Business plan for opening a kindergarten without investment. An exemplary (typical) business plan for a private kindergarten. Organizational Business Plan Private Kindergarten

The layout of a kindergarten, boarding school, or complex must, first of all, comply with hygienic standards. In any children's institution, maximum safety for the health and life of children should be ensured. For the aesthetic design of such premises, there are rules that must be followed. A children's institution can be equipped in a specially built building or a ready-made building can be replanned for this.

An example of a typical kindergarten plan

The main tasks of a private kindergarten are raising children, teaching them the basic skills of being in a team, communication, and social behavior. Primary preschool education and preparation for school is another important task of modern children's centers.

In addition, classes in various kinds of creative circles can be held in kindergarten. In them, children will learn to draw, sculpt from plasticine, etc. The main thing is to initially determine the main directions of the kindergarten's work, the range of services provided. This will help with childcare. In kindergarten, children are brought up in different age groups.

The layout of the kindergarten with the designation of the premises

For each group, a separate space is needed in which children will study with their teacher according to the main program, relax, and communicate with each other.

When planning kindergartens or centers, it is necessary to clearly distinguish between rooms for children and office space.

Premises for different purposes (children's, administrative, service, utility, etc.) must be located separately from each other. It is advisable to equip utility, utility rooms in a separate building. All interior decoration of children's centers is made only from environmentally friendly materials of high quality. In addition, rooms should be easy to clean. All surfaces should be durable and easy to clean. This will protect children from accidental injury and the spread of infection.

Variant of the project and layout of the kindergarten

Cleaning should only be done with chemicals approved for use in children's rooms. and should be carried out on the basis of the main purpose of the children's institution.

Hygienic requirements and safety standards

Kindergarten or boarding school should be located in a residential area among residential buildings. It is strictly forbidden to equip children's institutions near parking lots, roadways, boiler houses or production facilities.

The main and additional premises of the kindergarten

The main premises in the buildings of kindergartens are:

Conditions for a full-fledged daytime sleep can be created in group rooms. In this case, it is better to purchase rollaway beds. To store beds and bedding, you will need a built-in wardrobe or a small closet. For a small kindergarten (no more than 30 children), you can equip a common dining room. For more children, it is more convenient to arrange a place for eating in a group room. At the same time, dining tables can also be used for classes or board games.

A medical office with an isolator is mandatory for kindergartens where children will stay all day or around the clock. If the institution operates in the "short day" mode, the first-aid post can be abandoned. It will be enough to conclude an agreement with a nearby clinic for the provision of medical care if necessary.

Group and sleeping quarters

Group rooms of the kindergarten should be isolated. It is desirable for each group room to equip a separate entrance from the adjacent territory. You can arrange a common entrance for two or three groups of different ages. Near the common entrance, it is desirable to equip a dressing room for outerwear and street shoes.

Reception of children should be carried out in a separate room or in a dressing room. In the latter case, it is necessary to provide conditions for examining children. Entry of parents into group rooms is discouraged in order to protect against infection and maintain cleanliness in the room.

In the group room, the arrangement of a sufficient number of window openings of the required size should be planned. This will provide good ventilation, natural light and access to ultraviolet rays, through which the room will be insolated.

It is preferable to equip the bedroom on a covered, insulated and or. You can allocate a place to sleep in the main room of the group, separating it with a sliding partition. For children aged 5-6, bunk beds are allowed. On the upper berth, the arrangement of a protective side is mandatory.

Restrooms and swimming pool

The toilet room is adjacent to the play area. It is advisable to equip a small separating corridor between them. For toddlers from nursery groups, pots are used. For older children, toilets are placed in open cabins. Cabin dimensions - 80 by 80 cm, dividing wall height - 120 cm.
When arranging a swimming pool in a kindergarten building, it is necessary to plan the arrangement of a shower cabin, a dressing room and a toilet room.

A special bathroom for learning to swim should be equipped with an area of 3 by 7 m or a little more.

Layout of a kindergarten in buildings of various shapes

The simplest option for planning a small kindergarten in a square building is done according to the following principles:

the front door leads to the hall;
the doors to the catering department, the first-aid post and the manager's office open into the hall;
from the catering unit, an external exit is required for the delivery of products;
a corridor from the hall leads to group rooms (no more than 4);
group rooms are located around the multipurpose room.

Additional group rooms are arranged on the 2nd floor. In the 3-storey building of the kindergarten, only utility rooms are located on the top floor. In this case, an attic can be additionally involved. Here you can equip the pantry. The layout of the elongated building of the kindergarten assumes the presence of a central corridor passing between the end walls.

Design and layout of a kindergarten for 150 children

The central entrance is located closer to the end wall. Nearby is the manager's office. Further along the corridor, on one side, there are utility rooms: a dressing room, a kitchen, a first-aid post, a toilet room for staff, a pantry for things and products. Along the opposite wall is a multi-purpose room that opens onto the lobby. Further along the corridor, rooms for children are being arranged: group and sleeping rooms, toilets for girls and boys, a washroom, etc. At the end of the corridor, you can equip another large room for sports, dancing or active games.

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Preparation of documents for the opening of a kindergarten

To open a kindergarten, an entrepreneur must register an LLC or individual entrepreneur.

In this case, the corresponding type of activity must be indicated.

To register a legal entity, the organizer will have to wait about a month.

After that, there will be a series of checks, thanks to which a license to work will be obtained.

Thus, it is necessary to leave enough time in reserve before the expected opening of the private garden.

The step-by-step process of obtaining a license should also be outlined in the business plan of the kindergarten.

This section will act as an instruction for the organizer of the case, which will help to act quickly and clearly.

An important step in obtaining an activity permit is finding a suitable premises.

It must comply with all sanitary and hygienic standards of work, which you can study on the website of the Ministry of Health.

Choosing a room for a private kindergarten

“A business aimed at satisfying someone's needs usually turns out to be successful; a business aimed at making a profit is rarely successful.”
Nicholas Butler

In those norms for the functioning of a kindergarten, compliance with which is mandatory for obtaining a permit, the requirements for the premises are spelled out in the smallest detail.

Even the dimensions of the rooms and the width of the doorways are specified in them.

For example, in the bathroom:

the children's room should have four toilet/sink sets specifically for children;
there should also be one sink for employees;
the adult toilet should be separate, isolated from the children's;
the room should have the required number of pots, towels, soap and other things.

Renting in the central area is convenient and prestigious.

But such an arrangement will significantly increase the cost of the kindergarten.

Please note that in 99% of cases, to start operating the premises, you will need to make a solid investment in its repair and improvement.

The main thing is that it is convenient to get to the chosen room. Make sure that there are public transport stops nearby and that the entrance for cars is not blocked by anything.

Kindergarten business plan: staff search

Consider the example of a group of 20 people.

To meet the needs, it is necessary to hire:

cook;
nurse;
nanny;
educator (2 people).

It is possible for one person to combine several positions.

But in no case should the quality of work suffer from this.

The employee must have the necessary qualifications, a certificate from a psychiatrist and have a health book with all the necessary seals.

In addition, with a frequency of 3 years, educators must improve their qualifications in special courses.

Diplomas received should testify to this fact.

Compliance with the requirements will be checked by the relevant authorities.

Owners of private gardens should expect the same treatment as employees of municipal institutions.

Advertising for a kindergarten in a business plan

The first step in advertising a kindergarten is important to take before it opens - creating a website.

He will become the "face" of the garden, so saving on this step is not recommended.

Allocate the necessary amount in financial planning and contact a specialized company.

A qualitative approach is what is necessary for the rest of the details of the advertising image.

Pay a designer to develop a corporate identity and logo.

You will use these materials not only for the site and garden design, but also in promotional products.

Start with internet promotion, free local newspapers.

Place ads in places of potential concentration of your target audience - children's stores, sections and circles, playgrounds.

If you do everything right, word of mouth will gradually start.

For such institutions, such a method as an open day works well.

Throw them every weekend after opening, show off your bright advantages over government agencies and be able to attract additional customers.

Financial section of the kindergarten business plan

Thanks to the calculations, the entrepreneur receives accurate information about how much money will be needed to implement the idea.

These indicators are also important for obtaining investments or loans from sponsors.

Business plan for financing the opening of a kindergarten

Item of expenses	Amount (rub.)
Total:	RUB 213,000
Issuance of permits	1 200
Repair in the premises	120 000
Buying furniture	30 000
Purchase of equipment	45 000
Advertising campaign (website)	6 000
Toys, books, other entertainment	9 000
Buying small consumables	1 800

Business plan for financing the development of a kindergarten

Before reaching the payback point, all expenses for maintaining the work of the garden and developing the business must be compensated from the reserve - the entrepreneur's own funds or credit money.

This must be taken into account and included in the plan at the stage of business planning.

Otherwise, a common mistake can happen: the company opens, develops successfully, but after six months or a year the payback point has not yet arrived, and the entrepreneur no longer has money for development.

What amounts are we talking about?

Payback period for a kindergarten business plan

To do this, use the analysis of competitors, miscalculation of existing indicators.

In these formulas, much will depend on the number of children that the garden will accept.

Of course, a large group of children (for example, twenty people) in a small kindergarten will make it possible to recoup investments quickly.

On average, this will happen after 10-12 months of work.

To increase income and accelerate payback, entrepreneurs introduce additional services for parents (for example, various circles, excursions for children).

You can also try to get support from the state.

We offer you to watch a video example of how it can be designed

private kindergarten:

Risks in the kindergarten business plan

The business plan must have a section that considers potential risks.

This is necessary for the entrepreneur to be more confident and have some kind of guidance in case of unpleasant situations.

And also for investors and banks, who will consider this a sign of a serious entrepreneur who calculates his steps in advance.

It is necessary not only to list options for risks, but also to consider options for preventing these problems and their solution.

Among the risks in the kindergarten business plan, there may be such options:

few clients - this is the most serious problem that a kindergarten organizer may face at the very starting stage of the business;
high level of competition;
the possibility of termination of the contract by the landlord at the most inopportune moment;
responsibility for the health and life of "wards".

The last point is the most serious.

After all, if something happens to someone else's child in your garden, it will not only worsen the institution's reputation.

And it will lead to administrative or criminal liability!

Create kindergarten business plan it is necessary even if the way to implement the plan is clear to you step by step.

In addition to material for potential investors and creditors, this document will help to calculate all financial movements in advance.

It is very important to adjust the course of development in time and direct your small business to great success!

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Garden - evokes the association of grooming, good mood, flowering. No wonder the kindergarten and plant garden have the same name. And in that and in another place young shoots grow. The garden grows on its own. And just as a skilled gardener directs the growth of plants, so a skilled educator directs the development of children.

Children are the most important thing in our life. The future depends on them. In our country, despite the complexity of the situation, the vast majority of kindergartens and the teams of mentors in them are good, if not excellent. Otherwise, where would we have so many wonderful people?

But, as you know, the best is the enemy of the good. And many families strive to find kindergartens for their child with in-depth development, with an individual approach to each child. Which is not always possible in an ordinary garden.

In general, before considering a financial plan, you need to work out the idea of a business. A financial plan is an important component, but without a qualitative study of the idea, without an analysis of the scope of activity, it loses its meaning.

Business is the art of extracting money from another person's pocket without resorting to violence. (M. Amsterdam). Let's take the best from the west, as our ancestors usually did. In order for the business to be not unprofitable, it will be necessary to offer a tempting idea for which people will voluntarily be willing to pay. But unlike the West, we will invest real values there, and not props created solely for profit. The best name for such a Russian business is entrepreneurship.

Let's return from a lyrical digression to the kindergarten business plan. With a thoughtful approach, a private kindergarten is not only cost-effective, but also educationally superior to ordinary kindergartens.

It is on the idea of better conditions for raising children that it makes sense to develop a business.

What is kindergarten

By and large, any kindergarten is designed to perform two unitary functions:

ensure the normal functioning of children during the employment of parents;
solve educational and educational problems.

The first function puts forward requirements for the organization of proper nutrition, sleep patterns, outdoor walks, etc. Moreover, each age category has its own peculiarities in the organization of life. In accordance with the characteristics of age.

The second function is designed to solve the problems of training, developing the necessary skills, primarily social, ethical and moral education. Socialization is one of the most important differences between education in kindergarten (among peers) and education at home by a mentor. At home, the child does not undergo socialization, and individual, high-quality knowledge may be useless.

Both the first and second functions in a good children's institution are harmoniously interconnected. For high-quality upbringing and education of preschool children in children's institutions, the following applies:

age division of children;
integrated management of the child (the child is brought up to school within the framework of one children's institution with the same educators-mentors from admission to graduation).

Age division of children

Ideally, kindergarten should be divided into groups according to age. Cases of developmental delay for various reasons are not taken into consideration. In such cases, it is desirable to place the child in specialized institutions.

The development of a child in preschool age is very fast. And a year difference is a very significant time. The approach to children of different age is sometimes radically different. In a mixed group, it is almost impossible for an educator to effectively carry out the function of teaching and educating all children. Of course, this greatly depends on the size of the group.

It is customary to divide children not exactly by age, but into groups:

nursery: from 1 year to 3 years;
younger group: from 3 to 4 years;
middle group: from 4 to 5 years;
senior group: from 5 to 6 years.

This approach is justified, since the emphasis in the organization of processes in age groups is different:

nursery: mainly the emphasis is on full-fledged life support (natural needs, emotional balance, etc.);
junior and middle groups: gradually the emphasis is shifted to learning;
senior group: preparation for schooling.

Comprehensive management of children

It is also important that the same mentors guide the child throughout the preschool period. Maybe except for toddlers. In this case, the teacher has the opportunity to track the dynamics of the development of each child.

Of course, the groups should not be overcrowded.

Too small number of children in the group is also not recommended due to the deterioration of social adaptation.

Download a ready-made business plan for a private kindergarten, current for 2019, you can from our trusted partners "Biplane". Download link.

What is required to open a kindergarten

Before developing a business plan for a private kindergarten, consider what is required to organize it.

First of all, you need to decide which kindergarten to open. Full cycle, nursery, with senior group, specialized.

Then you will need to decide on the format of the kindergarten:

in a separate special room;
kindergarten at home.

Documentation

The opening of any children's institution is under the close supervision of the state. Therefore, the required documents must always be up to date. And frequent visits to various inspections are the norm.

Documentation:

a package of constituent documents;
learning programs;
license;
documents for specialists (the manager must have the appropriate education);
necessary work contracts, leases, etc.

Premises, equipment

The size of the room depends on the planned number of places in the kindergarten. The premises must comply with the standards of SES, fire services.

In addition, equipment for classes for children should be installed, sleeping places, places for receiving and preparing food, etc. should be organized.

Staff

Depending on the format of the kindergarten being opened, the staff may differ significantly:

director;
educators and nannies;
cooks;
specialists (speech therapist, psychologist, nurse, etc.);
specialized specialists (subject teachers, sports coach, etc.);
laborers (cleaners, janitor, etc.).

Not everyone has to be in the state. Some may be coming under the contract.

Competition and customers

The main competition will be from state and municipal preschool institutions. Many parents prefer to send their children to them, considering these institutions to be more reliable than private ones.

There are few private preschools. Therefore, it makes no sense to talk about any competition among them. Rather, here we need to cooperate, learn and learn from experience.

In order to promote the enterprise, it will have to be on par with similar state institutions in all respects. And some parameters to make more attractive. For example, a flexible schedule for a child to visit a kindergarten, flexible payment, additional educational services, home delivery of a child, etc.

An important factor is the location of the garden. If a well-established, specialized kindergarten can be located quite remotely, then for a newly opened institution, this circumstance can be critical.

It also affects the newly opened institution by the presence of a number of other gardens with which it will have to compete.

In a ready-made business plan for a kindergarten, it will be necessary describe the benefits that will attract customers. They must be significant. Other things being equal, people will prefer public institutions to private ones..

Profit and payback

The financial part of the business plan for opening a private kindergarten is perhaps the smallest part. This is due to the huge number of preparatory documents and the development of the idea of a kindergarten. As already mentioned, without a carefully thought-out concept for organizing a children's institution, starting such a business is a big risk.

Let's give a small calculation of the kindergarten calculation.

Small garden for 15 people. Premises - 60 -100 sq.m. Staff 4-6 people.

Income

For profitability, it will be necessary to fill the kindergarten with additional services. With such expenses, the monthly fee cannot be less than 10 thousand rubles. from a child. Plus about 5 thousand rubles. additional services.

We will receive 150 - 225 thousand rubles per month.

Monthly income from the kindergarten 10 - 30 thousand rubles. Payback period of 3 years or more. This is a conditional calculation. Here much depends on preliminary agreements, advertising company and other things. Significantly reduce the cost of organizing a garden at home.

This business is more suitable for people who have already been professionally raising children.

It should be noted that investments in kindergarten do not pay off quickly.. But if you manage to gain a foothold in the market, establish yourself, then the enterprise will exist stably and successfully for a long time.

There are many reasons why more and more modern parents choose a private kindergarten for their baby. This is the desire to get an individual approach to the child, and the presence in such kindergartens of more serious and diverse early development programs, a balanced children's menu, more comfortable conditions than in a municipal garden. For this reason, the need to open private kindergartens is increasing, which is an excellent source of income. In this review, together we will draw up a business plan for a private kindergarten “from A to Z” (calculations for 2018).

Business plan for opening a private kindergarten.

Groups for children from 1.5 to 3 years old remain the most popular, since in our country many mothers on maternity leave are forced to go to work without waiting for their child to turn 3 years old, and will be given a coveted place in the municipal kindergarten. How to open such a kindergarten and what pitfalls to expect along the way will be discussed in this article.

Must see video, in which the real owners of private kindergartens talk about how the business works from the inside:

Start-up costs and payback

The article presents a business plan for a private kindergarten for children under 5 years of age.

Characteristics:

Capacity - up to 16 children (2 groups of 8 children)
The cost of maintaining a child for 1 month is 25,000 rubles
Services provided: Preparation for school (for children aged 5 years), modeling, dancing, drawing, classes for the development of speech and hearing, logical development.

As a result, amount of revenue per year will be: 4,800,000 rubles
Amount of net profit is equal to 21 300 rubles.
Profitability: 21 300/400 000 * 100=5,3%
Payback period, divide the initial costs by the amount of net profit: 670 700 /21 300 = 31.5 months.

And now we will analyze in more detail each stage of the formation of a private kindergarten and analyze all the items of expenses and income.

Basic costs

When preparing a business plan, it is necessary to take into account what the costs of opening a kindergarten are made up of:

rent and repair of premises;
legal business registration and obtaining a license;
hiring qualified personnel;
purchase of furniture, toys, inventory, office equipment;
advertising to attract customers.

Of course, the amount of costs can vary greatly depending on the city, the local cost of rent, the status of the garden, etc. An entrepreneur needs to familiarize himself with the cost of rent, repairs and other expenses directly in his city. Obviously, the costs in a business plan can be drastically different when starting a private kindergarten in Moscow and in a provincial city.

In the business plan, focus on start-up capital, initially it is enough to open a small-format kindergarten for 10-20 children. Thus, it will be easier to understand and organize the internal processes in the business. In addition, save yourself from unnecessary risks and spend less money. Mistakes are inevitable when starting a new business, so keep them small. You can always expand.

Legal Issues

For entrepreneurial activities of a private kindergarten, it is necessary to register with the tax office. As a rule, 2 options are used in business:

in the form of a legal entity (LLC, etc.);
as an individual entrepreneur (IP).

If the option of a legal entity is selected, then it must be a non-profit organization (that is, it is impossible to register in the form of an LLC, CJSC, OJSC, etc.). Registration is made in the Ministry of Justice of Russia. If you are not familiar with the nuances of legal persons, we recommend that you contact the relevant companies for advice, as a rule, this is free of charge. It should be noted that an LLC is a more costly form for business, higher deductions, more complex tax accounting, reporting, etc.

Registering as a sole trader is easy today. It is enough to submit an application to the tax office and pay the state duty. Registration term - up to 5 days. Keep in mind in your business plan that legal delays can take up to 10,000 rubles. If you work with hired lawyers, then this costs another 5-10,000 monthly, depending on the number of employees.

After registration, it is necessary to register with the Pension Fund, the Social Insurance Fund, and statistical authorities. Also, you will need a current account for work, after opening it, do not forget to inform your tax office about this in order to avoid a fine.

If hired employees (teachers, security guards, cooks, cleaners) are supposed to be in a private kindergarten, then by law they must be officially registered. This is a rather complicated procedure, we recommend that you give all the accounting services to a law firm or a private lawyer from your city.

Licensing

As already noted, this is a licensed type of activity, so you will have to get a license. However, for those who do not wish to obtain a license, one can choose the type of childcare activity or register as a developmental center. But there is a rather thin line here, the inspection bodies may have questions, parents will not be able to receive compensation for part of the parental fee and there will be no opportunity to receive additional funding from the state budget.

Licensing is carried out by the regional ministry (department) of education, the term for consideration of the application is 30 days. In addition to the constituent documents, you will need to provide:

documents confirming the availability of premises;
certificate of material and technical support;
educational programs;
conclusion of the SES and the State Fire Supervision

Details about the licensing procedure can be obtained from lawyers, or you can independently study the issue on the Internet: all documentation and answers to questions are available on the official websites.

Room selection

To open a kindergarten, you need to select the appropriate premises. Naturally, it can be rented, and this amount will form the basis of the monthly expenses in the business plan. This issue should be approached with great responsibility, since educational activities are licensed, which means that a license may be denied if the premises do not meet the necessary requirements and standards.

So, when choosing a suitable building, first of all, it is necessary to be guided by SanPin, approved by the Decree of the Chief State Sanitary Doctor of the Russian Federation dated May 15, 2018 No. 26 “On approval of SanPin 2.4.1.3049-13 “Sanitary and epidemiological requirements for the arrangement, maintenance and organization of the operating mode of preschool educational organizations”.

Group area requirements:
2.5 m² (per 1 person) in groups for children under 3 years old;
2.0 m² - for children from 3 to 7 years old.

Do not forget to add the area of the kitchen and administrative premises.

The area near the building is recommended to be fenced off, planting trees and shrubs would be a good solution. Playgrounds need to be provided. In this regard, it is most convenient to rent cottages, as a rule, their layout is very convenient, and the fenced area allows you to organize children's playgrounds.

A rented country cottage serves as a premise for a private kindergarten. The rent is 80,000 rubles (including utilities).

Layout:

Furniture, toys, inventory

After you decide on the premises and the number of groups in the kindergarten, you should purchase furniture, toys and other equipment.

When buying furniture, do not forget to ask the seller for documents confirming its safety and origin. Of the furniture, you will need tables, chairs, cribs, lockers in the locker room and shelving for toys, furniture for staff, plumbing (including those adapted for children).

When choosing toys, remember that they should be easy to clean.

Pay attention to the equipment of typical private kindergartens, it is very appropriate (whatever, the easiest and most obvious way) to visit such kindergartens on your own, make a list of necessary purchases. After that, you need to find out the cost, go to shopping centers, compare prices on the Internet, and write the total amount into the business plan of the project.

Furniture and inventory:

Name	Price	Quantity	Price
Locker room wardrobe (4-section)	6 431	4	25 724
Drying cabinet (20 places)	3 926	1	3 926
game wall	30 000	1	30 000
Bed	2 500	16	40 000
Table "Chamomile"	7 000	2	14 000
The table is round	5 000	2	10 000
Rectangular table	10 000	2	20 000
Children's chair	500	18	9 000
Wall "Gorka"	11 000	1	11 000
bookcase	4 000	2	8 000
DIY shelf	500	2	1 000
Wardrobe	4 000	1	4 000
Office table	5 000	1	5 000
Office chair	5 000	3	15 000
Kitchen appliances	70 000	1	70 000
Kitchen table	8 000	1	8 000
Cutlery	30 000	1	30 000
Kindergarten furniture costs			304 650

You will also need:

bed sheets;
towels;
dishes;
stationery;
toys and didactic materials, etc.

Name	Price	Quantity	Price
Doll	2 000	10	20 000
Constructor	3 000	10	30 000
typewriter	2 000	10	20 000
Educational set	2 000	10	20 000
interactive toy	5 000	5	25 000
wooden toy	500	10	5 000
Bed sheets	1 000	26	26 000
Total			126 000

Total costs for the purchase of furniture and equipment will amount to 430,650 rubles.

Kindergarten staff

Your team is an extremely important component of a successful business, especially when it comes to children. The choice of personnel must be treated with great care and pedantry. Pay attention to all the little things, do not hesitate to ask candidates any questions regarding their professional activities and personal qualities.

Kindergarten must have:

educators;
teacher assistants;
cook;
cleaning woman;
administrator (manager).

It is necessary to ensure that there is a health worker in the garden (or ensure that he arrives immediately in case of an emergency, as well as regular examinations of children).

To attract additional clients, you may want to hire a psychologist or teachers in certain subjects (drawing, foreign languages, physical education, music, singing, dancing, etc.).

All sorts of master classes are in great demand in private kindergartens. Pay attention to the search for relevant specialists, negotiate a similar price on an ongoing basis.

Staff	Salary per 1 employee (rub.)	The number of employees	Salary Total (rub.)
Cook	15 000	1	15 000
caregiver	20 000	2	20 000
Assistant teacher	15 000	1	15 000
medical worker	20 000	1	20 000
Cleaning woman	12 000	1	12 000
Costs forsalary payment		6	82 000

Customer Acquisition: Advertising and Promotion

After the kindergarten is ready to receive its first guests, it is necessary to come to grips with the issue of attracting customers. It is very good if you develop a logo for your kindergarten, release promotional products in the corporate style.

In attracting customers, all communication channels should be used to the maximum: social networks, television, radio, print media, outdoor advertising. In a business plan, it is reasonable to allocate a monthly budget for advertising, at least for the first time - 20-50,000 rubles.

At a certain point in time, word of mouth will begin to work. Leave advertising leaflets in children's development centers, clinics, shopping centers and other places where parents with children often visit.

The first time on weekends, spend open days, this will attract additional customers. Focus on the additional opportunities of a private kindergarten, show the advantages over the municipal one, show your individuality.

Project financial plan

As an example, let's take an average Russian city - a regional center. Calculation for a garden of 5 groups, 12 people per group.

Starting investment for opening a private garden:

Premises for rent - 80 000 rub.;
Fire and security alarm installation - RUB 160,000;
Purchase of furniture, inventory and equipment, toys - RUB 304,650+126,000;
Advertising - 50 000 rub.

Total: 670,700 rubles.

The monthly expenses in the business plan include:

room rent + utility bills — 80 000 rub.;
staff salaries - RUB 82,000;
tax and social contributions - 12 300 rub.;
foodstuffs for children's kitchen RUB 134,400;
advertising and promotion - 5 000 rub.;
purchase of stationery, inventory, detergents, teaching aids, etc. - 5 000 rub.

Total: 318,700 rubles.

The amount of expenses depends on the size of the private kindergarten. Naturally, the larger the premises, the higher the rent and the cost of utilities. If there are a lot of children in the kindergarten, then more workers will be needed, which means higher wage costs and tax deductions.

Income forecast for the business plan (per month):

The cost of visiting the garden for one child - 25 000 rub.;
Total revenue at full load - 400 000 rub.;
With a simplified taxation system and a tax rate of 15% (income - expenses), income tax - 60 000 rub.;

Net profit (after taxes and monthly expenses) is - 21,300 rubles.

You can increase profits by introducing additional paid services for parents - paid developmental classes, massage and other wellness treatments for children, driver services (children are picked up from home and brought back from the garden), weekend groups.

Of course, each business plan is unique, objectively it will not be possible to take into account all the nuances in one example, serious deviations are possible.

Sources of financing

As you can see, a large amount of funds is needed to organize a kindergarten, but it should be borne in mind that there are several ways to reduce the financial burden.

Opening a private kindergarten - educational activity - is a social entrepreneurship, and close attention is paid to this today. There are special programs and grants for entrepreneurs involved in social activities. You can find out about them in the regional ministry (department) of economic development. In some regions, such grants reach several million rubles, and in order to receive them, you just need a competent business plan with calculations.

You can also apply for a subsidy to start your own business and receive up to 900,000 rubles. In almost all regions of the Russian Federation, regional and municipal authorities hold these competitions and allocate subsidies.

In addition, in each subject of Russia there are state Microfinance Funds (centers) (here you need to carefully read the constituent documents, the founder must be a state body, for example, the Ministry of Economic Development of the subject). Such microfinance funds issue microloans up to 3,000,000 at only 10% per annum, unlike commercial banks, which today do not even offer less than 20%.