A year of the life of an online store of tires and wheels from the first days: the cost of creation, annual budget, cost per click and some figures regarding the company's turnover.
In March 2014, Pavel Yemelyanov, director of the Protector tire fitting company, approached our studio with a proposal to create a website for them selling tires and wheels.
Tire service was located in a very good location, in the city center, with a convenient entrance, where there are no traffic jams, which is very rare for our city.
location of the tire service “24shina.rf”
Pavel said that he plans to start retailing tires. It is not yet planned to have its own stock of tires, tires will be bought for the client from the warehouses of suppliers (the emphasis is also on the search for rare tire models, and the sale of 1 pc). There are 6 main tire suppliers in Krasnoyarsk, which supply tires to almost all shops in the city.
At the time of the launch of the site, 41 online tire stores were already operating in Krasnoyarsk. Therefore, we had to work hard in order not to remain 42nd.
Scheme of the online store:
- Sales will be organized through the online store.
- After placing an order, the client must pay for the purchase on the website or at the office (in the tire shop).
- After payment, Pavel buys the necessary tires from suppliers and transfers them to the client at the goods distribution center or delivers them to the address convenient for the client. (Mostly, customers pick up goods from the distribution center, where they can immediately change their shoes with a discount of up to 25%, which they do in most cases. This is to attract customers to tire fitting).
The first thing to do was create a website.
To make the site, we considered two options:
- Creation of an exclusive store - 250 - 400 thousand rubles
- Using a template - from 31 to 78 thousand rubles
We settled on a template, since at that time the guys could not afford to pay 250-400 thousand rubles for a website, and there was no point in it.
We found a wonderful template on the Bitrix engine: Asporo tire and wheel online store template. It was the highest quality template at that time. You can read about all the features of the template.
The advantage of this template is that it already has a mobile version, which is especially true today. According to our statistics, 16.8% of the beds enter the site from mobile phones and tablets. People visit the site from mobile devices not only to buy goods, but also to emergency cases when required urgent repair wheels (puncture or cut).
Estimate:
*a complete list of works and their cost for the period from April 1, 2014 to May 1, 2015, including the cost of promotion and advertising of the site