Opening a popcorn business. From production to sale of the product. Popcorn Business - Popcorn Street Trade Popcorn Production

On our website you will find the necessary raw materials and all types of equipment for popcorn:

  • devices capable of turning raw corn grain into an airy treat (the design is based on a steel heating boiler);
  • trolleys and racks for stationary or mobile placement of equipment;
  • caramelizers;
  • grain for the manufacture of the product;
  • Coconut oil;
  • flavoring and aromatic additives, including salt, sugar, spices;
  • packaging (glasses, boxes, bags and other containers);
  • means for cleaning and caring for devices.

Facts about popcorn and equipment for its production

Many rightly believe that fast food and drinks are tasty, but very harmful. Popcorn is also referred to such products, forgetting that it is a complete grain product, low in calories and rich in fiber. One serving, prepared without oil, contains only 33 kilocalories, and with oil and additives - about 133 kilocalories. Due to the large volume, popcorn quickly saturates, but does not cause discomfort in the stomach.

Modern popcorn production equipment is designed to use coconut oil. It is much more useful than sunflower or palm, so during the manufacturing process, corn not only does not lose its beneficial properties, but is also enriched fatty acids and a pleasant creamy taste. Such oil does not smoke and has a high ignition temperature, therefore, when using it and observing temperature regime There are no carcinogens in the finished product.

This natural, low-calorie, inexpensive product is recommended for children and adults, even during a diet. It can be used by people who are overweight and those with diabetes. In the end, it all depends on the assortment you offer and on positioning.

If you want to get help in choosing equipment and raw materials for making popcorn in a cinema or cafe, please contact Food Service. Our store delivers equipment in Moscow and other cities of Russia and CIS countries. You can buy devices from Russian, Chinese, American brands at a bargain price.

Next in line is another leader in the top of the best small business ideas for the summer - popcorn.

I think there are no people left in the country who have not tried this “miracle” of the US food industry at least once, you can see that, unlike America, popcorn appeared in Russia relatively recently (on a large scale), seeds have historically been popular in the country. But the alien quickly found his fans and today the business idea from the USA has become relevant with us.

What caused the popularity of popcorn in the country?

It is rather difficult to answer this question, most likely, there are many reasons, these are:

  1. active copying of the Western way of life, where popcorn is one of the important attributes, along with hamburgers, cola and so on;
  2. ease of production of popcorn and its availability;
  3. convenience for buyers, after all, peeling seeds is a more painstaking and inconvenient process;
  4. the opportunity to eat popcorn everywhere in public places including entertainment centers and cinemas and so on.

The reasons do not end there, but from my point of view, these are the main ones and precisely those that show the prospects of popcorn production in the future.

  • Minimum space and infrastructure requirements;
  • Ease of making popcorn
  • Low cost of production (approximate calculations will be given at the end of the article);
  • Quick staff training on how to make popcorn can be explained to anyone;

Cons of such a small popcorn business:

  • Great dependence on the place of sale, de facto the main thing in such a business is to find a good place;
  • In most cases seasonality;

To start a business, you need two main factors:

  • The first is to find a place to install a popcorn machine, such a place should be “passable” on the one hand and preferably with an influx of people on vacation, we are talking about parks, beaches, large playgrounds. Of course, it will optimally fit in cinemas or entertainment centers, but with these places it is always problematic, as a rule, everything is already divided there. So, for starters, look at summer vacation spots in your region, by the way, you can take the locations of soft ice cream sellers as a guideline, the category of consumers overlaps in many ways, although there is no direct competition. On the other hand, it is necessary to bring electricity to the place of placement, bringing ready-made popcorn, as a rule, is not convenient and more expensive, although of course it all depends on the place.
  • The second is to purchase the popcorn machine itself, today the choice of various models of equipment for making popcorn is simply huge, in fact, the price range is the same. The most inexpensive Chinese popcorn machine will cost 8,000 rubles, but large and solid American products (just like in real American business ideas) will cost 40,000 rubles. It is up to you to decide which popcorn machine to buy, from my point of view, you will try to predict profit and start from it when choosing equipment for business.

how to make popcorn how to make popcorn

In this regard, everything is as simple as production cotton candy so:

Popcorn preparation steps:

  • We put coke oil in the working area of ​​​​the popcorn machine with a measuring cup, there are two nuances at once, immediately get measuring cups, both for the oil and for the puffed corn itself, the second try to use exactly coke oil, it makes the product tastier, in this small business customers often come a second or third time. Of course, you can use other frying oils than coke, but the result may not be the same.
  • We fall asleep popcorn, here, by the way, one more thing, only certain varieties of corn are used for popcorn. At the same time, there are already a lot of imported products today, with a price range of 500-600 rubles per bag weighing 22 kg. as well as domestic. One thing can be said about domestic products, as everywhere you need to try and experiment. Another point about the corn itself lies in its difference in the size of the increase, the smallest is the so-called caramel, the larger one is the so-called "butterfly".
  • We add salt, by the way, it is also special, and food additives to give this or that taste. In this regard, it can be noted that certain types food additives fall asleep during the preparation of popcorn, others are sprinkled on the finished product.
  • The last stage is the sale of the most ready-made popcorn, here the main question is what kind of dishes are packed in, there are several options:
  1. Bags are the cheapest option.
  2. Cardboard cups, in this segment the most big choice and they are true favorites, it can be noted from popcorn glasses that their cost is much different due to the applied printing.
  3. Plastic buckets - this option is the most expensive and in most cases used for large portions of popcorn

In most small points, one type of cups of different sizes is presented, but experience suggests that the best option is to have several different options, like cardboard with different printing (preferably for children) and bags for all kinds of “auction” offers.

What else can be added? Despite the simplicity of preparing popcorn, there are a number of recipes for making popcorn, which differ mainly in seasonings and oils on which popcorn is cooked, you can find them by asking in a search engine - how to cook popcorn.

Now let's move on to the numbers and see how realistic it is to make money on popcorn:

At a rental rate of 3000 rubles per month

Portions sold per hour (pcs)
Number of working hours (hours)
Average sales per day (pcs)
Selling price (rub)
Point revenue
Corn (kg)
The cost of corn with a cape (rub)
Glass (rub)
Electricity (rub)
Supplements (2.2 grams = 1 serving)
Coconut oil 7.5 grams = 1 serving
Salt for popcorn 1 gram = 1 serving
Salesperson salary* (20%)
Rent (rub)
Expenses
Profit per day of work
profit per month (30 days)
Estimated cost V32 =

Note

The cost of corn is on average 1650 rubles per bag of 22 kg
The cost of glasses is 455 rubles for 100 pieces
Flavor additive consumption package for 1.8 kg of corn - the cost is 160 rubles
Salt for popcorn 150 rubles kg
coconut oil average price 160 rubles per kg
Estimated cost of a glass of popcorn V32 excluding wages and rent = 5 rubles

That’s all, don’t forget to subscribe to the blog for aspiring entrepreneurs, there are still many options for earning money.

Years of practice entrepreneurial activity(according to all world studies) has shown that the best (promising and highly profitable) types of business are those associated with food production. Popcorn is no exception, which has long been a favorite delicacy of Americans, and a little later - people in other countries. Today we will present you a business plan for the production and sale of popcorn.

Popcorn business plan - preparation and sale

In our country, this type of product is relatively young, that is, its large-scale production was established not so long ago. Currently, popcorn enjoys obvious popularity in Russia. It is difficult to say what contributed to this, but it can be assumed that the main factors that contributed to the increase in demand for popcorn among Russians are:

Imitation of the Western way of life;

The production process is simple, and the product itself is affordable;

The sale of popcorn through vending machines, which creates some degree of convenience for consumers (can be purchased without entering retail facilities, that is, right on the street);

The possibility of popcorn consumption in entertainment centers, cinemas and other public facilities;

Taste qualities of popcorn;

Its harmlessness with respect to the health of consumers;

The prospect of developing a business related to the production and sale of popcorn.

Below we present the advantages that are typical for entrepreneurial activities related to the production of popcorn:

1. The implementation of such a business does not require a large start-up capital.

2. There is no need for large areas and developed infrastructure.

3. The preparation of the product is simple, that is, it does not require special theoretical knowledge and practical skills.

4. Popcorn has a low production cost.

5. Efficiency and ease of learning full-time employees. Practically everyone can cook popcorn (there would be a desire).

There are a number of disadvantages in this business:

1. The effectiveness of the preparation and sale of popcorn is highly dependent on the place (preference should be given to those places that are characterized by high traffic).

2. Not without seasonality in this type of business.

In order to run a popcorn making and selling business, there are two fundamental factors to keep in mind.

Factor 1 - the place where the device will be installed. As noted above, preference should be given to places with high traffic. Ideally, such places should be favorite objects for visiting a large number of vacationers. Parks, beaches, large playgrounds can serve as a striking example. Movie theaters and entertainment centers are not the worst places to place devices.

Tip: initially refuse to install devices in grocery stores, as their management will initially be against such a moment. Management's fear is justified to some extent, as popcorn could cause a decrease in purchases of other products at the grocery store. point of sale. However, this opportunity once again confirms that popcorn is a popular product. Pay attention to the places where a large number of people have a rest in the summer. You can safely install your machines near the objects selling ice cream. The fact is that in this case one should not expect direct competition. In addition, the main gender and age group of ice cream consumers (youth) also loves popcorn. It is desirable that the installation sites of the machines are located near the place where the popcorn is produced. Otherwise, somewhat higher costs will be required, for example, for the delivery of ready-made popcorn for the purpose of filling vending machines, and so on.

Factor 2 - a machine selling popcorn. Currently, the industry produces a number of domestic and foreign models, the cost of which is different. The price is mainly influenced by the manufacturer. If you need an inexpensive machine, you can purchase a Chinese model. For it will have to pay about 8 thousand rubles. The most expensive are models of devices from America. Their minimum price is 40 thousand rubles. It is difficult to stop your choice on one or another machine. However, in any case, when purchasing any model, one should proceed from the possible profit from doing business, since the machine should quickly pay for itself.

It is interesting : read our other articles - "", "" and "".

Popcorn making process

1. Filling the working area of ​​the machine with coke oil using a measuring cup, which must be purchased in advance.

Tip: among other types of oils, give preference to coconut oil, as it makes popcorn tastier.

2. Filling the machine with popcorn, for which it is also necessary beaker. Remember that popcorn is made from special varieties of corn. Currently, the market is saturated with all kinds of imported varieties, the cost of which ranges from 0.5 to 0.6 thousand rubles per 1 bag weighing 22 kg. Domestic varieties are also commercially available. Although domestic varieties are somewhat cheaper, the popcorn obtained from them is inferior in a number of indicators to foreign varieties.

3. Addition of salt as well as food additives. Special salt is used for popcorn. Note that food additives, depending on their type, fall asleep, both during the preparation of popcorn and after it.

4. Sales of cooked popcorn. The main nuance at this (final) stage is the utensils for packing popcorn. The following cookware options are available:

Packages. They are good because they are cheap;

Cardboard glasses. Their cost is somewhat higher due to the fact that they are decorated with printing.

Plastic buckets. They differ in the highest cost among other types of containers.

Consider an example of maximum earnings on popcorn:

Imagine that 20 servings are sold in 1 hour with a work duration of 6 hours. Then in 1 day it will be sold:

20 * 6 = 120 servings

The price of one serving is 45 rubles, then the revenue for 1 day will be:

120 * 45 = 5.4 thousand rubles

Below we present the costs for 1 day, rubles:

Corn grain with cape - 243;

Glasses - 4.5;

Electricity - 30;

Additives - 52.8;

Coconut oil - 144;

Salt - 18;

Salary of the seller - 1080;

Rent - 200;

Total costs will be for 1 day - 1772.3.

Now let's calculate the profit for 1 day:

5.4 - 1.77 \u003d 3.63 thousand rubles

Then the amount of possible profit for the month will be:

3.63 * 30 = 108.9 thousand rubles.

As you can see, with the proper approach to business, it can become quite profitable.

Vending popcorn machine

Popcorn business - profitability up to 700%, instant profit, payback in the first weeks of work, ease of production and minimum costs for equipment. Popcorn is the most popular delicacy at mass holidays, a bright cart selling popcorn can always be seen in parks, near attractions, circuses, shopping malls. As a rule, a line of people who want to enjoy freshly made popcorn constantly gathers near the cart. How much can you earn selling popcorn? To find out, it is enough to get acquainted with the technology of popcorn production itself.

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For the production of popcorn, special varieties of corn are used, which are classified according to the following characteristics:

  • Expansion (the volume of finished popcorn in cm³, obtained from 1 gram of grain, the higher the indicator, the greater the volume of production during cooking).
  • Humidity (should be in the range of 13 - 14%, if it does not meet the specified storage limits, the percentage of weediness increases sharply).
  • Weediness (part of unopened grains during cooking).
  • Size (determined by the size of the finished flakes).
  • The strength of the finished popcorn.
  • Popcorn opening form.

The most popular and proven variety of grains is "butterfly", which, in turn, is divided into categories - "small butterfly", "medium butterfly" and "big butterfly". The difference between these categories is in the characteristics of popcorn, which is obtained during the preparation process from the corn kernels of the selected category.

"Big Butterfly" - has a degree of expansion up to 44, strong, does not break.

"Medium Butterfly" - degree of expansion 43, has the highest opening, gentle, most often used.

"Small Butterfly" - extension 42, used in home cooking, due to increased fragility.

It is also recommended to use premium grain for making popcorn, sold in bags of 23 kg for about $45 per bag. A bag of grain can make 800 - 850 standard cups weighing 1 weight ounce (28.35 grams) or 24 volume ounces (US standard), which is approximately 1 liter cup.

When preparing sweet popcorn, the expansion percentage is reduced by 10%, this is due to the addition of a sweet additive, sticky sweet flakes tend to compact, while the yield of sweet popcorn will be 10% less than the volume of salted popcorn.

To make popcorn you will also need vegetable oil, you can use corn, soy, coconut, palm, as a rule, sunflower is not used (gives the taste of roasted seeds), coconut oil is most often used, white for sweet popcorn, yellow for salty popcorn. Coconut oil is sold in containers of 23 kg, the cost is about $60. The consumption of coconut oil is about 7 - 8 kg per bag of grain.

When cooking, sugar, salt, spices and other flavors are added to popcorn; for successful trading, at least two types of popcorn are required - sweet and salty.

Ready popcorn is sold in cups of various sizes, in cardboard cones or paper bags.

Equipment for organizing a business selling popcorn.

To sell popcorn, you will need a popcorn machine, the cost is from $500, a mobile counter or a trolley to place the machine on it from $300.

Also, an important point for a popcorn business will be the choice of a crowded, busy place to place a shopping cart with the ability to connect to a 220V network, renting 2 m² will cost from $ 200 per month.

Profitability of the popcorn business.

Up to 850 liter cups of popcorn can be prepared from one bag of premium corn grain, the cost of one serving depends on the location of the trade, on average it is about 35 rubles per glass of popcorn. As practice shows, the popcorn business quickly pays off, with investments of about $ 1000, the point brings monthly income about 2000 - 3000$, and on holidays, such as City Day, daily revenue increases several times. The popcorn business is very popular in tourist destinations, where even with a high margin there is high demand for this product.