This article discusses the effectiveness of two advertising articles Yandex Direct and Google Adsense. I tried to consider the issue as broadly as possible, so to speak, from various aspects of efficiency, since I myself was faced with a choice and, as always, did not find a particularly intelligible and clear picture. Either the texts copy each other, or a biased attitude towards any of the advertising systems.
Because Google is one of the world's largest advertising networks, and Yandex Direct is the most advanced advertising network for the Russian segment of the advertising market.
If for some reason you are not interested in continuing to read the rationale below, then in the first lines I will immediately tell you the answer to the main question of the article:
Google Adsense is better than Yandex Direct
Now in more detail about everything about it.
Comparison is learned by numbers
I took generalizing statistics from some sites known to me, about the same level. So input:
- Statistics for one month in 2009;
- Sites of the same subject education, studies, students;
- Websites, 400-500 unique visitors per day;
- Banner sizes are summarized in general statistics so as not to breed demagoguery;
For persuasiveness, I suggest you look at the same thing, but on the graphs, so for a change and visual perception.
Statistics clicks by Yandex Direct and Google Adsense banners in comparison (Period: one month)
The result, I think, is obvious that Google Adsense is more effective than Yandex Direct.
Analyzing why Google Adsense is more effective
- The main reason and success is that Google Adsense ads are more relevant to the content of the site than Yandex Direct. Relevant ads are quite rare in Direct.
- A lot of important detail, noticed not only by me, but by many WEB masters, is that Yandex does not yet have normal tools for analytics and clear recommendations on where and what to put. For example, a competitor has clear descriptions and ongoing webinars on how to advertise effectively. Having spent not in vain time, I read these seminars, which are freely available on Google. In the first month, my site earned as much as it could not for the previous half a year.
- A pretty good thing that Google Adsense has, but Yandex lacks this channels. They essentially allow you to make ads relevant. Unfortunately, it is worth noting that the vast majority of WEB masters neglect this powerful tool. For reference: a clear use of channels, significantly increase clickability ads and cost per click.
- Google in every possible way forces and trains to compose attractive ads, which cannot be said about a competitor.
- Ad design also plays a big role. We are all used to reading from top to bottom, not bottom to top, right? So, when there is a Yandex Direct ad, then from the beginning there is an advertising inscription of the banner system and people immediately understand that the bottom text is nothing more than advertising text, therefore, they visually skip the next few lines of text. Of course, this reduces the likelihood of clicking on an advertisement. In Google Adsense, the ad tag is already after the ad, where the user can find out that this is an ad text after the click. Of course, those who have been sitting in for a long time, then the advertising tags of both banner systems are already visible a mile away, but for beginners this aspect plays a decisive role.
- An undeniable advantage in Google Adsense is another feature. The advertiser can buy all the ad space in the ad, thereby achieving an amazing click-through effect, especially on the Hall of Fame format.
Yandex Direct features
Of course, not everything is so running at Yandex Direct. There are also positive moments. An expensive click is an undeniable plus for this system. If you can or know how to increase click-through rate on Yandex Direct, then the profit will be quite significant.
The low CTR percentage can also be explained. In Direct CTR is calculated based on the impression ad blocks, while in Adsense it is calculated based on the number of ads shown. So, perhaps the CTR% in Yandex in terms of the number of blocks can be much higher than its current indicator.
Yandex has a limit for WEB sites to enter the advertising network, which is 300 unique visitors per day. This means a limited number of advertising sites, but they immediately have a lot of traffic and a target audience. Of course, the facts are known that I accept some platforms with a much smaller audience, but these are rare cases and mainly concern only very interesting projects, which are currently quite small in number. But to some, this limitation may seem intimidating. I also agree with this statement, since it does not support young WEB masters. After all, even young WEB masters should have some kind of financial incentive to develop their startups, so to speak.
- Do not cheat clicks, both in Direct and in Adsense, for this a clear ban. For such a violation, the account cannot be restored.
- Do not shove advertising blocks into everything in a row, you have not received any effect, let alone profit. One or two banners per page maximum. Both in Yandex Direct and Google Adsense, the most expensive clicks are only on the first banners, while the rest of the clicks are very, very cheap. It is much more profitable to focus the client's attention on an expensive banner than to shower it with advertising.
Conclusion
Of course, what to do and what to choose, I cannot advise you, this is your personal prerogative, I just provided you with statistical data and outlined my thoughts for analytics, then, as they say, you can continue to weigh the pros and cons and already come to some kind of decision .
Good luck and more clicks on your WEB sites.
Hi all! In today's article, we will talk with you about the earnings of a blogger in YAN (advertising network I'm index), namely earnings on contextual advertising.
Surely you noticed that I recently removed Google Adsense ads from the blog and installed Yandex Direct. Why, why? I'm experimenting... I want to know which advertising brings more money, Adsense or Direct. By the way, in the following articles I will conduct a mini review of the experiment, therefore.
So! Let's start with a little introduction! Finally, they took me to the YAN, applied for adding a platform 5-6 times, they constantly refused ... If I don’t submit an application, I receive an answer in 5-7 days:
I don’t know why they didn’t like my site (website), but in general, according to all the rules, it seems to fit. I read somewhere on some forum that if the answer from the moderators does not come within 3-4 days, then most likely they did not consider it, it was considered by a robot. And the robot in 95% of cases rejects the site. These are the things... Well, that's not the point... The main thing is now everything is fine.
By the way, I note that I applied not through the Yandex website itself, but through the Yandex Advertising Network Partner Service Center - Profit-Partner. The application in it is also considered by the Yandex moderators, but here for some reason I was immediately accepted, which made me very happy.
Let's start with the most important thing. Far from all sites are taken to Profit-Partner, you can participate in the conditions. Here are the most basic conditions:
- attendance (per day) more than 300 uniques (by the way, there were cases, they took without 300).
- the site is located on a paid hosting (blogspot, livejournal, mail, etc. do not roll).
— site audience — Russians and Ukrainians
– the age of the site is at least 1 month
In Google Adsesne it is easier, there is at least 2.5 people a week attendance and you will be hired without problems, here it will be more difficult with this.
It’s too early for me to talk about where more money is made in adsense or direct, it takes time, as I said, I will publish a small mini review in the following articles. So far, about 300 rubles have run up in 3 days. Now I would like to tell you why I was interested in making money on Yandex contextual advertising and why it is better to register through the Profit-Partner CSP.
First, about why Yandex was interested. See. If we take google adsesne ads, then ads corresponding to the subject of your site (blog) are shown in it (in advertising contextual blocks). That is, if you have a blog about cooking, then ads will be shown on culinary topics. I think you understand.
In Yandex, everything is a little different. Here, in contextual advertising blocks, ads are shown not only corresponding to the subject of the site (blog), but also those that will be of interest to the visitor of your resource. Now I will explain in more detail.
You sit at the monitor screen, climbed into google to find information about buying a Lada Kalina Universal car. You drive the phrase “where to buy Lada Kalina Universal” into a Google or Yandex search and it gives you an output (a list of sites with information).
At this point, the data is entered into the browser cache. Further, for example, you go to another site, maybe even on a different topic, but it has Yandex contextual ads, and what can happen?
The Yandex script will take data from your browser's cache and will show ads that matched your search queries. You typed Lada Kalina Universal in Google, so it will show you ads about Lada Kalina in some blocks. I think it's understandable!
My grandfather here wants to buy a new Lada Kalina Universal, so the day before yesterday I was looking for a long time where it is better to buy it in St. Petersburg, the data was entered into the browser cache, now I won’t go to any site (where there is advertising from Yandex), everywhere I see ads about Lada Kalina. Here are the things. I believe that Yandex has a big advantage over Google in this. More people will click on your ad.
I was also interested in Yandex by the fact that here the type of contextual ads is much more beautiful. Personally, I like Yandex context more than Google. And the ad settings themselves are more functional here ...
1. Top notch support. I asked a question about acceptance into the YAN, they answered me right away, and even so friendly, plus they gave free recommendations (sent by e-mail) on how to increase the chances of getting into the YAN and what needs to be done if your site (blog) is not accepted. In general, well done guys, they work with a bang.
2. There is a system of bonuses. Nicely done by the way. You earn money on Yandex advertising, you are awarded bonus points, in the future these points can be exchanged for various goods and services.
For 625,000 points you can place your resource in the Yandex Catalog for free! How do you like this arrangement? Why do you need to add a site (blog) to the YaK? Read here - "". Also in Profit-Partner there are various interesting promotions!
3. Withdrawal of funds is very convenient. You don’t need to wait until you have $100, like in Adsense, for example, in YAN you can withdraw from 1 ruble. Payments are made automatically. You can withdraw to Yandex Money, WMR, WMZ, PayPal, ePassporte, Privat 24, bank transfer.
4. I don’t know if this is true or not, but somewhere, again on the forums, I read that if the Yandex code is installed on the site (blog), then the resource will be indexed by Yandex itself faster. The code from gogole adsense is installed, then there will be a quick indexing from Google. Don't know. I'm not going to confirm, but if so, then good!
5. The most interesting. Profit-Partner has an affiliate program. Attract new members to the Profit-Partner CSP and get 5% of your partners' earnings. For every 1000 rubles earned by your partners, you will receive 50 rubles. What if there are 100 partners?
There are still other possibilities, but I think I listed the most basic ones. Now let's move on to placing and configuring context blocks. First of all, you will need to add your site (website or blog) to the system, it will automatically go for moderation. After you add it and it is APPROVED by MODERATORS, then after that you will need to get the script code for the ads, place it in the right place on your resource, and then send the platform back for moderation.
The second step is to let you know that the code has been placed on your site (blog) and you can start taking into account clicks on ads, impressions, CTR and everything else... You can place no more than 9 blocks with ads on one page. There are only three blocks in Adsense.
So what else. Yes, that's what. In the Profit-Partner CSP, you can also earn not only on contextual advertising, but also on placing a banner on your resource. Go to the site and click "For bloggers" at the bottom. There is all the information what and how. The scheme is simple, you negotiate the conditions for placing a banner from Profit-Partner on your blog, agree, place a banner - you get money. Usually paid monthly!
By the way, do not think that if you have a high attendance, then you will be paid more. There may be more, but basically the guys are interested in what phrases visitors mainly come to your blog from search engines.
Well, that's basically all for today. Although no, I didn’t say the most important thing until a permanent audience is formed on your blog and there is good traffic, don't worry about making money from ads- kill your blog!
If we make an initial conclusion that Google adsense or Yandex Direct is better, then for now I prefer Direct, of course. More will be seen!
And what kind of contextual advertising do you place on your resources? Adsense, Direct, maybe Runner? I will be glad to hear the answers in the comments. By the way, what do you think about YAN, and especially about Profit-Partner? Is it a good company or not?
I am finishing the post. All the best. Last but not least, an interesting video. Just a roar...
P.S. How do you like the article? I advise you not to miss information about new free video courses and blog contests!
Sincerely, Alexander Borisov
Hello again, dear readers! We are in touch with you - Andrey and Dasha, the authors of Thebizfromscratch. A little earlier, we told you that we began to slowly monetize our blog by placing ads from Google Adsense. And here we, of course, have a new topic for the article: Contextual advertising from Google Adsense or Yandex Direct, which is more profitable and better. Let's compare together and draw conclusions.
Cooperation with Google Adsense
To start making money on your own site with Adsense, you need to go through a two-stage moderation, which can take more than 1 week. Surprisingly, the owner of a resource with low attendance and any age can apply for cooperation. As soon as all the stages of moderation are completed, you will definitely receive an e-mail and access to your personal account will open, where you can set up ads and place them on the site. You can read more about this whole process in the article:.
Of course, we recommend that you first develop the resource: fill it with high-quality content, wait for it to be at least six months old, and achieve at least 70 visitors a day. Otherwise, monetizing such a project simply does not make sense, no one will click on ads.
Why do we like this service?
Firstly, a convenient and understandable interface in your personal account. At any time, you can view statistics on clicks, income and transfers. Everything is very clear.
Thirdly, the cost of clicks. The minimum price is 6 cents, and the maximum can reach several tens of dollars! Unfortunately, we personally did not have such high-paying clicks ... our ceiling is still $ 1.5.
What's stressful...
First of all, I want to scold the support service! If you have any questions, it is impossible to get through to her. It is more effective to contact the official forum and communicate with the guys who have similar problems.
Also, actions with payment are a little straining. First you need to save 10 dollars and order a personal pin code, which can take several months or not come at all! Then earn 100 bucks and order the payment itself. Previously, payment was made by special checks, which could only be cashed in banks. Now the process has been simplified a bit, because. you can withdraw money using the Rapid wallet and transfer from it where it is convenient for you.
Cooperation with Yandex Direct
Some webmasters believe that it is better to use another system for work - Yandex Direct. And they think so because:
Firstly, a quick and adequate withdrawal of earned funds. Not only is there no fuss with pin codes and the withdrawal is immediately carried out to Yandex.money or a bank account, but also the minimum threshold is half that of Adsense - 3,000 rubles instead of $ 100 ($ 100 ~ 6,000 rubles) .
Secondly, Direct has a good support service that will always tell you.
Thirdly, you can earn more here, since the cost per click is more expensive and, according to statistics, the click-through rate on ads from Yandex is higher than from Google.
But not everything is as nice as it seems at first glance! To start cooperating with Yandex Direct, you need to go through a very strict moderation. Only promoted sites with a unique design, filled with content and with traffic from 500 people a day can pass it, and even then with great difficulty!
So which is better: Contextual advertising from Google Adsense or Yandex Direct? Look, if you are just starting blogging, then simply no one will allow you to place ads from Direct, so your option is Adsense. If you are the owner of an already promoted project with high and stable traffic, try applying for advertising from Yandex. By the way, many practice placing ads from two services at once. In any case, you can earn money using any system, if there is an active audience and an interesting site.
Well friends, let me finish this. We wish you a good rest, because today is Friday, the end of the working week... Take care of yourself and don't relax too much 🙂
I welcome you, dear friends, to my blog about making money online. Every blogger thinks about monetizing their website. The most popular way is contextual advertising Yandex Direct or Google Adsense. This means that search engine robots monitor and crawl all the web pages of the network, determining the keywords on them and the meaning of the content. After that, ad units containing ads in text or graphic form are displayed. Naturally, if the webmaster places an advertising code on his site. Correspondence of advertisements within the meaning of the content of the site will be as accurate as possible if . After reading such an article, the visitor should not leave the page, but follow the advertising link. Each click (click) in an ad unit brings webmasters a percentage charged by Yandex or Google.
Adsense advertising is owned by Google and is one of the most advanced and popular contextual ad systems in the world. Through the AdWords service, advertisers publish their ads. This system supports the "blocks of links" format, i.e. link pack without ads. However, it is worth considering that this block sometimes simply replaces the site navigation, and this is perceived by visitors rather negatively.
- the blog must be hosted on a paid hosting;
- within a month, daily blog traffic should be at least 300 people;
- the site must exist for more than 3 months.
From this we can conclude that advertising on Yandex is convenient for offline blogs with high traffic. quite simple and does not require knowledge about what I previously wrote in other posts.
Let's look at the main differences between these services:
Moderation. In Google, moderation, as well as the traffic threshold, are absent. You can not think about the benefits for visitors and the quality of the site, focusing directly on earnings. To place an ad on Yandex, you need to go through moderation by fulfilling a lot of requirements. The application is submitted once a month.
Website Requirements. The conditions put forward by the Yandex system are more stringent than those of Google, especially in terms of restrictions on the installation of ad units per day. Google gives webmasters the opportunity to earn money from the day the site is created. Yandex, on the other hand, requires popularity, quality and usefulness. You can add a site if it is created for people (SDL), and also has high traffic. Yandex does not allow more than 9 advertisements per page, Google - more than 3 ad units.
Advertising block design. In principle, this issue can be argued due to differences in tastes. The truth usually lies somewhere in the middle. The look of text ads is more interesting in Yandex Direct, given the ability to edit them in style, but Google Adsense has no equal in terms of graphics and multimedia ads. Advertising on Yandex allows you to adjust your context to the design you like by experimenting with CPC and CTR. adsense ads contains pre-made ad templates that you can use.
Consumer Policy for Webmasters. Yandex pays amounts, starting from the ruble, in a mass of convenient ways ( WebMoney// bank transfers, etc.). Google's minimum starts at $10. AdSense is not very profitable for Runet users, since it is problematic to cash out amounts (through PayPal or a certain bank account), and besides, interest is charged for this.
number of advertisers. Direct has several times more advertisers than Adsense. Competition provides more earnings, so many webmasters strive for YAN. The cost per click in Yandex Direct is at a good level and depends on the location of the ad units and their subject matter. It is worth considering that Google can block your account due to clicks (extraneous clicks). Then the money will be returned to advertisers, and the account will be blocked along with everything that was there. If a similar situation occurs in the YAN, it is not the account that is banned, but only a single site.
Support. Work with Yandex Direct is carried out through the CSP. Quality service, consultations are possible on all issues. For example, Profit Partner answers even at night in just a couple of minutes. Google has support and a forum, but they are of little use.
Income. The income received from the use of advertising is basically the same, however, Yandex Direct is still a priority. Actually, both networks work normally together, but this requires voluminous posts and a certain design that allows advertising not to capture the volume of most of the blog.
What are the statistics of clicks on advertisements
The average number of clicks is 1-2 % . Thus, on 1000 pages viewed accounted for 10-20 clicks on advertising windows. CPC brings to the webmaster 0,01-2 $ (in the Russian network) and 0,1-10 $ (outside the Russian segment). Sometimes rates exceed $100-200 per click. The cost depends on:
- the number of clicks on an advertisement in relation to the number of its impressions;
- article topics;
- the number of competitors in the topic.
There are commercial and non-commercial requests. An article optimized for the query “Which camera to buy” will contain commercial ad units from photo equipment sellers. The query “How to cook buckwheat porridge” is likely to be deprived of the attention of advertisers, and random cheap ads will appear on the page.
Contextual advertising Yandex direct or Google adsense is profitable as a way to earn money. It can also be used when idle banner places or demonstrating their availability to potential advertisers. By analyzing the profitability of topics, webmasters create properly optimized sites. They bring the maximum CTR and the most expensive clicks in the process of work. I wrote about how to choose the right advertising company in a post, read the article and draw conclusions for yourself. Subscribe to the update to receive new blog posts to your mail.
I would be grateful for pressing the buttons and reposting this material. See you in the next articles. All success and great prosperity.
What is more profitable to place on the site: Yandex.Direct or Google AdSense? This question is asked by all webmasters who plan to monetize their website traffic with contextual advertising. But, no one can definitely answer it - this can only be done for a specific site, alternately placing one or another ad blocks on it and tracking statistics. It is about such an experiment that I want to write today.
But, before moving on to the results of my mini experiment, I want to make an announcement. The author of the blog wlad2.ru Vlad interviewed me. This is my first interview, so don't judge too harshly. Well, now to our sheep.
So, there is one site that has been running for a long time and was accepted into last Tuesday. AdSense, by the way, must be removed before being added to YAN - this will significantly increase the chances of your site being accepted there. The visitor to the site barely reaches the minimum required by the rules of Direct, but the theme, apparently, is why it was accepted (daily average by week):
Prior to this in AdSense:
When adding a site to YAN, I placed ad blocks in much the same way as AdSense had been placed before, but the CTR was very different. I began to think - what was the matter and realized: in YAN, CTR is calculated for each ad. That is, you posted two blocks of 5 ads, when you open the page, you have already read 10 impressions (discussion on the search). And in AdSense, with the same opening, one impression. I had two blocks of four ads and one block with one ad on my site. That is, in order to be able to compare CTR, you need to divide impressions in YAN by 9 and recalculate CTR. Then we get the following picture (impressions are old, CTR is recalculated):
(the data slightly differs from the screenshot - later statistics)
And yesterday, having not yet figured out the CTR, I decided to somehow increase it, and replaced the ad block above the content with a vertical one, with a large font and 5 ads. CTR immediately went up, but a few hours later I received this email:
How do they do it?! Do they monitor the CTR and if it starts to rise sharply, do they look at the site manually?? In general, I had to reduce the font and limit the number of ads in the block to 4. Naturally, after these actions, the CTR dropped again. Okay, I think enough theory, let's calculate what happened:
adsense:
- Income for seven days: $ 14.61 or 453 rubles.
- Average CTR: 4.06%
- Average CPC: $0.20 or $6.20
YAN:
- Income for less than eight days: 459 rub.
- Average CTR: 8.98%
- Average CPC: $3.44
What happens? That both systems, at the moment, are equally beneficial for this site. The AdSense ads on my site have twice the CTR, but the cost per click is twice as high.
Now I plan to combine two systems of contextual advertising on the site: since the cost per click in AdSense is higher, I will put its block in the most clickable place - in front of the content. The remaining two places will have ads from . This method allows you to raise the cost per click in both systems - after all, only the most expensive ads will be shown (fewer ads from each system per page view = more competition for an impression = higher cost per click). I ask readers to vote whether to publish the next report on this small experiment on the blog (the vote is not visible in the RSS, you need to go to the site).