Shoe repair shop: how to open, reviews. Opening a shoe repair shop Shoe repair as a business

For many centuries, people have needed shoes and their maintenance. The volumes of the shoe industry remain high, and the demand for the services of shoe repairers does not subside. Moreover, people turn to repair worn-out pairs much more often than they buy new ones in a shoe store.

This applies to representatives of all classes. Elite boots for 1000 euros and modest sandals bought at a sale also need periodic repairs. Therefore, shoe repairmen have never been idle, and well-organized repair shops are still a very profitable type of business with minimal investment (such as the related key making business).

You can open a shoe repair shop in 3 formats: economy, medium level and VIP

1Economy workshops the most common. Most often they are located in kiosks or small rented premises - 6-10 m2. Designed to provide a narrow range of services, such as:

• replacement and repair of heels,
• supinators,
• heels,
• soles,
• insoles,
• lightning and locks,
• prevention installation,
• line, paint.

To expand this list do not allow small areas on which it is impossible to place the corresponding equipment. The equipment is usually used the simplest and cheapest, which allows you to set low prices for services. The target audience is the population of low or middle income level.

This line of business cannot be classified as highly profitable. An experienced shoemaker can repair 20 pairs of shoes per day. The average cost of services is 150 rubles. In this scenario, the daily income will be about 3 tr. About 1 tr should be subtracted from it. material costs. The total daily revenue will be, at best, 2 tr.

2 Enterprises middle level are distinguished by a wide range of services (up to 150 items) and a high level of prices. They are located on areas from 30 m2. Shoes are repaired using expensive high-quality equipment. They are in demand among the population of average and above average income levels.

Such workshops, with their proper placement and a constant flow of customers, can bring a good income. Judge for yourself: with 30 orders per day, an average cost of 500 rubles. the daily income will be 15 tr., and the profit minus the cost of materials - 10 tr.

3VIP workshops specialize in luxury shoe repair.

How to open a shoe repair shop

They are usually located in high-income neighborhoods and provide services to single clients. People who have bought shoes for several thousand dollars will never trust them to medium-sized and, especially, economy-sized enterprises. They prefer to repair it in such specialized workshops, equipped with the appropriate equipment, allowing restoration of any level of complexity.

Such a business is highly profitable, but rare and risky. You will have to purchase equipment for at least 200 thousand dollars, and without a stable flow of customers, it will hardly pay off in less than 4-5 years.

Registration procedures

Sequencing:

1. Registration of the company in the tax. When choosing a legal form, we recommend giving preference to individual entrepreneurs. This will make it possible to apply UTII, and from 2013 - a patent form of taxation.
2. Choice of OKVED codes:

   52.71 Repair of shoes and other leather goods
   52.74 Repair of household and personal items, n.e.c.

3. Registration in the Pension Fund and other off-budget funds
4. Purchase of a cash register or strict reporting forms
5. Before opening a business, it is necessary to bring the premises in line with the requirements of the State and Rospotrebnadzor

room

The workshop is usually equipped with:

1. Kiosk (6-10 m2).

You can get this design in two ways:

• rent a piece of land from the state (from 2 thousand rubles per month) and install an acquired stall on it (from 100 thousand rubles);
• rent both land and a kiosk (from 30 tr. per month).

2. Separate room.

For a small workshop, it is enough to rent about 6 m2 (from 6 tr. per month). For a medium-sized enterprise, you will need at least 30 m2 (from 30 tr per month). It is advisable to place the workshop in a passable place - in the market, in a shopping center, the basement of a house in a densely populated residential area.

The room must have a reliable power source. Professional equipment used for shoe repair consumes a lot of electricity. Medium-sized establishments should be equipped in such a way that the pick-up and drop-off area is separated from the working area. In some cases, it is advisable to place reception points in large shopping centers, and carry out repairs in a hotel room.

Shoe repair equipment

Minimum set of equipment:

• electric stove (for heating the glue) - 1000 r.
• shoe paw - 1 tr.
• grindstone - 3 tr.
• electric drill - 1.5 tr.
• shoe rasp — 250 r.
• shoe gun - 250 r.
• awl - 250 r.
• pliers and wire cutters - 500 r.
• a set of shoe needles - 500 rubles.
• hammer and nails - 500 r.
• abrasive skins - 10 r.

You will also need components in the amount of 5 tr. (pieces of leather, heel rubber, different soles, soles, polyurethane, special threads, arch supports, etc.)

To provide a wider range of services, you will need:

• processing machine - from 40 tr.
• sewing machine - from 6 tr.
• burner - from 2.5 tr.
• compressor - from 20 tr.

Staff

Most often, shoemakers work for themselves, organizing small firms. But if you want to create an enterprise of a larger format, you will have to recruit specialists. This is a rather problematic issue. Shoemaker is a rare profession. Shoemakers are trained only in some technical schools, where there is a specialty "Technology / Design of leather products." It is advisable to contact a recruiting agency if you cannot find staff through personal acquaintances.

Opening a shoe repair shop as a promising business

Shoe repair at home

It often happens that in order to save money, many housewives, and even owners, do not want or simply cannot afford to give a large part of the family budget for shoe repair. Especially if there are more than one such pair, and even for every season of the year. Of course, there are certain types of work that cannot be done at home just because they require special equipment.

The rest you can do on your own. A few simple tricks - and you will not only be able to learn how to repair shoes and return your favorite pair of shoes or boots to working condition, but also save part of your budget, which you can spend on more important needs. In addition, it can become your new hobby or even profession - why not? So, how to learn how to repair shoes at home without the help of specialists?

How to learn how to repair shoes - tips

If the problem is worn buckles, buttons, bows or straps, remove them with a knife. Sewing threads that have come out of the seams, as well as staples, must also be removed with scissors. In those places where the buckles are fastened with straps, the latter must be completely removed if you change them for new ones. When building, get rid of them only partially.

New straps in shape, size, color and edge processing must exactly match those that were previously. New straps need to be glued well, and then sewn with a double-row stitch and be sure to make a bartack. Buttons can be sewn with a regular needle, but not less than 5 stitches, maintaining a distance between punctures of 4-5 mm.

Hooks and blocks that are no longer suitable for use must be removed with a screwdriver or pliers. All parameters of the newly installed hooks and blocks (shape, color and size) must be exactly the same as those that you have just deleted.

Do-it-yourself shoe repair

Not as difficult as it seems, you can learn how to repair shoes and replace the slider on a boot zipper.

How to open a shoe repair shop with your own hands

You need to start by cutting a few centimeters of thread under the zipper. This is necessary in order to freely pull out the edge of the fastener and remove the old slider. When you have removed the defective piece, you can put on a new one, then strengthen the end of the fastener with a metal staple, or thread, or superglue, and then carefully, with frequent stitches, sew the fabric base of the fastener back. You can slightly bend and squeeze the slider with pliers. But do not overdo it with the applied force - it can be pressed so hard that the internal parts will scratch the teeth on the clasp, then you will have to change the entire snake.

You can significantly increase the safety margin of the lock if you regularly lubricate both the lock and the entire fastener along the length, for example, with silicone grease, which is sold in cylinders. A small amount of this product should be applied to cotton wool and gently wipe the clasp and lock, without touching the entire shoe. Such a procedure will make it easier to fasten and unfasten it, in winter it will not freeze, and in spring and autumn it will not accumulate and clog dirt and sand.

If your shoes have plastic heels that need to be replaced, but you haven't found the right color, or if the heel is just scratched, you can learn how to repair shoes and get by with touching up the heel. To do this, you should purchase aerosol paint of the desired color in a can. Even car paint can be used. Before painting, the heels should be washed with warm water and a small amount of detergent. This will degrease the surface well. It is better not to use acetone for this purpose, as it can corrode the old layer of paint. Dry the heel and evenly spray paint on it at a distance of 15-20 cm. If your heels are also covered with leather, it is better not to use this method.

According to experts, capacitive indicators in the shoe repair market annually amount to hundreds of millions of dollars, which makes it possible to classify shoe repair as a business in the category of demanded and promising. The high profit potential of this industry and stable self-sufficiency for several years have attracted the attention of entrepreneurs who want to open a profitable business with minimal initial investment.

Business Relevance

Shoe workshops, in accordance with the business plan of a shoe repair enterprise, belong to the category of household services that are as stable as possible in terms of security in a crisis.

The deteriorating economic situation makes it possible to obtain additional profit due to the minimization of the population's costs for the purchase of new shoes and the growth in demand for repair work. With the stabilization of the economic situation, a sharp increase in the purchasing power of the population also increases the percentage of demand for shoe repair.

Business registration

The main point that you need to consider if you want to open your own or set up a ready-made shoe repair business is to obtain status. It is individual entrepreneurial activity in this area that is more preferable, and not the education of such a popular one.

Registration of an individual entrepreneur allows you to choose a more favorable taxation system in the patent form or, in accordance with OKVED codes 52.71 or 52.74. After receiving the registration certificate in the tax division, it is necessary to go through the registration in the Pension Fund, and follow the instructions of the fire inspectorate and Rospotrebnadzor.

In addition, this type of business activity requires the purchase of a cash register and the opening of a bank account to pay for equipment and premises by bank transfer.

Selecting premises and hiring staff

The best option for running a shoe business is represented by renting premises without prepayment, on the basis of monthly rent payments. It is advisable to give preference to markets, large super- and hypermarkets and stop pavilions, where the traffic of potential customers is consistently high.

Most often, shoe shops are equipped with kiosks with a total area of ​​​​about 10 square meters. It is allowed to rent a state land plot from the municipality with the subsequent installation of a stall or the option of renting a finished kiosk on already registered land.

If you wish, you can rebuild your own premises for a repair shop, but renting or buying out a land plot in the city is very problematic and costly. And the construction of a building that meets all the requirements for conducting such activities is very expensive and significantly increases the payback period. A standard room suitable for running a shoe business should be delimited into a customer reception area, a work area and a space for relaxation.

Most often, individual entrepreneurs in the field of personal services work independently in a small firm. Establishing a larger repair shop requires the recruitment of professional shoemakers. It should be borne in mind that such specialists belong to the category of rather rare professions, which are produced by a small number of technical schools. The solution of the problem of selecting highly qualified specialists can be entrusted to a recruiting agency, the conclusion of an agreement with which will help to avoid many problems associated with hiring unscrupulous and unskilled personnel.

Equipment selection

Depending on the range of services offered, the set of equipment may be different. The standard equipment for carrying out repairs in a shoe workshop is:

Volumes of production and form of organization

Currently, the most relevant are three types of shoe workshops, which differ in the volume of work performed and profitability.
The traditional repair shop, which belongs to the economy class category, is distinguished by an insignificant list of shoe repair services offered and is characterized by the replacement or repair of heels, insoles, soles, heels, lock elements, as well as preventive maintenance, stitching and painting. The target audience is consumers with a low income.

The middle class workshop is characterized by the presence of a wide range of services from the list of the middle price category. The optimal size of the area of ​​such a workshop cannot be less than thirty square meters, and expensive and high-quality equipment is used for work. The target audience is represented by consumers with higher income indicators.

VIP-class workshops are focused on repairing shoes of the elite category and are located in areas where a significant part of the population has a high level of prosperity. Specialized equipment allows repair work of any complexity, as well as the restoration of expensive and exclusive shoes.

Starting investment

Entrepreneurial activity in the economy class category involves a minimum initial investment. The cost of the premises, as well as the purchase of a minimum set of equipment and tools, will amount to about 200 thousand rubles.
Almost twice as much money is required to be invested in opening a middle-class shoe shop. However, the payback of such an enterprise will take much less time.

Opening a VIP workshop involves significant costs and is classified as a capital-intensive investment. Such workshops, despite being in demand, are extremely rare.

Income/expenses and profitability

Optimal, in terms of investments, payback periods and profitability indicators, is the opening of a shoe business in the middle production segment.
Standard economic indicators:

• monthly rent - about 40 thousand rubles;
• expenses for the purchase of equipment - 350 thousand rubles;
• the cost of consumables - 150 thousand rubles;
• monthly salary of the staff in the amount of three people - about 75 thousand rubles;
• expenses for an advertising campaign and payment of utility bills - about 35 thousand rubles.

Total costs: 650 thousand rubles.

The main income is related to the number of completed orders:

• income from one order - about 700 rubles;
• the average payback period is 24–36 months.

The rate of return is about 15%.

An organic addition that helps attract customers is the introduction of discount cards that help stimulate the economic interest of consumers. An effective marketing and advertising move can be an order for souvenirs or stationery with the logo of the workshop.

A one-time investment in the highest quality equipment can significantly reduce the ongoing costs of purchasing consumables and maintenance. In addition, a middle-class workshop is almost twice as productive and efficient as an economy-class workshop of the same size.

If the business plan provides for the repair work of one person who is in the status of an individual entrepreneur, then the daily earnings will not be more than five to seven thousand rubles.

It should not be forgotten that the creation of any point must be preceded by a thorough study of the throughput of the place, the presence of closely spaced competing organizations and the standard of living of the population. The success of a business is always based on the recognition of a newly opened enterprise, competitive prices and a high level of service, combined with competent advertising and marketing.

 

For many centuries, people have needed shoes and their maintenance. The volumes of the shoe industry remain high, and the demand for the services of shoe repairers does not subside. Moreover, people turn to repair worn-out pairs much more often than they buy new ones in a shoe store.

This applies to representatives of all classes. Elite boots for 1000 euros and modest sandals bought at a sale also need periodic repairs. Therefore, shoe repairmen have never been idle, and well-organized repair shops are still a very profitable type of business with minimal investment (such as the related key making business).

Types of repair shops, their profitability

You can open a shoe repair shop in 3 formats: economy, medium level and VIP

1 Economy workshops the most common. Most often they are located in kiosks or small rented premises - 6-10 m2. Designed to provide a narrow range of services, such as:

• replacement and repair of heels,
• supinators,
• heels,
• soles,
• insoles,
• lightning and locks,
• prevention installation,
• line, paint.

To expand this list do not allow small areas on which it is impossible to place the corresponding equipment. The equipment is usually used the simplest and cheapest, which allows you to set low prices for services. The target audience is the population of low or middle income level.

This line of business cannot be classified as highly profitable. An experienced shoemaker can repair 20 pairs of shoes per day. The average cost of services is 150 rubles. In this scenario, the daily income will be about 3 tr. About 1 tr should be subtracted from it. material costs. The total daily revenue will be, at best, 2 tr.

2 Enterprises middle level are distinguished by a wide range of services (up to 150 items) and a high level of prices. They are located on areas from 30 m2. Shoes are repaired using expensive high-quality equipment. They are in demand among the population of average and above average income levels.

Such workshops, with their proper placement and a constant flow of customers, can bring a good income. Judge for yourself: with 30 orders per day, an average cost of 500 rubles. the daily income will be 15 tr., and the profit minus the cost of materials - 10 tr.

3 VIP workshops specialize in luxury shoe repair. They are usually located in high-income neighborhoods and provide services to single clients. People who have bought shoes for several thousand dollars will never trust them to medium-sized and, especially, economy-sized enterprises. They prefer to repair it in such specialized workshops, equipped with the appropriate equipment, allowing restoration of any level of complexity.

Such a business is highly profitable, but rare and risky. You will have to purchase equipment for at least 200 thousand dollars, and without a stable flow of customers, it will hardly pay off in less than 4-5 years.

Registration procedures

Sequencing:

1. Registration of the company in the tax. When choosing a legal form, we recommend giving preference to IP. This will make it possible to apply UTII, and since 2013 - a patent form of taxation.
2. Choice of OKVED codes:

   52.71 Repair of shoes and other leather goods
   52.74 Repair of household and personal items, n.e.c.

3. Registration in the Pension Fund and other off-budget funds
4. Purchase of a cash register or strict reporting forms
5. Before opening a business, it is necessary to bring the premises in line with the requirements of the State and Rospotrebnadzor

room

The workshop is usually equipped with:

1. Kiosk (6-10 m2).

You can get this design in two ways:

• rent a piece of land from the state (from 2 thousand rubles per month) and install an acquired stall on it (from 100 thousand rubles);
• rent both land and a kiosk (from 30 tr. per month).

2. Separate room.

For a small workshop, it is enough to rent about 6 m2 (from 6 tr. per month). For a medium-sized enterprise, you will need at least 30 m2 (from 30 tr per month). It is advisable to place the workshop in a passable place - in the market, in a shopping center, the basement of a house in a densely populated residential area.

The room must have a reliable power source. Professional equipment used for shoe repair consumes a lot of electricity. Medium-sized establishments should be equipped in such a way that the pick-up and drop-off area is separated from the working area. In some cases, it is advisable to place reception points in large shopping centers, and carry out repairs in a hotel room.

Shoe repair equipment

Minimum set of equipment:

• electric stove (for heating the glue) - 1000 r.
• shoe paw - 1 tr.
• grindstone - 3 tr.
• electric drill - 1.5 tr.
• shoe rasp - 250 r.
• shoe gun - 250 r.
• awl - 250 r.
• pliers and wire cutters - 500 r.
• a set of shoe needles - 500 rubles.
• hammer and nails - 500 r.
• abrasive skins - 10 r.

You will also need components in the amount of 5 tr. (pieces of leather, heel rubber, different soles, soles, polyurethane, special threads, arch supports, etc.)

To provide a wider range of services, you will need:

• processing machine - from 40 tr.
• sewing machine - from 6 tr.
• burner - from 2.5 tr.
• compressor - from 20 tr.

Staff

Most often, shoemakers work for themselves, organizing small firms. But if you want to create an enterprise of a larger format, you will have to recruit specialists. This is a rather problematic issue. Shoemaker is a rare profession. Shoemakers are trained only in some technical schools, where there is a specialty "Technology / Design of leather products." It is advisable to contact a recruiting agency if you cannot find staff through personal acquaintances.

Why Shoe Repair?

This type of service is one of the most stable in terms of protection during crises. Even if the economic situation in the country worsens, at this moment the shoe business not only does not risk going bankrupt, on the contrary, it receives additional profit. The poorer the population, the more often shoes will be repaired - there is no money for new “shoes”!

The master will not be left without work even in the case of general prosperity - the more shoes and boots are bought, the more often they will be carried for repair. In any case, you can always earn your piece of bread and butter.

As practice shows, the checking authorities are not very interested in shoemakers. Although you need to be prepared for the fact that you still have to repair the shoes of the tax and the shoes of the prosecutor's office. This is an extra plus of the profession, since too close interest of the state in business often ends in failure.

Another advantage is that the cost is minimal. Basically, the price includes the work of the master. And this concept can be manipulated quite boldly - it all depends on reputation.

Why aren't others doing this?

Probably every successful businessman is perplexed: why don't other people who complain about poverty think of doing the same thing as him? After all, it is difficult, but so profitable! So in the case of opening a shoe repair business, everyone will be overcome by doubts. Standard thoughts: "If it brought income, everyone would be engaged in repairs."

"I'm sure I'm going to burn out because I've never been in business." “The authorities will “eat” me.” This is all fundamentally wrong. Organizing a small business, you need to act according to the Napoleonic principle: first get involved in a fight, and then sort it out. You need to think in a positive way. If no one takes up this, it means that there is a good niche that can be filled.

You also need to consider that repairing shoes is hard daily work. And now it is fashionable to be a PR man, a lawyer or, at worst, a journalist. And many will prefer to work for a penny in the office and brag about their profession than to earn normal money in a serious business.

Why should you read this guide?

Below will be described step by step how to organize your own business without loss. The goal is to give the reader detailed, and most importantly, practical advice. Therefore, those who had already gone through all this at one time, having received a unique experience, were chosen as experts.
It is not for nothing that folk wisdom says that smart people learn from the mistakes of others.

We tried to cover all aspects: from paperwork to the choice of suppliers and the art of marketing. Without this, there is nothing to do in the modern market. Get ready for the fact that you will have to urgently acquire new knowledge and restructure your thinking. Consider the legislation - so as not to pay extra money.

Marketing - to make the business really profitable. Economics - to know what laws will develop your business. It is clear that it is impossible to become a professor after reading one article, but it is simply necessary to know the basics. However, since you have read up to these lines, it means that you are ready for learning.

Attention, start!

• Brief introduction. Review.
• Start: collect papers.
• We count and invest: prices and costs.
• Marketing and advertising.
• Expansion: business expansion.
• Tips "experienced".
• When You Can't Say Yes (Short Review of Legislation).
• The art of selling increases profits (tips for communicating with customers).
• Combine and conquer (ideas for sales of additional services and goods).
• In the footsteps of "sharks" (tricks of large companies that can be adopted).
• Happy End: Summing up/

Without a piece of paper - nowhere. Let's go to entrepreneurs!

Where do we start? From registration!

In our country, relationships with money, as well as with women, are subject to mandatory registration. Only not in the registry office, but in the relevant authorities.
It's pretty easy to become an entrepreneur these days.

First you need to contact the tax office, which is closest to your place of residence. Most likely, you relate to it territorially. If you live in one place and are registered in another, officials should tell you the address of the institution where you should apply.

The fact is that you can do business anywhere, but you need to register an individual entrepreneur only in the tax office to which you are “attached”.

paper details

To obtain a covenant certificate, you must provide the following documents:
A completed application form P2100. Writing it is not the easiest thing, but the tax office usually tells you what to write and what not to write.
The application must be certified by a notary.

After the notary, it will be necessary to pay the state duty - to pay the state for the right to engage in commerce. Do not forget to specify the budget classification code in the tax code - it must be indicated when paying. You can pay for registration only in the branches of the RBU.
Next, you should provide the following papers to the tax office: a notarized application, two copies of the passport, a copy of the individual's identification number, a bank check confirming that the state duty has been paid.

After that, you need to wait five days. That is how long, according to the law, the registration of an individual - an individual entrepreneur. The tax office should issue a receipt, which will indicate the list of documents you provided, as well as the date the certificate was received.
Arriving at the specified time, you will need to show the same receipt, as well as present a passport or other document proving your identity.

3. What's next?

It is advisable to open a bank account for settlements by bank transfer. This will come in handy when it comes time to pay for equipment and materials. Having opened a current account, notify the tax office within ten days, otherwise you will have to pay a fine.
In any inspection there are people responsible for mass explanatory work. Do not hesitate to contact them for advice, not only during the registration of IP, but also during the conduct of business. This will help you avoid trouble.

Obstacles on the way to the goal

As in any state structure, there are long queues in tax offices throughout the country. Because of this, the procedure may be somewhat delayed. So, immediately tune in to the fact that you will have to spend quite a lot of time: not on the design itself, but on waiting for the appointment of a specialist.

If you have neither the time nor the desire to stand in the corridor, you should contact specialized companies. For a relatively small amount, they will collect all the documents themselves and bring you a certificate on a “blue-rimmed platter”.

It is likely that "experienced" acquaintances will convince that it is best to work illegally. Don't believe. If you do not have an uncle in the Presidential Administration or an aunt in the FSB, then sooner or later you will have to pay, and in full. With those who hide taxes, they do not stand on ceremony (it is clear that we are talking about small entrepreneurs, not oligarchs).

Investing in business: how not to pay too much:

Lists are everything

Since you have reached this point, it means that you already imagine what you will need in free commercial navigation. Unfortunately, it will not be possible to compile an exact list of everything you need: it all depends on the region in which the master lives, as well as on the size of the starting capital.

As practice shows, it is most reasonable to purchase a used instrument - prices will be lower by an order of magnitude. A shoe repairman from Novosibirsk, Alexander Mishin, compiled a short list of things for us to start without.
So, to complete the first orders, you need:

• - Heels,
• – Overlays,
• – heels,
• – Skin,
• - Glue,
• - Nails,
• - threads,
• - "Lightning",
• – soles,
• - "Latki",
• - Supporters.

Of the equipment are urgently needed:

• - Sewing machine,
• – Multifunctional machine,
• - Lamp,
• - Extractor.

The last one is so that the pair of glue does not lead the master to a hospital bed - the glue is very toxic, despite the assurances of the sellers of its safety.
The table and chair are also included in the estimate for the cost of equipment.

Moreover, there should be at least two tables: on one, repairs are carried out, and on the second, receipts are filled in and the incoming shoes are inspected.
Shelves are also needed on which the necessary little things will be stored: from “spare parts” to tools.

Where to look for all this?

In the age of the Internet, this is, at first glance, a silly question. But far from everything is on the net - it is much more reliable to scroll through newspaper ads and ask around friends - maybe someone heard something.

The best assistants in this matter are forums. Finding them is quite difficult, they are few. But on the other hand, the members of the forum will explain everything “on the fingers”, and even put in a good word for you if necessary.

Online shopping is “Russian roulette”. If you do not study prices and brands, you can buy a batch of goods at a fabulous price, and a week later you find out that an unknown Chinese manufacturer makes everything of the same quality, but at a price twice as low.

There are also printed business guides/prices. For some unknown reason, they turn out to be more effective than the most hyped sites with ads. And although they are not as convenient as specialized resources, the main thing is that you can find serious suppliers there.

How much to buy goods?

It all depends on how many customers your business plan is designed for. Please note that they will bring for repair exactly those shoes for which there are no “spare parts”. This is the standard “law of meanness”, and no one has yet been able to avoid its action. Consider what season is outside the window: as soon as it gets warmer, people carry light “shoe boots” for repairs, when it gets colder, everyone remembers warm “shoes”.

If the budget allows, it is better to buy everything at once - nothing will definitely be superfluous. According to Alexander Mishin, the most common orders are the replacement of heels, sewing up holes and “firmware” of new shoes. Consider this.

It is also desirable to find suppliers of auxiliary products: creams, shoelaces, “spoons” and sponges. Moreover, recently sales representatives are ready to release the goods on credit, “for sale”. Sell ​​- give money.

Do you know how to succeed in business thanks to the experience of successful entrepreneurs?

4. Roof over your head: rent a room

Looking for passing places

In order for customers to come more often, you need to look for a lively place to rent a room. Markets are most suitable - here square meters are relatively inexpensive, and the traffic is good. The upside is that you don't have to invest in renovations: no one expects a shoe shop to shine like a fine lingerie boutique.

Another advantageous place is any large supermarket. The trends are such that people, especially in more or less large cities, increasingly prefer large comfortable stores to the usual "flea markets". Rental prices here are an order of magnitude higher than in ordinary shops or stalls.

Moreover, you will have to invest in an attractive repair - otherwise the administration simply will not give the go-ahead. But the prices here can be increased in comparison with the citywide ones - after all, you are in a convenient civilized place.

Knowledgeable people also recommend paying attention to stopping pavilions. This refers not to modern open structures, but to old brick stops with kiosks attached to them. These are still around somewhere. Such a location will also attract customers, because it is so convenient to give shoes for repair when going to work, and pick them up after a hard day's work.

Consider building a new pavilion in an attractive location. But is the game worth the candle? It is very difficult to rent or buy urban land - it requires strong connections and big money.

The erection of the structure itself will also cost a pretty penny - even if you build it yourself, so many “hard-earned money” will be spent on materials that such a shoe repair shop will pay off for at least ten years. But at this time, something will have to be eaten, and even feed the family!

"Square Minimum"

Of course, you can repair shoes, as they say, "on the knee." But it is best not to engage in masochism, and immediately occupy a normal number of square meters. To work comfortably and receive visitors, fifteen "squares" are enough.

This area will have to be visually delimited into zones:

• 1. Customer reception area. There are comfortable chairs, a clean beautiful table, a laptop or a solid notepad, a place to store small money for change.
• 2. Work area: if it is not fenced, there should be perfect order here. It does not interfere with immediately putting several flowers in pots. For some reason, the abundance of decorative greenery inspires confidence in customers.
• 3. Recreation area. You will need it: due to the peculiarities of human psychology, you will want to spend a few minutes while working, abstracting from routine work. And best of all, if for these purposes you will have a separate comfortable chair.

We reduce the area

If the rental prices are reasonable, you can equip yourself as you please. And if they demand obscenely a lot, you will have to go to furniture specialists and draw a future salon in a 3D editor: now there are many ways to optimize the workspace. If your hands grow from the right place, you can make all these shelves and cabinets yourself.

If the hands with the machine and the saw are not friendly, you will have to pay. Although, if the monthly rent is so high, maybe you should think about it: will it be possible to pay the owner of the territory every month? Even if the location turns out to be profitable, the rent can eat into a hefty portion of the profits.
There is another option: in a supermarket, you can equip not the salon itself, but a shoe collection point.

That is, hire an employee who will accept shoes, issue a receipt and take money. And do the repairs themselves in another place, even at home. The main thing is that there are no problems with transport and the repaired shoes “arrive” exactly on time specified by the receiver.

It makes sense to keep a reception point instead of a workshop if you are sure of a consistently large number of orders. You may have to take the shoes yourself for several months - and repair them in the evenings. But you will know how it is more profitable to organize the entire procedure of prima “shtiblet”.

5 The Art of Wooing Customers

Greeted in uniform

Like it or not, people have standard stereotypes. In our case, we need to use the following belief - "any repairman should be in uniform." Everyone is used to the fact that people of working professions dress accordingly.

It is clear that we are not talking about oily robes, wadded pants and dirty boots.

Now they produce overalls for every taste. So why not get a comfortable, lightweight jumpsuit that can be sewn with a workshop logo? And people will understand that the master is a serious person, and you will be comfortable. What to do, you can not disappoint the client in his conviction.

Probably, it is not necessary to remind that clothes should always be neat, a pleasant smell should come from it. At least a good cologne.

Remember good old Carnegie

If you enter the query "The Art of Selling" in a search engine, about a million links will appear. Moreover, those on the first pages will most likely lead to paid course sites. Of course, today sales are taken very seriously, this is a whole science.

But in fact, enough advice from the unforgettable Dale Carnegie. And it is not necessary to read thick books - the author himself says that his recommendations can be placed on the cover of a matchbox. Let's dwell on them in more detail:

• - A sincere interest in other people is conducive to oneself.
• Smiling is the easiest way to make a good impression.
• - Call the customer by name. This will help build trust.
• - Listen. A few extra minutes that you spend listening to the client's problems will make him come to you again and again.
• - Try to find out what the range of interests of the client is, and talk about it. Nothing unites like a common love for kittens or country chores. But if you don’t understand the hobby, it’s better to remain silent, otherwise you will hear about someone else’s hobby until the end of the work shift.
• Satisfy the client's megalomania. Refer to people on "You" regardless of age and appearance. It also happens that people prefer a polite master to a more experienced, but rude one.

Most of the expensive trainings that are offered on the Internet will tell you the same thing, only in more detail. However, no education was ever superfluous.

Little tricks of big business

When arranging the workshop, do not forget about the "tricky things". Remember, there is always music playing in supermarkets. Why? Yes, because it makes people spend money. This is all calculated by professional psychologists hired by "business sharks".

Even if you have a quiet but pleasant melody pouring from your speakers - since corporations do not disdain such tricks, then small entrepreneurs, all the more, should not neglect it. You can also order small souvenirs. And to give clients, for example, calendar cards with the logo of the workshop. A trifle, but nice.

With a large order, you can give the client a pen or a notebook - such things are usually not thrown away, and the logo will become firmly embedded in memory during the use of the souvenir. Which, in fact, is only at your fingertips.

You can not do without bags for packaging - this is an indicator of quality service. And since you still have to buy them, why not put your logo on?

The layout of related products also has its own nuances: according to the laws of merchandising, an expensive product should be at eye level. And what is cheaper, you can put up or down. If the products are in the same row (for example, shoe care creams), expensive goods should be placed on the left - the shelves are considered the way they read the text, that is, from left to right.

Additional little things can be placed in a cabinet with lockable glass doors - so that petty thieves will not be tempted to steal any tube.

How important it is for a novice entrepreneur to know all the benefits and benefits of starting a business with a quality franchise:

6 Shoe creative. We increase profits

Stocks are a guarantee of attention

What is good about stocks is that there is practically no loss from them, but profits can be significantly increased. The main goal of any such event is to tell people about your business. And for those who know about him - to remind.

It is not necessary to give away huge discounts and accessories left and right. Evgeny Strakhov from Omsk, for example, told us what attracts customers in the following ways:

• “When I feel like my customer growth is waning, I post ads on local websites saying that on Tuesdays shoe repair is minus ten percent off. By the action itself, units come. But many people remember that they have been postponing a visit to the shoemaker for a long time, take shoes or boots, and go to me. I have a business card printed on the back of the receipt so that when a person is about to go again, they can call and find out how much the repair will cost and how long it will take. Little things like that matter a lot to your reputation.

How to run promotions?

Like all. There is no need to reinvent the wheel, let advertising agencies compete in creativity. After all, they charge a lot of money for it. For a shoe repair shop, the best option would be "Discounts of the Day": "Only on Mondays, shoe repair at half price." Explain to clients that “half price” is a discount for the work of the master, it does not apply to materials.

There are hundreds of options for luring buyers of the service. For example, every tenth person can be given a sponge for shoes. Or a certificate for warranty service (which you must do anyway - there is a law). If you personally liked any action of a supermarket or store, feel free to copy it, slightly changing the name. As a rule, the time-tested is the best.

Advertising. Radio rules.

Without advertising now - nowhere. We'll have to fork out and place your block in the media. Advertising on popular radio stations sells services most effectively. The best results on TV, but the prices there are simply cosmic. If your creativity is in order, try to come up with names for your services.

For example, for expensive shoes you need something like "Elite Repair", for sneakers - "Sport Repair", for boots "Express Repair" or "Heel Plus". Everything depends on fantasy. But each service can be presented as exclusive - and this is an additional percentage of the cost.

The ads posted in the area still work well. Pillars, walls, stops - wherever people walk. And don't let your conscience torment you. Everyone glues - and why are you worse? All the same, the authorities are not going to install bulletin boards in the required quantity.

7. Business empire: building a network

Briefly about the main

You can only expand your business if you already have:

• A). Employees you trust.
• B). Stable income that allows you to invest.
• IN). Free time to expand.
• G). Willpower that allows you to go ahead through numerous obstacles.

A business network is relevant if you have remarkable administrative talents. If you do not have the skills of delegating authority, understanding the laws by which the business lives and develops, it is better not to get involved in large-scale projects.

Some details

The path described in the previous chapters will have to be followed to open each new outlet. Is it not necessary to issue a new certificate of individual entrepreneurship.

Considering not the simplest tax system in the world, it is best to hire an accountant, otherwise the reports will take up all your free time. You will also need a good lawyer who can answer your phone calls at any time of the day and night. After all, you never know in advance what kind of "surprise" firefighters, health inspectors or representatives of the Pension Fund will come with.

Accounting, accounting and more accounting

Each new outlet should be opened only after careful study. Everything will have to be taken into account: the population of the place, the presence of nearby competitors, the standard of living of the area, the reputation of the district authorities. It is quite possible that local deputies will have a “pleasant” habit of taking over successful businesses.

You can conduct a small opinion poll on the street on the topic: “Does this area need a shoe shop?” At the same time, you will find out what people expect from contacting this kind of institution.

Any network works according to the rules that were formed a good half a century ago:

• – The network must be recognizable.
• - Prices are lower than those of competitors.
• - Service is top notch.
• - Advertising and marketing - at the head of everything.

8. Legal self-defense

How not to become a victim

“You may not be a lawyer, but you must know the laws” - this is how the classic can be paraphrased. Why must? Because, having founded a business, the owner must protect it. And the current representatives of state institutions are very fond of issuing fines on the basis of decisions sucked from the finger.

Either the deadlines are violated, or the documentation does not comply, or the moon is simply in the wrong phase of Jupiter - and a fine is also due for this.
If you demonstrate knowledge of the laws to the inspectors, you can be sure that they will not find fault with trifles. Yourself is more expensive.

Where to begin

To at least get a little up to date, you can read the Tax Code. Not the most interesting literature, but you can understand the basics and learn the terms. A lot of interesting things (and not only in the field of business) can be found in the Code of Administrative Offenses. Find and read the rights and obligations of officials that you encounter most often.

This will help when they once again begin to "teach life" and "pull the bagpipes", hinting at gratitude, which is called a bribe in the Criminal Code.

In addition, the Civil Code and the Constitution will come in handy - these are the normative bases with which a sane official will not argue.
It is also obligatory to read the orders of local authorities.

Scandal or peace?

Many believe that it is better not to anger civil servants once again and to fulfill all their requirements, no matter how stupid they are. It is not right.
Practice shows that those who can protect themselves have the least trouble. If you roll a couple of complaints on your inspector, he will start talking to you in a whisper and on “You” - because he does not want to fly out of work after a few penalties.

If the appeals to the immediate superiors of the perpetrator did not bring results, or he is trying to “press”, you need to write to the federal level authorities. There they don’t really understand whether the official is right or wrong - he will fly into him in any case, even just for the fact of your appeal. Officials tend to fear their superiors more than the sun's snowman.

And this same boss, in turn, is always happy to report to the top that "the guilty have been punished, measures have been taken." Guess who will be the last one in this system? That's right, the same civil servant against whom the complaint was received.

Remember: the prosecutor's office and the media always remain. The former are interested in indicators (they receive good bonuses for detecting violations in the public sector), the latter are always happy to tell the people about how bad life is for small businesses because of various kinds of instances.

If they really press down with checks and fines, there remains the “heavy artillery” - the FSB, the Duma and the Presidential Administration. It is almost impossible to break into the last instances, but if you do succeed, the result will exceed all expectations.

All these “legal wars” are possible only if you have competent legal support - you don’t have enough knowledge of your own, and it’s not advisable to spend five years getting the right diploma and knowledge, to put it mildly. No one goes to medical school to cure their runny nose?

In Christian churches, believers donate ten percent of their income to the needs of the parish. This tradition has stood the test of time, so why not make it work for you? So, when calculating net profit, subtract 10% from the total amount.

At first it will seem that these are pennies, but after three months the pile of banknotes will grow to a respectable size. After a year, you will be able to take microloans from yourself, without hassle and extortionate interest. The main thing is to treat this money as if it is not yours: do not spend without a reason, compensate for the shortage and do not tell anyone about it - neither your wife nor your friends.

Let the bank work

Whatever they write on the Internet, it is best to keep money in special institutions. Why?

• A). "Interest drops."
• B). All money transactions are easy to view at the end of the month/quarter/year.
• IN). There is no temptation to go out and spend it all, even if there is a huge offer.
• G). Banks teach financial discipline.

Another plus of banks is that they offer online account management tools. That is, now it is not necessary to go to the branch to transfer money from account to account or find out the balance in the account. It is enough to send SMS from your mobile - and all operations will be performed automatically. In addition, smartphones allow you to install special software, thanks to which financial management is simplified a hundredfold.

What to invest in, which deposit to open and which bank to entrust your hard-earned money - it's up to you. Experts say that long-term deposits with foreign currency are the most profitable. But in this case, the bank usually prohibits the early withdrawal of capital, and in business it should always be possible to withdraw the required amount. It is also profitable and reliable to invest in gold bank bullion - they do not get cheaper, so the deposit will not burn out, and interest will accrue as expected. Unlike the same dollar deposit.

In no case should you trust the so-called credit unions, mutual funds and other organizations that promise mountains of gold. They promise huge interest, but hundreds of criminal cases and thousands of lawsuits throughout the CIS show that these "financiers" if and to whom they help to become richer, then obviously not to investors.

PC to the rescue

You can keep records even without accounting education or experience. There are now a lot of free programs on the Internet that take into account literally all items of expenses and income. You will only have to enter the necessary data, and the program itself will summarize how much and on what you have earned, and how much and on what you have spent.

As a rule, such software is not demanding on computer resources, so an old laptop or a cheap tablet is enough to maintain the database. And even if an accountant works for you, it will not be superfluous to compare his data and yours at the end of the reporting period - you see, suddenly the numbers do not converge.

Naturally, the computer must be password protected. And for reliability, you can password-protect the accounting program itself - almost all of them allow you to do this. It is better not to store personal databases at the workplace - if the data of your personal database differs from the information that you provide to the tax office, this is called "double entry bookkeeping". And there is a punishment for that.

10. Summing up

Experience is a asset

Just an example: when you make out a lease, most likely, you will be asked to draw up two contracts. One is for the tax office, it will say that you pay a penny per square meter.

The second contract is drawn up to protect the landlord - it indicates the real amount, and he will be able to defend his interests if you do not want to pay. The second contract is renegotiated every month so that the owner of the commercial space has the opportunity to declare that the previous, “minimum” contract is not valid, and you have not paid in a new way.
There are many such subtleties.

Stock up on patience

If you're hoping for a shoe repair shop to turn a profit as soon as it opens, you're in for a disappointment. It will take at least a year for income to become more or less stable. What is it connected with? Unknown. But in practice, this is true, and it doesn’t matter what the entrepreneur does: he sells socks, repairs shoes, or sells elite tea in bulk.

It remains only to wait for the business to get back on track, and only then can you make some forecasts and think about something new.

Learn while there is time!

During the time that the business is gaining momentum, you need to read more than a dozen books. We have already talked about marketing and jurisprudence. It is equally important to understand the economy - such information will greatly help you in doing business. If you are going to hire people in the future, be sure to learn the basics of HR management. Motivation of personnel, work with personnel - all this is extremely important.

For example, someone works well only with a material incentive. And the other person looks contemptuously at money, but if he is called “The best employee of the company”, then he will simply move mountains to confirm his title. This is what HR science teaches.

Time management will be helpful. This item will help you correctly allocate your time, as well as tell you how to prioritize.
Since we are talking about business, take care of savings in education: it is much cheaper to buy a reader and download books from the Internet than to order paper copies, each of which will cost a pretty penny.

Despite the fact that difficult times are ahead of you, do not be discouraged: for a persistent and talented person (and others do not even think about business), everything should work out in the best possible way. And we hope that our advice will be useful and beneficial. If you have something to add - you are welcome in the comments, your invaluable experience will be extremely curious.

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