* Calculations use average data for Russia
The catering business is considered to be a rather complicated and risky undertaking, because the level of competition here is always very high. Opening a children's cafe to some extent is a particularly difficult undertaking, because here you have to please not only the children themselves, but also their parents, be able to work with such an audience, and always determine the needs of your client. At the same time, the state carefully monitors the activities of enterprises engaged in the field of catering, so constant checks are a normal thing for such a business. On the other hand, a well-organized cafe can bring its owner a very good profit.
Increasing sales without investment!
"1000 Ideas" - 1000 ways to stand out from the competition and make any business unique. Professional kit for developing business ideas. trending product 2019.
The first step is to contact the local tax office and register your legal entity. A limited liability company is best suited. After registration, you will need to apply to Rospotrebnadzor and the Ministry of Emergency Situations to obtain permits for the operation of a children's cafe. For registration, you will have to allocate about 20 thousand rubles. It should also be noted that a separate permit is required for the sale of alcoholic products, but since we are considering the option of opening a children's cafe, this issue is often irrelevant. Often, but not always, because some cafes offer the opportunity for parents to purchase alcoholic beverages - in general, whether to do this or not, and how much this will affect the reputation of the establishment, the entrepreneur himself decides. We only note that this is a very complex process and, as a rule, requires considerable additional investments. In fact, if you sell alcohol on the territory of a children's cafe, then it can remain “childish” only in words. We will not consider obtaining a license for the sale of alcoholic products in detail here, and everyone who wants to get acquainted with this can, for example, read the information in the articles about opening a bar or restaurant.
Next, you should think about choosing a room for your children's cafe. Here the entrepreneur already has many options, depending on the format in which he is going to work. The fact is that in general cases it is optimal to find a place somewhere in the city center, but sometimes it makes sense to think about the option of opening a children's cafe in some residential area. Moreover, this is often an even more attractive option, because there will almost certainly be many competitors in the center, but somewhere in a residential area there may not be interesting places for the whole family to relax. In general, the selection of a location is a very responsible and rather difficult stage, because the success of an undertaking largely depends on the location. A children's cafe, opened in a place with poor traffic, will almost certainly not last even a few months, but a successfully selected room and located in a favorable location will almost never be left without visitors. If you do not have your own premises, then you will have to look for it for rent, at the moment there should be no problems with offers, however, the cost of rent can be very significant, especially the premises, which are initially equipped and meet all the requirements of Rospotrebnadzor. Of course, the price level can vary greatly in different cities, moreover, within the same locality, premises that are actually the same in terms of their level can cost a different amount per month - depending on where they are located geographically (central areas are almost always the most “expensive” ). You have to rely on the fact that the cost of one square meter can be from 500 rubles a month, that is, a cafe with a size of 100 square meters will cost the entrepreneur 50 thousand rubles.
The next important point is the arrangement of the premises of the children's cafe. Let's start with the guest room. The amount of expenses depends on the size of the cafe itself - let's make an approximate calculation for a room with an area of about 100 square meters. The cost of one good table is 3-4 thousand rubles, a good chair costs 2-3 thousand, if you buy upholstered furniture, then you need to understand that sofas cost 20-30 thousand. Of course, there are more expensive options as well. In a cafe of this size, there can be 40 seats for visitors (taking into account the fact that about 30-40 square meters will be allocated for the organization of the game room and kitchen). It turns out that you need about 10 tables, 30 chairs and 2 good sofas. Chairs need 75 thousand (2.5 thousand each), tables 35 thousand, sofas - 50 thousand rubles. It turns out 160 thousand rubles. It also makes sense to think about how to decorate your premises inside - after all, this is a children's cafe, and the service should be aimed primarily at children, which means that it makes sense to think about ordering a design project. The cost of design work ranges from 1 to 1.5 thousand rubles per square meter of premises, that is, everything for the same 50 m 2 of development will have to be paid from 50 to 75 thousand. Whether it is worth contacting design studios is a moot point, but if an entrepreneur himself can develop just an interesting interior project (interesting for children, of course), then there is usually no point in contacting a third-party company. You can also think about opening a game room on the territory of the cafe - that is, a room where some events will take place, for example, custom birthdays. In the case of a children's cafe, this is especially true.
The next important point is the equipment of the children's cafe kitchen itself. Here, again, it all depends on how expensive the cafe will be and what services it will offer. However, many participants in this market note that in the case of a children's cafe, you have to have a rather diverse menu, which leads to the conclusion that you will have to invest in a large number of different equipment. It can be not only stoves, kitchen furniture, kitchen appliances, but also ready-made installations, for example, for making pizza; a separate block for baking (children love sweets), you also need to think about how to cook ice cream right on the spot, and sometimes some other sweets. Let's take the following calculations - 40 thousand rubles for a pizza oven, an oven - 50 thousand, 2 frying surfaces - 30 thousand, 2 refrigerators - 60 thousand rubles, a large dishwasher for a large number of dishes - 70 thousand rubles, about 100 thousand rubles for small equipment such as mixers, vegetable cutters, meat grinders, blenders. There is also more complex, expensive, but productive equipment, for example, a professional pizzeria, designed for a large number of products, will cost 500 thousand separately. At least another 100 thousand - for tables and cabinets for the kitchen of the children's cafe. In addition, you need to purchase a sufficient amount of dishes and other table setting elements, but this money, unless, of course, you buy expensive silver sets, will be small compared to kitchen equipment (from 50 thousand rubles). You also always need to have crockery in reserve, because crockery breaks with an enviable frequency (and children generally do this especially often), becomes unusable, so it’s better when there are some reserves. As a result, we can say that half a million for kitchen equipment and the purchase of appliances is the minimum even for a very small children's cafe. Moreover, additional funds may be required for the delivery and installation of equipment. Thus, for a small cafe, you will have to allocate 500 thousand rubles for the arrangement of the kitchen, but in large cafes that prepare a variety of dishes and drinks, the cost of equipment can reach 1.5-2 million rubles.
The next important issue is staffing. We need to hire a certain number of waiters - let's assume that our children's cafe will need only 4 people per shift, which means 8 people per day if they work on a standard schedule, or only 4, but working in 2/2 mode. The schedule of the cafe is almost always at least 12 hours a day every day. That is, the minimum is 8 people, but usually more waiters are hired in a cafe. Their average salary starts from 15 thousand rubles (in small towns) or 20 thousand rubles (in relatively large cities, even more in large ones). Next - the administrator, this is at least 2 more people. These people already receive 25-30 thousand rubles a month. At the same time, all business processes that are not related to making a profit by the organization are best outsourced, this includes, for example, bookkeeping, security and the already mentioned premises maintenance services. Thus, the minimum cost is about another 20 thousand rubles, depending on the size of the cafe. The next moment is hiring employees to work in the kitchen, a good cook also receives 25-30 thousand rubles, his assistants (2-3 people at least) 20-25 thousand each. That is, according to the most conservative estimates, the amount of wages and outsourcing services will cost 320 thousand rubles a month, but usually this figure is much higher. If the children's cafe intends to deal with the holidays, then you need to hire at least one animator - he receives 20-25 thousand rubles for his work, however, this person works only in case of orders, that is, at first, one employee can cope with this work. It should also be noted that in order to develop your client base, it makes sense to start cooperation with event agencies that organize holidays - if you conclude a partnership agreement, then some events ordered by people in the agency will take place on the territory of the children's cafe. In many cases, this becomes an additional income item, and often it is the children's cafe that receives in this direction an amount almost comparable to the income from the sale of food. But here lies another problem - unlike restaurants, cafes and bars "for everyone", there is no significant income from the sale of alcoholic beverages, and it is due to them that many catering establishments earn a large part of their income.
Rent for six months of work - 300 thousand rubles.
Registration - 20 thousand rubles.
Equipment for the children's cafe hall - 160 thousand rubles.
Design project - 50 thousand rubles.
Arrangement of the kitchen - from 500 thousand rubles.
Salary for the first month and outsourcing - 320 thousand rubles.
Purchase of products - from 50 thousand rubles (this figure can vary quite a lot depending on the selected menu).
It turns out 1 million 400 thousand rubles according to the most conservative estimates. The amount of monthly expenses for a children's cafe is 370 thousand rubles. Such a large amount of monthly expenses is covered by a large margin on their goods. It's no secret that in many catering establishments the markup on a dish is from 200%; a lower indicator is for food that is not prepared in a cafe, but purchased on the side (for example, pastries). At the same time, the profitability of such an undertaking, with a competent organization and a sufficient number of visitors, will be very good, the operating profit of an average successful cafe starts from 100 thousand rubles a month, but it is unlikely that it will be possible to reach such an indicator even in the first six months of operation, so you need to have some reserve funds. After deducting taxes, the profit will amount to 85 thousand rubles under a simplified taxation system. To obtain such an indicator, it is necessary to receive at least 32 people per day, taking into account that the amount of each check is an average of 500 rubles.
Ready-made ideas for your business
In any case, this type of business is very complicated, while the children's cafe will not always work at full capacity, and at some points it will even have to refuse visitors due to lack of vacant seats. For example, on holidays and weekends there will be a lot of visitors, but on weekdays - much less. However, this is typical for many areas of public catering. Summing up, we can say that a children's cafe as a business is primarily suitable for those who already have experience in organizing public catering establishments and are ready to invest a lot of money, realizing that the payback period for such a project is quite long. A cafe can receive additional income due to the holidays, but still you should not count on it at first.
Matthias Laudanum
(c) - portal of business plans and guides for starting a small business
893 people are studying this business today.
For 30 days this business was interested in 79113 times.
Profitability calculator for this business
Recently, more and more people are eating out, but many catering formats are not suitable for visitors with children. Firstly, loud music is played in many establishments, secondly, there are no comfortable chairs for children, and thirdly, the format of the establishments does not allow children to make noise and run around the hall, as the noise interferes with other visitors who came to relax in silence and work . The solution to these problems will be the opening of a children's cafe, where children's recreation and food areas will be separated.
The menu will include both adult and children's menus, which can take into account the specifics of children's nutrition in conjunction with nutritionists.
A distinctive feature of the children's cafe, in addition to equipped chairs, special food and children's design of the cafe, will be a play area. Parents who want to relax can continue to chat at the tables by sending the children to the playroom. The animator will control and entertain the children, according to the action plan. The cafe may also close for a private celebration. For example, for a birthday, New Year's party, kindergarten graduation. Then the administrators and animators, together with the parents, think over what kind of entertainment topic to choose, what menu to make, whether adults will participate in the holiday program.
The cafe itself will already be equipped with a play area. There are quite a few varieties of gaming zones, the most popular are:
- trampoline complex
- labyrinth
- children's town with houses
- dry pool
- room for master classes (culinary, art), etc.
Be sure to have a large number of toys, marker boards, pencils, felt-tip pens, coloring books in order for children to be interested in spending their time.
Thus, the success of the children's cafe will depend on how comfortable both children and adults will spend their time. Despite the high investment costs, a cafe can be efficient and turn a profit quickly.
The amount of initial investment is 2,613,000 rubles.
The break-even point is reached on the third month of work.
Payback period: 17 months.
Average net profit: 143 000 rubles.
2. Description of the business, product or service
A children's cafe should be located in a room with an area of at least 400 m2, on which the service hall and a games room will occupy most of the space, as well as premises for a kitchen, a bar, a warehouse for food storage, a utility block and bathrooms.
Convenient location, parking and proximity to children's institutions can increase the attendance of the institution.
In the business plan, we will consider a children's cafe with a play area, which includes houses and labyrinths for children, in addition to this, there will be tables for drawing and applications. The seating room for visitors includes 15 tables, so the cafe can accommodate up to 60 people at the same time, not including small children, for whom special tables and chairs are equipped.
The cafe's menu is based on Russian and European cuisine; a separate children's menu has been created for children. The menu will normally consist of salads, first and second courses, which form an average bill of about 1,200 rubles. The menu also includes unusual desserts and children-themed drinks. The children's cafe usually does not sell alcoholic drinks.
It is important to understand that the entire hall and the playroom should be decorated with children's decorations, and in order for people to be interested in coming to the institution again and again, after every certain period of time, you need to invite a decorator for additional decoration. For example, for the New Year there should be a New Year's atmosphere with a Christmas tree and an animator Santa Claus, for Halloween there should be pumpkins and other themed decorations everywhere. Thus, visitors will enjoy the atmosphere of novelty and it will be interesting to spend their holidays here.
The children's cafe will be open daily from 11.00 to 22.00, but it is possible to change the opening hours when the cafe is closed for a private event.
3. Description of the market
The target audience of the children's cafe are both children and adults. However, it should be understood that among adults only those who have children will visit the cafe. The most interesting thing in the playrooms will be for children under 12 years old, so the classification of the children's audience looks like this:
- Children under two years of age will be constantly with their parents;
- Children from two to six years old also need parental supervision, but many entertainments from the playroom are already available to them;
- Children from six to twelve years old can play on their own or with an animator. With them, you can hold various competitions, educational events. Children of this age will be the main target audience.
In addition to the fact that people can simply come with their families, the children's cafe is closed for events for certain groups. Thus, the target audience can also be a whole school class, a kindergarten group, a section group, as well as all friends of one child who has a birthday.
The advantages and disadvantages of the project are shown in the table:
Strengths of the project: | Weaknesses of the project: |
|
|
Project features: | Project Threats: |
|
|
4. Sales and Marketing
The marketing campaign for a children's cafe should be based on getting as many people as possible to know about the new establishment. If in small cities up to 300,000 people there is a possibility that such a cafe has not yet been and the effect of novelty will work, then already in cities with a population of one million, you need to correctly build all promotion channels.
First, even before the opening of the cafe, you need to create accounts on social networks, launch a promotion, for example, for all visitors on the opening day, a free dessert, and start promoting it. So, there is a possibility that on the opening day people will already know about your institution and some of them will come to this action. Posting photos on social networks with a full hall on the opening day will tell the target audience that the institution is popular and must be visited.
Secondly, you need to use all standard tools: posting ads (especially near schools and kindergartens), distributing leaflets directly near cafes, as well as in places where the target audience is concentrated. You can also distribute flyers inside educational institutions, for example, to teachers, promising a good discount when visiting a cafe with a group of 10 people or more.
Thirdly, to attract a new audience, you can invite popular artists of the city to the opening or to an organized holiday, as well as participate in charity events.
5. Production plan
6. Organizational structure
According to the staff list, 14 people will work in the children's cafe, not including the owner. The owner will carry out strategic management, be responsible for the operation of the establishment, work with administrators and the chef. Creating the concept of the institution, promoting new ideas is also within his competence. Wages will not be accrued to the owner, the owner will receive dividends from profits. After the enterprise begins to pay off, the owner can hire a director with a salary and bonus part in his place.
Thus, the owner mainly manages the chef, administrators and accountant.
There are two administrators in the staffing table, they work in shifts with a schedule of two through two, from 11.00 to 23.00. Each of the administrators recruit two waiters and an animator for their shift.
The duties of the administrator include maintaining cleanliness, creating an atmosphere in the service hall in accordance with the concept of the institution, training staff and preparing for events together with animators. The administrator's payment consists of a salary and a percentage of the total sales on the menu and on holidays.
Waiters, in addition to a small salary, receive a percentage of menu sales, as well as tips. The salary of animators consists of a salary and a percentage of the holidays. When hiring animators, it is important to take into account their professional qualities in working with children.
The kitchen is managed by the chef, who has two senior chefs, two cooks and two dishwashers. Work, as in the hall, is carried out in shifts with a two-by-two schedule. The kitchen ultimately has to fulfill the responsibilities from menu development to the timely delivery of ready-made dishes to the service hall. A prerequisite for staff is the availability of medical books.
The cafe will also have a cleaning lady who will have a part-time job and will have to maintain cleanliness in all areas during the day.
The accountant will be responsible for filing reports, personnel records management, as well as costing dishes together with the chef.
| fixed costs | Salary | The number of employees | Sum |
| Administrator | 30 000 | 2 | 60 000 |
| Chef | 35 000 | 1 | 35 000 |
| Senior cook | 30 000 | 2 | 60 000 |
| Cook | 25 000 | 2 | 50 000 |
| Waiter | 10 000 | 4 | 40 000 |
| Cleaning woman | 18 000 | 2 | 36 000 |
| Dishwasher | 20 000 | 2 | 40 000 |
| Animator | 10 000 | 2 | 20 000 |
| Accountant | 25 000 | 1 | 25 000 |
| Insurance premiums | 109 800 | ||
| AND of that payroll | 475 800 |
The full calculation of the payroll for 24 months, taking into account the bonus part and insurance premiums, is presented in the financial model.
Absolute majority parents are ready for the pleasure of their child for almost everything. Of course, what kind of mother agrees to stay at home when the child is bored? A much better option would be to go with the baby to a park or cafe, where he can play interesting games with his peers.
However, the weather does not always allow you to spend time outside. Unfortunately, there are not children's cafes in every city. And as a conclusion from this it follows that the opening of such an institution will be a very profitable business.
Where to start
Of course, with the choice of a suitable place. The best option would be an area in which children's institutions are concentrated. In view there are hospitals and clinics, gardens and schools.
After visiting such places, the child will probably want to eat. And an institution designed for kids will be very helpful.
Buildings located near parks and children's shops are also perfect.
IP or LLC
After a suitable area for a children's cafe is selected, the business should be registered.
This process can take a lot of time and nerves. Firstly, the cafe is a food point, and secondly, the institution is intended for kids.
Checks and permissions of the fire service and SES will be simply necessary. Naturally, it will be necessary to register trading activities and obtain the status of an individual entrepreneur. But this is, let's say, the technical part of the question.
What should be a children's cafe
As for the children's cafe itself, here it is necessary to think over not only the location. The design of the room and its general atmosphere must be appropriate for the purpose.
That is, standard tables and chairs will not work, even if the walls are painted with bright paint. A children's cafe, from which serious profits are expected, must be extraordinary.
Children should strive to visit it again. For this, you should not spare money and imagination. A magical land, however small, can be created by anyone.
Be sure to take care of the seats for children and parents, which will be comfortable for both the first and second. A play corner in which you can have fun should be equipped with a large number of educational toys.
The place should be safe, bright and quite spacious so that several babies can fit in it at once. Parents will surely appreciate the children's if there is a teacher in it. You can leave a child under his supervision - both adults have a rest, and children spend time usefully.
Children's cafe menu
As for the menu, it should not be ordinary either. It should combine ordinary cuisine with children's dishes. You can come up with unusual names.
For example, it will be much more interesting for children to order "Porridge from Masha's Cow" than "Millet Porridge with Milk".
Naturally, there should be sweets and drinks. It is desirable to arrange all dishes in an unusual, colorful way.. They will arouse interest and desire to try.
Staff
If we return to the staff, then you should think about hiring animators in costumes of fairy-tale characters. This creates a festive atmosphere, so loved by children. You can create themed days that will be dedicated to a specific cartoon or fairy-tale character.
This way you can increase attendance, because some children are delighted with Luntik, others with Kolobok. Naturally, the parents of the child's addiction know and simply will not be able to refuse him to visit the institution.
In general, a children's cafe can be developed indefinitely. The main thing is to take into account the wishes of the children and look back at the competitors - a cafe that is excellent in all respects will clearly be a success.
There are many catering establishments, but not all of them are suitable for visiting with children. Today, those in which a child can not only have a delicious and safe meal, but also celebrate his birthday, play with animators, participate in a themed children's party, etc. are especially in demand. To successfully compete with fast food chains, you need to take into account their advantages and disadvantages, as well as analyze the positive experience of entrepreneurs who have implemented projects for children's cafes from scratch.
The legislation does not divide catering enterprises into "children's" and "for adults", however, there are nuances, and they need to be sorted out by those who are looking for an answer to the question of how to open a children's cafe from scratch.
Forecasts and prospects
How promising is the idea of creating a cafe for children, which is quite expensive in terms of investment, but does not immediately begin to make a profit?
The market capacity can be represented by the birth rate statistics (see Fig. 1). As can be seen from the graph, the measures taken by the government to equalize the demographic situation have a positive effect, despite the economic crisis. By 2025, the birth rate is expected to approach the levels of the mid-1980s, when there was a surge. This means that in the near future all areas of business related to motherhood and childhood will be in demand by society.
So, the market of goods for children from 2009 to 2012. grew by 32 billion dollars, that is, in difficult times, parents prefer to save on their own needs, but not on children. By the way, the majority of visitors to catering establishments, according to marketing research, are also people with children (see Fig. 2)
In large settlements, family confectioneries, canteens, fast food establishments equipped with high chairs and offering a special menu for young visitors, as well as focused only on children, are becoming increasingly popular. For example, in the Nizhny Novgorod region, 83 such enterprises are actively promoting their services. Most of them are franchised: Yakitoriya and Sushimin sushi bars, New York cafes, etc.
Fast food or "proper nutrition"?
According to sociological research, in 2015 the catering market in Russia was dominated by the demand for the services of fast food restaurants (see Fig. 3).
Knowing this, many investors avoid investing in a children's cafe as a business, fearing competition with such "monsters" as McDonald's, Chocolate Girl, Rostics, Baskin Robbins and others offering a branded assortment of dishes and services.
The largest research holding Romir in 2012 identified the TOP 10 factors of attractiveness of fast food establishments popular with parents with children, and market leaders in terms of these indicators (see Table 1)
| Value for money | "Little Potato" |
| food quality | "Il Patio" |
| Polite and friendly staff | "Planet Sushi" |
| Price availability | "Little Potato" |
| Drink quality | "Il Patio", "Chocolate Girl", "Coffee House" |
| Assortment of dishes | "Chocolate Girl", "Il Patio", "Planet Sushi" |
| Service Speed | "Baby Potato" and "Baskin Robbins" |
| General atmosphere | "Planet Sushi" |
| Waiters knowledge of the menu | "Planet Sushi", "Chocolate Girl" |
| Comfortable interior | "Planet Sushi" |
*the study was conducted in cities of 8 federal districts with a population of over 100,000 people. Sample - 1,000 people. aged 16 to 50 years.
It is noteworthy that the factor of having a menu for children was not included in the top ten most significant, although McDonald's, which leads the attendance rating, relies on young visitors and successfully deals not only with food, but also with the sale of toys in Happy Meal sets.
Success factors for fast food chains should be considered by those who are planning to open their own family cafe. However, in recent times, society is increasingly leaning towards healthy natural food:
“The principle of less is better is found in catering organizations lately - eat simply and quickly. This is a shorter menu, reduced portions, the ability to vary their size, change the menu based on personal preferences, which allows you to focus on the uniqueness of dishes.”
(Akhmadeeva O. A., Idrisova A. I. Trends in the development of the public catering market in Russia // Young scientist. - 2016. - No. 8)
Thus, you can start a business using ready-made models (by franchise), or establish your own brand on the principles of natural baby food.
Requirements for a cafe for children
Not all entrepreneurs know exactly what it takes to open a children's cafe, most of the doubts are related to the requirements of the regulatory authorities: is there any special specifics in this?
No, the lawyers say. Regardless of the age audience of the catering establishment, the requirements are clearly regulated, since in any case, your customers will be adults - parents who are responsible for children. You, in turn, are responsible to them for the quality of food and the provision of services.
Here are the regulations that you will be guided by:
- Law on Consumer Protection
- Government Decree No. 1036 "On approval of the rules for the provision of public catering services" (dated August 15, 1997)
- Decree of the Chief State Sanitary Doctor of the Russian Federation No. 31 "On the Enactment of Sanitary Rules" (dated November 08, 2001)
- Government Decree No. 584 "On the notification procedure for the commencement of certain types of business activities" (dated July 16, 2009)
Important! This list of documents reflects the requirements of Rospotrebnadzor and other authorities for a cafe that does not have an “adult” assortment, including alcoholic beverages and alcohol. This type of activity does not require licensing.
You can collect permits for opening a children's cafe yourself or entrust this to a law firm. Its content and speed of registration will depend on the choice of premises.
There are two options: rent a room adapted for catering or equip it yourself. Each has its own advantages and disadvantages (see Table 2)
| Premise adapted for a cafe | Room from scratch |
|---|---|
|
|
|
|
Practitioners advise: if you decide to open a business in a room that is not suitable for catering, agree in advance with the owner on a long-term lease and include the costs of repairs, refurbishment and re-registration in the rent.
family club
The most risk-free project is the franchised one, but before there is a franchise, someone has to be the first to realize the concept. Today, more and more entrepreneurs embody original ideas. For example, two successful business women figured out how to open a children's cafe with a playroom in the Ribambelle club they created (forbes.ru told readers about it).
The concept was invented by young mothers Y. Fedorishina and O. Musakhanov and implemented in 2013. A room not adapted for catering was chosen for the club, so more funds were spent on its equipment than originally planned: for example, it was necessary to lay communications under the kitchen.
For those who open such a business, the girls are advised to check all the calculations of the hired "specialists" from the very beginning, since they have repeatedly had to deal with overestimations. For example, firefighters put up an estimate of 2 million, but in the end the costs amounted to 1 million rubles.
The total cost of opening a family club with a dining room and an 800 m play area in a large shopping center costs, according to startups, about 700 thousand euros.
Ribambelle immediately introduced a number of innovations that allowed it to successfully compete with other enterprises:
- fast food ban
- strict requirements for the preservation of the beneficial properties of products on the menu for children
- adaptation of popular dishes for a children's audience (kids want to be like adults!)
- emphasis on holding holidays and culinary master classes for children and their parents
- the presence of a playroom in the form of a children's town with animators
- catering
In 2014, the girls reached a monthly profit of 11 million rubles, but for the first 2 years, according to their confession, they failed to return the starting investment. Today, for those who are close to the idea of Ribambelle, they offer a franchise: this allows the franchisee to avoid financial losses when starting a business.
Children's cafe at the zoo
A cafe for children can be a good addition to an existing business. In Nizhny Novgorod, this is organized on the territory of the private zoo "Limpopo". Its owner V. Gerasichkin has several "adult" projects on his account.
In an interview with the correspondent of Arsenal Entrepreneur (No. 10, 2010), when asked about the profitability of the enterprise, he answered:
“... It is really impossible to earn big money at a children's cafe, so this topic is not interesting for business sharks. But if you have a thriving business and have the opportunity to run a project without winding up large percentages, then you can create conditions for children to celebrate birthdays in a cafe and meet with classmates.
A distinctive feature of catering at the zoo is seasonality: the hottest time is summer and early autumn. Hence the format - a small pastry shop or a street restaurant with a children's menu. Entertainment is nearby: these are animals that you can feed, and chat with some, and rides. At the summer peak of attendance, it is possible to earn funds that allow you to maintain business in the autumn-winter lull.
These examples show that, with the right organization, a business that is not very profitable at first glance can actually bring not only income, but also pleasure to its owner.
Children's cafe as a separate highly specialized catering establishment is gaining great interest among visitors of all ages. The relevance is due to a wide range of services that allow parents to make a holiday for their children and not put much effort into it. In the playroom, children get an emotional charge, and in the dining room, both a children's menu and a universal menu are presented. Therefore, it is worth thinking about starting an activity in this area - there is an opportunity to get a good profit. In order for everything to work out, you need to draw up a detailed business plan for a children's cafe and determine what investments will be required, after what time the enterprise will generate income.
indicative project
For general acquaintance, we will give a business plan for a children's cafe with calculations in order to understand what costs arise at the initial stage (before the opening of the establishment) and how much time will have to be invested in order for the cafe to pay off. As an example for calculations, let's take the operating children's cafe with a playroom "Penguin", located in the Republic of Mari El, the city of Yoshkar-Ola.
general characteristics
Type of activity: cafe for children, entertainment for children.
Address: Republic of Mari El, Yoshkar-Ola, Chavaina blvd., 41A. Detached 2-storey building with a central entrance. The institution is located in the city center on the boulevard, where there is a large flow of people, especially on holidays.
Premises: 1st floor - dining room 90 sq. m, a bar counter with a showcase, a point for issuing hot dishes, a kitchen, a washing room, utility rooms; 2nd floor - game room 50 sq. m, a sofa waiting area for parents, administrative premises, a smoking room. The total area of the building is 400 sq. m.
Premises for rent.
Working hours: daily from 10 am to 8 pm.
Number of visitors: up to 100 people can be in the dining room at the same time. For this, 15 tables with 5 seats and 5 tables with 3 seats are provided. For babies up to 2 years old, there are high chairs for feeding in the hall. Under the condition of a large flow of customers, the cafe can serve up to 1000 visitors for the whole day.
The game room is designed for entertainment events and a festive table for up to 30 people. One event usually lasts about 2 hours. Up to 300 children can flow per day.
Service list
Dining room:
- Breakfasts.
- Dinners.
- Dinners.
- Tea parties.
- Cooking, desserts.
- Takeaway food.
Game room:
- Games for children.
- Matinees, birthdays, other celebrations.
- Thematic shows, animators.
- Photoshoot.
The main menu of the cafe is represented by European cuisine, which includes:
- Different kinds of ice-cream).
- Sweet syrup (in assortment).
- Cakes.
- Baking sweet, meat, fish, vegetable.
- Festive cake.
- Milkshake (in assortment).
- Juices, drinks.
- Tea coffee.
- Salads, cold appetizers.
- Kashi.
- Soups (hot and cold).
- Meat, fish, chicken (various cooking methods).
- Side dishes.
The daily menu is compiled in accordance with the season, a lean and dietary table is possible.
Legal Form
To start the project, you need to register a legal form. In this case, there was an LLC, consisting of 4 founders - individuals who have their share in the business. One of the founders is appointed director.
For registration, select and indicate the OKVED codes:
- The main type of activity is code 56 "Activities for the provision of food and beverages".
- Additional: 93.2 "Activities in the field of recreation and entertainment."
Form of taxation: USN (income minus expenses). We indicate at the time of registration of the LLC.
Equipment for a children's cafe
It is planned to open a cafe in which all food will be prepared in a personal kitchen. The kitchen room must be equipped with various items, which we list in the table:
| Type of kitchen/bar equipment | Quantity | Price for 1 piece | total amount |
| Refrigeration units for products | 1 | 45 000 | 45 000 |
| Refrigerator cabinet | 2 | 22 000 | 44 000 |
| High power electric stove | 1 | 70 000 | 70 000 |
| Umbrella ventilation | 1 | 15 000 | 15 000 |
| Electronic balance | 3 (one per bar) | 4 500 | 13 500 |
| Cutting table | 2 | 21 000 | 42 000 |
| Microwave | 2 (one for the bar) | 7 000 | 14 000 |
| Kettle (el.) | 2 (one for the bar) | 2 100 | 4 200 |
| Oven | 1 | 75 000 | 75 000 |
| washing compartment | 2 | 11 850 | 23 700 |
| Racks for dishes and utensils | 3 | 8 500 | 25 500 |
| Showcase-refrigerator for ice cream | 1 | 27 640 | 27 640 |
| Showcase-refrigerator for desserts and salads | 1 | 34 700 | 34 700 |
| Household appliances (blender, meat grinder, vegetable cutter, etc.) | – | – | 350 000 |
| Crockery, pots, pans | – | – | 150 000 |
| Total | 934 240 rubles |
In addition to production-type equipment for equipping a children's cafe, you must purchase:
| Name | Quantity | Price per unit in rubles | Total amount, rub. |
| Cash register with card payment terminal | 1 | 60 000 | 60 000 |
| Light box | 1 | 30 000 | 30 000 |
| Dining room furniture: | |||
| Dining table | 20 | 8 600 | 172 000 |
| dining chair | 60 | 1500 | 90 000 |
| Children's chair | 10 | 1 200 | 12 000 |
| Soft sofa | 10 | 9400 | 94 000 |
| Clothes hanger | 10 | 1350 | 13 500 |
| TV | 2 | 32 000 | 64 000 |
| Game room: | |||
| Soft sofas | 8 | 9 400 | 75 200 |
| Cabinet furniture (racks for toys) | |||
| high open | 4 | 8 000 | 32 000 |
| Low open | 2 | 3 500 | 7 000 |
| closed low | 2 | 4 700 | 9 400 |
| Children's tables with chairs (set) | 4 | 6 000 | 24 000 |
| Toys | a lot of | 250 000 | 250 000 |
| Total | 933 100 rubles |
We have deduced the total costs that lie ahead for equipping the kitchen, dining room and games room. In addition, it is necessary to furnish administrative premises with furniture. This may take at least 500,000 rubles, the cost depends on the agreement with the furniture company.
Organizational moments
Equipping a children's cafe is not the only cost item for business owners. In order for the institution to start working, it is required to go through instances that will require certain fees for projects and permits. If the premises are not renovated or the chosen concept does not match what we would like, funds will be required for designer services, repairs and materials:
So, before the opening, we have to make investments in the amount of 5,157,840 rubles without purchasing the necessary raw materials for cooking, preparing events for the opening of a cafe and additional expenses. You can safely lay 1,000,000 rubles for this. Additionally, it is worth adding to the costs the column of your own investments (about 1,500,000 rubles), which will have to be used for the smooth operation of the cafe until the institution reaches the stage of self-sufficiency. Perhaps, in the course of work, you will have to buy additional equipment.
To summarize, to launch a project for a children's cafe with a playroom, it is necessary to invest 7,660,000 rubles. But this data may change from current circumstances, choice of partners, prices, discounts and other advantageous offers.
Project launch plan
The opening of the cafe is scheduled for early summer. This is the most active period for family vacations, the opportunity to eat ice cream, sit in a cozy place. Children's Day is a good reason to open up. Let's present all the stages of preparation in the schedule by months:
| January | February | March | April | May | June | |
| LLC registration, paperwork | + | |||||
| Order of the project to the designer | + | |||||
| Work of designers on technical and engineering equipment | + | + | ||||
| Purchase of finishing and building materials | + | |||||
| Repair work | + | + | + | |||
| Systems installation | + | + | ||||
| Equipping with equipment, furniture, appliances, related products | + | + | ||||
| Coordination and receipt of permits for opening a cafe from the fire service, SES and energy sales | + | + | ||||
| Staff recruitment, search for agencies for organizing children's parties | + | + | ||||
| Menu and price approval | + | |||||
| Equipping the cafe with a cash register and software | + | |||||
| Completion of premises with cabinet and upholstered furniture, interior items | + | |||||
| Order of a printing company for the production of a printed version of the menu and price list | + | |||||
| Marketing Campaign | + | |||||
| Drawing up contracts for the supply of necessary products, first deliveries | + | |||||
| Opening of a children's cafe with a playroom. Organization of a free holiday on the occasion of Children's Day | + |
To meet the deadline, you should not put off the start of design and work with the designer in the back box. In the course of work, unforeseen circumstances may arise that may slow down the following stages. It is not necessary to hire a separate person for control. It is better to take everything under personal responsibility and negotiate everything on your own. Only then there will be no additional costs and the cafe will open on the appointed day.
We complete the staff
Despite the fact that the cafe is just starting its work, the staff must be fully staffed. The establishment is open every day for 10 hours. People must rest. Need two full shifts. Work hours may be flexible or variable. We are hiring employees for the kitchen, dining room, children's room.
- Chef: 1 unit, 5-day work week from 11 a.m. to 7 p.m., days off on Sunday and Monday.
- Cook: 4 units, 2 people per shift, work 2/2.
- Confectioner: 2 units, 1 per shift, 2/2.
- Assistant cook and pastry chef: 4 units, 2 per shift, 2/2.
- Warehouse manager: 1 position
- Seller-cashier in a bar: 2 units. in shifts.
- Waiter: 4 units, 2 per shift, 2/2.
- Administrator: 2 units, in shifts.
- Educator in the children's room: 2 units, in shifts.
- Maintenance worker: 2 units, in shifts.
- Dishwasher: 2 units, in shifts.
- Ancillary workers: 4 units, in shifts.
Additionally, you can invite an animator who leads the holidays to the staff on a part-time basis or an agency agreement. Each employee performs duties in accordance with the job description signed upon employment.
Payroll costs are reflected in the table:
| Job title | Number of units | Salary of one employee, rub. | Total amount, rub. |
| Chef | 1 | 40 000 | 40 000 |
| Cook | 4 | 30 000 | 120 000 |
| Confectioner | 2 | 30 000 | 60 000 |
| Assistant cook and pastry chef | 4 | 15 000 | 60 000 |
| Warehouse manager | 1 | 18 000 | 18 000 |
| Seller-cashier | 2 | 15 000 | 30 000 |
| Waiter | 4 | 15 000 | 60 000 |
| Administrator | 2 | 20 000 | 40 000 |
| caregiver | 2 | 10000 | 20 000 |
| Part-time accountant | 1 | 12 000 | 12 000 |
| Cleaning woman | 2 | 12 000 | 24 000 |
| support worker | 4 | 8 000 | 32 000 |
| Dishwasher | 2 | 12 000 | 24 000 |
| Total | 30 | 600 000 | |
| Tax deductions | 180 000 | ||
| Consumption | 780 000 |
For the first time, employees are set a fixed salary. When the profitability of the enterprise is visible, a revision of salaries is possible. You can introduce a reward system to stimulate employees, depending on the good reviews of visitors. But it should be borne in mind that a sharp increase in the level of income of employees can negatively affect the income of a cafe.
Profit figures for the children's cafe
To assess the profitability of the project in the business plan, we will show the calculations of monthly revenue for the year:
Based on the fact that the children's cafe will open at the peak of visits, then in the first months the revenue will be higher than during the cold period. The following indicators were taken into account:
- The average check is 300 rubles.
- The number of visitors to the dining area in the summer season (June-September): weekdays - 500 people x 300 = 150,000 rubles; weekends and holidays - 800 x 300 = 240,000 rubles.
- The number of visitors from January to May: weekdays - 300 x 300 = 90,000 rubles; weekends and holidays - 400 x 300 = 120,000 rubles.
The playroom will generate a profit of about 700,000 rubles per month, provided that 5 events are held per day for children with an average bill of 5,000 rubles. To determine the period when net profit will appear and profitability will be visible, it is necessary to calculate the monthly net profit.
We take as a basis for calculations a monthly profit of 3,500,000 rubles. Subtract the cost of wages, taxes, rent (400 sq. M x 700 rubles = 280,000), groceries, utility bills, advertising campaign. The total amount of expenses can be 2,500,000 rubles. In the balance we get 900,000 rubles. Of these, it is worth setting aside part of the funds for unforeseen circumstances, for example, 300,000 rubles. Investments in opening a cafe amounted to 7,660,000 rubles. In 12-13 months, the cafe will reach its payback. The funds invested in the project will be worked out.
The next summer season will bring a net profit of 1.5-2 million rubles. Revenue will grow because the institution will gain recognition. High traffic also plays its role, because the cafe is located on the central boulevard of the city.
Competition and the need for advertising
To understand what marketing strategy to choose for the project owner, you need to study possible competitors and understand if there is a threat from them. In the same area there are cafes, coffee shops, bars. But they are aimed at adult visitors or youth. For family leisure, where it will be interesting and useful not only for adults, but also for children, there are no similar establishments. Therefore, fierce competition is not expected.
- Business cards and booklets can be laid out in children's institutions.
- Advertising in the media (newspapers, advertising catalogs, which are laid out on racks in retail outlets).
- Creation of a website and page in social networks.
- Favorable cooperation with companies organizing children's parties. They themselves will recommend a cafe for a birthday or other events.
- Attracting regular customers with the help of a bonus system - a fixed or cumulative discount.
In addition to organizing ways to attract visitors and increase profits, do not forget about the constant monitoring of the company's activities, the search for new ideas for the holiday, recipes, menu adjustments, and anti-crisis measures. For example, lowering the check amount in the morning hours, when the flow is minimal, will allow you to attract more people and increase profitability.
You also need to keep an eye on how the staff works. The specificity of the cafe is serving children and their parents, with the main focus on the child. If he likes it, parents will not be able to refuse to rest only in this place. The staff must be polite, kind, so as not to displease visitors. It is also worth considering the original design of the uniform, which will match the interior and the specifics of the institution.
The more satisfied visitors, the more positive recommendations and new faces. Word of mouth is the best advertisement.
After conducting a series of studies, evaluating the amount of investment and possible profit, let's summarize: the opening of a children's cafe with a playroom in the center of Yoshkar-Ola was an excellent investment and gave a constant profit for many years. It is quite possible that similar success awaits you in your region.