As you already know, we have written about this more than once on the pages of our blog, we work in cosmetics company Batel team. The team is called Beauty Style. We promote business with Batel mainly through the Internet. And we are good at it.
I was inspired to write this article by another Skype conversation. An unfamiliar woman approached me and asked me to help her figure out how to promote network marketing via the Internet. I have outlined in in general terms what exactly I myself do on the Internet, how I promote through the Internet cosmetic company Batel, Own business. At the same time, I thought that the question of how to promote network marketing via the Internet would be of interest not to her alone.
Now a lot of networkers have paid close attention to the Internet. Agree that everyone wants to move from the usual, but now outdated ways of promoting mlm in the form of posting noodles, placing ads in newspapers and television, pestering passers-by with surveys, etc. to a more modern promotion of mlm via the Internet. It's so enticing, sitting at home at the computer, in slippers and a cozy dressing gown with a mug of hot coffee, to promote your mlm and receive bonuses.
What is most interesting is that many people think that it is enough to make a website for their business and product, and that's it, the business has gone! But behind the external simplicity lies a lot of knowledge, skills, work and diligence.
First, let's define the goal. What do you want to get from working online? If your task is recruiting (an invitation to your project), then you need to get as many contacts as possible. You need people to whom you can make your offer.
On the Internet, everything is exactly the same as in reality, only virtually.
How can you propose to a stranger in your city? Of course, get to know each other first! Chat. Find out how he lives, what his interests are, whether he needs money, etc. Perhaps he himself will ask what exactly you do. You can ask him for his opinion, what he thinks about your business. It will come out unobtrusively and naturally.
That is, the Internet is a tool with which you can meet an unlimited number of people. Now you need to master the basics of this tool. Imagine you have bought a car and you need to learn how to drive it.
You do not need to understand how the engine works, why the wheels are spinning, etc. You only need to master the basics of the driving technique itself and learn the rules by which other drivers drive. At the same time, you definitely need to know how to start the car, how to turn the steering wheel, how to slow down and accelerate, etc.
That is, you need a minimum of computer literacy knowledge. And this is where you need to start.
You must be free to use Skype, email, navigate to in social networks, it is possible to be able to make a holiday card to congratulate friends on the holiday, etc. That is, you need knowledge of the computer alphabet. Without knowing the basics of working at a computer, you simply will not succeed in promoting your business through the Internet.
There are many courses on teaching computer literacy, both paid and free. It is better to choose such a course on the recommendation of a person you trust.
You can find a lot on the internet for free. good courses. But the thing is:
- You need to know where and how to find these courses.
- Be able to appreciate the value of such courses
- Often knowledge is given in a fragmented and unsystematic way.
- It is not realistic for a beginner to understand such a flow on their own.
- If you will use free courses, then you will not have the opportunity to ask a question to the author of these courses.
And by paying a low, often purely symbolic amount for the course, you can get the opportunity to:
- Learn computer literacy online
- The ability to ask any question on a topic that interests you to an expert or trainer
- Practical help from the author of the course
- Learn computer alphabet faster and more correctly
The biggest difficulty in the first time of mastering a computer is that a person arrives at a complete loss from the many avalanches of the most diverse and new information that have flooded over him from the Internet. It often happens that a newbie on the Internet starts looking for one thing, then something interests him and he immediately switches to another, then jumps even further, and so on. etc. And that's all. The man went headlong and forgot what he originally wanted to find and study.
Based on my experience in promoting network marketing via the Internet, I want to say that it is not at all necessary to be a webmaster and programmer on the Internet in order to convey your information to people. This can be done even through social networks. But you must have a clear, meaningful goal for you and a system that will help you achieve this goal.
That is, every day, at least for 2-4 hours, you need to look for new contacts on the Internet, communicate, study, etc. And if you do this systematically, without giving up halfway, then the result will be sure. Over time, you will build a clear system. You will know well what to do and what not to do.
You can create the system yourself. But it will be much better for you if you enter already existing system, which was created and promoted by professionals. The ideal option for any networker would be such an option when the system of work that your mentor uses in your company will coincide with your idea of \u200b\u200bthis.
In our team beauty style such a system exists. We prepared everything for you necessary tools that you can use to work
But, again, in order to objectively evaluate this system, you yourself either need to have personal experience and at least a minimum knowledge of the computer alphabet. Or find such a person through the Internet who can help you figure it out.
The most important thing for you now is to learn how to meet and communicate on the Internet with people you did not know before. Only from personal communication will you be able to understand how much a person has the information you need, whether he is of value to you, whether he can be trusted, etc.
Therefore, it does not matter how advanced you are now on the Internet. You need the bare minimum of knowledge - computer literacy. And you will have a real opportunity to promote your business in MLM via the Internet. To do this, you need to learn how to get to know people and communicate with them. If you learn how to do this easily, then your business will be built easily and quickly.
I wish you success in mastering the Internet and quickly promoting your mlm business via the Internet!
article marketing;
Notice boards;
Seo blog optimization
Nowadays, most networkers create their subscription list by offering their target audience something of value in exchange for their contact details.
Step-by-step instructions for creating a successful network business
This is a worldwide practice. Give a valuable freebie, and the person will voluntarily leave their contact details.
How wrong they are!
In the MLM business, it is important to provide yourself with several types of income in order to always feel financially secure. Of course, the main type of income will be the company's check, but in advance it is necessary to think over additional sources of income that will allow you to develop your MLM business comprehensively.
Step #1 Goal Setting
The first and most important thing for you as a company leader is to set a measurable and clear goal. Why do you need a business?
4 really effective ways to promote your business on social networks
Many of my clients, by skipping this stage alone, lose hundreds of thousands and millions on the fact that they realize unconscious intentions.
Step #2 Who is your customer
Step #3 Delegation
Step #6 Training
| Sources | pros | Minuses |
| Books |
|
|
| Seminars |
|
|
| Trainings |
|
|
| Internet training |
|
|
| coaching |
|
|
Having a website is a standard. The site is your business card, which is available to people 24 hours a day. It is important to pay attention to the fact that your site is accessible and understandable to your customers. Better simple than cumbersome.
Start publishing interesting materials on your topic video, audio, articles.
Write about topics that your customers care about. The more good articles on your site, the more potential customers will come to you from the search.
Step #9 Be Unique!
For example, people visit your site and you offer them to get a free report, book, audio, video on a topic that is interesting to them (related to your activities). They leave their name and e-mail.
- Do you have their contacts?
But this is just the beginning
In the age of information technology, most networkers are looking for new opportunities to develop their MLM business. And the main tool for such development is the Internet. This does not mean that the "old methods" of MLM development do not work. They work, and many networkers work with a bang, but at present there are huge opportunities for using online tools that greatly simplify the conduct of a network business.
What are 7 important steps to help you create a successful and profitable MLM business?
STEP 1: Become a Targeted Traffic Master!
Traffic is the backbone of any online business. Therefore, if you want to successfully build your MLM business, learn how to attract great amount targeted traffic. The main tool for developing network business on the Internet is the MLM blog - your strategic center. Therefore, it is so important that your MLM center is visited by the same the target audience, which will later be converted into subscribers, and eventually become partners or clients.
The Internet is convenient in that we initially have the opportunity to influence only our target audience, excluding contact with those who are not.
Targeted traffic can be obtained by paid and free methods.
You can get paid traffic to your blog using:
Free methods of attracting traffic include:
Video marketing (posting training and recruiting videos on video hosting sites);
article marketing;
Notice boards;
Seo blog optimization
STEP 2: Become a subscription list creator!
Every networker knows that the money is in the subscription list. But no one teaches how to create a signature sheet correctly.
Nowadays, most networkers create their subscription list by offering their target audience something of value in exchange for their contact details. This is a worldwide practice. Give a valuable freebie, and the person will voluntarily leave their contact details.
If you don't give your followers valuable information now, they will never buy the information you need later!
To start building your own MLM business, you should not just create your own subscription list, if possible, you need to automate all the main processes that affect the construction and development of a network business on the Internet.
STEP 3: Build your brand and attract people to you!
Having entered the business, a networker promotes his company and its products, relying on the fact that the target audience realizes how profitable it is to consume “his” products and how promising it is to build a business with “his” company.
How wrong they are!
You are a product that needs to be promoted (no matter how strange it sounds)!
The company's products, however, as well as the company itself, are an extension of you!
When you are a brand and not your company, then it doesn't matter which company you are currently affiliated with.
People are looking for information on how to become the leader, how to create and promote your brand on the Internet, which will bring good profit. Become a leader and teach others how to achieve it.
STEP 4: A good and clear marketing plan!
Often people join a particular company without even understanding or understanding the features marketing plan offered by the company.
This does not mean that the reward plan is fundamental, but it is still worth giving Special attention in order to study not only the company's product line, but also the plan that it offers.
If you would like to receive network marketing big money, you need to understand what the company pays this money for. Indeed, sometimes it is the marketing plan that does not allow beginners to reach a good reward due to its complexity.
STEP 5: Getting several types of Internet income!
In the MLM business, it is important to provide yourself with several types of income in order to always feel financially secure.
How to Start a Newbie Promotion of MLM Business on the Internet?
Of course, the main type of income will be the company's check, but in advance it is necessary to think over additional sources of income that will allow you to develop your MLM business comprehensively.
Of course, this refers to affiliate marketing, and in the future, the sale of their own products in the field of MLM business.
Most well-known networkers, in addition to MLM business, successfully develop the info business by promoting their own products: courses, webinars, seminars, coaching among their subscribers.
STEP 6: Increasing your own financial literacy!
Do you know what distinguishes all millionaires from other people? No, not wealth. And their financial literacy. Rich people know everything about money and have an idea of how money works. If you have a goal of becoming a successful and financially independent person, and perhaps even rich, then you should learn everything about money.
Become financially literate, learn how to properly allocate your finances and plan expenses.
STEP 7: Get started now!
Stop thinking and studying tons of information, just start doing what you aspire to. Only action is the key to successful business development.
You can always change, correct or correct something on the way to your goal. Take the first step that will put you ahead of the pack.
All the steps that are described above are very important in building your MLM empire.
At first, not all business owners have money for promotion. How, then, to find the first clients, partners and convey your idea to the target audience? We offer 5 ideas on how to promote your company on the Internet for free
How should you promote your business online?
What needs to be done first? It is, of course, to create a website. You can write what you do, what services you provide and leave contacts. But if you want to gain subscribers and establish contact with them, then best idea there will be a blog.
Once you've filled your blog with unique and interesting content, it's time to attract clients and partners! This can be done like this:
- SEO optimization;
- SMM promotion;
- forums;
- email newsletters;
- video marketing.
5 free ways to promote your business online
SEO optimization
This is the optimization of the site for search engines. The main rule is unique content. And so that users can find you, use keywords. The Word Selection service from Yandex will help you in this matter. All that is required of you is to periodically post articles on the blog with keywords, and the influx of unique visitors is guaranteed to you.
Social networks
AT recent times promotion through social networks is gaining wild popularity. People hang out in social networks all day long, and therefore they will recognize the information posted on your pages instantly. It is also a great way to communicate with potential clients.
It is not necessary to use all social networks to promote your business. Choose the most popular in your area, create communities in them and regularly post information about your company and links leading to your blog. Don't forget to include social media buttons on your site.
Forums and other people's blogs
Even though you are banned for outright advertising on the forums, no one will forbid you to communicate with users and tell casually about your product. For the same purpose, you can use well-known and frequently visited blogs: good comments will also be issued by search engines.
Email distribution.
Inform your customers about new articles, information updates or promotions. This way they will be the first to know about your new products.
Video marketing.
Recently, people prefer video to reading. Therefore, the most popular services began to switch to this type of business promotion. Start your video blog, create small video descriptions of your services, case studies, master classes, etc.
How to promote network marketing online and on the ground
You can post your video on youtube.com and similar services. Don't forget to share information on your pages in social networks!
As you can see, it's not that difficult, and most importantly, it's free! All you need is time and enthusiasm. If you liked the article, save it to your bookmarks and share with your friends. Well, SMM Lab wishes you success!
Subscribe to ourTelegram channelstay up to date with new articles.
On ourInstagram channelyou will find many tutorial videos for beginners.
On theYouTube channelLots of videos about SMM.
This article will not fit all my experience, but let's talk about the important elements of promotion, without which your business will not be stable.
Step #1 Goal Setting
The first and most important thing for you as a company leader is to set a measurable and clear goal. Why do you need a business? Many of my clients, by skipping this stage alone, lose hundreds of thousands and millions on the fact that they realize unconscious intentions.
For example, one of my clients, instead of acting as a manager, 30% of his time was engaged in website programming. And when he had a clear goal, the company's income increased by 1.5 times.
Step #2 Who is your customer
This is the most important question to ask yourself all the time. If you know who your client is: what he looks like, what habits he has, what problems he has, what he is willing to pay for, where he goes, what he likes, then you have the keys to working with him.
Business is a collaboration between you and your customers. If you do not know the portrait of your client, then there are potentially very few points of contact between you and your client.
The wrong target audience leads to a small number of sales. Typically, these clients are very complex and require a lot of time.
Step #3 Delegation
Let me give you an example of when I myself felt the importance of delegation very strongly. I received orders for training materials, and since I had all the materials on hand, I decided that I would do this job quickly.
It took 30 minutes to print the materials. 40 more minutes to pack and fill out forms. And when I came to the post office, it turned out that something was broken and they would have to send it tomorrow.
After calculating how much time it took me (about 2 hours in total), I realized that in the same time I could come up with a plan and sell three more such sets of materials. And earn 2.5 times more.
The more you take on other than your functions, the more you lose.
The amount of non-delegated work is proportional to the amount of lost money.
Step #4 Make a List of What You Already Use to Promote Your Business
it important step when you take a clear look at what resources you are already using. Don't be surprised if your list consists of 1-4 items. Many of my clients do not know at all that it is important to promote their business, some have not even heard of marketing.
Make a list and analyze what results the strategies you use bring you. If you don't have a marketer or business development coach, then it's important for you to understand what works in your business. How much does it cost for your client to contact you?
Step #5 Think of new ways to promote
Why is it important for a manager (owner) to free up their time? In order to dedicate it to their functions to think over the company's development strategy.
A good warm-up for the brain is the exercise: come up with 2-3 ideas every day how to promote your business.
Test and implement in the development of your business.
Step #6 Training
You can't know what you don't know (many great people have said this). That is why it is important to engage in training. Much of what we are trying to come up with has already been implemented at least 20-30 years ago.
Use 3 sources for learning books, trainings and coaching. They are not mutually exclusive, but complementary.
| Sources | pros | Minuses |
| Books |
|
|
| Seminars |
|
|
| Trainings |
|
|
| Internet training |
|
|
| coaching |
|
|
Step #7 You must have a Website
Having a website is a standard.
How to promote mlm business on the Internet effectively and efficiently?
The site is your business card, which is available to people 24 hours a day. It is important to pay attention to the fact that your site is accessible and understandable to your customers. Better simple than cumbersome.
If you have not created a website, then order or make it yourself (do not forget about the delegation step) on WordPress, and then you will start designing. Most often, it is enough to have a good design that takes into account the needs of your customers.
If you have a website, then think about increasing the return on it.
Step #8 The Website Must Work at Maximum
Start publishing interesting materials on your topic video, audio, articles. Write about topics that your customers care about. The more good articles on your site, the more potential customers will come to you from the search.
Articles can be written by your employees. Or you can order them from freelancers. It is best to have articles written by experts, this will create additional credibility for you. The stability of adding articles is also important. Article topics are what people are looking for and want to know.
For example, I have a client who has about 100 articles published on the site and they bring him about 1000 people (potential customers) per day.
Step #9 Be Unique!
As harsh as it sounds, there is one unspoken rule in business: stand out or die. If you do the same thing as everyone else, then you have no competitive advantage.
This is what is called a Unique Selling Proposition, but not only. Many people think that low prices, availability and other characteristics are USPs, but this is not entirely true.
People are tired of a large number of offers, and it is quite difficult to attract their attention.
Imagine a herd of cows (many sentences). And you look at them. What will happen if you see a purple cow.
Step #10 Collect Contacts of Potential Clients
According to statistics, most people will become your customers only after 5-8 contacts (meetings, letters, faxes, calls, etc.).
It's great if you're in front of them. Start collecting a database of potential customers on the site. Create some kind of bonus, a gift for signing up.
For example, people visit your site and you offer them to get a free report, book, audio, video on a topic that is interesting to them (related to your activity).
They leave their name and e-mail.
And you can send them interesting news, articles and useful material. Use the service to collect contacts and conduct mailings Smartresponder.ru
The more complex you sell a product or service, the longer it takes for them to make a decision to trust you.
There are a huge number of ways in which you can collect contacts of potential customers live. The idea is basically the same.
Step #11 Collect Customer Contacts
It's great if you maintain a customer base. If you don't, then start. You can simply ask your customers to fill out a client card with a guarantee of confidentiality.
My clients often forget that statistically it is always easier to sell to someone who has already bought something from you:
- Your customers already have trust in you
- They may recommend your services to someone or buy something else from you.
- Do you have their contacts?
- You do not need to waste time on incomprehensible people who still do not know whether they will become your customers or not
Proper work with your customers is the key to the stability of your business. To do this, it is important for you to build your sales team, give clear instructions, train, appoint a person in charge and sometimes check how they are doing their job.
But this is just the beginning
Today global network provides great opportunities for advertising. It is safe to say that a firm or entrepreneur that does not use the Internet for advertising loses a large percentage of customers.
We use social networks
Recently, social networks have become a good platform for advertising. They are used not only by young people, but by almost all segments of the population. Moreover, social networks are not only the popular Odnoklassniki and Vkontakte. This is a lot of resources, the number of which is constantly growing. For example, social networks include Facebook, My World, Twitter, Professionals, and many others.
There are two ways to promote a business through a social network. The first is to create a company profile, fill it out. Filling in means indicating the most complete information about the goods or services provided. It is desirable to place a photo of goods or results of work, prices, contact information.
Then you need to start adding subscribers, starting, for example, with relatives, acquaintances and friends. And then start trying to add other people who might become potential customers. For example, if your activity is related to fashion and beauty, you can easily gain subscribers in the form of girls and women.
Don't spam. That is, you should not send annoying offers of goods and services to potential customers, otherwise you may be blocked.
Constantly "lead" your page. For example, you can regularly post information about certain promotions and discounts, post new photos, reviews about your business. If the product you offer is really good and people need it, then gradually you will begin to get good returns from the page on the social network.
Another way to advertise on social networks is to create a group with information about the business. But here it is somewhat more complicated, since you cannot invite everyone to the group in a row. So, you need to spend time on the "promotion" of the group. The undoubted advantage of the group will be that it is practically able to replace its website. In the group, people will be able to ask questions of interest, and you will be able to answer them, and even give brief free consultations.
Blogging
Blogging is especially relevant for those who offer some services or do some work. But the one who sells goods can also start his own blog.
So, for example, a lawyer can make reviews of legislation on his blog, talk about interesting cases from his practice. The make-up artist can “post” examples of his work on the blog, write interesting articles about certain aspects of makeup. A clothing seller is quite capable of reviewing fashion trends, writing articles on this topic.
How to use Social Networks to promote your MLM business?
It is desirable to start a blog on a resource that has a high attendance - today, one can call it "LiveJournal". If you really post useful information on your blog, you can be sure that you will find your readers and customers.
Own site
Not everyone has the opportunity to pay a decent amount for the creation of the site. But today it is not necessary to do so. After all, there are a large number of free website builders and hosting. And information about website promotion can also be easily found on the net. If you think you are too old to understand all this, ask for help from the younger generation - for example, relatives (children, grandchildren, nephews, and so on). Of course, for a small fee.
The main thing on the site is that there should be complete information about services / goods / works, and it is especially important that prices should be present. Some sites look like losers just because they don't have any price list.
Only later, when your business goes uphill, you will allocate money for rebranding the site.
Advertising on the forums
The audience of forums is certainly smaller than the audience of social networks and blogs. But it is quite possible to try to advertise your business there. You can use thematic forums or forums of your city. This is especially true for those who provide consulting services. A person can create his own topic on the forum, leave his contacts there and invite forum participants to ask their questions.
Other ways of advertising
Finally, I would like to note that if you nevertheless took up advertising on the Internet, do not abandon it. It will not give an instant flow of customers, everything takes time. For a positive result, you need to periodically update all your resources.
Video
We offer you to watch a video on the topic.
Good day, friends. One of the topics that have not lost their relevance over the past decade is network marketing. Why is this the main source of income and a whole element for some, while others leave with an unpleasant aftertaste of failure?
Everything is simple. Network marketing is work. In order to get money and become successful in this niche, you need to master it, gain experience and not give up after the first failure.
Today I will talk about how to master network business: how to start correctly, what is needed for a quick start and what are the main stages a beginner should go through.
The road - will be mastered by the walking one. It is impossible to achieve success without failing and without making a couple of mistakes. After all, they make up the lion's share of our experience, making us stronger and more prudent.
However, unfortunately, not a good reputation is due precisely to those who failed and left without trying to correct the mistake.
Therefore, ask yourself the question, are you ready to go to your goal and endure small failures for the sake of big success?
If yes, then we continue.
A quick start for any beginner consists of several steps:
- Introduction to the company and product.
- Making a list of warm contacts (potential customers from the list are familiar to you people).
- Training through specially designed programs, trainings, courses and webinars.
- . (First sales, attraction of new partners).
Acquaintance
Acquaintance with the company is primarily carried out through acquaintance with the product.
Each networker must be an independent consumer of the products that he will offer in the future. No matter how hard you try to praise your product, it will all be in vain if you yourself are not convinced of the benefits of your company.
As a rule, large MLM companies produce really high-quality and unique products. Only by trying them on yourself, you can be confident and convincing in your recommendations, justify the price and demonstrate products from all sides of quality and efficiency.
Also, a successful networker must delve into the marketing and the principle of the company. Know the features of the marketing plan, understand the goals and objectives.
Thus, you not only have an incentive and control over your income, but you can clearly and clearly explain to a potential partner:
- what advantages await him in the team;
- what privileges partners receive;
- to acquaint with the prospects and results of active work.
Having studied this industry thoroughly, a sales agent can correctly operate with terms, argue his position and work with objections. This will make him a qualified specialist in the eyes of clients and increase the chances of success.
Listing
The main success of any organization is concentrated in the client base. This is where the first questions of inexperienced networkers begin: “where to find clients?”, “Where to look for people?” and everything in this spirit.
To get started, answer a few questions:
- Are you a living person?
- Do you have family or relatives?
- Did you study in any institutions?
I'm sure the answer is yes everywhere. So you have a huge list of potential customers. All acquaintances, friends and relatives are the best and most attentive clients.
This is your chance to gain experience, learn how to formulate an offer and master the skill of live sales in general.
Such a list is usually called warm contacts, you can safely and without hesitation enter everyone with whom you had any contacts. It could be your first teacher, neighbor, ex-partner, personal hairdresser, sister, brother, friend, or anyone else you know.
It is very important to make a list without prejudice and personal assessment.
At this stage, you should not think about whether this person will want to listen to you, whether he needs this product and whether he has the opportunity to purchase it. Your job is to seize every opportunity.
Having spent your time creating a contact with each of the list, your efforts will pay off with a certain number of partners, and let it be 1 person out of 10 - this is the result, and therefore, the beginning of success.
Education
Many people think that it is enough to take products and go to promote. They are very wrong.
It is important to understand that unique products require a unique approach. This is not bread or cigarettes that people will buy anyway and even if the economic situation worsens.
On top of that, network marketing has a mixed reputation.
Many people, having heard only one word “network”, begin to refuse, being sure that this is a scam, fraud and provocation.
The ability to win the favor and attention of a person, convince him of the opposite and recommend products in such a way that he wants to buy it for himself or also build a business - skill. But it's not difficult.
MLM companies provide a whole course of trainings and webinars.
Do not neglect the opportunity to gain this invaluable experience and new knowledge. At such classes, you will have the opportunity to communicate with people who have reached significant heights in this industry. Learn about where they started and how they got to where they are. Experienced marketing specialists will share direct and virtual sales techniques, teach you how to reduce the number of refusals, how to interest the client, how to work with objections.
Follow a few simple steps:
- get a notebook for notes and records;
- attend all educational events;
- read thematic material;
- watch the work of successful networkers.
By the way, here is one of my tools for partners, so that they can on one's own and successfully build your structure - 7 Free videos. The system works in any MLM company.
Activity
Now that you have sales skills and a list of warm contacts, get to work.
It's simple - follow the principles of marketing that you learned at the trainings, use personal experience products, be friendly and self-confident.
Remember, everyone has failures. Do not step back, try and you will succeed.
Subscribe to my updates, share useful information with friends and put likes if you find something useful for yourself.
Subscribe also to the Telegram channel - t.me/site and see you soon!
You and I are well aware that if we remain silent like partisans, then no one will hear about us or find out.
The logic of any business says that we should give information about what we do, who we are, and so on.
On the other hand, there are anecdotes that networkers are afraid to invite guests, because they very actively impose the same information.
And this is a contradiction, when, on the one hand, it is necessary to give information, and on the other hand, not to be intrusive.
So what is the right way to promote your mlm business?
Here you need to strike a balance.
And there is two problems.
Why are networkers sometimes called "zombies"?
As he was told, so he does and not a step to the right or left. This is neither good nor bad.
This is a category of people who make good soldiers, they carry out all orders without hesitation. Such people are also needed, they are very often not sensitive to intonations, and they simply do not notice many things from those around them.
And there is a part of people who are very sensitive to everything. Sometimes they even see things that aren't there. They immediately have a desire to close and become a hedgehog.
I myself belong to the second category.
People belonging to the first category are very important in "startup" the moment when there is little information and the introduction of new directions begins.
Regardless of your temperament, you can find your niche.
We are very often afraid to start creating an information field around us. I already told you how I overcame my fear when we were given the task to come to the city center as a homeless person.
Then, in this overcoming of my ego about what people around me would think, I saw that I was more worried not about what others thought, but what loved ones thought about me.
And this very often stops us in business. And because of this, we do not create an information field around us that will tell everyone about what we do and who we are.
In order to understand what the information field should be, I want to give you an example on the image of the store.
It should always have a sign. It should be bright, pretty, clear, visible from afar and, preferably, written in a beautiful font.
Your sign- this is your face, makeup, voice, clothes and so on. That is, you are like a sign for your business.
And this is a problem in the network business, because very often there are heavy loads, especially at the startup stage, when we combine our main work and network marketing.
But you need to take care of your sign, this is our calling card. Even if you don't have business card be sure to do it.
Next moment.
When a person enters a store, he instantly assesses where he is. He smells, sees the environment, looks at the attitude of the staff. It's a feeling whether you're welcome or not.
Communicating with you, a person should feel that you are glad and friendly to him. This is your professionalism.
You must learn to be a warm person. Don't forget that people are reading energy, whether they know it or not.
Network business is good inner work above oneself.
What else is the person paying attention to?
Is there what he is looking for in your store?
There should be some inscriptions, catalogs, support of consultants. Think about what the person sees when they come to you.
Your space should be filled with what you do.
As I say, going into the bathroom of a person, you can always understand which company he is a representative of.
The next thing a person sees when entering a store is salesman. It should be a friendly, neatly dressed person, with a pleasant voice.
There are situations when you go into a store or some kind of institution and see that the person working there is, to put it mildly, not happy with you. He is rude, shows indifference, or has such an expression on his face that I, for example, would rather walk ten minutes to another store than buy something here.
It's better for me to spend a little time than to just deal with unfriendly salespeople at all.
You know that with things, products, and so on, the energy of the people who created them and those who sell them is transmitted.
And if the person from whose hands you take something was in a bad mood, you bring his negative energy into your home. Therefore, it is better to find those places where there are friendly people, and they will give you their positive energy.
We must be the people from whose hands people are happy to accept products and services.
And the information from us should come calmly, confidently, moderately emotionally, and people will accept it with pleasure. We must transfer part of our positive energy to this world.
Networkers are distinguished by their positivity and desire to share. If you keep this in mind, it will be easier for you to bear the burden of tasks that you and I shoulder on our shoulders.
In order for the information field to be useful for people and for them to understand where they got to and what they will get, there must be someone who will think and organize this business locally.
You can call it department head.
Since you yourself are such a manager, you should think about what information to fill your locations on the Internet or reality. You must analyze and think ahead. You must be at least half a step, but ahead of others.
This is possible only either intellectually, or simply to run and do it faster than anyone else.
The next person on our way will be store manager.
What does he do?
He looks behind the scenes, analyzes the strategy of his store, and he also counts the money. And he thinks to whom, how much to pay for the work.
Also, a director should be included in you from time to time.
You have to sit down and analyze what the situation is in your field of work, what information comes out to the people around you and whether your business is moving in the right direction. What income does it bring and if your internal workers worked well, give them a bonus.
You should always encourage yourself and consciously say how good you are.
Be prepared for the fact that there will be situations that will knock you out of balance. Regardless of any circumstances that arise on your way, do your job and go only forward. Sometimes you can respond to rudeness, sometimes you can't.
But there are situations when this is simply not necessary.
When we talk about the information field, we need to understand that it must be done in different directions and with different tools.
Different people perceive information through different entry points.
Someone perceives information visually, but for someone it doesn’t matter how the information will be framed, the essence is important to them.
It is pleasant for someone to pick up a book, which means that printed materials should be in your arsenal.
And someone likes to receive information in the form of slides or like comics with bright pictures.
These things need to be taken into account to the maximum, but for yourself to know that you will not adapt to everyone.
People want to get information, feel your energy, they literally catch it on the fly. You don't have to worry about your appearance and speech.
Who knows Timur Tazhetdinov, knows that he is absolutely not photogenic in terms of classics. He doesn't have the looks of a super-actor. But, he is a wonderful person, an expert on the Youtube channel, he broadcasts what he knows and feels. His sincerity and openness can be seen immediately.
And it's valuable.
Understand for yourself that it doesn’t matter to people how you look, it doesn’t matter what clothes you are wearing.
Therefore, start, try to go on the air, as a variant of working on the Internet.
If something doesn't work out for you, you can delete it.
People will very quickly forget what you broadcast. Now there is such a large flow of information that people do not keep much of it in their heads.
As you now look at your resources on the Internet, evaluate with a critical eye whether you have unobtrusive information about what you are doing. It should be in moderation.
Periodically, I conduct seminars in my project, on working in social networks. And then, after some time, I look at how and who's work has changed.
Ninety percent of people who go through some kind of training start doing something during the training. A month later, some still do something else. And watching for several months, you see that there are no changes.
This suggests that your inner director is asleep. He doesn't watch what you do. You closed strategic thinking to the castle.
Therefore, already today, look at what information field is sown in your Internet resources.
What do people see? Turn on your “director” and let him think about how to fill the space that you surround yourself with on social networks.
Internet marketing is an amazing thing to help broadcast to people who you are, what you do and what company you work for.
All of these sections must be submitted. Something more, something less - it will depend on what your strategic director decides.
Therefore, right now, look at what surrounds you from the point of view of the information field you have created. It should be. Let your “director” do the analysis.
For those who are just starting out, go to social networks on the pages of leaders.
Almost all leaders network companies Post a lot of useful stuff on Facebook. Because, there are many tools that you can use. Look at these pages, what and how is posted there. This does not mean that we broadcast everything perfectly correctly.
But, nevertheless, you can take some things and launch them on your page, even if you still don’t fully understand what it is for.
Please note that in order to separate your personal life and you as a brand, your accounts must reflect you. You should have a business page that will reflect exactly what you do.
Look at the pages of the leaders of your companies, what they interweave there, maybe you will borrow something from them. Even if they are leaders of parallel structures, then even more so.
Task: look at how leaders create an information field.
Network business is a multi-level structure in which earnings are achieved by direct promotion of a product / service through a network without intermediaries to regular consumers.
The essence of the business model is that consumers are also partners of the company.
Each new buyer becomes a partner, a junior link in the distribution chain, receiving not only a product, but also an income.
Profit is received by all members of the organization from the total turnover, the level of earnings is proportional to the contribution - the more a person attracted an employee, the longer and more extensive the network built, the more he receives.
The distributor here is not a seller, but an entrepreneur interested in developing the business and promoting the product.
Today, the network business represents a rather impressive list of companies - the cosmetic brands Avon and Oriflame were the first, but now they sell clothes and cosmetics, medicines and food, personal care products and much, much more in a similar way.
The foundation of network marketing personal acquaintances and contacts. The product is promoted through personal example, recommendations, attempts to offer friends the best of what you use yourself. Therefore, the sphere is suitable for sociable people, with a wide circle of acquaintances, inspiring confidence, capable of admiring and inspiring confidence. From everything that an employee of the company sells and from all subsequent sales made by those who are attracted, he receives a percentage.
Income increases in proportion to the increase in the number of people in the created network, gradually reaching the point where you can no longer do anything on your own, just getting a good profit from sales made by people down the chain.
Advantages and features of business in this area
The main advantages of network business:
- If a company is truly trustworthy, then this is always an opportunity. use the products High Quality(eliminating the chance of running into a fake) and recommending the finds to friends and acquaintances, bringing something good into their lives
- If business doesn't go, not scary - initial big investments from the employee is not necessary and he loses practically nothing, it will simply be possible to buy products / services at a discount
- – implemented in the format of purchasing funds/services for personal use
- A great opportunity to combine with the main work
- Providing training and support from the one who attracted
- Possibility to use Information Technology for advancement
- With a good level, income will turn from active
- Work according to your own plan, in accordance with a comfortable pace of development
- A good opportunity to improve personal qualities, learn to build effective communication with different people
- Financial Perspective not limited by anything- only a framework that a person can set for himself
Kiyosaka's Network Business/Marketing Video:
network business manager- no longer new profession in Russia, but experiencing a new round of popularity and already included in the state register of professions of the Russian Federation, which indicates the recognition and development of this area. There are a lot of companies, all employees are constantly supported: seminars and video conferences are held, senior employees constantly talk about how to invite people to the structure, promote the product, develop and expand the business together.
For network members, they organize trips to other cities and countries, training conferences, meetings where you can communicate and exchange experiences. It's not just a job, it's a new social circle, so to be successful you have to really admire the products, recommend them wholeheartedly and turn work into a lifestyle.
Today, networking is becoming more and more relevant. Despite the peculiarities of communication, the principle of work remains the same - attracting people to the team, promoting a product / service, increasing sales, receiving a percentage of the sales of one's own and all employees that were brought in.
Good earnings in someone else's network
Thinking about how to start a network business correctly, it is worth considering this area in two aspects - organization own business from scratch or a career in an existing network.
To succeed in an existing network and build a good career, you need to:
- Be able to speak beautifully, be a great conversationalist, easily convince and be an opinion leader
- Have enough time to communicate with people - potential customers and future employees
- Build a reputation for yourself and the brand
- Ability to manage time and complete tasks, plan and set goals
- Be patient and persistent, explain the benefits of the service/product and respond calmly to criticism
- Periodically review and change approaches, methods of persuasion, develop and always be interesting
Setting up your own profitable business
If you want to build your own network business, you will also have to put in a lot of effort. The opportunities are amazing, you can grow endlessly, but you need to be able to organize everything competently. Exactly organizational skills and charisma play a key role in the development of network business.
Before building a network marketing business,
it is necessary to carefully consider the main components and draw up a business plan:
1) Product - a product or service that will be in demand, have distinctive features and clear advantages. It is advisable to come up with something new and exclusive so that there are fewer competitors and find your own niche in the market.
2) The structure of the company- carefully consider all the components of the subsystem, circuit features, rules and requirements
3) Motivation is a very important component that directly affects how quickly you can promote a network business. The more interested people are, the faster everything will start working. Here you need to think over bonuses and incentives, develop a team concept, make sure that everyone wants to become part of it
4) Income - a specific percentage that each participant will receive at one level or another. The calculation structure can be different: for example, if ordinary employees can count on certain percentage from sales, then bonuses, commissions, etc. rely on superiors.
5) Well-replicated persuasion and dissemination schemes - that every employee can repeat
Investment in this case relatively small - it is enough to establish the production of a product or the provision of a service in order to start distributing the final product. To begin with, several items are selected and work begins, then you can expand and, as you track consumer interest, analyze the popularity of specific units, expand the range and improve the offer.
Features of building your own online business
Not only services and goods, but also knowledge can act as a promoted product. Promotion of lessons, various seminars, useful information etc. is becoming more and more popular every day.
Here, investments are generally minimal, since you do not need to pay for replicating the product, you can immediately start distributing and building a network. But the service life of such proposals is short - what was relevant and new knowledge today may be available to the whole world tomorrow.
But you can promote yourself as a personal brand and then the reputation will work, making it possible to promote more and more new ideas. In some networks, the final product is even little understood and known to the consumer - everything is built on personal conviction, motivation for a better life, the conviction that “you need to join the team” and when it comes to the service / product itself, the employee is already processed and ready to work. But here we are often talking not about the network business, but about the pyramid.
At all levels it is necessary carefully control the process, attract new people, build good relationships within the team, improve the quality of the product. Moreover, in this case, both the product / service itself and the ability to present it, correctly use the human factor for their own purposes, are of equal importance.
Everyone knows how the network business works, but there can be many ways to implement the task. A variety of methods and channels of communication are used to advertise the product, and new and original ideas are invented to motivate employees.
The main thing is not to stop there, to study the field, set new goals and go towards them, constantly analyze the entire network, fix problems and look for successful solutions.
Video on the topic - “Network Marketing. Interview with billionaire Richard Branson about business and MLM”: