had the lowest price for headphones, but it is not yet on the list of approved competitors. The cost of Sennheiser CX 300-II Black headphones in M.Video on December 18, 2018 was 1,690 rubles.
We check on the M.Video website whether the store compares prices with Fotosklad.ru or Ozon. Both stores are.
We stop at OZON - the cost of headphones is 1,340 rubles.
How the promotion works when buying on the site
- We find the product on the website of the desired store, in our case it is M.Video. Next to the cost of the goods, click on the sign of the program.
- To participate in the program, you must be logged in. Personal Area, log in and fill in the fields.
- A confirmation is sent to the specified phone number that the application has been received and the goods are being checked. If everything is successful, in the next SMS you will receive a promotional code for a purchase at a reduced price. The promo code is valid for 72 hours!
- We return to your personal account on the M.Video website, add the product to the basket, proceed to payment.
- The price of the goods is reduced to the price of a competitor: in our case, from 1,690 to 1,340 rubles.
How the promotion works when buying in the store
When buying a product in a store, and not online on the site, show the seller a link to a competitor's price. If all the conditions of the promotion are met, the price will be reduced at the checkout upon purchase.
Conclusions:
- There is not always a desire to search and compare prices, but if you still decide to buy a product in a particular store and there is an opportunity to buy it cheaper, you should get confused. In our case, the discount on headphones was 350 rubles.
- The list of stores with which prices are compared, in particular with M.Video, is limited.
- Judging by the reviews, the promotion does not always work and stores come up with all sorts of tricks (for example, they can change the list of stores with which prices are compared).
- If the store's response indicates that some of the conditions of the promotion are not met, but you have checked everything and are sure that the goods are identical, the competitor has it in stock, and the competitor is approved, try sending a request for a price reduction again after a while.
If you have already used this promotion in M.Video or other stores, tell us your experience in the comments.
Does it make sense to have a "Low Price Guarantee" promotion in electronics stores?
In shops household appliances there is a promotion "Best Price Guarantee" - if the buyer finds a product cheaper from competitors, the price of the product will be reduced. But you need to understand that a percentage of the difference in cost will be transferred to the client in the form of bonuses - it is impossible to get a discount in monetary terms. At the same time, you cannot compare prices with small online stores that deliberately reduce the cost of electronics in order to compete with large players in the market.
The chain stores M.Video, Eldorado, DNS, Svyaznoy, Megafon, Technopark, Yulmart, Technosila and some other large resellers participate in the action. Offers in the selected store and those of a competitor must be completely identical: model, color, characteristics, equipment. It is also necessary that the product belongs to the city of circulation: if the price of a smartphone in Novosibirsk is 40,000 rubles, and in Moscow - 30,000 rubles, then the buyer will not be able to take part in the promotion.
Promotion M.Video - Found cheaper? Let's lower the price!
When buying a smartphone, laptop or other gadget in M.Video, you can see the price of the selected product from competitors. If a device is sold in M.Video for 50,000 rubles, and in DNS - for 47,000 rubles, the buyer will be able to take part in the Low Price Guarantee campaign.
When placing an order in an online store, you must fill out a special form that is available on the product page: indicate the cost of the gadget in another network, indicate a link to the product page on the competitor’s website and enter a phone number. After that, the store managers will start checking the information. In a few hours, an SMS with a promotional code will be sent to the specified phone number, which must be entered when placing an order. Also, the received code can be shown at the checkout when buying a device in a store. The promo code is valid for 72 hours. If within 14 days the cost of the purchased goods decreases, the store will return the difference to the buyer.
The promotion is valid in all M.Video stores and compensates up to 100% of the price difference. At the same time, the cost of goods from competitors should not be more than 50%. For example, if the price of a gadget in M.Video is 40,000 rubles, and in Eldorado - 15,000 rubles, the client will not be able to use the promotion.
Promotion in Eldorado
The conditions of the “Best Price Guarantee” promotion at Eldorado are slightly different from those of competitors. When buying a product in an online store, the client needs to fill out a special form: indicate the name, enter the email address and phone number, as well as a link to the product from a competitor. Also in the questionnaire there is an optional field to fill in, where you can specify Additional information about the product.
After 2-3 hours, an SMS with a special code for receiving a discount will be sent to the specified phone number. The promo code must be specified when placing an order. If the store rejects the application, a rejection message will be sent to email. The code is valid for 72 hours.
If a client bought a product in Eldorado and found a gadget cheaper from a competitor, you can fill out a special form with a link to the product in another network. You should also indicate the number of the bonus card. If the client does not have a card, you need to get a new one. After checking the information, 110% of the difference will be returned to the bonus card. The promotion does not apply to digital content - payment cards, electronic books and game currency.
Promotion in DNS
As in Eldorado, the DNS hardware store offers a 110% discount off the low price offered by the main competitor. To get a discount, you need to provide a link to more cheap goods: indicate on the site when placing an order or show the seller in the store. After that, the client will receive a special promotional code for a discount.
An example of how the Low Price Guarantee campaign works: a laptop in the DNS chain of stores costs 45,000 rubles, in another store (M.Video, Eldorado, Svyaznoy, Ulmart) - 40,000 rubles. 100% of the price difference - 5000 rubles - will be compensated in the form of a discount on the goods. The remaining 10% of 5000 rubles - 500 rubles - will be credited to the ProZaPass bonus card. In the future, bonuses can be used to pay the full cost of the purchase in the DNS chain of stores.
Only products with a price starting from 5000 rubles participate in the promotion. The maximum discount cannot be more than 20% of the total cost of the goods.
Results
Large chain stores buy goods from the same supplier, so finding a big difference in price for the same device is problematic. Despite this, the Best Price Guarantee campaign sometimes works and really gives you the opportunity to save money when buying household appliances.
Since recently, M.Video, Eldorado and Technosila are owned by the Safmar group of companies. Therefore, buyers have a question: what is the benefit of the promotion for stores that belong to the same owner? For the most part, the action “Found cheaper? Let's lower the price!" is a marketing ploy that increases customer confidence in the chain of stores.
The process of checking prices takes some time, after which we will contact you by phone or e-mail if the application is sent from 9 to 18 hours on weekdays. If the application is sent at another time, the manager will call you back during business hours.
Important: We will lower the price of the item if the seller with the lower price is official dealer or a representative of the manufacturer, the product is in stock and has official guarantee(detailed promotion rules below). In other cases, we reserve the right to partially reduce the price or refuse to provide a discount. When the price of the goods is reduced, other discounts of the Tekhsvar.ru online store do not apply. We reserve the right to refuse to reduce the cost of goods to the price of a competitor if the cost of goods is higher than the price of a competitor.
Promotion Rules
2. All goods worth at least 5,000 rubles participate in the promotion.
3. The promotion is valid for individuals and legal entities.
4. *A product with a discount equal to 110% of the competitor's price difference can only be sold if the following conditions are met:
4.1. The action of the promotion applies only to products marked “Found cheaper? Let's lower the price!"
4.2. The competitor is an official dealer or representative of the manufacturer of the goods.
4.3. Offers (products) on the sites of the site and the competitor are completely the same: name, model, specifications, equipment, etc.
4.4. The competitor's product is in stock, available for pickup or delivery within a period of no more than 3 (three) days from the date of application.
4.5. Confirmation of the price of a competitor is an invoice for payment or a product page on the official website of a competitor, taking into account the city of circulation (link to the page).
4.6. The comparison takes into account the following:
- Prices and goods refer to the city of circulation;
- Goods are new, not discounted, have no defects (as well as packaging), complete set;
- Competitor's product is not marked "Display Sample";
- Competitor's offer excluding additional discounts, including accumulative bonuses, as well as other price reduction parameters within the framework of loyalty programs (club programs, discounts for online payment, special promotions);
- A competitor's offer is not an obvious error and is not due to a technical failure of the site.
4.7. The promotion does not apply to:
- For all services provided by the company;
- For products not marked “Found cheaper? Let's lower the price!"
- For goods worth less than 5,000 rubles.
4.8. The final share price specified by the manager is final.
4.9. The manager of the Tekhsvar.ru online store has the right to refuse to apply for the program if it is not possible to verify for certain that the competitor’s offer is identical or its price is up to date; if the product is not in stock on the competitor's website.
4.10. We reserve the right to refuse to reduce the cost of goods to the price of a competitor.
5. Online store "Tehsvar..
M Video not so long ago appeared in our city. But for all the time they were with us, we made many significant purchases there. Plus, we have a card on which bonuses are accumulated, and often the store arranges sales.
- Honesty check.
This time I decided to check if they really reduce the prices of the goods, if I find the same, but cheaper. So, I wanted to buy a speaker from them, but it was a little cheaper at Eldorado. So I decided to check out this program.
I entered all the data on the page with a column in a special window. And waited sms.
And here's what I got. After the first such sms I didn't give up and thought Maybe I missed something and the link was not working." I started filling out the questionnaire again. I honestly checked the link five times, it worked and led to a cheaper column. But as you can see on the screen, I received the same answer. Thus, this test showed that you should not expect freebies from them.
- Service .
In the online store M Video Haven't ordered anything yet. Therefore, I can’t say anything about the delivery time and impressions about its work.
But we visit the store often. And just as often they have all sorts of promotions or discounts on goods.
When you buy something, they give you a "voucher", you pay for it, you go to the place of issue of the goods, you give the guys a check, they bring the goods, put it in front of you and leave. In the same place there are free sockets, where, if you really need to, you can check the goods.
- Our purchases.
They had a lot of money left in the store. But honestly, so far we are satisfied with all the goods. Still pah-pah did not have to exchange or take something back.
Below I will show some of them.
