There are many interesting things in the world. People are constantly interested in one or the other. It is not surprising that for the sake of a better study of the subject of attention, interest clubs are born. At the same time, if the fun hobby of one person does not cause special attention, then the activities of a whole club of eccentrics are already in sight.
Such associations of people not only publicly demonstrate their adherence to habits, but may even put forward some demands. Eccentrics believe that in this way they will make others imbued with their ideas. We will tell below about the most unusual interest clubs.
Club 13. In the English "Club 13" it is customary to break mirrors, sprinkle salt, light a cigarette from one match three of us. A member of the community will be sure to open umbrellas on the premises. Their colleagues from New York are not afraid of omens either, where people certainly dine in the company of 13 black cats.
Bald Club. In Germany, the Bald Club was formed. It would seem, what claims can people who have lost their hair have to the authorities? The club's board, however, officially appealed to the government with a request to give free wigs to all bald people under 40. Such a measure will help people calmly endure hair loss.
Doubles Club. There is a Doubles Club in New York. To enter there, you must meet simple requirements - to be like some kind of celebrity. As a result, 7 Churchills and 11 Eisenhowers have already gathered in the club. It remains to be hoped that it is not customary to conduct political disputes in the club.
Pedestrian Club. In the same New York, since 1964, there has been a Pedestrian Club. True, it consisted of only two people. Over time, both the president and the treasurer of the club bought cars for themselves. As a result, society naturally ceased to exist.
Club of small people. An unusual community exists in Spain. There are 45 people in the Short People's Club. It is customary to actively fight for the rights of its members. In particular, one of the tasks of the club is to provide all its members with permanent theater tickets for the first three rows.
Divorced Club. In New York there is a Divorced Club with a very developed network of branches. There are branches of the organization in 30 other cities across the country. In addition to providing psychological assistance to the victims, the club also conducts legislative activities. He recently raised the issue of revising the divorce law. Members of the club did not like the part that allows you to put child support defaulters in jail.
Bachelors Club. But in Holland there is an antipode - the Bachelor's Club. Over time, it was even reorganized into a political party. The club even decided to seriously fight for seats in parliament. An elegant campaign slogan was used: "Dutch bachelors consider their life an ideal form and are ready to fight for it!".
Club of losers-professionals. In London, the Club of Professional Losers was created. His first meeting was attended by booed actors, unrecognized artistic geniuses, unknown musicians and lawyers who failed to save their clients from execution.
Mother-in-law protection club. In Argentina, people united in the Mother-in-Law Protection Club. Today there are already 137 members. All of them are exemplary sons-in-law who cannot bear resentment towards the mothers of their wives.
Club of husbands oppressed by their wives. In England, for more than 70 years, there has been a glorious Club of husbands oppressed by their wives. The secret admirers of the organization are thousands of men, but officially only 40 people are members of it. At one of the last conventions in Yorkshire, only half the members arrived. The rest of the letters and telegrams explained the reason for the absence very simply: "The wife did not let go."
We all know that selling something is much more difficult than giving it away for free. So maybe it's better to give away for free?
He earned more from the free distribution of his book than from its direct sales. And why? But because instead of single sales, he received a thousand downloads of his book, on the pages of which he placed, in addition to the text of the book itself, advertisements for various casinos. And readers, by clicking on banners, increased his income in affiliate programs these casinos.
Another example. A cool business lady decided at her leisure to organize a health group from her friends, colleagues and acquaintances. They gathered once a week in the park, ran, went in for physical education, in general, they had an interesting time. This lady, in addition to her business, was also fond of Herbalife. And with her passion she infected her health group.
Now she not only has a health group, but also a huge structure of Herbalife distributors, and her monthly income from sales of the company's products and from leadership commissions is comparable to its core business income (which, by the way, is obtained with sweat and blood).
Third example. Looking through the Internet for knitting courses, I came across them in Israel. I was struck by the price of the courses - something around $ 5 per month (the courses were not conducted via the Internet, but in an Israeli city). "What's so cheap?" I was surprised. The forum participant (and part-time resident of Israel) Rabinovich explained everything to me: the organizers of the courses have income not from conducting courses, but from selling them to cadets Supplies: yarn, knitting needles, knitting books, etc.
Here is an example of a business for you: organize an interest club, and when you bring together a lot of lovers of one business (knitting, fitness, dogs), you will always find something to sell them.
For example, in 2002 I went to Norbekov's courses. From those who went to them, a small group of lovers was organized to learn more about their capabilities. How much money we then spent on educational literature, which the organizer of the courses brought to us from Moscow ...
This is a fairly easy business (I think). Because:
1. Lovers of something are easy to collect (people who are passionate about something love to communicate with their own kind).
2. They buy easily (amateurs are the best buyers, they don't look at the price tag, they buy because they are very interested or really need it).
3. They themselves will tell you what they need (if you don’t figure it out right away). That is, even marketing research do not need to be carried out.
4. This is a business without much investment. The maximum that you need is a room (or just a site) for meetings. Options are possible here (your own apartment, renting a room, a local square).
5. If the business takes place, but you do not pull it (or you get tired of it), there will always be one of your amateur colleagues who will pick up your idea (amateurs are enthusiasts). Your club will be able to continue life without your participation.
Of course, you know that we all live in the "matrix" and get stuck in gray sticky subway everyday life. And you always have a choice: in the evenings, you can sadly drag home a string bag of cabbage, or you can confidently walk to where everyone understands that you are the "chosen one." Yes, yes, if you didn’t already know, there are a lot of places in Moscow where you can find friends with the same interests. And we don't mean strip clubs at all. Here we are talking about real gatherings of kindred spirits.
If you want to be a kind of Moscow Neo - decide what your soul lies in, and follow the pointing finger of Zoon.
Guys, stamps, 2 rubles
-There is such a hobby - to collect money. Yes, we are not talking about bankers, but about numismatists. It is better for you to communicate with colleagues in collecting antique currency in a private setting - it is not worth walking around the metropolis with piastres. You can launch a paw into someone else's collection on Moscow Hobby Fair. That is if you are economical. The majors gather at the flea market on Taganka near the store "Numismatist". You can find rare coins there, but you will have to pay more modern rubles for it than in licensed stores.
By the way, philatelists also shop there. Look for stamps for a reasonable price from supporters of this centuries-old hobby in the sports complex in Luzhniki (10th entrance). And one of the largest metropolitan places where people worship a postage stamp is Shopping center "Moskvorechye". Philately monsters hang out here, who will explain to you how to read the history of an entire country on a simple piece of paper.
Catch up in 60 seconds
-Teenage delight, the pedal to the floor, the squeal of brakes and the smell of burnt tires - all this unites those people who periodically arrange noisy gatherings in the restaurant "Village Pub" at VDNH. If you aim for street racers or are fond of drifting, you will be gladly accepted into their noisy company. After a couple of non-alcoholic mojitos, show class on your jalopy at the site near the All-Russian Exhibition Center - everyone does it there. And if you need a real drive, then you will find it on Sparrow Hills not far from the Church of the Life-Giving Trinity (Kosygina St., 30). Just remember that your chosenness is not a reason to dismiss traffic rules. Otherwise, you will have to spend time in a completely different society and place.
I am a simple poet Kukushkin
-Do you constantly walk around with red eyes because you look at the stars all night? Contemptuous of office plankton? Can you pick up at least 10 rhymes for the word "tow"? “Yes, you, my friend, are a poet!” You will meet fellow writers in FAQ cafe. This is the place where the atmosphere is so underground that you are drawn to howling on stage after a couple of glasses of the signature cocktail of the same name. True, the muse does not come here for free - on average, you will have to pay from 1000 rubles for inspiration.
Well, the real lair of the capital's bohemia is a club-cafe Schwein. Here the metropolitan versifiers from the "PaLITRA" society gather. You will have to pay 250 rubles for entry, but newcomers are allowed not only to perform, but also to take part in the competition. Similar evenings are held in the cafe "Sivka-Burka". Here you can not only read your poems, but also sing them with a guitar. A creative spree will cost you about 1,500 rubles.
I need help
-Have you long wanted to explain to foreigners over a white glass that we don't have any bears, balalaikas and vodka? Dreams come true at language exchange parties as part of the Anti-boring Moscow project on Saturdays in a cafe-restaurant MyBar and at the bar standard. Both Europeans and Asians gather here. By the way, practice shows that behind the bar, language barriers are erased as quickly as lipstick on a date.
But we are not foreigners, so they get tired of the rhythm of "Friday - Moscow is sausage" and alternate dancing with decorous conversations in the anti-cafe Time Club "Shelter". Here you can watch a movie with them or play a board game. If you leave at least 1,500 rubles in bars, then the anti-cafe will cost you from 1 rub. per minute.
Chest in chains, legs in fins
-Do you think that the best rest is a healthy sleep on an active volcano? People who support you spend their free time from the volcano in a bar "Weather forecast". Here you will meet extreme people of all stripes: skydivers, surfers, snowboarders, and other "ists", except perhaps masochists. Crazy people relax watching a video taken at the bottom of the ocean, or at a bird's eye view, or in the crater of the same volcano.
And sometimes they want to twitch to the rock, and then they go to the club "Top Bar"- a place for those who wanted to spit on a boring ordinary life. Rockers and bikers are usually shaking their hair here, so you can brag and come on an iron horse - there is where to park it. And real rock concerts take place in Hard Rock Cafe. Here you can take a look at things that once belonged to famous musicians. According to the price tag, all three establishments are approximately the same - in the evening you will become poorer by at least 1,500 rubles.
Tell your friends
Business can be based not only on satisfaction material needs people, but also spiritual or social. But if a lot has already been said about those designed to provide for the most diverse material needs of citizens, then business ideas designed to provide spiritual, and even more so psychological needs, are somehow not enough.
Take, for example, such primary needs of every person as the need for communication and the need for self-realization. Their importance is difficult to overestimate.
If a person lacks communication with his own kind, then first there are changes in his behavior and character. He becomes irritable, sometimes aggressive. If the hunger for communication, and this phenomenon is exactly what is called in psychology, is not satisfied in a timely manner, then persistent changes occur in the human psyche. And what is interesting, monotonous communication, i.e. communication with the same people brings very little benefit, as well as, for example, monotonous food. Communication should be a lot of vector, as it allows a person to realize their various interests.
Who loves to chat the most? Well, women, of course. And who is most limited in the circle of communication? The answer is repeated again: they are women. And why? And because during maternity leave they are forced to spend most of the day with the child and communicate with those who are in one way or another connected with caring for him (a doctor at a polyclinic, a nurse) or with those who are in the same situation (mothers of other children). Also because many women do not go to work after the decree, but stay at home to look after grown-up children and run a big troublesome household.
How to do business on this female difficulty? We offer to give women the opportunity to get together and talk about topics of interest to them. And you can do this with the help of the most ordinary women's club.
The women's club is not an analogue of the interest circle familiar to us from the pioneer past. The idea of a women's club is much broader: this is a place where a woman can fully communicate, receive advice or support if necessary, learn something new for herself, and also realize her true feminine need - the need to look good, which, by the way, is necessary constantly stimulate.
Women's clubs are a new phenomenon for the countries of the post-Soviet space, but in far-abroad countries it is very common. There clubs have many female fans, although membership is not free. But the sum membership dues is not large and accessible to the bulk of women in a particular country.
The most important thing in the work of the club is to find that "zest" in its activities, to form an idea that could bring people together and keep them together. There are different options here. For example, on the basis of the club, you can organize master classes in cooking, dancing, shaping, meetings with famous dentists, plastic surgeons, cosmetologists, etc.
All these people, in turn, will be interested in meeting with such an audience, since for them this is a good advertisement for their services, self-affirmation. Such meetings can be both one-time and systematic (a course of lectures, a system of trainings, group and practical classes). The choice of one form or another of their conduct depends entirely on the interest of the audience and on its desires.
In order for the club life to be diverse, it is necessary, of course, to review the topics, as well as the hosts of such meetings, from time to time. And for this, enough time will have to be devoted to the search for new topics and persons capable of presenting them in an accessible and exciting way to a female audience.
Psychological counseling has become a very fashionable trend in the activities of women's clubs today. Women always have a lot of problems, because a heavy burden is placed on their shoulders - children, their studies, the preservation of the family hearth, and for many, they also have a job. Spinning in the endless cycle of these affairs, women have no time to stop and think about themselves. Women do everything for everyone, but for themselves - nothing or very little. How can you maintain your mental health? Practical psychologists who provide consultations for members of the women's club can help them find the answer to this question.
There are other ways to attract customers. For example, for members of the club to provide services of a beauty salon, sauna or bath. Another option. Each woman who has attracted a girlfriend to the ranks of the club members will receive a discount or a bonus. Thus, the audience of the club will expand, and, consequently, the business will expand.
A visit to the club can be organized by single tickets or subscriptions or special club cards that provide certain benefits for their owners.
Of course, in a business like a women's club, you can't do without advertising. But unlike other businesses, where advertising is targeted at the mass consumer, advertising for a sorority must be precisely targeted at target audience, as they say, to beat not in the eyebrow, but in the eye. It is not bad to reflect the theme of the opening of the club in the media and on Internet forums. This approach will give the event a certain weight and significance.
Undoubtedly, a women's club as a business is a very specific thing. And to ensure the success of such a business, a lot of imagination and creativity must be applied, and the “promotion” of such a project may take not one year, but several years.
Therefore, you can try to buy a ready-made women's club that already has an image. On the one hand, it's easier - no need to look for ideas, create a client base, puzzle over how to keep it. Everything has already been established - from the very concept of the club to the well-established areas of cash flows.
But on the other hand, it may be difficult to maintain the idea underlying the activities of the club. It may not be very suitable for the new owner purely on a psychological level. Then you have to make a difficult choice: either continue to implement the old concept of the club, although it may not seem very attractive, or invent something new.
Whatever option is chosen for opening a women's club - creation from scratch or purchase, one must remember that a women's club is far from being an easy, but very interesting business.