Today I propose to consider ideas for events using the example of the ones we have already held, as well as to understand the reasons for the success/failure of various events.

What makes an event successful? From the side of the participant and from the side of the organizer, the opinion on success can be very different, but events are made for the participants, so we should always proceed from their interests.

I would single out 3 main components of every successful event:
The first is organizational, described in , there is a rather mechanical part here, people just need to understand what to do and how.

The second is ideological / emotional, this is the basis for the success of the event. Emotions are something that you must support, warm up or evoke on your own as an organizer. Even an event that is lame in organization, but with a great idea that brought a lot of fun, will be successful.

Third - personal, here about the personality of the leader himself. This is a conductor, he must be a ringleader and a DJ. In many ways, the skill of the facilitator can compensate for the failure of the first two components, but the more compensation, the more work. Here you need to strike a balance of instructions for the players, jokes to cheer up and punishments for those who interfere with you. It is important for the host to feel the course of the event and the state of the participants, if the event drags on and people get bored, then the event needs to be shortened on the go, the number of tasks should be removed, etc. If silence has dragged on in the TS and everyone is diligently sniffing over the solution to the puzzle, then it's time to give a hint or defuse the situation with a joke,))

If you succeeded with each of the three points - congratulations, you made a great event!

And concluding the introduction, I will say about the criticism of events - remember that it is impossible to please everyone, if the event is liked by the majority, then it is already successful. There will always be dissatisfied, be prepared for this.

Event ideas (according to Cognitive Dissonance)

hide and seek- there has already been an article on the topic of this event. The guys expanded the main idea of ​​the search and added great ideas. Keep in mind that the organization will require several people.

In our version, only one person was hiding, in one place of Outland. The task to find as quickly as possible was given to 2 teams. The use of macros for searching was allowed. The target moved in a small area of ​​one zone. Under such conditions, excellent knowledge of the area will be your advantage. It works great if you can hide so that you can be targeted by a macro, but it's not clear how to get to you.
After finding the target, points were credited to the team that found it, and the one who discovered it had to hide.

Cons - the video is unlikely to be spectacular. In individual versions of hide and seek (when they are looking for one at a time and not in teams), the people are greatly stretched along the distance and the feeling of playing together disappears.

Relay race- hide and seek option. 2 teams send one participant each to look for a person hiding within the location. When a team member finds it, he gives him a unique item crafted by him. (baton, shirt, etc. with the crafter's signature) He returns to his team and gives the item to the team, after which the next “runner” starts looking for the “target”. The task of each team is to collect the required number of issued items, it is better that it exceeds or is equal to the number of players in the group.

In our case, Kalimdor was flightless and we held the event on the southern island, outside the map. The “target” hid under water and ran around the islands. Seeing the participant, the “target” stopped and gave out the item to the first one who threw the trade to her. after which it moved, as the teams were allowed to share information about its location.

Cons - while 2 people are running, their teams are standing, they get bored. Here you can think of something else. In our case, the teams themselves realized that if the person carrying the item accidentally gives it to a member of the opposite team, then they will not give it back. Or you can interfere with giving away an item by bombarding a person with trades, delaying time for your “runner”. The video is unlikely to be spectacular.
Pluses - easily changeable and scalable event, simple preparation.

jumping- we jump in different ways under different sauces.

Option “rain from bodies” . originally used for educational purposes after wipes))
The point is to gather a group on flymounts on maximum height, choosing a target for the drop (mailbox, player, bank, etc.) and simultaneously removing yourself from the mount. A long flight and a mass loud death cause a stir and laughter. People who play with sound get really scared. It is desirable to have a gunner on the ground who will conduct information subversive actions, coordinate your falls and throw engineer hazes. It is advisable to change clothes, so as not to be repaired expensively.
Pluses - it is performed quickly, very quickly, no preparation is needed, you can write bad words on the ground with skeletons.
Cons - you have to be a little frostbitten to have fun: this was never a problem for us.

Jump to Dalaran option . Above Dalaran there is a location called Storm Peaks. in which there is a very high mountain, on top of which stands the throne of Thorim. The task is to jump from the upper ring using the means of levitation and get to Dalaran. You can complicate and divide into groups, where buffing mages and priests must levitate their group.
Pros - Runs fast. no preparation needed.
Cons - speed of execution, as an option, it may not be a separate event, but a part or condition of a larger event.

The “just like that” option. if you're bored, take it and jump!

Kites - dragging a big and scary mob from one location to another, preferably in the city, looking at the reaction of the people, trolling.

Jaina's Kite Variant - I don’t know if it’s possible to kite her now, since Theramore is destroyed by many who have done quests. For others, it should be available. With the release of Kata, we tried to kite her again, but she evaded and killed the raid quite quickly. I think it shouldn't cause any problems with the current gear. If someone has tried, write in the comments.

Variant “Kite Anachronos” - the most harmless dragon, did nothing, kited elementary, but for a long time, since he did not pass through the lift in the Thousand Needles, he was led through the wastelands in a large circle. This lizard stood at the entrance to the caves of time. Disappeared after Kata.

races- running from point A to point B with obstacles of various kinds.

Option “Last Gnome Stand” - our first held event. Dwarfs of the first level run to Ironforge, they misbehave there, then to the Storm Gate through the subway. Storm Gate is the starting lane. The task is to get first on foot to the gates of the Gurubashi Arena. The first one to run gets the first prize. Then a general batch is organized all against all. The last dwarf standing is declared the winner. The initial task was in an attempt to kill a defenseless level 80 BE, and at first all the dwarves tried to kill her, but then it spontaneously went off, and so the condition for the survival of the last dwarf turned out.

Variant “Gnomoclysm” - inter-server event held with informational help from wovolol. The essence is the same as in the event above, we just managed to gather more people.

Pros - suitable for inter-server events, able to involve any number of players. it will be a great video.
Cons - demanding on organization and communication: if hundreds of people come to you, your voice server may go down. Our bed. And this brought confusion to the management, they corrected it as best they could. For such cases, keep spare troops.

Hangers- an event, the essence of which is to pester ordinary players under a fictitious pretext in order to provoke their response and catch the lulz.

Option “Metrosexual Parade” - perhaps our most famous event. It is a parody of a gay parade, where a group of players march through the main gate into the city, dressed in pink and defiant outfits, with flowers. Periodically, the RL picks a target, marks it, and the whole company jokes about the target in /c and spamming the /hug /kiss macro and stuff like that. Continue until the necessary intensity of idiocy is reached.

Pros - always fun, quick to organize with the necessary equipment.
Cons - you won’t be able to do it often (people get used to it), it requires courage and the ability to joke with yourself, you need to withstand everything within the limits of decency and not cross the line, you can get a ban for harassment.

Variant "Trololo" - trolls-horns of the 1st level gather and go to the city to misbehave. A guild is being created for the event, it will give a general tabard and a general chat, since it is impossible to join the raid with a level 1 charm. Do not forget about the obligatory voice at events. The principle is the same - a target is selected, guys in stealth approach it, everyone comes out of it at once and presses the macro / point / with Trolololo. /lol infuriating guys or forcing them to leave the location. I recommend that such a crowd move from one city to another and change victims more often, otherwise they will roll up complaints. Several members received a chat ban.

Pros - always fun, quick to organize, suitable for cross-server events.
Cons - you won't be able to do it often (people get used to it), you can get banned for harassment and spam.

Death Grip- one of two PvP events held by us. The idea was borrowed from European players. The point is to create a group/raid of DKs (death knights) and use the grip as often as possible to kite an enemy player into the water in order to drown. You can troll people by taking them to other locations, etc.

In our case, we tried to drown the players by keeping them underwater for as long as possible. Previously, the time for underwater breathing was less than now, but despite this, the idea is still applicable.
We collect DC in the raid. The number of maximum level DKs equipped in PvP determines how brazenly you can behave in enemy territory. We assign a rotation of who drags after whom, so as not to immediately merge all the cd on the ability. We carefully hide behind a tree, behind each other, one goes and gently pulls one of the duelists scurrying at the gate towards us. Then everything depends on you. After some time, you will meet serious resistance, at this point it is better to change the scene.

Pros - fun, looks good, one of the best PvP events.
Cons - they can give you soup, gaining a bunch of recreation centers can be a problem. (but who am I kidding!)

Events within events- WoW is a great game, inside it there are already events dedicated to Halloween, harvest festival, Thanksgiving and other holidays known all over the world. As part of these events, you can make themed events using specialized items and moods.

Option "Boyufest" - the simplest event, the essence of which is - under the control of the presenters, get drunk to nausea with in-game alcohol and try to jump onto the column on a ground mount. After the kata, the column was removed, but I think you can easily find a replacement for it. The second half of the video - climbed under Orgrimmar, now it's not relevant.

Option "Pirate Day" - put on a buff of a pirate costume, revel in the trash, go to an enemy city, rowdy, cut out the boss, troll everything and everyone, mess and vandalism! Then we go and drown ourselves en masse in the fountain. We take a picture for memory, then we organize an auction where we sell slaves. We write in a chat, laugh out loud. Do not forget about the voice) You can really sell someone for a while and help out gold. Usually people have very ridiculous demands for “slaves”)

Pros - fun, looks good, themed on a holiday, you can cause a stir and join the people around you
Cons - relevant only on holidays, often it will not work.

A statue- an event based on experiments with the potion of petrification and the potion of illusion. The first allows you to freeze, the second to take the form of another player.

For this event, you need a lot of players (from 10 people for the effect) and it resembles a regular flash mob. The organizer tells who and where to sit, get up, take off, after which you need to drink a potion. You can arrange a sculpture garden, towers of players, etc., turning all together into bright models (illusion potion), you can cause a stir in a crowded place. In the second part of the video, we came to the storm gate to troll the people and build a joint tower of mounts. Then they committed suicide.

Pros - looks funny, not difficult to carry out.
Cons - sedentary (people from the outside can get bored and they will leave you, forming holes in the constructed structure), you need people, you need reagents.

Race- type of events where you need to get from place to place in the shortest possible period of time.
There is a fairly large field for imagination: And time trials on a circular track, and rally-type races with checkpoints and just races.

Option “Biker ride” - everyone jumps on motorcycles and other wheeled vehicles, take motorcycle heifers with them and follow the leader into the sunset, getting drunk and bawling theme songs. For a change, you can combine something from the events above on the list.
Pluses - nothing is required for the organization, with competent information loading in the vehicle it can be very interesting. For example, if it is combined with an ENT tour.
Cons - little eventful. someone might get bored. It's hard to make a good video.

Rally option - it is better to perform on ground modes of transport, it is easier to control participants. Choose a route, there are a network of checkpoints along the route, each has an organizer with a notepad. and a stopwatch. The stopwatch is turned on at the start of each participant separately. Participants ride on one track one after another. Riding against the clock, it is better not to draw a clear route, but to mark the start, finish and checkpoints. Let the riders choose how it is more profitable for them to ride. Prize according to the results of the race. We made a track crossing the Thousand Needles, now it's fun to drive around on the ground mount, it adds adventure. Don't forget about sweepstakes and prizes.

Cons - requires a significant number of organizers for control and checkpoints. It's hard to make a good video.

Option “Race” - the people in a cheerful crowd along the marked route rush for several circles, the first places win. The course must be long enough for people to stretch out, otherwise it will not be clear who is first. Don't forget about sweepstakes and prizes.
Pros - competitive spirit, race, bets, defki
Cons - driving in a circle is not so interesting.

Quests- suggest the presence of step-by-step tasks for teams of participants, involving the collection of resources, long-distance travel and the ability to use a wowhead in half with a thinker.

Variant “Quest Football” - there are 3-5 questgiver (they are the organizers). the riddle published on the forum, chat mail, etc. leads to the first one. The first one gives a quest, the people complete it, after which they give a riddle to visit the second one, and so on until the last one. These can be quests to collect items, small craft, search for a mob and surroundings, anything. Look for places that are hard to get to, especially if the condition requires you to throw a trade to the questgiver for instructions. No-fly zones, such as around Silvermoon, will do. Command task. Try to evenly distribute magicians, portals in this kind of events are a good advantage.

Pros - with competent training- these are the most interesting events, full of excitement and work for the brain.
Cons - requires long-term preparation and synchronous management of all groups of participants, it is required to work out scenarios for delay, for lack of decisions from the team, etc.

Tournament- a jousting tournament held in honor of the eighth of March. From the point of view of the organization, it was a failure, since it dragged on for a long time and there was no way to shorten it. Later, we formulated a rule about time frames. This event ran for 4 hours. And in fact it was possible to hold 3 separate events.
The tournament was divided into three large blocks. All participants, further “knights”, chose one of the watching ladies as the lady of the heart, in whose honor this knight fought. As a result, the competition was not only between the heroes fighting on the lists, but also between the watching ladies.
1 block - pokemon . Dueling with pets, the player himself does not intervene. Basically, the competitions were between classes: Khanty with Khanty, DK against DK, but there were also funny fights between druid ancients and magical spears, etc. I remind you that the event took place more than two years before the appearance of pet battles in the game.

2 Block - fisticuffs . Duel of fighters on fists. The fighters are divided according to the severity of the equipment - fabric, leather, plate. Of the equipment allowed boots, bracelets and belts. (here for your choice)

3 block - tournament Equestrian duels of "knights" for knocking out. The battle in honor of the lady began with the praise of his lady by each knight in poetic and not only form. The knight who defeated everyone declared his lady the queen of the tournament, and he himself became its champion.

There were some prizes at the end. (here optional)

Pros - a great atmosphere of a knightly tournament, a small RP, many types of martial arts, a lot of positive
Cons - a protracted holding, since there were many participants, and the fights were in a row, you had to wait a long time and a bunch of standing people formed, which for good should not stand, because according to the rules of the oar, there should be everything every minute of the event. But those rules didn't exist back then.

Failed PvP event- this is the second PvP event and, as the name implies, it did not work out. Its essence is in trolling the fighters of the Alterac Valley. We collect the raid, put on the heal gear, who cannot heal, takes the bandages. We get up in Alterac. Heel, we don't fight, we heal. We bring blizzard to chat and voice, we whip up idiocy. This is the most peaceful PvP event in the history of WoW)) In the end, the event did turn out, but we had to wait a long time in line and install special add-ons, we did not take this into account at the planning stage, so it was delayed. Due to a long wait, they decided to kite Jaina, but that time it didn’t work out successfully, but it turned into a separate event already mentioned above.

Pluses - true PvP pocifism.
Cons - you need to take into account the mechanics of collecting Alterac and possible long queues, it's hard not to break loose and start kneading the enemy.

Frostbitten and other mini-events

Killing a Raid Dummy - we dress beautifully, slowly through the whole city we go in a chain to the most popular raid mannequin, on command we change clothes and break into him in the cabbage soup so that it is not habitual.

Revenge on offenders - we are looking for elites who bothered you on the level, or just go to the Fel Reaver and break into the cabbage soup. Or Hogger.

Korovan - we take mammoths or camels, make a “korovan” and walk in circles. Waiting for someone to rob.

funny nicknames - you can pester people with funny nicknames. I saw a couple of times in the game SanyaDemon, Mechvlitso, etc.

brake haze - put on a lot of engineering haze and spam all the space in a crowded area, let the computers slow down.

Guild Recruit Campaign - we come up with funny barkers chants. We put guild standards, dress guild colors, tabards, raincoats. We hang out near them, set off fireworks, distribute gifts, invite people.

Forum Event - Where was this filmed? A black-and-white screenshot of the location is published, the task is to find this place, make it and post the same one, but in color with the location indicated. The winner uploads his screen, etc.

portal roulette - the magician puts all his portals in one current and offers to use the roulette wheel. A person names a place where he wants and tries to click on desired portal. You can bet, or just like that. We ended the raid with a roulette wheel.

Another point - when you describe an event, be brief, the participants should immediately understand what it is about. Remember that with every word you read, there are fewer readers.

As you can see, most of our events do not require much preparation and effort. Just your desire is enough. good ideas should multiply, so take good ideas, experiment, combine and host your own events. May everyone have fun.)

Rays of substances in the comments are welcome

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The concept of the event should not only meet the standards of the company, be creative and original. When choosing, it is worth considering its compliance with modern trends. Especially if you want to impress the media or partners. Even better is to create your own trends, which will positively affect the company's image. But in order to stay ahead of trends, you need to be aware of current trends.

What was fashionable in 2017 and will remain so in 2018? The main trend is the emphasis on employee training, team building and holding events for the benefit of the company. Such formats have replaced simple drinking and entertainment. In this article, we will talk about the hottest trends in the event industry.

Seasonality of events

There is a clear seasonality in holding corporate events. The high season starts in summer and lasts until the new year. Tenders for New Year. The agency should be well versed in trends in order to offer something that will be relevant in winter even in the summer. In December-January New Year's corporate parties, in summer, quests, outdoor activities, sports competitions are most in demand.

Main trends

Useful action

The general focus - traditional corporate parties and wide celebrations with booze have been replaced by spending time for the benefit of employees and the company. Team building, games, training, business tourism - that's what is relevant now.

Particularly popular:

1. Quests - it can be interactive games or indoor tournaments, even in the office itself. Participants are given props, the rules are explained. Another option is a quest in a specially equipped room or a room designed for a specific concept. The quests in reality are very interesting, when the organizers equip several locations in the selected area for the game.
2. Thematic games - you can develop analogues of the games "Mafia" or "Monopoly", or use other game formats related to the activities of the company.
3. Business trips - for example, to training seminars, conferences, meetings with partners.
4. Sports competitions - suitable for young teams, you can organize an analogue of the Olympic Games, hold a sports relay race.
5. Excursions - you can choose an interesting historical place or organize a joint visit to the museum.

For top managers of PepsiCo, we organized a field quest and at the same time a tour of Tuscany in Italian rare cars

Non-standard sites

Ordinary banquet halls with a stage are becoming a thing of the past just like traditional parties and parties. It is fashionable to hold corporate events at non-standard venues. For example, in such locations as yacht clubs, train cars, factories, polygons, bunkers, creative spaces - places that were not even associated with the celebration before. Under them come up with original concepts and ideas.

Global concepts are popular when the idea of ​​the event goes beyond the site: online and offline, such as parks or points of sale.

New technologies

Corporate events are becoming technological. Of course, modern people can no longer be surprised by the performance of artists or tricks from the stage. Interactive stands, video games, glasses virtual reality- similar entertainment can be seen at almost every major holiday. Usually they are used as an additional element that allows you to entertain guests at a meeting or during breaks in the main program.

The following technologies may be involved in the concept:

1. VR/virtual reality - for example, virtual reality attractions that help guests of the holiday to be transported into the atmosphere of thematic action or horror. Video games and virtual reality glasses should only complement the main program, because people gather at the event to communicate, and not just visit the virtual world.
2. AR/Augmented Reality - differs from virtual reality in that virtual objects are superimposed on the real world. For example, you can make a booth where participants can be photographed in different images, trying on virtual costumes. Or organize an interactive quest in the spirit of the sensational game Pokemon Go.
3. MR/Mixed Reality is a hybrid of virtual and augmented reality. Instead of simply projecting virtual objects, as in AR, the technology allows you to create truly new objects based on the received data. A special helmet makes it possible to control the created objects with the help of hands and voice. A person simultaneously sees both space and holograms, hears the sounds of the game and the real world. As a result, what is happening is as realistic as possible.
4. Interactive stands and gadgets - interactive installations with dynamically changing information will help entertain guests. You can create a stand for recording music, drawing, a photo stand and much more.
5. 3D mapping or video mapping - projection shows, creation and projection of 3D images on relief, volumetric surfaces: people, cars, buildings, specially created structures, almost any moving or stationary objects. They differ from ordinary light shows in the volume of images and the use of a projector instead of a laser.
6. Artificial intelligence at events - for example, virtual assistants / hostesses who greet guests in the welcome area.

New technologies are also being used to capture events. Panoramic photos in 360 degrees, go-pro, drones - everything that mankind has come up with for photo and video shooting is used. recent times. So you can get beautiful pictures and clips that cannot be done with a regular camera or when shooting from inside the event.

Nike built a 200m treadmill, which from above looks like the shape of the sole of a sneaker. With the help of LED displays around the perimeter of the entire track, participants can compete with themselves for the fastest lap. How Nike promoted new model shoes

Mixing offline and online

The trend of digitalization of corporate events is obvious - a mixture of online and offline. Old formats are combined with digital solutions. Live broadcasts from events on the Internet and streaming are relevant - streaming broadcasts in real time. They help impress those who are not present at the scene: customers, partners, potential employees, which has a positive effect on the image of the company as a whole.

It is not uncommon to involve visitors online before a corporate event, for example, holding competitions via the Internet, developing special websites, mailing invitations to the mail. Also, videos, photos, reviews, reports about the event are collected on a separate site or in a group on social networks so that its participants or everyone can get acquainted with them.

Interaction technologies

At large-scale events, technologies are used to simplify interaction between guests. They are especially relevant if employees who do not know each other gathered at the holiday, for example, they work in different departments of the company or even come from different cities. The MeYou event and conference dating app will help make it easier for guests to get to know each other and communicate. It allows participants to get to know each other and talk about themselves. The service shows guests, their competencies and contacts.

Interaction between hosts and guests can also be organized in real time. To do this, use polling services that display results immediately after guests enter their answer options.

Immersive productions and interactive films

Immersive performances and shows differ from the usual ones in that the viewer is maximally involved in what is happening, is a participant in the production. Actors are among the audience, and the latter also become actors. The only point that limits the use of this format to corporate events- the complexity of preparation, the impossibility of conducting significant amount invited. The format is suitable for a small audience, for example, at an event for top managers. It is advisable to use a specially prepared site. The production itself can be both a performance and an exciting quest.

The highest involvement of guests in the event is achieved when the guest himself - main character event

Interactive movies are like a video game. The actions of the characters can be controlled by guests, which affects the development of the plot. Such a film involves employees in the holiday, and can also become a means of communication between the participants in the action. For example, guests can choose where the hero will go and what the hero will do by voting or team discussion.

Interactive cinema for Raiffeisenbank

New opportunities for analyzing the effectiveness of activities

Appears more possibilities to collect statistics and analyze guest engagement. For example, mail and social media surveys can be used, interactive formats to measure employee engagement and satisfaction. As well as systems for calculating ROI - the rate of return on investment, allowing in the long term to evaluate the effectiveness of investments in corporate holidays. It is still difficult to predict how technologies will develop further in this direction, but it looks promising.

Immersion of the agency in the client's business

Previously, the process of interaction between a company and an event agency was that the client turned to the contractor and received a concept that could be creative, but was usually divorced from the business itself. Now more often there are complex solutions with a deep involvement of eventors in the client's business and its features. Agencies try to understand how business processes work and what type of event is best suited in a particular case.

conclusions

So, in the trends for 2018, the following features can be traced:

1. Shifting the focus from entertaining employees to benefiting their professional and team development.
2. Application the latest technologies: from artificial intelligence to virtual reality.
3. Selection of non-standard venues and creative concepts, bringing the event online, digitalization.
4. Shows and performances with the maximum involvement of the event participants in the ongoing action.
5. Deeper immersion of event operators in the client's business, selection of the most appropriate concepts, taking into account the specifics of the company.

Now you know how to choose a concept and what will be in trend in the coming year - this information will help you choose the best agency. And in the next article, we will tell you how to interact with the selected event agency in the process of organizing the event and how to control the work so that everything goes perfectly.